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ESTD 1948
GAUHATI UNIVERSITY
A training report submitted in partial fulfilment of the requirement for the award of degree of Master of Business Administration (Industry Integrated), Gauhati University on
“MARKETING”
For THINNKWARE, NOIDA
Under Organizational Guidance Of: Under Institutional Guidance Of:
MR.CHETANYA SAHU MR.KAMALENDU GHOSH
(Chief Marketing officer) (HOD)
THINNKWARE PVT. LTD Hierank school of Mgt. & Technology
Prepared & Submitted By: ANISH KUMAR -G. U. Registration No. – 004129 of 2010-2011
CERTIFICATE
This is to certify that ANISH KUMAR, a student of the Gauhati University has prepared his
training report entitled “Marketing of Thinnkware pvt. Ltd ” under my guidance. He has
fulfilled all requirements under the regulations of MBA (IIP) Gauhati University leading to
the MBA (IIP) degree. This work is the result of his own investigation and the project,
neither as whole or not any part of his work was submitted to any other University of
educational Institution for any research or diploma.
I wish his all success in life.
Mr. Kamalendu Ghosh ( HOD)
Hierank School of Management & Technology
STUDENT DECLARATION
I hereby declare that the training Report conducted at
THINNK WARE PVT. LTD.
NOIDA, UTTAR PRADESH.
Under The Guidance of
Mr. Kamalendu Ghosh
Submitted in Particular fulfilment of requirements for the Degree of
MASTER OF BUSINESS ADMINISTRATION
(Industry Integrated)
TO
GAUHATI UNIVERSITY, GUWAHATI
Is my original work and the same has not been submitted for the award of any
degree/diploma/fellowship or other similar titles or prizes.
Place : ANISH KUMAR
Date : Reg. No.004129
ACKNOWLEDGEMENTS
For the completion of my this training report on Thinnkware pvt.ltd i will be heartly
thankful to NIAM , Mr. Kamalendu Ghosh of Hierank School of Management &
Technology, Noida my faculty members, colleagues , and friends for their encouragement,
support, guidance and assistance for undergoing management training and preparing this
project. Without them it would had never been an easy task for me, and I am very happy that
I am able to share my experiences of company in which I have done my training and able to
express and share them by the medium of this training report. Finally I will be very much
thankful to NIAM and my college which has given me opportunity to under go such type of
training to gain the practical exposure and to face the real taste of corporate culture and learn
some practical things apart from books which was very important for my life and my career.
CONTENTS:
CHAPTER 1: INTRODUCTION
General introduction about Sector
Industry profile
Origin and development of industry
Growth and present status of the industry
Future of industry
CHAPTER 2: PROFILE OF THINNKWARE PVT. LTD
Origin of the Organisation
Growth and development of organisation
Present status of the organisation
functional departments of the organisation
Organisation structure
Market profile of the organisation
CHAPTER 3: DISCUSSION ON TRAINING
Students work profile, tools and techniques used.
Key Learning
CHAPTER 4: STUDY OF SELECTED RESEARCH PROBLEM
Statement of research problem
Statement of research objectives
Research design and methodology
CHAPTER 5: SUMMARY AND CONCLUSIONS
Summary of learning experience
conclusion and recommendations
GENERAL INTRODUCTION ABOUT THE EDUCATION INDUSTRY
History of the Education Industry
Education has been practiced since time immemorial to instill social and cultural values. In
the ancient times, the education system was verbal, carried out generally by the elders of the
family. The writing system developed around 3500 BC, enabling the recording and sharing of
information. In most ancient societies, the state of literacy was bleak for centuries.
The education industry was initially associated with law, trade and commerce, religion and
civil administration. Formal education was available to only a small fraction of the
population. The system developed in most countries after 1850 CE.
The modern education industry consists of training by professionals and organized
instructions with respect to systematic curricula and pedagogy.
Demand and Supply Drivers of the Education Industry
The demand drivers of the education sector include:
Household disposable income.
Cost of education.
Opportunity cost of education (education versus job).
Cultural factors (opinion on education of girls).
Role of government to boost education.
The supply drivers of the industry include:
Availability of labour force (teachers and administrators).
Government funding (to establish affordable education centers)
Changes in social outlook.
The present educational system of India is an implantation of British rulers. Wood's Dispatch
of 1854 laid the foundation of present system of education in India. Before the advent of
British in India, education system was private one. With the introduction of Wood's Dispatch
known as Magna Carta of Indian education, the whole scenario changed. The main purpose
of it was to prepare Indian Clerks for running local administration. Under it the means of
school educations were the vernacular languages while the higher education was granted in
English only. British government started giving funds to indigenous schools in need of help
and thus slowly some of the schools became government-aided.
Contemplating on the new system which was introduced Mahatma Gandhi expressed his
anguish in following words, "I say without fear of my figures being challenged successfully,
that today India is more illiterate than it was fifty or a hundred years ago, and so is Burma,
because the British administrators, when they came to India, instead of taking hold of things
as they were, began to root them out. They scratched the soil and began to look at the root,
and left the root like that, and the beautiful tree perished. The village schools were not good
enough for the British administrator, so he came out with his program. Every school must
have so much paraphernalia, building, and so forth. Well, there were no such schools at all.
There are statistics left by a British administrator which show that, in places where they have
carried out a survey, ancient schools have gone by the board, because there was no
recognition for these schools, and the schools established after the European pattern were too
expensive for the people, and therefore they could not possibly overtake the thing. I defy
anybody to fulfill a program of compulsory primary education of these masses inside of a
century. This very poor country of mine is ill able to sustain such an expensive method of
education. Our state would revive the old village schoolmaster and dot every village with a
school both for boys and girls. "
Education encompasses teaching and learning specific skills, and also something less tangible
but more profound: the imparting of knowledge, positive judgment and well-developed
wisdom. Education has as one of its fundamental aspects the imparting of culture from
generation to generation (see socialization). Education means to draw out, facilitating
realization of self-potential and latent talents of an individual. It is an application of
pedagogy, a body of theoretical and applied research relating to teaching and learning and
draws on many disciplines such as psychology, philosophy, computer science, linguistics,
neuroscience, sociology and anthropology. Education is not a process of pouring in some
knowledge in to an individual. It is a process of acquiring. It is a perfection from the
perfection. Education is the manifestation of perfection already existing in man.
The education of an individual human begins at birth and continues throughout life. (Some
believe that education begins even before birth, as evidenced by some parents playing music
or reading to the baby in the womb in the hope it will influence the child development.) For
some, the struggles and triumphs of daily life provide far more instruction than does formal
schooling (thus Mark Twain admonition to "never let school interfere with your education").
Family members may have a profound educational effect — often more profound than they
realize — though family teaching may function very informally.
Education is the base for economic growth as well as social transformation for any country.
Among all the key indicators of socio-economic development like economy's growth rate,
literacy rate, birth rate, death rate and infant mortality rate (IMR), the literacy rate of the
country is one of the most vital one as the rise and fall of others largely depend upon
country's literacy rate. In India, high literacy rate leads to low birth rate as well as low IMR
and it also increases life expectancy rate. So, the importance of education industry in India
can be understood.
The education system in India is much more improved these days and is one of the leading
ones in the world. It is also one of the biggest contributors to the economic growth of the
nation. Besides various government initiatives, the role of the private institutions in the
development of education industry in India cannot be denied. India's private education market
was worth $40 billion in 2008, which is expected to reach $68 billion by the year 2012.
However, there are also some glooming statistics as well. Despite such rising investment in
education industry, 40% of country's population is still illiterate. Only 15% of the students
can go to next level to reach high school.
The Higher Education
India has world's third largest higher secondary education system with a number of
institutions. More and more students are going for higher education these days. The result
gets reflected on the number of students enrolling for higher education. The number of
institutions is also increasing day by day. India has got following numbers of educational
institutions (as on December 31, 2007):
Education Industry In India
Indian educational system is considered to be one of the best in the world, however there is
huge gap when compared to the global standards in terms of people being able to think
independently and taking up entrepreneurship.
With the educational industry booming in India there is a significant increase in the number
of private colleges offering various courses, some of them really do not offer value addition
to the students and their future hang in balance.
Presently the educational Industry is USD 50 billion strong and it expected to show an
increase of 12% in 2010 and by 2012 it expected to touch USD 80 billion. Universities and
colleges in India have grown at a CAGR (Compound Annual Growth Rate) of over 5% and
6% respectively, since independence. The statistics clearly shows that more number of
private institutes is going to surface offering various courses. Not only full time educational
institutions but various other training centers offering computer education, entrance coaching,
career counseling etc.
This is further going to add to the confusions that this generation students are facing. The top
creamy layer will make it to the premier institutes like IIT or IIM, the rest of them struggle
with their higher studies in tier 2 tier 3 or tier 4 institutes. The challenge of identifying a good
institute remains a mystery.
Most of the students will be at their most important cross roads of identify the right institute
and the right course. Solving such an enigma is to be tackled by driving more interaction with
the experienced professionals from across Industry. More and more professionals are also
coming forward to help students because they have gone through tough situations in their
career as well as in their education because of lack of proper guidance during their times.
GROWTH OF EDUCATION INDUSTRY
With its plurality and paradoxes, India never ceases to fascinate. And education in India is
only one among various other elements that have captured the attention of the world. While
the United Nations is worried about the presence of a large number of illiterates, various
other countries are amazed by the quality of some of the human resources that the Indian
education system has produced.
The Vedas, Puranas, Ayurveda,Yoga, Kautilya's Arthasahtra are only some of the milestones
that the traditional Indian knowledge system boasts of. There are evidences of imparting
formal education in ancient India under the Gurukul system.
Under the Gurukul system, young boys who were passing through the Brahmacharya stage of
life had to stay at the Guru or the teacher's home and complete their education.
Although the ancient system of education has produced many geniuses and still a major area
of research, it was hardly egalitarian. Women and people of lower castes gradually lost their
right to educate themselves. The spread of Jainism, Buddhism, Bhakti and Sufi movements
did have some liberating effects on the condition of the women, sudras and atisudras. But it
is the English language and the reformation movements of the 19th century that had the most
liberating effect in pre-independent India. Thus, the British’s, although rightly criticized for
devastating the Indian economy, can also be credited for bringing a revolution in the Indian
education system.
India Education Present Condition:
Soon after gaining independence in 1947, making education available to all had become a
priority for the government. As discrimination on the basis of caste and gender has been a
major impediment in the healthy development of the Indian society, they have been made
unlawful by the Indian constitution.
The 86th constitutional amendment has also made elementary education a fundamental right
for the children between the age group- 6 to 14. According to the 2001 census, the total
literacy rate in India is 65.38%. The female literacy rate is only 54.16%. The gap between
rural and urban literacy rate is also very significant in India. This is evident from the fact that
only 59.4% of rural population are literate as against 80. 3% urban population according to
the 2001 census.
In order to develop the higher education system, the government had established the
University Grants Commission in 1953. The primary role of UGC has been to regulate the
standard and spread of higher education in India. There has been a marked progress in the
expansion of higher education if we look at the increase of higher educational institutes in
India. The higher education system in India comprise of more than17000 colleges, 20 central
universities, 217 State Universities, 106 Deemed to Universities and 13 institutes of Natioanl
importance. This number will soon inflate as the setting up of 30 more central universities, 8
new IITs, 7 IIMs and 5 new Indian Institutes of Science are now proposed.
Education System in India:
The present education system in India mainly comprises of primary education, secondary
education, senior secondary education and higher education. Elementary education consists
of eight years of education. Each of secondary and senior secondary education consists of
two years of education. Higher education in India starts after passing the higher secondary
education or the 12th standard. Depending on the stream, doing graduation in India can take
three to five years. Post graduate courses are generally of two to three years of duration. After
completing post graduation, scope for doing research in various educational institutes also
remains open.
Prominent Educational Institutes in India:
There are quite a good number of educational institutes in India that can compete with the
best educational institutes of the world. The Indian Institutes of Technology (IITs), Indian
Institutes of Management (IIMs), Indian Institutes of Science, National Law Schools,
Jawaharlal Nehru University are some such institutes.
Education for the Marginalized in India:
As education is the means for bringing socio- economic transformation in a society, various
measures are being taken to enhance the access of education to the marginalized sections of
the society. One such measure is the introduction of the reservation system in the institutes of
higher education. Under the present law, 7.5% seats in the higher educational institutes are
reserved for the scheduled tribes, 15% for scheduled castes and 27% for the non creamy
layers of the Other Backward Classes (OBCs). Under the Indian constitution, various
minority groups can also set up their own educational institutes. Efforts are also being taken
to improve the access to higher education among the women of India by setting up various
educational institutes exclusively for them or reserving seats in the already existing institutes.
The growing acceptance of distance learning courses and expansion of the open university
system is also contributing a lot in the democratization of higher education in India.
THE MUCH sought after Indian workforce that has propelled India to the top of several
global competitive indices is not only attracting prospective employers to the country but also
the education system behind this workforce is now driving a prolific education market. It
seems to be a boom time for the education industry in India as the concept of business
through education catches up with the Indian market.
India’s youth, often referred to as its demographic dividend, accounts for over 50 per cent of
its total population, with 367 universities and 18,000 colleges with half-a-million teachers
and about 11 million students on the rolls, India could reap huge returns off its demographic
dividend. Speaking on the topic, Ritesh Hemrajani, Consultant, IMS, said if one looks at the
last five years there are about 1,500 management colleges, close to about 3,500 engineering
colleges and about 1,200 medical colleges. In terms of private schools mushrooming day in
and day out and a majority of the new institutions being private, if one wants to put a number
to it, the privately-managed part of it would not be anything less than 20 to 25 thousand
crores.
In recent months, the education segment has also seen the rising interest of private equity
players. India-focused PE firm Gaja Capital Partners invested 8.25 million dollars in Career
Launcher. Similarly, SAIF Partners invested 10 million dollars in the English training
academy Veta and ICA Infotech. Some of the other listed companies in the education
segment are Educomp Solutions, which posted a return of 374 per cent. Everson Systems,
which got listed in August 2007, gave a return of 130 per cent in just five months. Not far
behind are the older horses such as Aptech and NIIT, which fetched returns of 162 per cent
and 124 per cent last year. He also added, “In the next five years, I don’t see any reason why
we shouldn’t be looking at a thousand crore market.”
It is believed that based on the current and future manpower requirements of the various
sectors, there is a huge demand-supply gap in the education space.
Conclusion:
Despite all the efforts to develop the education system in India, access, equity and quality of
education in India continue to haunt the policy makers till this date. This has mainly been due
to the widespread poverty and various prejudices. The inability to check the drop out rates
among the marginalized sections of the population is another cause of worry. However, the
renewed emphasis in the education sector in the 11th five year plan and increased expenditure
in both primary and higher education can act as palliatives for the Indian education system.
PROFILE OF THE ORGANISATION
ESTABLISHMENT OF THINNKWARE ???
It was started on by two Engineers on 1st June 2010. ( Mr. kapil Garg
& Mr.Chetanya sahu ). These two person are the founder of Thinnkware company. At first
company was operated by their house. Later on it was operated in Jssate . Due to hard work o
both the director of the company, today Thinnk Ware is able to achieve to create an image in the market. Thinnk ware is a venture of K.C Robotics & Embedded pvt. ltd. Thinnk ware was
started with an innovative idea of Shepherding-Intelligent-Tomorrow. Thinnkware is partially
funded by the MSME, New Delhi a unit of Government of India .Thinnk Ware is an innovative concept of budding Entrepreneurs in education domain, for imparting quality
education to the Engineering Students and young professionals in niche areas of Embedded Systems, Robotics & MATLAB. Various courses run by Thinnk Ware Compliment the
traditional education received by students and bridge the gap of present Industry requirement.
Thinnk Ware is operating from STEP-ITBI, JSSATE Noida (U.P.). Thinnk ware has spread a
Important concept in the field of education. At present time Thinnk ware is the name from
most of the colleges and the student of the engineering student are already aware.Thinnkware
is capable to create an image in the mind of its customer. Thinnk ware is the name of quality
of service, and due to this region customer are attracted toward Thinnk ware .The basic aim
of company to provide a better service to its target customer, from the starting date of Thinnk
ware to till yet the main basic concern of its founder to make an image in the mind of custo-
mer that the company is the name of believe and better quality service due the great effort of
the company chairperson & its employee the is planning to operate it new unit in foreign.
GROWTH & DEVELOPMENT OF THE COMPANY
For the growth & development the company has created & applying its long term strategy.
Mission- the company mission is to be the NO.1 seller of Educational Robotics &Embedded
project. There are lots of company in the market those are providing such type of services but
the but themain concern of the company is to take position of No.1 in the market.
Vision- The main vision of the company is to gain the intellectual attainment & technologi-
cal competence by R&D in Hardware and Software of Embedded system & Robotics. so if
concern the vision of the company then its vision is to take advantages of technology and
be the best in Embedded system & robotic.
Team of Thinnk ware – Team of think ware is formed by the competent technical & manage-
Ment, which was backed by industry for their national and international support. So the
team of the company is a group of technical and marketing member. Both team works with
their full spirit for the growth & development of the company. The company is growing at
the speed of light. At time of its opening there are few client of the company, but the recent
scenario of the is it has already provided its training in more than hundred colleges. It has
already trained more than 3000 people as under its training program that is concern with the
summer training program & project under the brand name of the company. The company has
also awarded by some of the top organization that is mentioned as follows:
1.Appreciated by president Dr. APJ Abdul Kalam.
2.Winning the best team effort prize by Amity university.
3.Appreciated from Nisebud.
4.Appreciated by youth for India magazine.
5.Coverage by some of the best newspaper.
Present status of the company:
At present the company is operated in jssate building in noida .In that particular campus there
is a building called STEP. It is a block in the campus in this particular block all the company
that is organizing by that the particular block are partly get some type of benefit by the
government. At present time the company has the strength around 30th employee. In this
strength of employee, it is divided into two group.
1.Technical group
2. marketing group
Technical group – It is the group of technical member of the company.The basic duty of the
technical team to provide the product support to the marketing team.if marketing team has
any query regarding product, then it is the duty of technical team to solve the query,All the
responsibility regarding product is handed over to technical team.
Marketing group – The basic duty of the marketing team to create awareness about the product
And services that the company is providing marketing team also apply the marketing strategy
About the product development, branding of the product in the market its the duty of
marketing to conduct more & more seminar in the college regarding Robotics & Embedded
system and other courses that is offered by the company.
At the present time the company is on the growth level, and its rising speed is very high. The
revenue of the company is increasing day by day, Because it is providing the better value to
the customer. Due that the company has created an image in the mind of customer and it cre-
ate a good revenue for the company. At present time the company has tie-up with more than
200 colleges for summer program & training. Some of the top most colleges that are in the
client list are BITS pilani, NIIT Faridabad, MITS, graphic era university, Amity university, and
beside that the company has a long list of its client. The same condition is applied in product
Thinnkware business group
selling department.
FUNCTIONAL DEPARTMENT OF THE ORGANISATION
The functional group of Thinnk ware is divided in different categories
1 se
These are the functional department of Thinnkware Pvt. Ltd
Research & techno- logy mangt.
Quality and services management
Schools business unit
Lego robotics workshop
Hobby kits
Engineering college business unit
Embedded robotics & matlab workshop
Robo niche Educational Embedded & Robotic product
Electronic component & lab set up Engg. colleges
ORGANISATION STRUCTURE
ThinnkWare Team Details
The team of Thinnk ware is a group of well qualified & effective people. The functional is divided in different broad categories:
Management team Technical team
1.Chetanya Sahu 1. Kartik
2. Kapil Garg 2. Mayur Gaikwad
3. Vijyant Suri 3.Ankur sharma
4. Bharat Bhusan 4.Abhay Bhavdeb
5.Vijay Bharti
6. Deepak panchal
Charted Accountant Marketing Team
1.Mr. Alok 1.Anish kumar
2.Mr.Anupam 2. Deepak kumar jha
Website Development 3. shweta chahal
1.Orkire Technology 4. Manendra singh
ARM Project Consulant
1.Mr. Pankaj Dharr
This is the effective team and functional department of Thinnkware. The management team is
leaded by Mr.chetanya sahu & Mr. kapil Garg. These both two person are responsible for the
management of all the department .In same frame the technical team is leaded by Mr. kartik.
He is the team leader of the technical team.The marketing team is also leaded by Mr.chetanya
sahu, he looks on all the activity of marketing and always try to help to all the member of their
team. Mr.sahu is really very helpful in nature and always with their team member and good
employer. so this list show the brief description about the team Thinnkware and its all
working department. Market research program of the organization is concern with the
organization has a effective team for market research that always show the what is the
position of the position of the company in the market. The team of marketing research is also
trying to know what is the present and future of robotics product in the market. Market
research of robotics product in future:
Market research “service Robot”
Service category
Year -1995 Year -2000 Year -2005 Year -2010 Year -2025
Home Nil $ 6 billion $ 11 billion $ 24.9 billion $ 66.4 billion
Medical welfare
Nil Nil $5 billion $ 12 billion $25 billion
Public sector Nil Nil $ 6 billion $ 10 billion $ 20 billion
Bio -industrial Nil Nil $ 5 billion $ 7 billion $11 billion
Manufacturing $ 5 billion $ 5 billion $ 4 billion $ 6 billion $ 10 billion
The diagram represent the entire situation of robotics product in the market. From this chart
we can see that the demand of robotics services is increasing day by day. As shown the chart
in year 1995 the demand of robotic services in the field of manufacturing area is only $ 5
billion. But this demand goes high and according to the expectation of marketing research
team in near future it will reach the target of &10 billion very soon. The main increasing as
we see in the chart is comes from the demand of robotic services in the field of home section.
At the beginning it was nil ,but according to research team it is expected to reach the target of
$ 66 billion in near future so this is the chart according to marketing & research team of Thinnkware and this show the expectation of Robotic services in near future.
Expected turnover of think ware from its past to future
In financial year 2008-09
• A total turnover of Rs.10,00,000
• Team size: First 8 months- 2
• Business details: Started with Summer training of 4students.
• LEGO Robotics: 3 schools FYP: 1 college (PCCS) Rest 4 months, 4 Workshop: JSS
In financial year 2009-10
• A total turnover of Rs. 30,00,000
• Team size: First 6 months- 5
•Business Details: Summer training of 50 students.
• LEGO Robotics: 2 schools FYP: 1 college (Sachdeva)
• Workshop: 10+ colleges covering all Tyre of colleges
Rest 6 months- 7 • Trained more than 1000 students , Seminar in more than 50 colleges
• Data of 20000+ students , Details of 600+ colleges, Supplied components in 4 colleges
Merits & demerits
• Registered as a Pvt. Ltd. Company.
• Received government funding.
• Developed a good range of Products
• Developed professional curriculum of services
So from the above record we can say that in financial year 2009-2010 thinnkware company
has done good business in the market & creating innovation in the mind of all its target
customer.
Expectation in financial year 2010-11(Target 10 million INR)
• Expected turnover Rs.1,00,00,000
• Team size: First 6 months- 12December onwards: 14
•Business Details: Summer training 300 students
• Separately targeting Tyre I colleges. Separately targeting Tyre II & III colleges.
• Product sale through Distributors &Robotics companies.
• Should have Presence in 5 states.
Target for year 2010-11
•50 Workshops by direct sale: 40 L
•20 colleges lab components sale.: 10 Lakh, Product sale: 20 Lakh
1000
800
600
400
200
000
2008-09 2009-10 2010-11 2011-12 2012-13
Product and services of the organization:
The main services of the organization is conducting seminar and workshop in the various region of all the states:
X-AutoBOT
X-AutoBOT is a workshop that introduces you to the exciting world of microcontrollers. The
workshop designed by ThinnkWare is a two day workshop that is aimed at giving hands-on
feel of working with industry adopted microcontrollers. Various interesting open problems
are floated and the participants are encouraged to think out-of-box and come up with innovative ideas. Post workshop, a participant gets good exposure to artificial intelligence and embedded systems and is ready to embark on numerous exciting microcontroller based
projects.
Workshop Course content:
The concepts that will be covered are:
· Basics of Microcontroller
· Introduction to autonomous Robotics.
· Various types of sensors.
· Electrical Characteristics of Sensors.
· Different types of Motors.
· Intelligence in robots without Micro-controller.
· Architecture of AVR Micro-controller.
· Embedded C.
· Use of macros to make programming easier for complex interfacings
Hands-on session will include:
· Working with AVR micro-controller (ATMEGA 16).
· Using Ponyprog & Controller.
· Working with compilers (WinAVR and Ponyprog).
· Controlling Stepper motors using microcontroller.
· Interfacing of LED’s & making various patterns
· Interfacing of Switches
· Working with TSOP Sensor ,Interfacing of LCD, Programming of robot with sensor
calibration. Implementing obstacle detection/avoiding on robot using IR sensor with
microcontroller.
Takeaway Robotic kit specification:
ThinnkWare Robotic kit is a multifunctional Robotic Platform using which is compatible
with ATMEGA 8, ATMEGA 16, ATMEGA 32 Microcontroller. The same Robotic kit can be
used for various applications.
1.AVR Development Board with ATMEGA 16 Microcontroller.
2. Sound sensor/ obstacle detector / Bump sensor/distance measuring Module with connector*
3. AutoBOT robot wheels with Grip 2 nos., AutoBOT robot chassis, AVR Serial Programmer
with FRC Cable.
4. Stepper motor 2 no, Motor driver IC’s 2 nos., A 16*2 LCD with connector, Screws and pipes
Serial Cable, One Packaging Box .one of these sensors will be provided in one workshop.
Duration
The workshop will be of 2 days (15 hours)
Features of Workshop:
Take away Robotics kits will be given to each team of 4 students. Certificate will be given to each participant.
Membership on Thinnkware web portal for online technical discussion & open sources
codes. Study material & compiler CD will be given to each team.
Requirements from college:
Infrastructure as computer lab, one computer will be shared among 4 students.LCD Projector
for the lecture. Lodging & Boarding facility for the trainer during workshop. Minimum
participation of 40 students.X- MechBOT
X-MechBOT is a rigorous two day robotics workshop for the uninitiated and robotics
enthusiasts. This workshop is strategically designed for a short term to make full utilization
of day to have hands-on fun-filled learning. Not only it introduces students to the basics of
robotics but also ignites in them the passion for research and product development in the
fields of mechatronics and embedded systems. The concepts of mechanics and electronics are
explained using simple and easy-to-build, demonstration kits.X-MechBOT is an ideal
platform for anyone to embark on the exciting and promising field of robotics.
Who can be benefitted?
· B.E/B.Tech students of following branches:
Student of any branch as this is the basic course in Robotics and an excellent module for
Beginners Diploma engineering student of following branches ,Student of any branch as this
is the basic course in Robotics and an excellent module for beginners.
What is the beneficial learning?
· Basic knowledge of Electronic components, Their working principle with practical
implementation, Assembling of your own Robot, Basics of Robotics, The mechanism behind the
Robots. Making your own automated robot with an electronic brain and electromechanical
Muscles.
Course content:
· Introduction to Robotics
· Definition of Robotics
· The history of Robotics
· Different parts of a Robot with basic block diagram
Robotics is a field where you can apply your knowledge of physics, chemistry, mathematics.
Electronics, programming skills, mechanical skills etc. This field is the one where your
knowledge is put to test.
Control Systems
Controlling a robot via wired medium & wireless (RF based),Controlling a robot with its own
brain, Designing of logic circuits, How to implement logic using electronic hardware
Sensors
Study of different types of sensors, Touch sensors, Light sensor using LDR, photo transistor and
photo diode. Infrared sensor using IR diode, and IR detectors, Obstacle detectors, Fire sensor.
Actuators
Types of actuators used in Robotics, DC motors (geared and non geared)
Motor driversMotor driver using relay, Motor driver using transistor, Motor driver ICs
Course Duration:
The workshop will be of 2 days (12 hours)
Features of Workshop:
Take away Robot kit worth Rs. 2800/- will be given to each team of 4 students Certificate will
be given to each participant.
Free membership on Thinnkware web portal for online technical discussion & open source
codes. Study material & Thinnkware CD will be given to each team.
Requirements from college:
Infrastructure as classroom with proper seating arrangement for participants. LCD Projector for the lecture.
Lodging & Boarding facility for the trainer during workshop. Minimum participation of 40
students.
Besides these all the company is also providing summer training in Embedded system advance.
Embedded system, Matlab, Robotics course:
Summer Internship (Training) program with Project, SIPP-2010
SIPP 2010 is an innovative summer internship program that exposes talented undergraduate
students to research. It is an attempt to provide the enthusiasts a kick-start in the arena of
robotics & Embedded System. With increasing technological competence, students need to
dip into the real technological scenario and assimilate as many skills possible, so get ready
for the real race.
· Internship & Training in Basics of Embedded System: ITBE
Introduction to Embedded System & 8051 Microcontroller, Interfacings with I/O peripheral
devices.
· Internship & Training in Advanced Embedded System: ITAE
Introduction to AVR Microcontrollers & its interfacings and Software tools Communication
Protocols (SPI, I2C, USART & UART).
· Internship & Training in Robot Automation & Swarm Robot: ITRS
Intelligence in Robotics with Embedded System, Concept of Swarm Robotics.
· Internship & Training in MATLAB Software & Toolboxes: ITMT
Introduction to MATLAB & Simulink Study of Control System toolbox & Image Processing
toolbox.
Key Features:
Certificate of Summer Internship to each student. Project development is mandatory after the
training.
Take away development boards/Programmers to each student.Key performers will be
felicitated after training.
M/s ThinnkWare is a venture which deals in the domain of Robotics, EmbeddedSystems &
MATLAB with strategically current focus in educational domain to bridge the gap between
Industry demands ¤t academics offerings in Institutes. With a passion in Robotics and
keeping constant eye on various national & international events, we have vast experience in
the same and a constant focus in this grooming industry. ThinnkWare was conceptualized
based on a market unavailability of hands-on practical training and prohibitive cost for
hardware and components coupled with their unavailability. It was founded by a strong team
of young Engineers & budding Entrepreneurs working in the same industry, and is currently
incubated at STEP-ITBI, JSSATE Noida. The company is properly backed by the
experienced IITians and Industries. It aims to establish patterns of integration of practical
implementation into academic based learning by disseminating knowledge into students
through workshops, projects, etc. A typical ThinnkWare workshop includes a proof-of
concept demonstration followed by an in-depth teaching phase that nurtures innovation and
increases technological competence among students. What’s the result? Theoretical concepts
and laboratory technologies are converted into functional, reliable and ingenious robotics
systems by students themselves. ThinnkWare is operative in the fields of Robotics,Embedded
System, Signal Processing, Hardware (Designing of Programmers 8051, PIC, AVR,
Development of Boards, Perfect sensors, Robotic Kit). Also the bandwidth of topics,
conducted in the workshops held all over the country, is very wide covering Robotics,
modern technology and embedded solutions. Get geared with our precisely manufactured
products and get robotics into the bloodstreams. So we are here to provide you with the
appropriate solutions if Robotics is what you dream about.
The punch mark of the company is spreading intelligence for tomorrow.
Summer internship is one of the most important activities which student undertakes to mark
the onset of their career in the industry. They equip themselves with the workplace scenario
awaiting them. It is an opportunity to come over the non-existent academy and industry
interaction Moreover, in this era of recession where only the best is welcomed and there is no
space for the technically-deficit people, it is very important to hone your skills. ThinnkWare
steps ahead with a resolution to all these problems. We invite you to come share this dream
with us propagating these fundamentals further towards the development of strong and
technically enriched engineers.
ThinnkWare announces a Summer Internship (Training) program with Projects “SIPP-2010”
designed with an aim of both educating and inspiring the students not only about the working
of robots but also about the importance of practical learning both in the academic and
professional segments. Thus graduating the idea of Embedded Systems and Robotics from
hobby to profession, dreams to reality, toys to self made robots.
SIPP 2010: Summer Internship (Training) Program with Project is an innovative
summer internship program that exposes talented undergraduate students to research. It is an
attempt to provide the enthusiasts a kick-start in the arena of robotics & Embedded System.
With increasing technological competence, students need to dip into the real technological
scenario and assimilate as many skills possible, to get ready for the real race. SIPP is an
answer to this. Hands-on-sessions will expose them to the minutest and the starkest problems
encountered while building a robot/project. Interns have the opportunity to work on state-of-
the-art research projects and to be mentored by leading faculty. The program introduces
aspiring students to the dynamic resources and opportunities available in the industry. It
includes various courses in Embedded systems, Microcontrollers, Swarm Robotics and
MATLAB.
· Internship & Training in Basics of Embedded System: ITBE
Microcontrollers constitute an integral part of almost every gadget we see around us.
ThinnkWare has come up with a complete course on 8051 microcontroller. Starting from the
basics to how to interface with its peripherals, everything will be amalgamated into it
including one project.
Duration: 4 weeks & 6 weeks.
· Internship & Training in Advanced Embedded System: ITAE
Stepping a bit ahead to keep up with the pace of the world, we advance from 8051 to AVR.
Beginning with what is AVR, to interfacing its input-output devices, to programming it and
much more, to developing the competency in you as a whole.
Duration: 6 weeks only.
· Internship & Training in Robot Automation & Swarm Robot:ITRS
A 4-week course in X-SWARM brings together artificial intelligence, control theory,
robotics, systems engineering and biology with the goal of creating autonomous vehicles
which can communicate with each other
Duration: 4 weeks only.
· Internship & Training in MATLAB Software & Toolboxes: ITMT
Is very important software used in all domains of engineering. Today working would almost
be non-existent had this not been known to people. Here we offer the basic knowledge of
MATLAB and how work with its toolboxes.
Duration: 4 weeks & 6 week
COURSE CONTENT
Internship & Training in Basics of Embedded System: ITBE
Embedded System is the most demanding technology now days as every next seen device
have its application. Recommendation: Beneficial for students in starting phase with Embedded System, interested in Microcontroller based projects. Prerequisite: General
knowledge of electronic components & circuits with basics of “C” language.
Intoduction of Embedded System Hardware fundamentals IntroductionComponent of embedded system Basic Electronic ,Digital Electronic
Introduction of Microcontroller
Brief introduction INTEL, Philips, AVR, Microchip, The 8051 Architecture ,Hardware Details
8051 Registers, Memory Organization Port Organization ,On Chip Peripherals8051
Interrupts, Programming ,The 8051Programming Languages Programming Tools and
Techniques Addressing Modes
Introduction to Instruction Set Introduction of Timer/Counter
Arithmetic, Logical How does a timer works Branching, Bits manupulation How to make accurate delay using time
List of learning modules
Theoretical aspect of each module Practical implementation Interfacing Opto-Isolators
What is an optocoupler? How they work ?How to interface with microcontroller Interfacing
linear Keypad What is the type of switches? Their types & function How to connect & read
keypad with microcontroller Timer Interrupts What is a timer? What is an interrupt? How
does 51 timer works How to write code for timer Counter Interrupts How does it work?
What are the different modes of counter? How to write code?
Interfacing of Output Devices
LED
Different types of LED. How it works? How LEDs will rotate? How to connect with
microcontroller? What is sourcing & sinking?
Relays
What are the different types of Relay? How it connect with microcontroller?Seven Segment Display
What are the types of display? Difference between Common Anode and Cathode Driving
circuitsStepper motor
How a stepper motor works? How to drive stepper motor?
DC Motor
How a dc motor works? Motor driving IC
Piezo buzzer (Alarm unit)
How does a buzzer sound?
LCD (Liquid Crystal Display)
What is an LCD? How to give commands to LCD? How to interface LCD with
Microcontroller?
Additional Interfaces
Concept of Real world interfacing devices like electrical home Appliance/sensors activators,
Electromechanical devices Embedded tools Used Software tools Assembler: 8051 IDE
(Editor Assembler Simulator) Intro to KEIL 'C' compiler Hardware Tools.
WHAT CUSTOMERS DO AFTER THIS TRAINING
After successful completion of training, you can make following types of minor/major
industrial projects in different fields like:
Robotics:Micromouse Robot Distance Measuring Robot ,PC Controlled Robot, Fire detecting Robot
Line Follower Path finder, Robot Guided Vehicle etc.
Home Automation:
Electrical energy Saver Home security system, Home appliances control by RF/Telephone
etc. Energy meter, Smart kitchen etc.
Industrial Automation:
Real Time Clock Vehicle’s Speed Calculating, devices Data logger ,Temperature indicator &
Controller.
Telecom
Computer Controlled Machinery, Digital data transmission, DTMF based remote Home
appliances control ,Telephone call meter etc.
Office security/Automation
Smart Card Access Control System ,Time Attendance Monitoring system Electronic voting
machine ,Your own ideas can also become reality if you put consistent and dedicated efforts.
SCOPE OF COURSES IN INDUSTRY
· The Indian semiconductor and embedded design industry is projected to grow from $3.3
billion in 2005 to $43 billion in 2015.
· This tremendous rate of growth will require a large number of skilled professionals
. Expansion plans by MNCs and NASSCOM suggest embedded systems to be the nextsunrise
sector. With the technological advancement more and more professionals from the fields of
robotics and embedded systems are required. Internships facilitate the practical learning
process and also expose students to a hands-on work environment. It is ideal for students
wanting to participate in robotics competitions, make, robotics projects, and those who want
to put their theory to practice.
PRODUCTS LIST
In the list of sensor think ware has a long list of product in the market, its all sensor are required for engineering project.
1. Sound Sensor- The basic work of sound sensor is detect the sound, if Robot is
working then he has to detect the sound.
2. Bump Sensor- Bump sensor belong to a specific type of switches that is called Bump
switches, if there is any bump sound in Robot path then ,the duty of bump sensor is to detect
it.
3.Obstacle Detector Module- The obstacle detector module is to detect the obstacle that
come in Robot path.
4.Analog IR Sensor- analog IR sensor is to detect the Analog rays that comes in Robot path.
The company is also manufacturing Development board: that are as follow:
8051 Dev. Board, AVR Development Board, Optocoupler board,
Robotic product:
MechBOT, 8051 Platform based Robot , AVR Platform based Robot, Micromouse, 8051
Programmer, AVR Serial Comm. With Prog. AVR Serial Programmer.
Thinnk ware is also manufacturing motors like:
Dc motors, Stepper motors, chasis so we can say that the think ware product lie is very big.as
we know that thinnkware is in manufacturing of product that is the reason for the price of
company product in the market is at a very affordable level. Thinnk ware manufacturing unit
is in Noida so customer are not worry about after sales services in the market. company
product are also available on website, customer can buy company product through website, customer can see that there is not any difference between the price on website and the
price on which product is available in the market.
The main concern of company product is that the company is able to provide a goo service
after selling of its product, Dealer as well as the customer of the product should not worry
about the services if you but the think ware product then if you are facing any problem
regarding programming then you put your query on website and you will get the response
soon.
Market profile of the organization
Market profile of the organization is concern with the organization market structure in the
market. Thinnk ware is the company who’s market structure is really interested. It is an
organization that is dealing with education industry in the market .As education industry is
concern, it is the sector that is booming all the time. Thinnk ware provides products and
services. In product category it has a long list of its product that is manufacturing by think-
ware. The main product of think ware are as follows:
Robot product : Mech Bot, Auto Bot, Micromouse.
Board: Avr development board , Avr programming, octocopular board, 8051 Development
board.
Motors: stepper motor , Dc motor
Besides these all Thinnk ware is also involved in training and workshop, in workshop its
target customer are the schools and colleges. In school it is providing the workshop of Lego
robot, in colleges company is conducting workshop of Auto Bot, Mech Bot and micromouse
workshop. The basic target of the company is engineering colleges. Its training is basically for
electronics & communication branch student. The company is also providing summer and
winter training to the engg. Students. In summer training it is basically related to Embedded
system, swarm robotics, matlab courses. student has a compulsion to do summer training in
their sixth semester. so thinnkware is providing such type of training to student and after
completion of training, it is also provide a certificate .
so as far as market profile is concern company is dealing in educational product and services
that is for today a need for student.
WORK PROFILE
As the company was dealing in education domain , so I have to visit all the engineering col-
leges of the Delhi & NCR in respect of the marketing process and to aware all the colleges
about our services.
In Thinnkware my work profile was of Business Development Executive. I was given the
responsibilities of handling all the marketing activities of company. It included the e-
marketing , uplifting the google ranking of our company’s website, posting advertisements on
web sites, and all the networking sites, which includes all the online promotion too.
I was the part of our company’s current project , which was of giving summer training to
the B.TECH students which was a compulsion part of their academic course, and our com-
pany was targeting these students as their customers to provide them their summer training
under our guidance which was a paid training. So my work was to turn these students for the
training program.
For this project I was fully given information by company’s C.M.O. The strategies were
made by him for us in a very systematic manner to achieve the success of this project.
Firstly I was assigned to visit all the engineering colleges and meet the Director, Training
Placement officers , and the HOD’S of computer and I.T department to inform them about
our summer training programs and find out the dates and fixing the dates for organizing
summer training for their students.
Later on there was to do some work at the ground level. In this I have directly contacted
the students during my visit to colleges. It was more fruitful work because while contacting
students like (Class Representatives) I was able to get the data of the whole students group.
So direct calls were made to them for the summer training, which also yielded fast results
and the students turned up in large quantity giving the company good business.
Then I have also given the responsibilities of printing advertisement, I have to order printing
Vendors for the Company’s Banner , Visiting cards of all company’s employee’s
Advertisement Brochures , Letter head and Envelopes of the company, the summer training
program Posters which were to be displayed in colleges to attract students.
My next responsibilities was to take care of the company’s Training Centre , where the
students were given training. I have to take care for all the things which were required by the
students during their training session and to manage the training centre in well condition.
To regularly contact the college authorities and mailing them to take a fixed
date of the meeting with them , so that they agree on our proposal and send their college stu-
dents in our training centre to join our summer training programs.
Also visited outside station in cities like Jaipur and Udaipur for the company’s presentations
And meeting with concerned persons for discussing the business proposals and to made some
deal in favour of our company, which also resulted positive giving the business to the
company and me too for my personal satisfaction.
KEY LEARNINGS
Learned about the company’s motives and the strategy of organization that is to be
implemented in future also for running the company smoothly and following the set up paths
and system which is designed .I also learned a new thing in my E- MARKETING work that
how to post on web sites and how to lift up the google ranking of any website.
While working for the benefits of the engineering students I also come to know that with
increasing technological competence, students need to dip into the real technological scenario
and assimilate as many skills possible, so get ready for the real race.
As I know in selling strong sales skills are crucial, and experts in Marketing and Sales can
earn significant salaries and commissions, even in periods of down markets. So strong skills
in Marketing and Sales given me a competitive advantage, and professionals in the field are
powerful influences in consumer selection of goods and services. Skilled and experienced
salespeople can only attract a customer as I experienced while working here.
This project of our company was an innovative summer internship program that exposes
talented undergraduate students to research in Embedded System, Robotics & MATLAB with
the help of experienced team of Thinnkware.
There are very glorious conditions of working here. Ample of things are there to learn from
our seniors who have such a good knowledge and skills along with their experiences.
They just help us like the mentors and being working as a trainee they really help us
with our future prospective and teaching us from the ground level to clear our organizational
working base.
I also grasped the organizational culture of the company , I learned the basic practicals of
Marketing , how the marketing strategies are made , how the customers are targeted for
the products and services, what is the best suitable time of marketing, how the
advertisements to be carried on and with how much frequencies.
To evaluate the performances of the employee and improve on their weakness weekly
company’s meetings were held on weekends , in this meeting each employee performance
is evaluated and to help them work in areas in which they are lacking. This really enhanced
my working stamina and the changes which I have to made for my better performance
in the company.
I learn how to deal with the customers , to maintain a relation with them which will work
for the long terms of the business , and the every possible ways of turning of the customers
in favour of the organization. By handling the responsibilities of advertisement process I also
learned the system of effective advertisement which will be the best sourse to attract the
customers. The basics of effective advertisement sources so that the information can be
carried clearly and in simplicity to make customers aware and understand.
So it was really experience of learning things for my future growth and applying all these
Principles and system for the future , and I really thanks this company for making me feel
Like a good learner while handling my responsibilities.
Finally learned how to tackle the sales and marketing responsibilities and working in an
organised and structured manner, and how to work in the corporate environment and
in a systematic way. Learned some useful marketing tips from the seniors and applied them
in my task.
One of the biggest problems facing small businesses is finding customers. And while cold
calling or mass emailing might helped me make contact with a lot of peoples and being in
regular contact with them it made me easy to remind them for our proposals.
FINALLY HERE ARE THE SOME GOLDEN POINTS WHICH I WILL ALWAYS KEEP
WITH ME WHICH I LEARNED AND ANALYZED WHILE WORKING IN
THINNKWARE ;
1. Talking customers.
Have real person-to-person conversations with as many customers as you can. If you have a
lot of customers relative to your employees, then you’ll need to prioritize. Find ways to have
real, meaningful and ongoing conversations with them.
This might mean inviting some to lunch. It might mean hosting get-togethers at your
business. It might start with a survey and end with a phone call or a meeting. For others it
might be virtual conversations using email or phone calls.
2. Serve their needs.
Of course you’re doing this to make your company better. But everything you do in your
customer referral effort needs to be useful from your customer’s perspective. Educate them
while you engage them.
3. Engaging customers.
Find multiple ways to get your customers involved. For some people, just a regular phone
call or lunch will be enough. For others you might get their help finding solutions to
challenges you’re facing (using brainstorming or other facilitated meetings). Create
communities for your customers to participate in. Forums and blogs are great for this.
Software and online companies have done this for years but so can small businesses.
4. Hire customer friendly.
You can train, teach and coach a lot of things but being friendly is not one of them. And
beyond just friendly, you should look for employees who make a habit of focusing on the
customer, who go out of their way to take care of customer’s needs. One of the best ways to
do this is to keep your eyes open when you are a customer. When you meet people who are
very good, tell them what you do. Start a relationship so if they look for other work they
might call you.
5. Post reminders.
This sounds basic but it works. Make posters of the top things your customers want from you.
Include your “customer service standards” so everyone knows what the expectations are.
Place them around your business so everyone can see them. Also, use post-it notes, emails,
customer service calendars and any other fun ways you can think of to refresh your
employee’s memories.
6. Celebrate good news.
When customers give you and your staff good feedback, share it. Have a party! Let all your
team know about it. Show your employees how important it is. Post it where people will see
it. Send emails. Talk about it at staff meetings.
When your company is driven by service, your customers will notice. And they’ll like it.
Serve them well and they’ll keep coming back. Even better, they’ll tell their friends too!
Defining the research problem
The higher educational sector globally is more competitive than it has ever been. Educational
establishments are under closer scrutiny than ever before, budgets are tight, job markets are
enormously competitive and students are becoming increasingly discerning in the
establishments and courses they choose.
Against this background, the need for schools, colleges, universities and other educational
organisations to carry out market research and keep a close check on internal and external
offerings is self-evident. Some of the questions that might need answering include:
Why do student applicants choose one establishment over another?
How satisfied are students with what you offer? How is this changing over time?
Could you be doing more to improve your profile’ of education by joining these
technical courses?
Are you taking care of all of the needs of today’s competitive environment among
students?
How content are your knowledge?
How a student can come to know about such companies?
Could communication and support be improved?
Which qualifications are needed in the future and how can you offer these?
What external factors are shaping the sector and will become matters of concern for
the future?
Where are the job opportunities outside the University?
Necessity of defining the problem
Good direct marketing begins with good information. So take time to think about the
following issues BEFORE you get into copy or design. And feel free to alter this list or add
any other pieces of information you need. The more thorough you can be now, the more
creative and effective your efforts will be later.
DESCRIPTION. What is the product or service you want to sell?
PURPOSE. What does the product do? What's the "big idea" behind it?
FEATURES. What do you know about it? Facts, statistics, specifications?
BENEFITS. What will it do for people? Does it solve a problem, save money, save time,
make a task easier?
UNIQUE SELLING PROPOSITION. What is it about this product that is really
different, new, better, unique?
COMPETITION. Can you describe similar products?
POSITIONING. How does this product fit into the market relative to competitors?
YOUR COMPANY. Does the company have a special history, unique owner, awards?
PRICE. How much does it cost?
SAMPLE. Can you look at it or try it for yourself?
PROSPECT. Male or female? Income level? Family situation? Lifestyle and general
description? In business, what is his/her title/responsibility? Biggest concerns, fears,
attitudes? How will he/she use your product to get ahead or to keep from falling behind? For
consumers, what main interest/desire/action does it appeal to?
SECONDARY PROSPECTS. Who else might want this product?
OBJECTIONS. Why would someone NOT want this product?
TESTIMONIALS & ENDORSEMENTS. Letters from happy users? Media coverage?
Celebrity endorsements?
COMPLAINTS. Letters from unhappy customers? Phone calls?
ASSIGNMENT. Print ad? Direct mail? E-mail? Brochure? Insert? Broadcast spot?
Complete campaign?
OBJECTIVE. Inquiries or leads? Direct sales? Traffic building? List building?
OFFER. Free trial? Introductory price? Premium? Time limit? Free information?
CALL TO ACTION. How will you ask for the order?
BUDGET. How much can be spent on this promotion?
SCHEDULE. When does this need to be done?
LISTS/MEDIA. What have you used in the past? What worked and what didn't? What
statistics do you have?
SAMPLES OF PAST PROMOTIONS. Winners and losers?
TESTS. Will you test lists, offers, price, creative, etc.?
REQUIRED COPY POINTS. What information or legal copy must be included?
TABOOS. What can never be said or promised?
RESTRICTIONS. Are there parameters you must work within?
METHOD OF PAYMENT. Check? Credit card? Purchase order? Bill me later?
Installments?
METHOD OF ORDERING. Mail? Phone? Fax? Online?
GUARANTEE. What are the exact terms of the guarantee?
OTHER. What else is important? Research and background material? Demographic
studies? Focus group reports? Creative briefs?
MARKETING RESEARCH PROBLEM
You have an amazing idea that is original and you think can’t be beaten. Your friends and
family are in full support of you and think that your product or service will be a winner, but
how do you know for sure how the rest of the world will react?
Maybe your original, homemade marmalade will just sit on the shelves or could not even be
accepted in stores after months of preparation and money spent. People might be interested in
a window-cleaning service, but if the prices are too high or there is too much competition you
will have a hard time in your new business.
Research shows that 70% of all new businesses fail because of inadequate market research or
because of no research at all.
Market Research is vital before starting any business. The process of marketing research has
to be systematic and performed in stages for it to work properly.
What is the marketing research process?
The marketing research process are the six steps that would compile a marketing research
survey.
Building anything costs money so make sure you have done your research!
Marketing research process steps
Indentifying and Defining the problem
This step needs to be performed before moving onto anything else. Basically ask yourself
what has to be done.
Developing your approach
Once you have identified the problem you can move onto the approach you would like to take
according to the environment you are in. This should also involve the team you are with and
their skills. You could draw up an analysis of your whole project and what need to be done.
Research Design
This is the step you need to think about the most. Some people will contact research market
companies for this step as it is the most vital. Information such as questionaire samples,
design and data analysis will be captured in this step.
Collecting of Data
This is the process where the data is collected and the different ways depending on what is
suitable to you.
Performing Data Analysis
This can range from a simple to a more complex project using various tools . It depends how
the survey was compiled.
International Marketing Research Process
A few things have to be taken into consideration when marketing internationally because of
customs, cultures and traditions so secondary information has to gathered for each country.
After doing this the information has to be compared.
Marketing your product
If it is your plan to sell your product in the stores then go and see the managers of such stores.
Have a plan and an appointment. Don’t be vague about your product. Take a sample with you
and be prepared for rejection. If you are rejected ask yourself the question why the supplier
didn’t want to take your product in the first place. Move on with a positive frame of mind. It
is much better to do it this way than spending lots of money on your finished products to find
that they are not selling in the end.
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Marketing your Services
If you aim to is be in the service industry the best way to go about business is to arm yourself
with a clipboard, attached with questionaires relevant to your service. For example if it is a
window-cleaning business your plan should be to ask questions such as "how much would
they pay for such a service, would they actually be interested and how do would they clean
their windows."
Some companies will draw up questionnaires for you at a small fee for a more professional
look, but this is all up to you.
Using the internet for a case like this might not be such a bright unless you have the addresses
of houses and companies you have looked at with a lot of window space. However having
direct contact, I feel is more of a personal approach. Walk down a couple of streets where
there are a lot of windows per house and go to companies where you can see their windows
need a good clean and they are difficult to reach.
You could also do some personal interviews. These are quite common and normally
recorded, observing different reactions. There is also another method called Focus Groups
where you will interview a group of people at one time. A moderator leads the group where a
discussion is formed within the group. Focus group questions would be similar to an
interview structure with the exception of more people participating. About three groups need
to be interviewed to get the correct balance.
Conclusion
Marketing research by itself does not arrive at marketing decisions, nor does it guarantee that
the organization will be successful in marketing its products. However, when conducted in a
systematic, analytical, and objective manner, marketing research can reduce the uncertainty
in the decision-making process and increase the probability and magnitude of success.
We may conclude by saying that the task of defining a research problem, very often, follows
a sequential pattern- the problem is stated in a general way, the ambiguities are resolved,
thinking and rethinking process results is a more specific formulation so that it may be a
realistic one in terms of the available data and resources and is also analytically meaningful.
All this result in a well defined research problem that is not only meaningful from an
operational point of view, but is equally capable of paving the way for the development of
working hypotheses and for means of solving the problem itself.
It can be seen then that differences do exist between THINNKWARE and other companies.
This can be seen in the marketing variables which are the basis for segmentation such as age
and geographic variables. In a competitive market, both companies must identify and target
different market segments in order to remain at the cutting edge. Differences between the
companies are evident with respect to product, pricing, place and promotion.
THINNKWARE relies heavily on value: quality is more than something we see or feel .On
the other hand it relies on its success resulting from superior products and high standards of
performance.
OBJECTIVES OF RESEARCH
The purpose of research is to discover the answers to questions through the application
of scientific procedures. The main aim of research is to find out the truth which is hidden
and which has not been discovered yet. Through each research study has its own specific
purpose, we may think of research objectives as falling into a number of following broad
groupings :
To gain familiarity with a phenomenon and to achieve new insights into it.
(studies with this object in view are termed as EXPLORATORY OR FORMUL-
ATIVE RESEARCH studies )
To portray accurately the characteristics of a particular individual , situation
or a group. (studies with these object in view are known as DESCRIPTIVE
research studies.
To test the hypothesis of a casual relationship between the variables.(such
Studies are known as HYPOTHESIS TESTING RESEARCH.)
In short , the search of knowledge through objective and systematic method
of finding solution to a problem is research. The systematic approach
concerning the generalisation and the formulation of theory is also a research.
As such the research is the consisting of the enunciating the problem,formulation
of a hypothesis , collecting the facts of data , analysing the facts and reaching
certain conclusions.
FOLLOWING ARE THE POINTS OF THE OBJECTIVES OF RESEARCH
1) Desire to get a research degree along with its consequential benefits .
2) Desire to face the challenges in solving the unsolved problem, i.e, concern over practical problems initiates research.
3) Desire to get intellectual joy of doing some creative work.
4) Desire to be of services to society.
5) Desire to get respectability.
This is not an exhaustive list of factors motivating people to undertake research
studies. Many more factors such as directives of government, employment
conditions, curiosity about new things, desire to understand causal relationships,
social thinking and awakening, and the like may as well motivate (of at times
compel) people to perform research operations.
The study of research methodology gives the student the necessary training
in gathering material and arranging or card-indexing them, participation in the field
work when required, and also training in techniques for the collection of data
appropriate to particular problems, in the use of statistics, questionnaires and
controlled experimentation and in recording evidence, sorting it out and interpreting
it. In fact, importance of knowing the methodology of research of how research is
done stems from the following considerations:-
For one who preparing himself for a career of carrying out research, the
importance of knowing research methodology and research techniques is obvious since the same constitute the tools of his trade. The knowledge of methodology provides good training
specially to the new research worker enables him to do better research. It helps him to
develop disciplined thinking or a ‘bent of mind’ to observe the field
objectively. Hence, those aspiring for careerism in research mush
develop the skill of using research techniques and must thoroughly
understand the logic behind them.
.Knowledge of how to do research will inculcate the ability to evaluate
and use research results with reasonable confidence. In other words, we
can state that the knowledge of research methodology is helpful in
various fields such as government of business administration,
community development and social work where persons are increasingly
called upon to evaluate and use research results for action.
I. When one knows how research is done, then one may have the
satisfaction of acquiring a new intellectual tool which can become a way
of looking at the world and of judging every day experience.
Accordingly,
it enables use to make intelligent decisions concerning problems facing
us in practical life at different points of time. Thus, the knowledge of
research methodology provides tools to took at things in life objectively.
II. In this scientific age , all of us are in many ways consumers of research
results and we can use them intelligently provided we are able to judge
the adequacy of the methods by which they have been obtained. The
knowledge of methodology helps the consumer of research results to
evaluate them and enables him to take rational decisions.
Significance of Research
“All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry, and inquiry leads to invention” is a famous Husdson Maxim in context of which the
significance of research can well be understood. Increased amounts of research make
progress possible. Research inculcates
scientific and inductive thinking and it promoted the
development of logical habits thinking and organisation.
The role of research in several fields of applied economics, whether related to business of to
the economy as a whole, has greatly increased in modern times. The increasingly complex
nature of business and government has focused attention on the use of research in solving
operational problems. Research, as an aid to economic policy, has gained added
importance, both for government and business.
Research provides the basis for nearly all government policies in our economic system. For
instance, government’s budgets rest in part on an analysis of the needs has to be equated to
probable revenues and this is a field where research is most needed. Through research we
can devise alternatives policies and can as well examine the consequences of each of these
alternatives. Decision-making may not be a part of research, but research certainly facilities
the decisions of the policy maker. Government has also to chalk out programmes for dealing
with all facets of the country’s existence and most of these will be related directly of
indirectly to economic conditions. The plight of cultivators, the problems of big and small
business and industry, working conditions, trade union activities, the problems of
distribution, even the size and nature of defence services are matters requiring research.
Thus, research is considered necessary with regard to the allocation of nation’s resources.
Another area in government, where research is necessary, is collecting information on the
economic and social structure of the nation. Such information indicates what is happening
in the economy and what changes are taking place. Research has its special significance in
solving various operational and planning problem of business and industry. Operations
research and market research , along with motivational research, are considered crucial and
their results assist, in more than one way, in taking business decisions. Market research is
the investigation of the structure and development of a market for the purpose of
formulating efficient policies for purchasing, production and sales. Operations research
refers to the application of mathematical, logical and analytical techniques to the solution of
business problems of cost minimization or of profit maximization or what can be termed as
optimisation problems. Motivational research of determining why people behaves as they
do is mainly concerned with market characteristics. In other words it is concerned with the
determination of motivates underlying the consumer(marker) behaviour. Research is
equally important for social scientists in stying social relationships and in seeking answers to
various social problems. It provides the intellectual satisfaction of knowing a few things just
for the sake of knowledge and also has practical utility for the social scientist to know for
the sake of being able to do something better or in a more efficient manner. Research in
sciences is concerned both with knowledge for its own sake and with knowledge for what it
can contribute to practical concerns. This double emphasis is perhaps especially appropriate
in the case of social science. On the other hand, its responsibility as a science is to develop a
body of principles that make possible the understanding and perfection of the whole range
of human interactions. On the other hand, because of its social orientation, it is increasingly
being looked to for practical guidance in solving immediate problems of human relations.
RESEARCH DESIGN AND METHODOLOGY
The formidable problem that follows the task of defining the research problem is the
Preparation of design of the research project, popularly known as the “research
design “.decisions regarding what, where, when, how much, by what means concerning
of an enquiry or a research study constitute research design.
“A research design is the arrangement of conditions for collections and analysis of data in a
manner that aims to combine the relevance to the research purpose with economy in
procedure.” In fact , the research deign is the conceptual structure within which research is
conducted. It constitutes the blueprint for the collection , management and analysis of data.
As such the design includes an outline of what researcher will do from writing the hypothesis
and its operational implications to the final analysis of data.
Research design is needed because it facilitates the smooth sailing of the various research
Operations , thereby making the research as efficient as possible yielding maximum
Information with minimal expenditure of effort , time and money. Just for as better, economical
attractive construction of a house , we need a blueprint well thought out and prepared by an
expert architect, similarly we need a research design and plan in advance of data collection
and analysis of our research project. Research design stands for advance planning of the
methods to be adopted for collecting the relevant data and the techniques to be used in
their analysis.
Preparation of research design should be done with great care as any error in it may upset the
entire project. Research design in fact has a great bearing on the reliability of the results
arrived at end and as such constitutes the firms foundation of the entire edifice of the research
work. Even then the need for a well thought out research design at times not realized by
many . The importance this problem deserve is not given to it. As a result many researches
do not serve the purpose for which the are undertaken. In fact they they even give misleading
conclusions. Thoughtless in designing the result project may result in rendring the research
exercise futile. It is therefore , imperative that an efficient and appropriate design must be
prepared before starting the research operations. The design helps the researcher to organize his
ideas in a form whereby it will be possible for him to look for flaws and inadequacies.
Such a design can even be given to others for their comments and critical evaluation. In the
absence of such a course of action, it will be difficult for the critic to provide a comprehensive
review of the proposed study.
A research design for a research problem , usually involves the considerations of the following
Factors :
1) The means of obtaining information .
2) The availability and skills of the researcher.
3) The objective of the problem is to be studied.
4) The nature of the problem to be studied
5) The availability of time and money for the research work.
Important concept relating to research design
Before describing the designs , it will be important to explain the various concepts relating to
research design so that these may be easily understood.
1) Dependent and independent variable.
2) Extraneous variable
3) Control
4) Confound relationship
5) Research hypothesis
6) Experimental and non- experimental hypothesis testing research
7) Experimental and control group
8) Treatments
9) Experiment
Different research designs can conveniently described if we categorize them as :
1) Research design in case of exploratory research studies.
2) Research design in case of descriptive and diagnostic research studies.
3) Research design in case of hypothesis – testing research studies.
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are adopted by a researcher in studying his research problem along
with the logic behind them. It is necessary for the researcher to not only know the research
methods and techniques but also to know the research methodologies.
The study of research methodology gives student the necessary training in gathering the
material and arranging them , participation in the field work when required, and also training
in techniques for the collection of the appropriate data to particular problems, in use of
statistics, questionnaires and controlled experimentations and in recording evidence, sorting it
out and interpreting it. In fact, importance of knowing the methodology of research or how
research is done stems from the following considerations.
1} The importance of knowing the research methodology and research techniques is obvious
since the same constitutes the tool of his trade. The knowledge of methodology provides
good training specially to the new research worker and enables him to do better research.
2} we can say that the knowledge of research methodology is helpful in various fields such
as government or business administration, community development and social work where
persons are increasingly called upon to evaluate and use research result for action.
3} when one knows how research is done, then one may have the satisfaction of acquiring
a new intellectual tool which can become a way of looking at the world and of judging
every day experience. Accordingly it enables use to make intelligent decisions.
concerning problems facing us in practical life at different points of time.
Thus the knowledge of research methodology provides tools to took at things in
life objectively.
4} In this scientific age , all of us are in many ways consumers of research results and we
can use them intelligently provided we are able to judge the adequacy of the methods by
which they have been obtained. The knowledge of methodology helps the consumers
of research results to evaluate them and enables to take the rational decisions.
SUMMARY OF LEARNING EXPERIENCE
We are in service and product domain in Embedded System, Robotics and MATLAB. We
develop Embedded kits, Sensors modules and Robots. Thinnkware web portal is a one stop
complete solution for various robotics and embedded system which includes excellent service
and varied range of products Thinnk ware believes in high quality services & good
relationship building with clients. Thus, we have highly satisfied client base which turns to us
always for their every need related to our domain. Learned about the company’s motives and
the strategy of organization that is to be implemented in future also for running the company
smoothly and following the set up paths and system which is designed .I also learned a new
thing in my E- MARKETING work that how to post advertisement on web sites and how to
lift up the google ranking of any website. While working for the benefits of the engineering
students I also come to know that with increasing technological competence, students need to
dip into the real technological scenario and assimilate as many skills possible, so get ready
for the real race. This project of our company was an innovative summer internship program
that exposes talented undergraduate students to research in Embedded System, Robotics &
MATLAB with the help of experienced team of Thinnkware.
We have a very competent team which includes the Trainers, R&D team and Customer
support team. Our advisors include eminent personalities from industry to academician from
IITs.
I was the part of our company’s current project , which was of giving summer training to the
B.TECH students which was a compulsion part of their academic course, and our company
was targeting these students as their customers to provide them their summer training under
our guidance which was a paid training. So my work was to turn these students for the
training program.
Then I have also given the responsibilities of printing advertisement, I have to order printing
Vendors for the Company’s Banner , Visiting cards of all company’s employee,
Advertisement Brochures , Letter head and Envelopes of the company, the summer training
program Posters which were to be displayed in colleges to attract students.
The fields in which I have learned while working in this company :
1) ONLINE PROMOTION OF SERVICES AND PRODUCTS
2) B 2 B SELLING
3) C 2 C SELLING
4) DIRECT VISITING
5) TELE CALLING
6) ADVERTISEMENT PROCESS
7) STRATEGY PLANNING FOR PRODUCT SELLING
8) GROUND LEVEL OF SALES AND PROMOTION
9) MANAGING DATA BASE
SWOT ANALYSIS
A SWOT, which stands for strengths, weaknesses, opportunities and threats, analysis for
employees entails a self-evaluation of a person's strengths and weaknesses. In addition, the
employee must evaluate her opportunities and threats. The employee's strengths and
weaknesses are essentially internal factors. Opportunities and threats are considered external
factors, for which the employee has less control. However, A SWOT analysis for an
employee can help an employee better deal with certain external factors.
STRENGTH:
• I have very good communication skills
• My will provides me depth of understanding for the work I do
• Most important needs of my organization I meet i.e creating customers
• Good standards of systematic work that benefit your company•
Advantages of working seriously and efficiently.
WEAKNESS
• I fall short in new product understanding due to technicality
• Not able to complete all visits sometimes
• Earlier I was not feeling free to work with my fellows
• Need more technical knowledge that would help you do my job more effectively
• How can I improve more I always feel this?
OPPORTUNITY
• How does my work contribute to the bottom line of the organization?
• How might my knowledge provide me a "leg up" in helping my organization?
• What is going on in my market, my city, my county, and my state that can
benefit me?
• Where are the good opportunities facing me?
• What are the interesting trends I am are aware of about my company?
THREAT
How is my organization changing, and will any of those changes make what me
do less important?
• if I perform a particular task that no one has realized is obsolete, but will?
• What my boss think of my work?
• What is my competitors doing?
• Are the required specifications for my job, products or services changing?
• Is changing technology threatening my position?
• If I have adjustment problems with new employees ?
• Could any of my action seriously threaten my job?
CONCLUSION
According to my OJT project, it was my great experience to do work with a such a company
that is an innovation in the field of sales and marketing, Because Thinnk ware is a company
that is a quality of name in the field of education system. It was my honour that my institute
gave me such a great opportunity of on job training in such a company that is at growth stage.
The company was just a start up venture and it was good to work with such company in
which the company’s growth was necessary along with its employees too.
The main quality of the organization that all the seniors are very co-operative, at everyday of
my working I learnt something new from my senior, About the company I want to say that
this company has a good growth speed and in near future Thinnkware became a brand name
in the market of Robotic & Embedded system in the felid of education . So I pay thanks to
HIERANK SCHOOL OF MANAGEMENT & TECHNOLOGY, NIAM & GAUHATI
UNIVERSITY for giving me a great opportunity of OJT which is very important from the
point of view of my career and for my practical learning and the most important thing as a
student that I have gained the practical knowledge of sales and marketing along with my
books and attending classes. So finally heartly and special thanks to NIAM , GUWAHTI
UNIVERSITY AND MY COLLEGE, I will be really thankful to them for what they have
given me.
Recommendations:
1. Company marketing team
2. Company book
3. Course book
4. Internet
5. Training diary