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Stephanie Oglesby-
Brief 1The Angels Share
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OUGD303 / FMPBA (Hons) Graphic DesignLCAD
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Brief
To brand and package the 21st Century, contemporary Whisky for women.(D&AD Packaging Brief)
Concept:After extensive research into Whisky terminology, process, taste/ aroma etc. I found ‘The Angel’s Share’, 2% of Whisky is evaporated every year from the barrels breathing which is part of the maturation process. They say it is ‘Take by the Angels’. This concept takes on a more subtle and soft approach to a drink that can be perceived as harsh and masculine.
It’s a very feminine style and keeps with its tradition yet adds a contemporary spin in the packaging aspects.
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P. 1 / 6
Stephanie Oglesby-
Brief 1The Angels Share
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OUGD303 / FMPBA (Hons) Graphic DesignLCAD
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Main packaging uses a 3 in one bottle which can be split and distributed between friends continuing the ‘Sharing’ aspect of the brand. Women are more likely to try new things if they are with their friends so it is a perfect opportunity to promote thr Whisky brand by allowing the consumers to distribute and promote the brand themselves.
The Glass bottles are sprayed white in a gradient style so that the Whisky appears to be evaporating up the bottle to communicate the whisky evaporating to the Angels. Also representing the ‘Blend’ of lowland / highland Whisky.
The coarse rope used adding detail and relating to its personal nature. Laser cut swingtag using main photo of the brand. A Gold Vinyl sticker to close up bottles in the shape of a Halo representing the Anegls.
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P. 2/ 6
Stephanie Oglesby-
Brief 1The Angels Share
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OUGD303 / FMPBA (Hons) Graphic DesignLCAD
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Wrap for the Whisky bottle outer packaging, laser cut feather to represent Angels wings, a fallen feather from the angels and laser cut tag.
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P. 3/ 6
Stephanie Oglesby-
Brief 1The Angels Share
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OUGD303 / FMPBA (Hons) Graphic DesignLCAD
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Minatures packaging.
Laser cut wooden box, feather pattern continued.Gold minature bottles of whisky with lasercut wooden feather tag. The minatures are another way of sharing the Whisky as they come in a pack of 3 again like the bottles.
Image used representing the Scottish highland / lowlands, prodomenantly the sky being shown to highlight the whisky evaporating up into the heavens.
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P. 4/ 6
Stephanie Oglesby-
Brief 1The Angels Share
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OUGD303 / FMPBA (Hons) Graphic DesignLCAD
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Menu Design
The menu also in 3 sections to continue the sharing theme.Different stocks and colours used taken from the main image to create a consistent brand.
Small- Angels Secrets book:Illustrating 5 secrets about Whisky to promote female whisky drinkers.
Main menu is a cocktail menu to show the various ways Whisky can be drank.
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P. 5/ 6
Stephanie Oglesby-
Brief 1The Angels Share
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OUGD303 / FMPBA (Hons) Graphic DesignLCAD
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Brand Stationary
Stationary set using colours picked out from the main image to create a consistent range.
The business cards each use a seperate section of the image and a colour chosen appropriate to that image. All of the business cards can be pieced together to make the full image.
Letterhead double sided print with the logo and main pale green colour on the back.
Main image used for the envelope helps build the scene.
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P. 5/ 6
Stephanie Oglesby-
Brief 1The Angels Share
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OUGD303 / FMPBA (Hons) Graphic DesignLCAD
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Summer Whisky Event
Tickets to event use same brown stock as packaging, again can be teared off into 3 parts to show how the event will be promoted and shared by handing out tickets to friends.
Banner for event.
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P. 6/ 6
