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The burgeoning SAP developer communityAnne Hardy, VP Developer ExperienceMarch 18th 2013
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
Agenda
At the end of this presentation, you will understand:
WHY Developers are important to SAP’s future success
WHAT we currently offer to developers
WHAT is hard
WHAT is next
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
SAP
Why are Developers important to SAP?
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5
Developers have the power
They influence buying decisions
They have more choices than ever
They influence other developers
They build apps on your platform – or/and on others
They are early adopters of emerging technologies
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6
Developers matter because they will help us to…
Sell more platforms
Fuel ecosystem growth
Better platforms quicker
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7
Not in scope
The developers we want to recruit!
SAP, our ecosystem and the rest of the world
Mobile and Web devs. who also know SAP
Integration + front-end devs. around SAP
ABAP and Java on SAP Netweaver nerds
SAP
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
Developer personas
The Pure Soul
The Hobbyist
The Occasional
Developer Superhero
Departmental Everyday Hero
Moonlighter
Entrepreneur
9-to-5 Pro Dev
Industry Guru One-Man Show
Niche Consultant
Private Corporate Independent
Money
Ego
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What do Developers want?
Instant gratification and learning [get 1st app built in minutes]
Mastery
“Go-to-market”
Fun
What do we currently offer to Developers?
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 11
What do we give them?
ONLINE CHALLENGES
ONLINE CHALLENGES
SAP STORE / SAP HANA
MARKETPLACE
SAP STORE / SAP HANA
MARKETPLACE
Where do we struggle most?
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 13
Hard stuff
• Amazing developer experience!
• Developer content
• Engaging developer center
• Promotion
• Scale!!!
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 15
© 2013 SAP AG or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
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