ANM 104 DESIGN THEORY & PRACTICE

ANM 104 DESIGN THEORY & PRACTICE

1) Welcome to the Center for New Media2) Course Overview3) Introductions4) Visual Communication5) Introduction to Design Theory6) Description of the Creative Process7) Properties of Line8) Craftsmanship Exploration9) Reflections


MISSION STATEMENT

The Center for New Media’s purpose is to offer career-based, industry-standard instruction for students to ensure each has the knowledge, skills, and experience needed for successful employment in the new media industry.

It provides a creative and open learning environment by allowing students to combine coursework to achieve certificates and associates degrees in animation, game art, graphic design, illustration, web design, time-based media and web production technology..


CNM’S ADVISORY BOARD

Doug Berger

Studio Manager, Media Arts and Illustration

Biggs-Gilmore Communications, Kalamazoo, Michigan

Marty DeJong

Allied Mechanical Service, Kalamazoo, Michigan

Director of Human Resources

Wes Gaman

Consort Display Group, Kalamazoo, Michigan

Creative Director


Brian A. Hoppe

Pfizer Compliance and Infrastructure, Kalamazoo, Michigan

Infrastructure Manager

Brian Menz

Convex Creative, Kalamazoo, Michigan

Creative Director

Matt Mace

Blue Granite, Kalamazoo, Michigan

President


Bill Rousos

Superior Color Graphics, Kalamazoo Michigan

Account Executive

Patricia Villalobos

Western Michigan University, School of Fine Art

Professor of Art

Paul Vitantonio

Bronson Healthcare Group, Kalamazoo, Michigan

Senior Program Analyst


Randy Walker

Randy Walker Art & Design, Kalamazoo, Michigan

Principal

Brad Yarhouse

Studio Yarhouse, Grand Rapids, Michigan

Animator


Course Description

This course provides an overview of the various processes involved in gathering and arranging written and visual messages for print, web, animation, and time-based media.

Students will study the basic principles and elements of 2-D design and their relative association to various forms of visual communication.

Traditional media along with digital media will be explored, as well as hands-on work learning the basics of Adobe InDesign, Illustrator and Photoshop.


Introductions


Introductions

I’ve slept in a homeless shelter in Berlin Germany.

I’ve ridden through the streets of Paris France in a paddy wagon on the way to the Parisian Police Station.

My favorite subject in college was illustration.


What is

Visual Communication?

It is –communication through visual aid and is described as the conveyance of ideas and information

in forms that can be read or looked at.


What is

Design?

Design means to plan.

Design is inherent in a full range of creative disciplines.

Design is essentially the opposite of chance.


What is

Design Theory?

and why is it important in the field of visual communications?


• • •

• • •

• • •


What comes to mind when you hear

Wild Mustangs?


What is the

Creative Process?

and why is it important in the field of visual communications?


What are the

Properties of Line?

and why are they important in the field of visual communications?


Craftsmanship


Reflections

What is Visual Communications?

What is Design?

What is Design Theory and why is it important?

What is the Creative Process and why is it important?

What are the properties of Line and how are they used in Visual Communications?”

Documents

ANM 104 DESIGN THEORY & PRACTICE