Angels in action_smm_plan

Angels in ActionAngels in ActionAngels in ActionAngels in ActionSMM StrategySMM StrategySMM StrategySMM Strategy

Natalie GuseNatalie GuseNatalie GuseNatalie Guse

Social Social Social Social MediaMediaMediaMedia

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and

SMMSMMSMMSMM

Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property.

Common social media applications

Exponential growth of Social Media! Exponential growth of Social Media! Exponential growth of Social Media! Exponential growth of Social Media!

In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?

Social Media Marketing Trends! Social Media Marketing Trends! Social Media Marketing Trends! Social Media Marketing Trends!

Twitter has come to the centre of the stage in a very short span of time. Its phenomenal success can be estimated from the fact that success can be estimated from the fact that the proportion of marketers using Twitter as a part of their marketing strategy has grown from 3% to 49%. Dell announced that Twitter had driven sales worth $3 million for the organization within two years. However, Facebook continues to hold its dominant position in this market. Over 65% of respondent companies incorporated this social networking website in their marketing strategy.

The Big Deal over Social Media Marketing Marketing

Natalie Guse

Social Media Marketing Process! Social Media Marketing Process! Social Media Marketing Process! Social Media Marketing Process!

Weaknesses Strength

Threats + Opportunities

TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET!

Strategic Planning

Goals Position Vision Mission

Operative Planning

Price Place Product Promotion

Price pointStrategy

PenetrationPsychological

SkimmingPrice presentationOnline discounts

DesignCorporate Identity

Product Presentation on platforms and

websiteProduct descriptionsProduct Testimonials

Branding

Community Branding

Corporate IdentityE-Mailing

Online Public RelationsSearch Engine MarketingSocial Media Marketing

BlogsVideo and Audio Sharing

Social ProfilesDiscussion Forums

RetailWholesale

E-CommerceE-BrokerInternet

Multi ChannelShipping

Online Website Community

ForumsSocial Media platforms

Product IdentityProduct PresentationProduct PlacementProduct description

Social Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingCISS FormulaCISS FormulaCISS FormulaCISS Formula

C I S S

-Communicate w/ customers

- Stay in contact

- E-Conferences

- E-Interviews

Communicate

Interact Socialize Share- Build own networks

- Invite your contacts

- Interact with costumers

- Example: NING, MEETUP

- Create public profiles

- Stay in contact

- Example: LINKEDIN,

XING, FACEBOOK

- Promote Infomercial

- Promote Business

- Publish press releases

- Example: YOUTUBE

C I S S


Natalie Guse

Communicate + Share! Communicate + Share! Communicate + Share! Communicate + Share!

Where Content is King…Where Content is King…Where Content is King…Where Content is King…

Social Media is all about:Social Media is all about:Social Media is all about:Social Media is all about:

– Content Delivery – putting it out there– Content Visibility – letting some people see it– Content Visibility – letting some people see it– Content Virality – broadcasting it to

EVERYONE!

Website/

Landing Page

Communicate Communicate Communicate Communicate Content is the key! Content is the key! Content is the key! Content is the key!

ContentVideo/Podcast

Pr Release

Power

Point

Now Use Social Media Now Use Social Media Now Use Social Media Now Use Social Media

to spread out your message! to spread out your message! to spread out your message! to spread out your message!

www.slideshare.net www.slideshare.net www.slideshare.net www.slideshare.net

www.myplick.com www.myplick.com www.myplick.com www.myplick.com

www.authorstream.com www.authorstream.com www.authorstream.com www.authorstream.com

www.slideboom.comwww.slideboom.comwww.slideboom.comwww.slideboom.com

Promote/MarketPromote/MarketPromote/MarketPromote/Market PublishPublishPublishPublish

PublishPublishPublishPublishwww.reddit.comwww.reddit.comwww.reddit.comwww.reddit.com

www.freewww.freewww.freewww.free----presspresspresspress----release.comrelease.comrelease.comrelease.com

www.prlog.comwww.prlog.comwww.prlog.comwww.prlog.com

www.articlesbase.comwww.articlesbase.comwww.articlesbase.comwww.articlesbase.com

Google adwordsGoogle adwordsGoogle adwordsGoogle adwords

Google mapsGoogle mapsGoogle mapsGoogle maps

www.superpages.com www.superpages.com www.superpages.com www.superpages.com

www.yellowpages.com www.yellowpages.com www.yellowpages.com www.yellowpages.com

www.hotfrog.com www.hotfrog.com www.hotfrog.com www.hotfrog.com

Promote/MarketPromote/MarketPromote/MarketPromote/Market PublishPublishPublishPublish

www.wordpress.comwww.wordpress.comwww.wordpress.comwww.wordpress.com

www.blogger.comwww.blogger.comwww.blogger.comwww.blogger.com

www.mybloglog.comwww.mybloglog.comwww.mybloglog.comwww.mybloglog.com

www.technorati.com www.technorati.com www.technorati.com www.technorati.com

PublishPublishPublishPublishwww.youtube.com www.youtube.com www.youtube.com www.youtube.com

www.vimeo.comwww.vimeo.comwww.vimeo.comwww.vimeo.com

http://www.ustream.tv/http://www.ustream.tv/http://www.ustream.tv/http://www.ustream.tv/

Website IntegrationWebsite IntegrationWebsite IntegrationWebsite Integration

Blog IntegrationBlog IntegrationBlog IntegrationBlog Integration

www.globalwww.globalwww.globalwww.global----freefreefreefree----classifiedclassifiedclassifiedclassified----ads.com ads.com ads.com ads.com

www.craigslist.orgwww.craigslist.orgwww.craigslist.orgwww.craigslist.org

www.hoobly.com www.hoobly.com www.hoobly.com www.hoobly.com

www.backpage.com www.backpage.com www.backpage.com www.backpage.com

ExamplesExamplesExamplesExamples

Local Search Tips: 20 IYP Ranking ProvidersLocal Search Tips: 20 IYP Ranking ProvidersLocal Search Tips: 20 IYP Ranking ProvidersLocal Search Tips: 20 IYP Ranking Providers

1. Superpages2. Citysearch3. Yelp4. Yahoo Local5. InsiderPages

1. MerchantCircle2. GetFave3. Yellowbot4. Yellowpages.Lycos.com5. Kudzu

TOP 10 – “A” TOP 10 – “B”

5. InsiderPages6. YellowPages.com7. BizJournals8. AreaConnect9. MagicYellow10.Switchboard

• Study from August 2009, Andrew Shotland• City + Category Searches (“San Diego Water

Cleanup”)• 20 top YP headings found in Google• Varied categories• Cities across the US

5. Kudzu6. Discoverourtown7. Loqal.com8. Local.Ingenio.com9. YellowUSA.com10.IAF.net

Google Maps (for a time named Google

Local) is a web mapping service

application and technology provided by

Google, free (for non-commercial use),

that powers many map-based services,

including the Google Maps website,

Google Ride Finder, Google Transit, and

Google Maps

Category: Directory

•Get a listing

•Make your business visible

• People can find your

business

Information Description Use/Benefit

Google Ride Finder, Google Transit, and

maps embedded on third-party websites

via the Google Maps. It offers street maps,

a route planner for traveling by foot, car,

or public transport and an urban business

locator for numerous contries around the

world. According to one of its creators (),

Google Maps is "a way of organising the

world's information geographically

Category: Directory

Primary Value: Strong profile ranking

User: N/A

YELLOWPAGES.COM LLC is a wholly

owned subsidiary of AT&T. As a leading

Internet Yellow Pages and search

directory, YELLOWPAGES.COM is

uniquely able to offer searchable

directory listings. Whether you're

looking for a particular item, business,

Yellowpages

Category: Directory


• Get a listing


looking for a particular item, business,

event, location or service,

YELLOWPAGES.COM is your trusted

online source for comprehensive

national and local business information.

The YELLOWPAGES.COM distribution

network provides exposure to more

than 100 million monthly consumer

business searches.

Category: Directory


User: 100.000.000 monthly consumer business searches

• Get a listing

• People can your business

• You can find other local

businesses etc. there

Local.com is a leading local search engine and the largest local search network in the United States. The company provides over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional

Local.com

Category: Directory


• Get a listing



on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products including subscription, pay per click, banner and pay per call ad products. Local.com consistently ranks in the Top 100 in U.S. website traffic according to Internet research firm, comScore.

Category: Directory


User: 19.000.000 consumers


business!


businesses.

• Advertisement Packages

Superpages.com is the local expert, and a top online resource for finding information and insights on businesses and retailers. Every

Superpages.com

Category: Directory


• Get a listing


businesses and retailers. Every month we help millions of consumers find valuable local business information from driving directions and hours of operation to Web links and customer reviews.

Category: Directory


User: N/A

• People can your business!


businesses.


What is SlideShare?SlideShare is the world's largest community for sharing presentations.SlideShare is a business media site for sharing presentations, documents and pdfs. SlideSharefeatures a vibrant professional

slideshare.net

Category: Social Media


community that regularly comments, favorites and downloads content. Content also spreads virally through blogs and social networks such as LinkedIn, Facebook and twitter. Individuals & organizations upload documents to SlideShare to share ideas, connect with others, and generate leads for their businesses. Anyone can view presentations & documents on topics that interest them. The site is growing rapidly with over 17 million monthly visitors.



User: 23.000.000 monthly visitors

•Advertise

• Create own Power Point

Presentation

• Promote presentation

• Share business idea

• Search for customers

Reddit is one of the largest social news websites around on the internet. Featuring user-submitted content on a wide variety of topics such as entertainment, pop culture, web 2.0 and politics, Reddit ranks all submitted links through a democratic voting system that is open to all its

Reddit.com

Category: Bookmarking•Make your business visible

Submit a link


voting system that is open to all its users. Using complex filters, Redditalso provides a list of recommended links for each individual user, that are based on their voting habits. Like Digg or StumbleUpon, getting on Reddit’s frontpage can result in a large amount of traffic to your website. This allows you to rapidly create brand exposure for your business or establish a long-term reader base for your blog.

Category: Bookmarking


User: N/A

• Submit a link


business

• Submit an article

hoobly.com

Category: Classified ads


Free online local online classifieds. Similar to craigslist. Can be used to promote and advertise for free.

Category: Classified ads


User: N/A

•Promote your articles

• Create your profile

• Get your message out

Founded in February 2005, YouTube is

the leader in online video, and the

premier destination to watch and share

original videos worldwide through a

Web experience. YouTube allows people

to easily upload and share video clips

on www.youtube.com and across the

youtube.com

Category: Social Media •Advertise


on www.youtube.com and across the

Internet through websites, mobile

devices, blogs, and email.

Everyone can watch videos on YouTube.

People can see first-hand accounts of

current events, find videos about their

hobbies and interests, and discover the

quirky and unusual. As more people

capture special moments on video,

YouTube is empowering them to

become the broadcasters of tomorrow.



User: N/A

•Advertise

• Promote own Infomercial

• Integrate youtube link on

website

• Comment on other videos

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world,

Wordpress.com

Category: Blogging Site


hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.Everything you see here, from the documentation to the code itself, was created by and for the community . WordPress is an Open Source project, which means there are hundreds of people all over the world working on it.



User: 26.000.000 visitors

• Set up blog

• Promote blog

• Write articles

• Inform about the product

• Use it as a second webpage

Blogger is a free blog publishing tool from Google for easily sharing your thoughts. A blog is a personal diary. A daily pulpit. A collaborative space.

Blogger.com



A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.



User: 30.000.000 visitors

• Set up blog

• Promote blog

• Write articles

• Inform about the product

• Use it as a second webpage

What is Technorati?Technorati is a real-time search

Technorati.com

Category: Blogging Directory


engine dedicated to the blogosphere. It only searches through blogs to find exactly what you're looking for. At the time of this writing, Technorati was tracking over 22 million sites and over a billion links, a mind-boggling amount.

Category: Blogging Directory


User: 22.000.000 sites

•Promote your blog


Natalie Guse

Interact + Share! Interact + Share! Interact + Share! Interact + Share!

Meetup is the world's largest network

of local groups. Meetup makes it easy

for anyone to organize a local group or

find one of the thousands already

meeting up face-to-face. More than

2,000 groups get together in local

communities each day, each one with

Meetup.com

Category: Social Media Site

•Set up Meetup Group

•Use Meetup Group to

promote business

- Expand Group (you need to


communities each day, each one with

the goal of improving themselves or

their communities.

Meetup's mission is to revitalize local

community and help people around the

world self-organize. Meetup believes

that people can change their personal

world, or the whole world, by

organizing themselves into groups that

are powerful enough to make a

difference.

reader base for your blog.



User: 6.000.000


invite as many people as

possible to the group the

goal is to invite at least 100

people a day)

- you need people, who help

promoting the group

- Use Meetup as a searching

tool to find potential

customers.

Second Life (SL) is a virtual world developed by Linden Lab that launched on June 23, 2003, and is accessible via the Internet. A free client program called the Second Life Viewer enables its users, called Residents, to interact with each other through avators. Residents

Secondlife.com

Category: Virtual World


• Get a listing



other through avators. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property and services with one another, or travel throughout the world, which residents refer to as the grid. Second Life is for people aged 18 and over, while Teen Second Lifeisfor people aged 13 to 17.

Category: Virtual World

Primary Value: Image

User: N/A



businesses.

• Create your store

• Image

Kaboodle is the most fun social shopping network on the web! It's a place where you can express your own style and meet other stylish people by discovering, recommending, and sharing products.Most exciting, Kaboodle

Kaboodle

Category: Shopping Site


• Get a listing


business!


products.Most exciting, Kaboodleallows you to add and save products from almost anywhere on the web to your shopping lists and wish lists with the easy-to-use Kaboodlebutton. The button automatically downloads the essential details of a product, including its image, short description, and price and saves it to your list of choice.

Category: Shopping Site


User: N/A

business!


businesses there


• Share your products with

other people

Around the world every day, over 8 million business professionals use XING – the global business network – in 16 languages to do business and promote their career. XING makes networking and professional contact management simple, with made-to-measure networking

XING.com


•Use XING Group to promote business- Expand Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a


with made-to-measure networking functions and services. Even more, XING allows you to see how people are connected, which is an excellent tool in generating new contacts of your own.With the XING Jobs portal, around 30,000 expert groups and networking events from London to Beijing to New York, XING has evolved from a platform to a web interface for business professionals around the world.



User: 8.000.000

day) - You might need people, who help promoting the group (students)- Use XING as a searching tool to find customers- Write monthly newsletters - Motivate people in the group to invite others to the group- Create events - Post messages in the group forums to keep the group alive

Merchant Circle is a growing company located on a real Main Street in Silicon Valley. We are dedicated to connecting

Merchantcircle.com



Valley. We are dedicated to connecting Neighbors and Local Businesses online to help build real relationships between local business owners and their customers. To date, nearly 775,000 local businesses have joined MerchantCircle to get their business more exposure on the internet, simply and inexpensively.



User: 775.000 Businesses

• Advertise • Create listings• Make the company visible• Search for costumers

LinkedIn is an interconnected network

of experienced professionals from

around the world, representing 170

linkedin.com


•Use Linkedin to promote business- Set up Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a


of experienced professionals from

around the world, representing 170

industries and 200 countries. You can

find, be introduced to, and collaborate

with qualified professionals that you

need to work with to accomplish your

goals.



User: 43.000.000

day) - You might need people, who help promoting the group (students)- Use Linkedin as a searching tool to find customers- Write monthly newsletters - Motivate people in the group to invite others to the group- Create events - Post messages in the group forums to keep the group alive

Facebook's mission is to give people the

power to share and make the world

more open and connected.

facebook.com


•Set up Facebook Group

•Use Facebook Group to promote

business


invite as many people as possible

to the group the goal is to invite


more open and connected.

Millions of people use Facebook

everyday to keep up with friends,

upload an unlimited number of photos,

share links and videos, and learn more

about the people they meet



User: 250.000.000

to the group the goal is to invite

at least 100 people a day)

- You need people, who help

promoting the group.

- Use Facebook as a searching tool

to find potential customers.

- Motivate people in the group to

invite others to the group

- Create events

- Post messages in the group

forums to keep the group alive

-Sign up for other Facebook

Groups

Facebook TacticsFacebook TacticsFacebook TacticsFacebook Tactics

• Join a Group• Use search feature to reach out to targets• Use search feature to reach out to targets• Questions & Answers (also big on LinkedIn)• Fan Pages• Custom Business URL & Personal URL• Email invites (more viewed than reg. email)• More Personal Than Twitter

Twitter is a privately funded startup with offices in the SoMAneighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-

Twitter.com

Category: Social Media Site•Set up Twitter Account


2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices.In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends



User: 150.000.000

• Follow as many people as

possible

- You need people, who help

promoting the group (students)

- Use Twitter as a searching tool

to find potential students

- Write direct messages to inform

about about your business

- Create events

Twitter TacticsTwitter TacticsTwitter TacticsTwitter Tactics

• Schedule time to research posts for the week• Use Tweetlater.com to schedule posts• Use Tweetlater.com to schedule posts• Auto-direct message to useful information• Auto-Follow and send additional information• Track activity with budurl.com• Use Twitter to send feeds into FB, others• Use “cloaked” links 5% of the time. It’s about “them”, not

you.

• There is no silver bullet!• Not all online strategies

will be effective for all business typesbusiness types

• It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness


Natalie Guse

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Angels in action_smm_plan