Aniket & Ratan Tata

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    MOTORS

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    GROUP MEMBERSMEMBERS ROLL NO.

    Elaine Lobo 25

    Chetan 26

    Samiksha 27

    Nishant 28

    Cincy Joy 29

    Aniket 30

    Rizwan Mukadam 31

    Ritesh Naik 32

    2

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    INTRODUCTION

    3

    Ratan N Tata is the chairman of Tata Sons, the Tatapromoter company.

    Indias largest automobile company with consolidated revenue of 92,519 cr. in

    2009-2010.

    Headquarters at Mumbai and Navi Mumbai.

    Companys manufacturing base in India is spread across many states.

    Foundation of companys growth over the last 50yrs is?

    Working on 4 thrust areas-employability, education, health & environment

    Brand Finance, a UK-based consultancy firm, recently valued the Tata

    brand

    at$11.4 billion and ranked it 57th among the worlds Top 100 brands.

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    MISSION & VISIONMISSION & VISION

    4

    Mission:

    To be a competitive value provider in

    international business for Groupcompanies and all our partners.

    Vision:

    "Best in the manner in which we operate ,

    best in the product we deliver, and best in

    our value system and ethics."

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    PRODUCTS

    5

    TATAMotors

    CommercialVehicles

    PassengerVehicles

    MilitaryVehicles

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    PRODUCTS

    TATACOMMERCIALVEHICLES

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    High Technology & Expertise

    High Engine Power Vehicles

    Launched 11 New Products

    Wide array of commercial vehicles

    Trucks & Tractors

    Light Commercial Vehicles

    Luxury buses & Compact City Buses

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    PRODUCTS

    TATAMILITARYVEHICLES

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    Specialization in Military Defense Transport Solution

    Introducing new trucks for military defense purpose

    Large Investments in R & D ,to meet international standards

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    PRODUCTS

    TATAPASSENGERVEHICLES

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    Tata Motors entered the passenger vehicle market in 1992.

    In 1998 Tata launched the Indica, the first fully passenger car.

    TATA Motors developed :

    Mid-sized sedan Cars (Tata Indica, Tata Indigo)

    Mid-sized SUV Cars (Tata Safari)

    Tata Motors has Launched Various Version of Passenger Cars.

    The first company ever to launch One Lakh Rupee Car, the Tata Nano.

    It is the least expensive production car in the world.

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    COMPETITORS

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    Commercial

    Vehicles

    Passenger

    Vehicle

    Ashok Leyland

    Volvo Motors

    Swaraz Mazda

    Mahindra Motors

    Maruti Suzuki

    Honda Motors

    Hyundai Motors

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    MERGER ACQUISITIONS & JOINTVENTURES

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    Tata Motors has been aggressively acquiring foreign brands to increase its

    global presence.

    2004 - Bought Daewoo's truck manufacturing unit,

    - Now known as Tata Daewoo Commercial Vehicle, in South Korea.

    2005 - Acquired a 21% stake in Hispano Carrocera, Spain.

    2006 JV with Fiat to manufacture Passenger Cars and Engines

    2008 - Purchased Jaguar Cars and Land Rover from Ford Motor for $2.3bn

    2008 - Acquired rights from Ford, to three other brand names: Daimler,

    Lanchester and Rover

    2010- Tata Motors acquired 80% stake in Italy-based design and engineering

    company Trilix for a consideration of 1.85 million. The acquisition is in line with the

    companys objective to enhance its styling/design capabilities to global standards.[3]

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    SALES & PROFIT

    Tata Motors September 2010 sales(including exports) is at64,668 nos.

    Growth of 23% over 52,513 sold in September 2009.

    Domestic Sales of Tata Commercial & Passenger Vehiclesfor September 2010 were 59,611 nos. a 20% growth rateover 49,650 nos. sold is September last year.

    Profit Figures as on 31st March 2010

    Total Incomes is Rs.37,103 cr Total expenditure is Rs.3,1992 cr

    Operating profit is Rs.4178 cr

    Net profit is Rs.2,2,40,ooo cr as on March 2010.11

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    FINANCE

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    Debt

    Posted High Debt in the year due to acquisition of Jaguar

    Companys net debt increased by 75 Bn

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    MARKET SHARE

    45.7

    22.2

    18.3

    6.8

    1.5

    5.5

    Maruti

    Suzuki

    H u ai

    Motors

    Ho a

    motors

    To otaOthers

    13

    Passenger Car Market Share

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    RECESSION HITS TATA

    MOTORS

    Profit fell form 34.1% to 3.47 billion rupees.

    20% decline in the sales.

    Auto giant Tata motors lay off 400 more workers

    Tata Motors shut two commercial vehicle plants

    for six days to avoid inventory build-up.

    14

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    HOW THEY FACED

    RECESSION

    Signed the deal of Jaguar & Land Rover in 2008.

    India's Tata Motors launches Nano, 'world's

    cheapest car'

    Decline in shares of TATA motors.

    15

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    STRENGTHS

    Resources and capabilities

    Low price Vehicles

    Vast experience (steel and automobiles)

    Tata has a brand reputation in India.

    The business model (TBEM)

    16

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    WEAKNESSES

    Distribution

    Not much brand value for Luxury Cars.

    Return on Investment is not up to the mark.

    It produces 3rd & 4th generation Cars. Not much

    Modernization.

    17

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    OPPORTUNITIES

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    New markets

    Exports

    Acquisitions

    e.g. Jaguar and Land rover can give international

    exposure.

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    THREATS

    Competitors are spending more on R&D to

    produce low priced & fuel efficient cars.

    Improvement in technology by

    Competitors.

    Rising prices of Steel , Aluminum &plastic.

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    SSTRATEGIESTRATEGIES Expanding globally (globalization strategy)

    Acquiring other companies in different countries

    Low frill strategy; a low frill strategy combine a low price and low value added, low

    perceived product/services benefits and a focus on a price sensitive market segment.

    Maintain the cost of raw materials as lowest as possible.

    Invest a huge amount in research and development.

    October 1,2010)Tata Motors launches QIP issue.

    QIP is a CAPITAL RAISING TOOL,primarily used in India, whereby a listed companycan

    issue equity shares, fully and partly convertible debentures, or any securities other than

    warrants which are convertible to equity shares to a Qualified Institutional Buyer (QIB).

    20

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    CONCLUSION

    On the whole the TATA group is acquiring thedifferent strategy in the different markets, in the

    home country Tatas strategies are same as to

    cost leadership and differentiations.

    Faced recession well without any effect to itsBrand.

    Introducing appropriate technology & operation

    for enhancing environment care

    With the foundation of its rich heritage, TataMotors is moving towards creating a bright

    future.

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