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ANNA UNIVERSITY REGIONAL CAMPUS MADURAI
DEPARTMENT OF MANAGEMENT STUDIES
FACULTY PROFILE
Full Name : Prof.Dr.C.SWARNALATHA, M.B.A, M.Phil, Ph.D
Designation : Professor and Head, Dean i/c
Department : Management Studies
E Mail : [email protected]
Area of Interest : General Management, Services Marketing,
Entrepreneurship, Human Resources
PROFESSIONAL EXPERIENCE : 18Years
S.No Post Held Name of the Institution Year
From
To
1. Professor and Head
Anna University, Regional Campus, Madurai
15.12.2010
Till date
2. Principal Malik Deenar Institute of Management Studies Kasaragod, Kerala
06.08.2009 14.12.2010
3. Professor and Head
St.Michael College of Engg. & Technology Sivagangai
21.11.2008 05.08.2009
4. Assistant Professor
K.L.N. College of Engineering Pottapalayam
15.07.1998 20.11.2008
ADMINISTRATIVE ACCOMPLISHMENTS
S.No Responsibility Period
1. Dean i/c From 26.02.2016 to
till date
2. Zonal Co-ordinator From 01.04.2016 to
till date
3. Chief Co-ordinator
Entrepreneurship Development Cell
From 25.12.2010 to
till date
4. Deputy Director-Affiliation From 18.01.2016 to
till date
5. Deputy Director-Research and
Academic
From 01.08.2012 to
28.02.2015
6. Director- Student Affairs From 15.12.2010 to
31.07.2012
PHOTO
7. Director- Career Guidance Cell From 15.12.2010 to
31.07.2012
RESEARCH GUIDANCE
S.No Name of the Scholar Area of Research Status Period of
Completion
1. Dr.G.Suresh Krishna
An Empirical Study on Job Satisfaction among
Employees of Automotive Industries in Madurai District”
Completed 2015
2. Dr.R.Vetric karthik “Technology Mapping in ERP for Business Management in Indian Publishing Industry”
Completed 2015
3. Dr.R.Gopalakrishnan
A Comparative Study on Job Stress between Employees
of Public and Private Sectors Banks in Madurai District.
Completed
2015
4. Ms.S.Rajalakshmi
A Study on the Work Life Balance of Engineering
Faculty with Special Reference to Anna University
Regional Centre Madurai
Synopsis Submitted
-
5. Mr.T.S.Prasanna
“A Study on Employee Engagement in Health Care
Industry in Private Multi-Speciality Organization with
Reference to Madurai Region
Synopsis Submitted
-
6. Ms.M.Tharani
The Role of Nationalised Banks in Promoting MSME
with special reference to Madurai Region
Synopsis Submitted
-
7. Mr.Balakumar A Study on Attitude of Corporate Customers
towards BSNL Services
Synopsis Submitted
-
8. Ms.Anita Ramadoss
Service Quality Gap Analysis and Suggestion for
improvement with reference to Telecommunication
Service Provider, BSNL Madurai
On Going -
9. Mr.Dinesh
A Study on Relationship between Working Capital and Probability of Leading Indian
Nationalised Commercial Banks.
On Going -
10. Mr.K.S.Karthik Babu
A Study on Trend in Nifty Stock prices and Factors Influencing it with Special reference to Banking and
Manufacturing Stocks
On Going -
11. Ms.Devi Bala
A Study on Attrition and Retention of Employees at
Small and Medium Enterprise (SMEs) with Special
reference to Information Technology Companies in
Madurai City
On Going -
12. Mr.Prabaharan
“Changing Behavior Pattern In Purchasing The Car With
Special Reference To Madurai Region ”
On Going -
13. Mr.Joyston
“A Study on Entrepreneurial Skills and Business
Motivation among Students of Engineering College in
Madurai Region
On Going -
14. Ms.Gowri Organizational Citizenship
Behaviour On Going -
15. Mr.Divine Hosanna
A Research Framework for E-Procurement Adoption
Process for the Manufacturing Industries with
Special Reference to Coimbatore Region
On Going -
PROJECTS/ CONSULTANCY WORK UNDERTAKEN
S.No TITLE SPONSORING AGENCY AMOUNT RESPONSIBILITY
1. Two Week Faculty
Development Programme
Entrepreneurship Development Institute
of India
Rs.1,75,000/- Principal Investigator
2. Entrepreneurship Awareness Camp
for Students.
Entrepreneurship Development Institute
of India
Rs.13,500/- Principal Investigator
3.
One Week Women Entrepreneurship
Program
Indian Overseas Bank, Regional Office Madurai
Rs.41,685/- Principal Investigator
4.
Entrepreneurship
Awareness
Camp.
Indian Society for Technical Education,
New Delhi Rs.11,500/- Principal Investigator
5.
two day National Conference on
Women Empowerment
Council for Scientific and Industrial Research
Rs.60,000/- Principal Investigator
6.
Two Day National Conference on
Women Empowerment
Indian Overseas Bank, Regional Office Madurai
Rs.30,000/- Principal Investigator
7.
National Conference on
Women Empowerment
Indian Bank, Madurai Rs.25,000/- Principal Investigator
8. Entrepreneurship Awareness Camp
Entrepreneurship Development Institute
of India
Rs.10,000/- Principal Investigator
9. Entrepreneurship Awareness Camp
Entrepreneurship Development Institute
of India
Rs.10,000/- Principal Investigator
10. Short Term
Training Programe ISTE-SRM Rs.1,00,000/- Principal Investigator
11.
Faculty
Development
Programme on
SPSS.
Council for Scientific and Industrial Research
Rs.30,000/- Principal Investigator
12.
(Three Day) Entrepreneurship Awareness Camp, Two(One Month)
Women Entrepreneurship
Development Programme and
One ( Two Week) Faculty
Development Programme
Entrepreneurship Development Institute
of India
Rs.5,70,000 Principal Investigator
13.
National Seminar
on “Empowering
Faculty as Leader”.
Council for Scientific and Industrial Research
Rs.30,000/- Principal Investigator
14.
(Three Day) Entrepreneurship Awareness Camp, Two(One Month)
Women Entrepreneurship
Development Programme and
One ( Two Week) Faculty
Development Programme
Entrepreneurship Development Institute
of India
Rs.5,70,000 Principal Investigator
15. National Seminar
on Nuclear Energy Kudankulam Nuclear
Power Project Rs.2,00,000 Principal Investigator
16. National Seminar
on Nuclear Energy Kudankulam Nuclear
Power Project Rs.3,00,000 Principal Investigator
17. Entrepreneurship Awareness Camp
Entrepreneurship
Development Institute
of India
1,00,000 Principal Investigator
PUBLICATIONS : 71 Nos
S.No. Name of the Journal Title of the Article Month & Year of
Publication
1. OD Communication Thinking
March 2004
2. OD Communication Rural Marketing
April 2004
3. OD Communication Green Marketing May - June 2004
4. Industrial Herald Business Ethics
April 2004
5. Personnel Today Industry Institute Interaction
April-June 2004
6. Industrial Herald HRM - A Vitamin for Efficient Growth
and Output
Sep 2004
7. OD communication Knowledge Management Oct 2004
8. Excellence in Supervision Building a Learning Organization Sep 2004
9. Excellence in Supervision Team Building March-April 2005
10. Excellence in Supervision TQM in Education
Oct-Dec 2005
11. SRM Digest The People Imperative
Oct-Dec 2005
12. Smart Journal TQM in Public Sector Banks
Jan – June 2006
13. SRM Digest Rural India – A Promising Market
Place April – 2008
14. NISMA Competitive Advantage through HR Jan- June 2007
15. Global Management
Review Creating High Performance Culture March- June 2007
16. Journal of Motilal Rastogi Management Education
– E3 July 2008
17 SRM Digest Responding to Green Concerns Dec 2008
18 PSNA Journal of
Business and System The Value Dimensions of Brand Jan – June 2011
19 Management Mantras Study on Workplace Stress Jan – June 2011
20 Global Journal of Arts and
Management
Job Satisfaction and Quality of Work
life
Issue – 3 2011
21
International Journals for
Entrepreneurship and
Management
Motivation for Employees in
Automotive Units Issue – I 2012
22 Indian Journal for Applied
Research
Ethical Activities among employees
in Automotive Industries
ISSN 2249 -555X
Volume I, Issue II,
November, 2011
23 International Journal of
Management (IJM)
A Comparative Study on
Occupational Stress of Nationalised
and Non Nationalised Bank
Employees in Madurai City,
Volume 3, Issue- I Jan-
April 2012 Page
No.135-144
Tamilnadu, India
24
International Conference
on Contemporary
Emerging Trends in
Management - 2012
A Study on Job Stress of Employees
of Public and Private Sector Banks
with Specific Reference to Retail
Banking in Madurai City
Volume I ,Jan-June
,2012
25 International Journal of
New Innovations
A Study Among Employees in
Automotive Industries
Volume I , Issue I,
March, 2012
26 PARIPEX Indian Journal
of Research
A Study on Employee Retention for
Sustaining the Talented Employees
in Health Care Industry in a Private
Multi-Specialty Organization
Volume I, Issue 4, April
2012
27 International Journal of
Scientific Research
A Study on Employee Motivation in
Health care Industry
ISSN 2277-8179
Volume I, Issue I, June
2012
28 Indian Journal for Applied
Research
Performance Appraisal of Employees
in Health Care Industry
ISSN 2249-555X Issue
9, June 2012
29 Indian Journal Research
A Study on Innovation for
Organizational Excellence in Health
Care Industry
Volume I, Issue 5, May
2012
30
International Journal for
Future Computer and
Communication
Job Satisfaction among Employees
of Automotive Industries in India
ISSN 2010-3751
Volume I No.3 , October
2012
31 Global Research Analysis
(International)
Employee Training in Health Care
Industry
ISSN 2277-8160
Volume I , Issue I, June
2012
32 National Level
Management Seminar
Performance of Select Gold Effects
in Comprision with Sensex October 12th, 2012
33 PARIPEX – Indian
Journal for Research
Employee Engagement A Review of
Literature
Volume 1, Issue 11,
November, 2012
34 Global Research Analysis
Job Satisfaction in Health Care
Industry in Private Multi-Speciality
Organization: A Literature Review
Volume 1, Issue 6,
November, 2012
35 International Journal of
Management (IJM)
Job Satisfaction and Work Locus of
Control Inpact Factor 3.5420
Volume 3, Issue 3,
September-December
2012 ISSN – 0976-6502
36 Asian Journal of
Management Research
Employee Empowerment to Motivate
the Employees
Volume 3, Issue - I,
2012 ISSN 2229-3795
37 Indian Journal of Applied
Research
Performance Management and
Employee Engagement
Volume 2 Issue 3
December, 2012 ISSN-
2249-555X
38 International Journal of
Scientific Research
Employee Job Satisfaction in Health
Care Industry in a Private Multi
Specialty Organization: An Empirical
Study
Volume I, Issue 7,
December, 2012 ISSN
No: 2277-8179
39
International Journal of
Human Resource
Management and
Research (IJHRMR)
Managing Worklife Balance of
Faculties
Impact Factor (JCC):
2.9966 ISSN (Online):
2249-7986 Vol.2 Issue 3
September, 2012 21-28
40
International Journal of
Research in Computer
Application &
Management (IJRCM)
Employee Absenteeism in Health
Care Industry: A Concern for the
Organization
IC Value of 5.09 Volume:
2 Issue 12 December,
2012 ISSN: 2231-1009
41
International Recognition
Research Journal Tactful
Management
Absenteeism – A Menace To
organization in Building Job
Satisfaction
Page No 7 – 12 ISSN:
2319-7935 Volume
I, Issue 4, January, 2013
42 International Journal of
Scientific Research
TQM Job Satisfaction and
Innovation: A study among
Employees of Automotive Industries
in India
ISSN -2277-8179 Impact
Factor: 0.3371 Volume 2,
Issue1, January, 2013
Pg.No: 39-41
43 International Journal of
Management (IJM)
Job Satisfaction and Work Locus of
Control: An Empirical Study among
Employees of Automotive Industries
in India
ISSN 0976-6510 (Online)
Volume 3, Issue 3,
September, 2012 Pg.
No.92-99
Employee Engagement: The key to
Organizational Success
ISSN 0976-6510 (Online)
Volume 3, Issue 3,
September, 2012 Pg.
No: 216-227
44
International Journal of
Management Research
and Development
Positive Organizational Behaviour:
Engaged Employees in Flourishing
Organizations
ISSN 2248 -938X
Impact Factor 1.3560
Volume 2, Number 1,
July-Dec 2012 Pg.
No.18-26
45 Management Dynamics
Employee Job Satisfaction in Health
Care Industry in a Private – Multi
Specialty Organization
ISSN 0972-5067 Volume
12 Number 2, 2012
Pg.No. 58-70
46
Global Journal of
Commerce &
Management Perspective
Leveraging Employee Engagement
for Competitive Advantage: HR’s
Strategic Role
G.J.C.M.P. Vol.2(1)
2013: 1-6 ISSN 2319-
7285 Pg. No.1-6
47 International Journal of
Management (IJM)
Employee Engagement and
Performance Excellence
ISSN 0976-6502 Volume
4, Issue 1, Impact Factor
(2013) 6.9071
(Calculated by GISI)
January-
February 2013 Pg. No.
212-220
48
International Journal of
Management Research
and Development
Workplace Harassment and Job
Satisfaction: An Empirical Study
Among Employees of Automotive
Industries in India
ISSN 2248 -938X
Impact Factor 1.3560
Volume 2, Number 1,
July-Dec 2012 Pg.
No.27-34
49
International Recognition
Research Journal Tactful
Management
Workplace Harassment and Job
Satisfaction: An Empirical Study
Among Employees of Automotive
Industries in India
ISSN 2319-7935 PG. No.
1-6 Volume 1, Issue V
1.02.2013
50
International Journal of
Human Resource
Management and
Research (IJHRMR)
Role of Employee Engagement in
Building Job Satisfaction among
Employees of Automotive Industries
in India
ISSN 2249-6874 Volume
3, Issue I, March 2013,
Pg. No. 1-6 Impact
Factor (JCC) -2013 :
2.9966
51
International Journal of
Human Resource
Management and
Research (IJHRMR)
Employee Engagement: A
Theoretical Approach
ISSN 2249-6874 Volume
3, Issue I, March 2013,
Pg. No. 7-16 Impact
Factor (JCC) -2013 :
2.9966
52
International Journal of
Marketing & Human
Resource Management
(IJMHRM)
Employee Engagement from A Retail
Sector perspective
ISSN 0976-6421 Volume
4, Issue 1, January-April
2013 Impact Factor
(2013): 4.6901 Pg. No.1-
53
International Journal of
Advanced Research in
Management (IJARM)
Employee Engagement: A Study
Theoretical Study
ISSN 0976-6324 Volume
4, Issue 1, January-April
2013 Impact Factor
(2013): 4.7271 Pg.
No.16-25
54 Managerial Herald
A Study on Performance of Select
Gold ETF’s in Comparison with
Sensex
ISBN 978-93-80686-13-4
Volume 1 No.2 July-
December 2012 Pg.
No.15-17
55
International Journal of
Management Research
And Development
(IJMRD)
Employee Engagement: An
Overview
ISSN 2248-938X Impact
Factor (2012) 1.3560
Volume 3, Number 1,
January-March 2013
Pg. No.52-61
56 International Journal of
Scientific Research
Employee Engagement: A
Theoretical View
ISSN NO. 2277 – 8179
Impact Factor: 0.3317
Volume 2 Issue 8 August
2013 Pg. NO.64-67
57
International Journal of
Exclusive Management
Research
Employee Engagement and Fairness
in the Workplace
ISSN: 2249-8672
December – January
2014 Volume 4 Issue 1
Page No.7-12
58
PARIPEX-INDIAN
JOURNAL OF
RESEARCH
A Study on Impact of Dividend on
Nifty Bank Stocks
Impact Factor 1.6714
ISSN-2250-1991 Volume
3 Issue 4 dated April
2014
59
International Journal of
Ethics in Engineering &
Management Education
A Study on Employees Job Stress in
Private Banking Sectors with special
reference to Madurai District
ISSN; 2348-4748,
Volume 1, Issue 6, June
2014 Pg. No. 7-12
60
International
Multidesciplinary
Recognized Research
Journal
Environment of MSME’s In Rapid
Emerging Economy: The Case of
India
ISSN NO: 2231-
5063Volume III,
Issue.XII/June 2014
Pg.No. 1-8
61
International Journal of
Commerce and
Management Research
Factors affecting Employee Morale
and Strategies Adopted to Build High
Employee Morale
ISSN No.321-3364
Volume No.II Issue No.1
April-June 2014
Pg.No.105-106
62 International Recognition
Research Journal
Examining the Relationship of
Organizational Policy, Work Life
Balance and Turnover Intention of
Academician
ISSN No: 2319 7935
Impact
Factor:1.5326(UIF) dated
01.06.2014
63
Australian Journal of
Basic and Applied
Sciences
Study on Job Stress of Employees
on Managing Customer Relationship
in Private and Public Banking Sector
with reference to Madurai District
ISSN 1991-8178
64 Indian Streams Research
Journal Factors Affecting Job Satisfaction
ISSN 2230-7850 Impact
Factor 2.1506 June 2014
65
International Research
Journal of Management &
Humanities
An Overview of HR Process – With
Reference to Employee Engagement
ISSN 2347-3274 Volume
1 Issue 2 December
2013 Pg. No.57-59
66
International
Multidisciplinary
Recognized Research
Journal
A Study about Service Quality – The
Need of The Hour
ISSN 2231-5063 Impact
Factor 2.2052 (UIF)
August 2014
67
International Recognition
Research Journal
TACTFUL Management
A Study about Scope of Service
ISSN:2319-7943 Impact
Factor:1.5326 (UIF)
dated 01.1032014
68 The Scientific World
Journal
“Technology Mapping in ERP for
Business Management in Indian
Publishing Industry”
ISSN 1537-744XVolume
2015
69
International Recognition
Research Journal
TACTFUL Management
Service Quality on Customer
Satisfaction towards Mobile Sector
ISSN.2319-7935 Impact
Factor2.1632 (UIF) dated
01.05.2015
70
TSM Business Review
(International Journal of
Management)
Factors influencing the Indian
Publishing Industry towards making
investments in green ERP practices
ISSN 2348-3784 Volume
3 Number 1 June 2015
Pg.No.20-29
71 Journal of Exclusive
Management Science
Impact of Work Engagement on
Work Satisfaction A Study on Higher
Education Faculties
ISSN:2277-5684 Vol 4
Issue 9 dated Sep 2015
CONFERENCE ATTENDED
International : 17 Nos
S.No. Name of the Paper Name of the College Date &
Month
1 Educational Services in India Adaikalamatha Institute of
Management, Thanjavore
27th & 28th
Sep 2004
2 Strategic Role of HRM in New
Millennium
IPS Academy, Indore 8th -10th
Jan 2005
3 Re-Structuring and Re-
Engineering the organization
Nirma University, Ahmedabad Jan 28th -
30th 2005
4 Leadership in the New Era Adaikalamatha Institute of
Management, Thanjavur
Sep 29th &
30th, 2005
5 Management Education at a
crossroad
IIM Ahmedabad 1st - 4th Jan
2006
6 TQM in Public Sector Banks,
Organized by Academy of
Taiwan Information System
Research
Singapore, Pan Pacific Hotel
(This paper is uploaded in
Google.com)
12th -14th
July 2006
7 The Promise of HRM Sree Amman Institute of
Management and Research,
Erode
17th and 18th
October
2007
8 Transformational Leadership Sree Amman Institute of
Management and Research,
Erode
17th and 18th
October
2007
9 Customer – Banker Relationship Karpagam Arts and Science
College, Coimbatore
10th - 12th
Jan, 2008 10 Workplace Spirituality and Job
Satisfaction
AKGIM , Ghaziabad 14th & 15th
Oct, 2011 11 Job Satisfaction among
Employees of Automotive
Industries in India
International Conference on
Software and Computer
Applications (ICSCA 2012) held
at Singapore
June 9th -
10th, 2012
12 Satisfied Employee Engagement
– Need of the Hour
International Conference on
Emerging Paradigms in
Management Research at
Vivekanandha Institute of
Information and Management
Studies & Mother Teresa
Women’s University, Kodaikannal
February
27th & 28th
2014
National : 19 Nos
S.No. Name of the Paper Name of the College Date & Month
1 Knowledge Management K.S.R.College of Arts &
Science, Tiruchengode
9th Oct 2003
Quality Management
2 Assessment of Service Quality
Dimensions in Banking Sector
Karunya Deemed University,
Coimbatore
27th & 28th Jan
2005
3 Rural India – A Promising
Market Place
PSNA College of Engineering &
Technology, Dindigul
1st Oct 2005
4 TQM in Education P.S.G Technology, Coimbatore 25th &26th Feb
2006
5 TQM in Public Sector Banks IPS Academy, Indore 18th & 19th Feb
2006
13 Work-Life Balance A Theoretical
Overview
International Conference on
Emerging Paradigms in
Management Research at
Vivekanandha Institute of
Information and Management
Studies & Mother Teresa
Women’s University, Kodaikannal
February
27th & 28th
2014
14 Analyzing Customer Attitude
towards BSNL Telecom Services
using ATO Model
International Journal of
innovative Research in Science
Engineering and Technology
KLN College of Engg, Madurai
IJITSET
Volume 3,
Special
Issue 3,
March 2014
15 Factors Influencing Employee
Retention
Emerging Paradigms in
Management Research
February
27th & 28th
2014 16 Effectiveness of Training and
Development in Private Banking
Sector in Mdurai Disttrict
International Conference on
Managing Human Resources at
the Workplace at Shri
Dharmasthala
Manjunatheshwara Insitute for
Management Development,
Mysore
December
5th & 6th
2014
17 Emergent Concerns in
Humanizing Bureau Yield in India
International Conference on Inter
Disciplinary Research in
Engineering and Technology at
DSIIDC, Govt. of India, New
Delhi
29th and 30th
April 2015
6 Customer Relationship
Management
PSNA College of Engineering &
Technology, Dindigul
17th Feb 2007
7 Human Resource Strategies for
Excellence
Kongu Engineering College,
Erode
2nd & 3rd March
2007
8 Sustainable Growth of BPO KLN College of Engg,
Pottapalayam
16th & 17th
March 2007 Entrepreneurial Strategies
9 Knowledge Management-The
Value Creator
American College, Madurai 15th March
2008
10 The Value Dimensions of Brand
11 Knowledge Management PSNA College of Engg,
Dindigul
3rd April 2009
12 A Study on Job Satisfaction and
Quality of Work life among
Employees of Automotive
Industries
Vel Tech High Tech
Dr.R.Rangarajan Dr.Sakunthala
Engg. College, Chennai
26th & 27th Aug
2011
13 Changing Business Practice in
Current Scenario
SIES College of Management
Studies
26th & 27th Aug
2011
14 Ethical Activities : A Study
among Employee in Automotive
Industries
Krishna Institute of Engg &
Tech. Ghaziabad
17th Sep 2011
15 Menace to Organization in
building Job Satisfaction among
employees in automotive
Industries
S.B. Jain Institute of
Technology, Management &
Research, Nagpur
28th Jan 2012
16 Innovative Management
Strategies for Global
Competiveness and
Sustainability
Bharathidasan Institute of
Management, Tiruchirappalli
11th & 12th Feb
2012
17 Employees in Automotive
Industries with Special
Reference to Madurai
Rattan Institute of Technology &
Management, Saveli (Palwal)
Feb 28th, 2012
18
Stress Management with
Special Reference to Public
Sector Bank Employees in
Madurai District
Vel Tech Technical University,
Chennai
Volume I
ISBN: 978-81-
8424-794-7
dated 12th &
13th
September,
2012
19
Examining Critical Success
Factors towards the application
of ICT in rural business by rural
people
RVS Institute of Management
Studies & RVS College of
Engineering & Technology,
Coimbatore
15th
September,
2012
CONFERENCE ORGANISED
International : 01No
1. Organised Four Day International Conference on Contemporary Emerging
Trends in Management held on 13th – 16th Feb, 2012 and edited a Proceeding
ISBN: 978-1-4675-1732-4.
National : 04 Nos
1. Organised One Day National Conference on Entrepreneurship and Management -
NCEM, 2011 held on 18th March 2011 at Madurai and Edited a Proceeding - ISBN:
978-81-920575-2-1.
2. Organized One Day National Conference on Reaching the Unreached-A Challenge
To Technical Education dated on 5th September, 2012 ISBN: 938065771-4.
3. Organized Two Day National Conference on “Aesthetics - Interior Design Carnival
dated 28th & 29th January 2014.
4. Organised Two Day National Conference on Women Empowerment dated March
8th & 9th 2012 with ISBN: 978-1467321338.
SEMINAR / WORKSHOP ATTENDED : 25 Nos
International : 03 Nos
S.No. Name of the Paper Name of the College Date & Month
1. Managing Tomorrow – HRD
Approach
P.R. Institute of
Management
6th & 7th of Feb
2004 2. Prospective and Problems in
Teaching - Learning Process
3. Enabling Human Resources for
Excellence
Muthayammal Engineering
College, Rasipuram
2nd November
2006
National Level : 22 Nos
S.No. Name of the Paper Name of the College Date & Month
1. “5-S” Concept , Quality Circles &
Quality Assurance
Karpagam College of
Engineering., Coimbatore
8th March
2003
2 Green Marketing Arulmigu Kalasalingam College of Engineering,
Krishnankoil
26th March
2004
3
Rural Marketing –The Force for the
Future
E.G.S.Pillay Engineering
College, Nagapattinam
27th March
2004 4
Marketing Strategies in Green
Marketing
5
Leadership GRG School of Management,
Coimbatore 11th Sep 2004 TQM in Public Sector Banks
Rural Marketing
6 Green Productivity – The challenge
of Sustainable Development
The Gandhigram Rural
Institute – Deemed University,
Gandhigram
12th & 13th Jan
2005
7 Rural Marketing – The Way ahead Karpagam College of Engg,
Coimbatore 2nd Sep 2005
8 TQM in Public Sector GRG School of Management
Studies, Coimbatore
27th & 28th Jan
2006
9 Knowledge Management Practices
for Colleges – Engineering
Karpagam College of
Engineering, Coimbatore 24th Feb 2006
10 Retention of Employee Kodaikanal Christian College,
Kodaikanal 22nd Sep 2006
11 Realigning HR Strategy for
Business Excellence
Madurai Institute of Social
Science, Madurai
5th & 6th Oct
2007
12
Corporate Social Responsibility
and Ethics Towards Societal
Development
Karpagam College of Engg,
Coimbatore 21st Sep 2007
13 Recent Trends in WTO RVS College of Arts and
Science, Coimbatore 25th Sep 2007
14
Emerging Trends in Functional
Management in Corporate Sector
in India
Sourashtra College, Madurai 19th Dec 2007
15 A Study on Service Quality in
Public Sector Banks with Special
Kalasalingam Deemed
University, Krishnankoil
7th & 8th March
, 2008
Reference to Madurai Region
16 Global Financial Crisis:
Implications for India
Manonmaniam Sundaranar
University, Tirunelveli
27th March
2009
17 Emerging Trends in Management Malik Deenar Institute of
Management Studies, Kerala 10th Feb 2010
18 Self Help Groups – Women
Empowerment
St.Michael College of
Engineering & Technology 4th Nov, 2011
19
Employee Involvement, Teamwork
and Job Satisfaction: A Study
among Employees of Automotive
Industries in India
Institute of Management, Pt.
Ravishankar Shukla
University, Raipur(C.G.)
6th – 8th
September
2013
20
Employee Retention – A pathalag
for a Successful Employee
Engagement
Gandhi Institute of
Technology, Bhubaneswar
7th & 8th March
2014
21 Achieving Competitive Strategy in
Human Resource Management
ISTE-SRM organised by
AUROM
21st to 27th July
2014
22
Stress Management on Customer
Relationship Management in
Banking Industry with Special
Reference to Madurai
New Age Marketing Mantras-
Realities and Emerging
Trends (NAMMRET-2014)
organized by the Periyar
Institute of Management
Studies (PRIMS), Periyar
University
25th and 26th
September
2014
SEMINAR / WORKSHOP/FDP/TRAINING PROGRAMS ORGANISED : 45 Nos
Seminars : 05 Nos
1. Organised One day Seminar on Personality Development and Secret of Success
dated 06.06.2011.
2. Organized One Day National Seminar on title “Developing a Corporate Strategy –
The People Imperative” dated 22nd August 2012.
3. Organized Two Day National Seminar on NUCLEAR ENERGY 1st and 2nd
September 2014
4. Organized Two Day National Seminar on NUCLEAR ENERGY dated 20th & 21st
August 2015.
5. Organised Three Day International Seminar on Overseas Education for
Engineering & Management Students dated 25.07.2011 to 27.07.2011.
Training Programs : 03 Nos
1. Organized Three Days Training Program on Awareness on Stock Market on 26th,
27th and 28th of September 2011 in association with BSE (Bombay Stock
Exchange).
2. Organized Two Day Skill Development Program for Women dated 11th & 12th
November 2011.
3. Organised One Week Short Term Training Programe on Achieving Competetive
Strategy in Human Resource Management dated 21st to 27th July 2014.
Faculty Development Program : 04 Nos
Entrepreneurship Awareness Camps : 29 Nos
Women Entrepreneurship Development Program : 04 Nos
BOOK PUBLICATION (WITH ISBN)
Published a book on titled Human Resource Management, Anuradha
Publications, Chennai, Feb 2007.
Published a book on titled Principles of Management, July 2005, SciTech
Publications, Chennai.
Published a book on titled Enterprise Resource Planning – January 2014 Himalaya
Publishing House, Mumbai.
COURSE MATERIALS AUTHORED
Services Marketing – Course Material Prepared for Madras University, Chennai –
July 2005.
Advertising and Sales Promotion - Course Material Prepared for Madras
University, Chennai - July 2005.
Principles of Management – Course Material Prepared for Anna University of
Technology Madurai – January 2011.
Legal Aspects of Business – Course Material Prepared for Anna University of
Technology Madurai – January 2011.
Business Communication Skills, Organizational Behavior, Accounting for
Management, Economics Analysis for Business, Statistics for Management,
for MBA Distance Programme, Centre for Distance Education, Anna University of
Technology Madurai
CONFERENCE/SEMINAR PROCEEDINGS (WITH ISBN)
National Conference Proceedings on Entrepreneurship and Management -NCEM,
2011 held on 18th March 2011 at Madurai and Edited a Proceeding - ISBN : 978-81-
920575-2-1.
International Conference Proceedings on Contemporary Emerging Trends in
Management held on 13th – 16th Feb, 2012 and edited a Proceeding ISBN: 978-1-
4675-1732-4.
National Conference Proceedings on Reaching the Unreached-A Challenge To
Technical Education dated on 5th September, 2012 ISBN: 938065771-4.
National Conference Proceedings on “Aesthetics - Interior Design Carnival dated
28th & 29th January 2014
National Conference Proceedings on Women Empowerment dated March 8th & 9th
2012 with ISBN: 978-1467321338
National Conference Proceedings on Nuclear Energy dated 1st & 2nd September,
2014 with ISBN: 978-163443697-7.
National Conference Proceedings on Nuclear Energy dated August 20th 7
21st 2015 with ISBN: 978-8193023471.
AWARDS / Recognitions RECEIVED
1. Dr.C.Swarnalatha Professor and Head of Management Studies Anna University
Regional Centre Madurai received Best Teacher Award-2013 on September 5th
2013 from National Foundation For Entrepreneurship Development
2. Dr.C.Swarnalatha Professor and Head of Management Studies Anna University
Regional Centre Madurai received Fellowship Award 2013 on September 13th 2013
from AAAOE.
3. Dr.C.Swarnalatha Professor and Head of Management Studies Anna University
Regional Office Madurai received Best Research Scholarly Award-2014 on
September 5th 2014 from National Foundation For Entrepreneurship
Development.
4. Dr.C.Swarnalatha Professor and Head of Management Studies Anna University
Regional Office Madurai received Best Teacher Award for Entrepreneurship on
September 5th 2014 from National Foundation For Entrepreneurship
Development
5. Dr.C.Swarnalatha, Professor and Head of Management Studies, Dean i/c, Anna
University Regional Campus Madurai received Best Achiever Award on May 6th
2016 from Dr.S.Gowri, Mentor of Anna University Regional Campus Madurai
MEMBERSHIP IN PROFESSIONAL BODIES
S.No Name of the Society Details
1. Indian Society for Technical Education Life Member
2. Madurai Management Association Life Member
OTHER PARTICIPATIONS
Prof.Dr.C.Swarnalatha, has been the Chief Guest for the International Conference
on “CARPET’16” organized by Bharath Niketan Engineering College , Theni dated
3rd March 2016.
Prof.Dr.C.Swarnalatha, has been the Chief Guest and Delivered the Inaugural
Address during the Three Day Entrepreneurship Awareness Camp sponsored by
Entrepreneurship Development Institute of India , Ahmadabad at R.M.K College of
Engineering and Technology, Tiruvallur during 04th March 2016
Prof.Dr.C.Swarnalatha , delivered the Introductory Note titled “The need of
Creative Studies” during Aesthetics-2016, organized by Dream Zone, Madurai
during 08th March 2016
Prof.Dr.C.Swarnalatha, delivered the Orientation Address, during the inauguration
of ISTE Students Chapter at R.V.S College of Engineering , Dindigul dated 09th
March 2016
Prof.Dr.C.Swarnalatha, has been the Chief Guest and delivered the Felicitation
address during the 3rd Commencement-2016 at Verammal Engineering College,
Dindigul during 13th March 2016
Prof.Dr.C.Swarnalatha, has been the Chief Guest and distributed the prizes during
the 9th Sports and Annual Day of Theni Kammavar Sangam College of Technology,
Theni during 02nd April 2016.
Prof.Dr.C.Swarnalatha, has been the Chief Guest for the launch of “Apollo Obesity
& Metabolic Rehabilitation Clinic” organized by Apollo Hospitals, Madurai during
07th April 2016.