Annex 2: Logical Framework (Revised November 2009)

8/14/2019 Annex 2: Logical Framework (Revised November 2009)

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Annex_2_Logical_Framework_Revised_NOV_09_FINAL.doc

Annex 2: Logical Framework (revised November 2009)

PROJECT TITLE Strategic Fairtrade Funding Programme, Phase II (2010-2013)NB: All baseline, milestone and target figures refer to end of year mentioned, e.g. Target 2013 refers to the target for December 31

st2013

GOAL

Fairtrade is a globalmovement for change(MDG8) that contributes tomaking trade fair, enablingproducers to enjoysustainable livelihoods

PURPOSE Indicator Baseline 2008 Milestone 2011 Milestone 2012 Target 2013 Assumptions

1.1 million 1.5 million 1.8 million 2.2 million

Source

Number of individualproducers in Fairtrade-certified organisations

FLO M&E

Indicator Baseline 2007 Milestone 2011 Milestone 2012 Target 2013

32 million 62 million 80 million 110 million

Source

Total value of FTPremium

FLO M&E


Consultationprocess withProducerNetworks todevelop Businessand DevelopmentStandards

Initial certificationagainst Businessand DevelopmentStandards andtraining ofproducers

Ongoingcertificationagainst Businessand DevelopmentStandards andtraining ofproducers

1st

3 year cycle ofEM compete evaluationfeeding intoimprovement ofstandards andcertificationsystem

Source

Revised approach tostandards & certificationEmpowerment Model(EM) through whichproducers own thedevelopment agendaand set their owndevelopment targets

(Business &DevelopmentStandards) FLO / FLO-CERT


Disadvantaged producershave a strengthenedconnection to consumers,improved market access andare empowered to combatpoverty (MDG1)

Average level of trust in 64% 65% 66% 67%

There are direct and positivespill-over effects to non-Fairtrade-certified producerswho adopt FT principles intheir practices

Fairtrade and other ethicaltrade partners for

development are able toaccess, participate in and/orbe adequately represented inpolicy making discourses forglobal trade

Support within global tradediscourses for Fairtrade andother ethical trade practicesreaches the critical massnecessary to drive changes

in conventional trade

Consumer support forFairtrade is strong enough toforce policy makers to


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Financial Model plan established cost effectiveness

Source

within FT

FLO Finance and Central Services Unit


InformationManagementSystem (IMS) data governanceand definitionsunder way

IMS phasedimplementationand review ofimpact complete

IMS additionalfunctionalitiesadded followingreview of impact

Reviewed IMSfully functioning

Source

Availability of highquality and consistentsystem-wide data formonitoring andperformanceimprovement of FT



Banana: 244,963

Cocoa: 15,440

Coffee: 79,058

Banana: 465.000

Cocoa: 30,000

Coffee: 150,000

Banana: 600,000

Cocoa: 38,000

Coffee: 195,000

Banana: 820,000

Cocoa: 50,000

Coffee: 265,000

Source

Total FT sales volumein Metric Tonnes(banana, cocoa, coffee)

FLO M&E


52% 44% 33% 21%

Source

Proportion of FLO e.V.budget financed bydonors



3 3 4 5

Source

Number of detailedlongitudinal casestudies to measureimpact of FT FLO M&E and independent impact studies

Indicator Baseline 2009 Milestone 2011 Milestone 2012 Target 2013Code underdevelopment

Finalisation ofcode development

Test introductionof code in FT IApractice

FT IA systemsimplementedaccording to code

Source

Implementation ofISEAL code of goodpractice for impactassessment

FLO M&E


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STRATEGIC OBJECTIVE 2 Indicator Baseline 2008 Milestone 2011 Milestone 2012 Target 2013 Assumptions746 1050 1250 1500

Source

Number of Fairtradecertified organisations

FLO M&E


59 62 63 65

Source

Number of countrieswith Fairtrade-certifiedproducers

FLO M&E


26 28 30 32

Source

Number of low-incomecountries withFairtrade-certifiedproducers FLO M&E


83 / 18 110 / 22 125 / 26 140 / 30

Source

Number of productstandards/categories

FLO Standards Unit


11 20 25 30

Source

Number of licensees inGlobal South

FLO International Licensing

FLO-CERT has sufficientcertification capacity forincreased producer numbers

Consumer demand supportsthe broadening of Fairtradesproduct scope.

Consumer demand for

Fairtrade productsencourages the developmentof Fairtrade identity anddemand for morefundamental change

Fairtrades broader scopeenables it to attract morepartners and develop morenetworks to address keydevelopment issues


1 3 4 5

Source

Number of MarketingOrganization

Agreements formarketing FT in newmarkets

FLO International Licensing


121 130 135 140

The scope of Fairtrade isBROADENED (number ofproducers, products &countries)

Number of countries inwhich the FT Mark is

Source


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registered FLO International Labelling


70% 73% 75% 78%

Source

Fairtrade Markrecognition (example:UK)

TNS / Fairtrade Foundation

STRATEGIC OBJECTIVE 3 Indicator Baseline 2007 Milestone 2011 Milestone 2012 Target 2013 Assumptions

24% / 41% 25% / 42% 26% / 43% 27% / 44%

Source

Percentage of womenmembers of Small

Producer Organisations/ workers in HiredLabour Organisations

FLO M&E


48% 50% 52% 54%

Source

Percentage of smallproducer organisationsselling minimum 30%exportable productionon FT terms

FLO M&E


1 / 30 1 / 34 1 / 36 1 / 40

Source

Ratio: Producerinspection costs vs FT-Premium received byproducer organisation FLO-Cert


23% 28% 30% 32%

Source

Percentage of totalpremium flowing to lowincome countries

FLO M&E


The impact of Fairtrade isDEEPENED (increased value

for each producer from theirinvolvement in Fairtrade)

FT operations inconflict-affectedregions: number ofregions in whichdefined strategy is

Development ofstrategy for FT inconflict-affectedregions includingfeasibility criteria

1 pilot project forspecific FTactivities inconflict-affectedregions

Implementation ofstrategy in 2conflict-affectedregions

Implementation ofstrategy in 3conflict-affectedregions

Facilitating more producerownership of Fairtrades

development outcomes givesthe Fairtrade movement alouder voice in developmentdiscourses


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Sourceimplemented

FLOIndicator Baseline 2008 Milestone 2011 Milestone 2012 Target 2013

300,000 1 million 1.25 million 1.5 million

Source

Total annual value oftechnical assistancegrants availableexclusively to FT-certified producers (infunds facilitated by FT)

FLO Producer Finance Unit


0 25 million 35 million 50 million

Source

Total value of capitalavailable for FT-Certified producers(credit and loan fundsfacilitated by FTcentrally)

FLO Producer Finance Unit

Documents

Annex 2: Logical Framework (Revised November 2009)