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Anne Benoit-Renard is a senior digital media manager with more than 15 years of experience. She has managed successful websites, mobile services, virtual world and high tech products. She has negociated profitable business deals with the leading partners in the digital market. She will bring to your organization business creativity as well as methodology and resource management.
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Design & run digital media services• Brand sites• Social Media • Virtual World • Video/VOD• E-commerce• BtoB /BtoC markets
Design, implement & monitor E marketing• Online marketing plans • Online ad campaigns
ANNE BENOIT-RENARDDIGITAL MEDIA MANAGER
Define and manage proposals• Strategic plans • Business plans• Marketing plans
Plan, monitor & reviewdigital business indicators
Select, hire & manage digitaltalents
Negotiate value-added deals with trafic, content & technology partners
successful consumer web sites & social media services 11cost efficient on line ad campaigns 22profitable mobile services 3 3 innovative virtual world 44marketing and business development for high tech products 5 5 highly prized educational content 66high ROI on line marketing campaign 77digital business planning & monitoring 88project management using the best tools 99author of several best seller books and acclaimed articles 1010
ANNE BENOIT-RENARDDIGITAL MEDIA MANAGER
MANAGE
SUCCESSFUL CONSUMER
WEB SITES & SOCIAL MEDIA
SERVICES
11
Head of Content Managementorange.fr
Manage, design, develop and
run web contents and e-commerce services
7 years staff: 15
Content Manager Orange.fr 100% consumer
Launch of 40+ consumer online magazine� News � Entertainment � Finance� Videos� Virtual communities� Advertisers’magazines� E-commerce� Classified ad….
Negociation of strategic partnership
Leader in trafic on theEuropean ISP market
10,1 millionsUnique visitors
17 millionsvisits
42 millionsPage View
3.5 millions subscribersNewslettersSources : Nielsen NetRatings, Home&Work, avril 03, Weborama, avril 03, Smart,avril 03
Content Manager Orange.fr 100% consumer
Head of Digital MediaLagardere TV
Design, Develop,
Manage, Operate, Monitor
Make profitable digital
Rich Media and Social Media digital services
2 years staff: 15
Digital Media Manager Gulli.fr 100% rich media
Rich-Media Site for broadband families
�Catch up TV
�Intelligente search engine
�Casual Gaming
�Encyclopedia
�Daily Animation
�Exclusive Events
Strategic deals with the best partners in content, trafic & technology
743 000unique visitors
1.2 millionVisits
14.1 millionpage view
480 000 subscribersNewsletter
Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
Leader in audience on the youthaudience under 25 :
Digital Media Manager Gulli.fr 100% rich media
Social media site for 7-14 kids
�Biggest community of hero fans
� Animated avatars
� UGC
� Music playlist
�Exclusive games, video
� One clic from any content
Strategic deals with the best partnersin content, trafic & technology
Digital Media Manager canalj.fr 100% social media
441 000Unique visitors
580 000visits
10,7 millionsViewed Pages
340 000 subscribers
Newsletter
Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
45% of trafic come from virtualcommunities and UGC
Digital Media Manager canalj.fr 100% social media
Digital Manager Tiji.fr 100% multimedia&safe
A 100% safe & multimedia environment
for the little ones
� Creation
� Drawings
� Creations
�Fun design
� Graphical navigation
� E commerce
Strategic deals with the best partners in content, trafic & technology
271 000Unique visitors
360 000Visits
15,8 millionsViewed Pages
280 000Subscribers Newsletter
Leading data base in France to advertise to parents with young kids
Digital Manager Tiji.fr 100% multimedia&safe
Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
Digital Manager Fillestv.fr 100% videos
Video Web Site for 15-24 women
� Fashion
� Beauty
� Castings
� People
� Social Media
VOD / SVOD service�Permanent download or rent
�Monthly fees
�Data mining for advertisers
�Exclusive videos
15
COST EFFICIENT ON LINE
AD CAMPAIGNS22
Display
Ad Campaign Strategist
Newsletters Editorial context for advertisers
EmailingData mining
Ad Campaign Strategist
Brand teasers
Video dedicated to the brand
Dedicated advertiser site
Play and win
Advertiser exposure on Home Page
Ad Campaign Strategist
News Discussions
Blog Quizz
Ad Campaign Strategist
Online surveyfor new products
OnlineSurveys
Ad Videocontent
Presentation of the advertisers’ videos
Dedicated video home
Ad Campaign Strategist
Games for Brands
Ad Campaign Strategist
Site for Brands
Ad Campaign Strategist
23
PROFITABLE MOBILE
SERVICES33
Marketer of profitable m obile servicesconsumer brands
• Launch Wap services associated with brand sites
• Development of « Web to Mobile»contents
• Design of Apps forIphones
25
INNOVATIVE VIRTUAL WORLD
44
Producer Gulliland 100% virtual world
A virtual world of creation & adventure
� 3D playground� Creative activities (drawings, music, dance,
cartoons, movies…)� Games (quest games and casual gaming )
A creative community � Sharing, voting, commenting on creations
� Discussions, blog
� Tips on the game, activities and level opening
� Download of the game
� Parental supervision
A TV program:� The best creations made in Gulliland are
advertised on Gulli TV
A BBC & Lagardère Media coproduction
Business plan based on recurring BtoC
revenue streams
Producer Gulliland 100% virtual world
28
MARKETING AND BBBUSINESS
DEVELOPMENT FOR HIGH TECH PRODUCTS
55
Marketing DirectorEverbee networks
Develop and Market High tech products
for BtoB & BtoC markets
internet start-up
2 years staff: 10
IntroducingZenbow Internet Protection Key
� The first USB key that provides a full suite of security services for families and professionals
� Available in retail in France and the UK
« This is the first time ever, we see a security solution that can go into the home »
David SullivanSenior Director, Consumer Services
Yahoo Inc.
Marketing Director 100% high tech
Designing business strategies to sustain growth
108
90% market coverage105102101
Semiconductorcompanies
buy
Software Platform+
Hardware BlockLicense
OEMsbuy
RetailersISP’s
End Users create pull by demanding
Child Protection, Surf Control, Performance,
Productivity
Marketing Director 100% high tech
32
HIGHLY PRIZED EDUCATIONAL
CONTENT66
Project manager of successful multimedia educational content
Bibliorom LarousseLinguistic Encyclopaedia
Bibliorom offers 6 linguistic dictionary in one CDROM.
Bibliorom include 5000 photographs, 200 maps et 100 videos and animations. More than 10 000 words are pronounced. All contents can be shared, voted and commented on
line.
Hundreds of thousand copies sold
Nathan EntrainementEducational programs series
More than 10 000 exercises and games in Maths and French to help students in school.
Project manager of successful multimedia educational content
35
HIGH ROI ON LINE
MARKETING CAMPAIGN
77
Expert in Digital Marketingfrom planning to reviews
E-advertising
Affiliation
SEM Sponsoring
Buzz marketing
ClientRecrutment
SEO
Social Media
Newsletter
Club Membership
Emailing
Rewards make also
excellent references!
Client Stickiness
Author acclaimed book 100% EMarketing
This book helps companies to take the right decision when designing their on-line marketing strategy .
•How to design an efficient website?
•How to be well positioned in the search engines?
•How to design an valuable E marketing plan?
•How the monitor the results?
This book brings answers to questions about on-line Marketing.
361 pages Publisher : Dunod
38
DIGITAL BUSINESS PLANNING &
MONITORING88
TiJi - VU NNR
94122 119
191170
0
50
100
150
200
250
janv-08*
févr-08
mars-08
avr-08 mai-08
S érie1
Gulli - VU NNR
235
341 337265
337
0
100
200
300
400
janv-08
févr-08
mars-08
avr-08
mai-08
S érie1
Canal J - NNR
190
266199
160 157
050
100150200250300
janv-08
févr-08
mars-08
avr-08
mai-08
Sér ie1
Priorities� Back links with niche sites and portals � High value content improving SEO� SEM
+81% +44% -17%
Monitoring trafic Indicators
Trafic breakdown
PAP (en milliers)CA net net (en €) Sales revenues / PAP & Unique Visitor growth
Source : PAP = Smartadverver / UV = NielsenNetRatings
337
225
05 000
10 00015 00020 00025 00030 000
janv-07
mars-07
mai-07
juil-07
sept-07
nov-07
janv-08
mars-08
mai-08
-5050150250350
CA net net VU
VU (en milliers)CA net net (en €)
Monitoring Sales indicators
2 325
8 271
05 000
10 00015 00020 00025 00030 000
janv-07m
ars-07m
ai-07juil-07sept-07nov-07janv-08m
ars-08m
ai-08
-15005002500450065008500
CA net net PAP
0,77
1,95
3,74
0
1
2
3
4
Fillestv.com Elle.fr Auféminin
Fillestv.comElle.frAuféminin
Monitoring financial indicatorsP&L Total pôle jeunesse (Gulli + Canal J + Tiji + F illes TV + monde virtuel)
1267 1220
565
2051
2312
1863
-784
-1092-1298-1500
-1000
-500
0
500
1000
1500
2000
2500
EFA 1 BUDGET 2007
K€
CA
COUTS
RESOP
Gulli
CA inter net
26%
CA
télématique
74%
CA autr e
0%
CA pub/VU (€/an)
2007
Filles TV
0
5
10
15
20
25CA net régie-display
CA multimedia
Ventes contenus
Liens sponsoVente en ligne
Location f ichiers
Opé spéciales
Sales/UV
Revenues mapping
Costs, margins & Operating Results
Industry business ratios
Revenues breakdown
X 2.5
42
PROJECT MANAGEMENT
USING THE BEST TOOLS
99
Project documentation: VISIO
Other Project management apps
�WIKI shared by all team member
�Link monitoring
�Debugger
Project Planning : MS Project
45
AUTHOR of SEVERAL BEST SELLER BOOKS
AND ACCLAIMED ARTICLES
1010
Author
Plus de tonus
148 pages / Marabout, 2005
Un spa che soi
310 pages / Marabout, 2010
La Detox Attitude
des paresseuses
280 pages / Marabout, 2009
La zen Attitude
des paresseuses
350 pages / Marabout, 2007
Bons plans anti stress
150 pages / Marabout, 2004
Writer
See all Anne articles on www.greenzer.fr
A serie of news articles on sustainable growth initi atives in Asia
published on MSN.fr and greenzer.fr
Ayurveda medecine in IndiaWaste management in India
Forest restoration In ThailandOrganic farming in Laos
Mobile: 0415 449 509Email: [email protected]
Twitter: annebenoit
ANNE BENOIT-RENARDDIGITAL MEDIA MANAGER
