Upload
angelo-trupia
View
222
Download
0
Tags:
Embed Size (px)
DESCRIPTION
My Fashion Journal
Citation preview
Fashion JournalIntroduction to Fashion Business
Angello Trupia
2013
2
3
_________________________________________________________________________________________________
Women’s Wear Daily………………………………………………………………………………………
… ...2Forbes……………………………………………………………………………………
……………………………5Fashion
Trends…………………………………………………………………………………………………….7
Spring Fashion 2012 vs 2013………………………………………………………………………………..9
Shop a Department Store………………………………………………………………………………...….
10Trend
Report……………………………………………………………………………………………………..11
Table of Contents
4
Paint
Chips………………………………………………………………………………………………………...12
Predict the Future……………………………………………………………………………………
………...13Visual
Displays…………………………………………………………………………………………………..14
TV Show Fashion……………………………………………………………………………………
…………..16Ready to
Wear……………………………………………………………………………………………………17
Responsibilities………………………………………………………………………………………………….18
Fashion Don’ts……………………………………………………………………………………
……………...20Career
Opportunities………………………………………………………………………………………….23
5
Entry #1WWD Article
Owners Daniela Sacerdote and Alberto Zambeletti (pharmaceutical
company Zambeletti) wants to celebrate its 30th anniversary of when
their company first launched back in 1983 by releasing limited editions of
some of its best-selling products throughout 2013. In my opinion there
is no better way to celebrate 30 years in the cosmetic world by releasing
a limited editions of their products- it says, “we’re happy to still be here”
without going over the top and remaining humble.
________________________________________________________________________
_________________________
Made In Italy: Collistar Marks 30 Years
The Made In Italy label carries weight in beauty as well as fashion,
and cosmetics brand Collistar is a prime example. The company is
blowing out 30 candles this year, and to celebrate, the firm is unveiling
limited editions of some of its best-selling products throughout 2013,
including a lipstick packaged in a Murano glass. Daniela Sacerdote has
6
been there since the beginning, when Alberto Zambeletti, owner of
pharmaceutical company Zambeletti and the fledging Collistar brand,
recruited her in 1983 as chief executive officer, a role she has held ever
since. She believed Collistar could carve out a specialized niche, offering
quality products at lower prices than typically found in perfumeries. “I
have always deliberately worked for Italian companies — it was a choice,”
said Sacerdote.
Before her arrival at Collistar, she held a marketing position at
Bertelli cosmetics, worked for the Fiorucci fashion brand as image
director, and later at Deborah cosmetics as marketing director. “For me, it
was important to build here.” Three decades later, Collistar is thriving,
with 193.5 million euros in volume in 2011, or about $255 million at
current exchange. It has been owned by the Bolton Group since 1993.
Product origin is paramount to the brand’s identity: from the outset,
Collistar was exclusively Made in Italy, conceived at the headquarters in
the research and development department and produced in collaboration
with specialized partners throughout northern Italy. “I always thought it
was a shame that the name doesn’t sound Italian,” Sacerdote observed,
“but the fact that [the brand] was Made in Italy — I definitely wanted that
to be clear.” The Milan native noted that most cosmetics companies in the
Eighties labeled packages in French or English, but Collistar used Italian
labeling with English and French as subtitles.
7
The company still relies on Italian labels, although with
international expansion it became necessary to include leaflets in a wide
range of languages, which total 18 today, including Arabic and Russian.
Originally limited to make-up and a handful of eye creams, Collistar
seized on an opening in the market for products that targeted specific
problem areas of the body, and in 1985 began developing creams for the
stomach, legs, breasts, hands and face, in addition to a range of
anticellulite capsules, which it initially struggled to sell. “The first year
that we came out with them, we barely sold anything,” Sacerdote said. “It
was a trauma. The year after that, we came out with a cream sold
alongside the capsules, and from then on, the capsules sold well.” Today,
60 percent of the business is skin care and 40 percent makeup. In Italy,
Collistar has been the top-selling brand for 10 consecutive years in terms
of volume, and currently accounts for 16 percent of skin care; 21.7
percent of body care; 57.5 percent of anti-cellulite products; 50.3
percent of exfoliants; 31 percent of men’s grooming products; 35.7
percent of sun care products; 49 percent of self-tanners and 13 percent
of make-up sales, according to The NPD Group market research firm.
Collistar was first available outside Italy in 1996, when it entered Malta
and Portugal. Exports now make up 34 percent of Collistar’s business,
and worldwide, the brand is present at 6,500 doors. The Netherlands is
an important market, with 540 doors, and new areas include Poland (103
8
doors at perfumery Douglas) and Russia, where distributors L’Etoile and
Exagone bring the door count to 820. Collistar entered China last July,
and is available in all 125 Sephora shops in the country.
This year, 80 sales locations in Germany will carry Collistar for the
first time through an agreement with Karstadt. Sacerdote hopes some of
the energy she has witnessed abroad will return to Italy, which has
suffered from Europe’s prolonged economic crisis. “Those are countries
that are opening up,” she said. “There’s an effervescence and vitality that
unfortunately doesn’t exist in Italy right now. I’d really love for this
dynamism, this passion, this vitality to come back to us.” http://
www.wwd.com/beauty-industry-news/color-cosmetics/made-in-italy-collistar-
marks-30-years-6786700?module=beauty-industry-news-color-cosmetics-page-1
Entry #2Forbes Article
The further a team goes in the NCAA tournament, the more money
goes in the pockets of the head coach and the conference the team is
affiliated with. Head coaches Rick Pitino, John Beilein and Greg Marshall
have already collected a total of almost $700,000. Because Pitino and
9
Beilein are still in the tournament they each can make additional 150K for
the winning the whole thing. I think the coaches should get bonuses for
taking his team far into the playoffs, same with conferences, why not? If a
low seeded team can make past the first few rounds recruits look at as
potential leading them to believe they can be the reason to turn that team
around which in turn brings more revenue to the schools. It’s a win-win-
win.
________________________________________________________________________
_________________________
The Money Behind the NCAA Final Four
Head coaches Rick Pitino, John Beilein and Greg Marshall have
collected a total $690,000 from tournament bonuses thus far. Pitino and
Beilein can each make another $150,000 for winning the title game, and
Marshall’s championship bonus is $200,000. Syracuse‘s Jim Boeheim has
undoubtedly earned some valuable incentive payouts but details of his
contract are not publicly available.
Each Final Four team has maxed out its earning potential for its
conference because the championship game is not counted toward the
NCAA’s conference distributions. A run to the Final Four accrues a team’s
10
conference five basketball units, one for each game played, which are
worth an estimated total $7.7 million over the next six years.
Those conference payouts are made possible by the NCAA’s TV deals
with CBS and Turner. Last year the two networks generated over $1
billion from the tournament, thanks in part to a $700,000 ad rate for a
30-second spot during the Final Four. The championship game
demanded nearly twice that.
Louisville is the only remaining No. 1 seed and, perhaps not
coincidentally, college basketball’s most valuable team, worth $38.5
million. The Cardinals generated around $25 million in basketball profit
in 2011-12; only five other teams generated as much in total revenue.
Syracuse ranks ninth among the sport’s most valuable programs, worth
$19.2 million this year. The two programs will only get richer as they
move to the ACC; Syracuse joins later this year and Louisville in 2014.
Wichita State, though able to knock off top seeds Gonzaga and Ohio State
in the West Region, is hardly a contender in terms of financial success.
The Shockers basketball team was barely able to scrape out a profit last
year, and the school’s entire athletic department reported annual revenue
of $19.8 million. Louisville’s basketball team, meanwhile, generated more
than $20 million just from contributions alone.
http://www.forbes.com/sites/chrissmith/2013/04/01/the-money-behind-the-ncaa-
final-four/
11
Entry #3Fashion Trends
Punk has been around for years, This year the Met Gala honored
this fashion movement by dedicating the theme as Punk. This style is
identified the attitude as Punk rock”. The way a person dresses is a way
for them to display their personalities and current attitude. It could be
something small like motor boots to having their arms covered in tattoos.
________________________________________________________________________
_________________________
Street Art: Humans of New York Captures Punk's Enduring Influence
When Vogue.com asked me to help them honor the punk theme of
this year’s Met Gala launching the Costume Institute exhibit, I sifted
through the vast Humans of New York archives, searching for people and
styles that seem to represent punk culture in New York. I want to be clear
that I’m not calling anyone a “punk.” In most cases, I have no clue how
12
the people in these photographs choose to identify themselves. By
featuring their portraits in this collection, I’m saying that they have made
style choices that fit in with my personal view of “punk rock.” Maybe it’s
just a single tattoo. Maybe it’s a studded leather jacket. Maybe it’s pink
hair. Maybe it’s simply an attitude. With all the overlapping trends and
fashions in New York, it’s impossible to totally discern the origins of any
look. But to my mind, these are people who have drawn some inspiration
from punk rock. And it’s the intention of this feature—which will be
updated daily until the gala on May 6—to celebrate that.
http://www.vogue.com/vogue-daily/article/humans-of-new-york-
catalog-punks-influence/#1
13
Entry # 4 Spring Fashion 2012 X 2013
When it comes to women’s fashion in the spring time, I’ve noticed a
drastic change in the colors that are trending now compared to last year.
Last year I feel like the main focus was about blues and reds and different
14
levels of medium-dark; this year is quite the opposite. From my
observation it seems like women are dressing a lot brighter with more
colors this season: with light blues, high yellows, and fair pinks and even
with a dash of gold somewhere in their outfits. I feel as though some
men’s apparel is “lighting up” a bit, while most are still trying to keep the
masculine look with more earth tone colors. Vibrant highlighter colors are
huge right now and so is gold, but I don’t think the bright colors will last
all year around, where-as gold I think is pretty much a timeless element
and as long as gold has a high value it will sell well in the fashion world
too.
Entry #5Shop a Department Store
15
I shopped at Neiman Marcus off Michigan Ave. The trends I saw was
a lot of patterns but what had popped out at me were the items that had
more of a mod, fifties vibe. The colors generally stayed in the pastels or
grey tones (fabrics to leathers, jackets to shoes to handbags and even
jewelry). Canvas and leathers were incorporated in the clothing as well as
bags and shoes.
Entry #6
16
Trend Report
Entry #7Paint Chips
17
Entry #8Predict The Future
18
The trends for the next two seasons will differ from the currnt
season by only a few differences. Fall and Winter will have heavier fabrics.
The Patterns will have more of a graphic feel. The colors will be more of
an earhty tone. Colors like Deep oxfor and dark blues will be popping
out.
19
Entry #9Visual Displays (Barney’s & Neiman’s)
The Givenchy visual display attracted me because of the bright
color that is used and how the frame is not centered to the mannequin.
Everything about this display is simple yet complexed. The wires that are
left out for the public to see, give the simple outfit a chaotic feel.
________________________________________________________________________
_________________________
20
This Chloe Display is gorgeous and elegant and it shows so much with
out being too much.
21
Entry # 10TV Show Fashion
I watch The Carrie Diary because of the fashion. The show itself
isn’t quite entertaing but the fashion is so interesting that it keeps me
coming back for more. I can see how this show could play an imporant
role in the direction fashion is heading. The show is all about mixing
patterns and colors and texurs. Nothing ever matches. This show will
hopefuly inspire the younger generatations style development, since they
air it on The W. The show is baised in the 90’s. The 80’s was a fashion
trend that was in style a few seasons ago. The 90’s will be following
shortly. Everything will be big and bright.
22
Entry #11Ready to Wear
These designs are by the House of Chanel, By Karl Lagerfeld. This is
the Ready to Wear Fall/Winter 2013 collection. Chanel has only 3 doors
that they sell out of; Neiman Marcus, Saks Firth Ave and the Chanel store.
I’m in love with this season and all of the designs because Karl took the
classic Chanel and redesigned everything with a rough edgy vibe. Lots of
gunmetal and lots of chains. He took the classic tweed but made it
darker. The Lego and Globe bags are incredible.
http://firstview.com/collection.php?id=35525
23
Entry #12Responsibilities
Fashion Designer - A fashion designer is responsible for creating
the sketches of the ideas that will be designed. They experiment with
colors and material combinations. They bring the sketches to life by
sewing samples; testing garments then eventually piece it all together.
Once established, the designer has staff to help assist with the
responsibilities. They sew the garments and or make the patterns. Also
24
once established, the designer is responsible for keeping on top of the
changes that happen every season.
Buyer - A fashion buyer must be highly analytical, must be very
knowledgeable with computers and have the ability to work under
pressure. When being a buyer, you hold a lot of responsibilities for the
company. You must understand the company’s past purchasing methods
and how the consumers responded. The buyer must keep track of how
the products are moving in the company. Which means keeping constant
contact with the retail staffers.
The buyer must be up to date on all the fashion trends and must always
be a head of the crowd. The consumers depend on them to set what is in
style. The buyer must be able to see what will be in style years ahead of
now. To remain on top, they are staying educated by reading all trending
articles and attend numerous fashion vents.
Product Development Manager - A fashion product developer is
responsible with creating fashion forward ideas for the manufacturers
and retailers. They have to present to the clients the best product for
their clients specific market. The job is a combination of designing and
merchandising. They are in charge of keeping the production going.
Which entails checking on the statuses, keeping contact with the
production line, and venders. The job also includes overlooking the
25
scheduling of the production, handling the material specification sheets,
data entry, corresponding with the vendors, track the production, and
handling the e-mail correspondence with the factories.
Entry #13
26
Fashion Don’ts
These 3 all are fashion don’ts because of two reasons, the shoes and the hats. The hats are over done and obnoxious and the shoes are to think
and chunky.
_________________________________________________________________________________________________
27
This designer has it all wrong. The Texture combined with the
colors are terrible for men. The shorts have a paper like look with a bird
28
like feel. The touches of pink on the sweater give this already feminize
outfit even more of a girly vibe. I like to call this the Albino Flamingo.
_________________________________________________________________________________________________
The socks and sandal combination is one of fashion oldest No No.
The picture says it all.
29
Entry #14Career Opportunities
Career Opportunity #1: If I’m going to dream I’m going to dream big! My dream job would
be the owner or partner of some kind of management/talent agency firm. I think being the head guy at a major firm world would be coolest job to
have. For one, you’re connected with the biggest players in entertainment, but really the most exciting part of the job for me would
be that I had something to with all their success- that to me would be a great feeling. Being an owner or a partner would be a good job for me
anywhere because I work well others I just have a hard time working under someone who I know isn’t as qualified as I am to do the job. I say
all this because I feel that wherever I end up no one is going to accelerate in anything more than me. That’s just my competitive nature.
Career Opportunity #2: I’d like to think of myself as more of artistic business man rather
than a business man with a taste for the arts. And what I mean by that is I was born to do something creative and it wasn’t until I attended
Columbia I really like the business side of companies so what I really could see myself doing is marketing and advertisement. That to me
would be the job I would most likely get straight of college and be perfectly happy with that. I have a lot of good ideas for marketing and I
can put my own artistic spin on it making stand out a little more than the average advertiser.
Career Opportunity #3:
30
I realize this job has nothing to do with major but I could definitely
see myself as a head coach for a sports team somewhere at the collegiate or pro level. My first love as a child was sports. Growing up I played
everything as a kid and even though I’m 23 years old now and it’s harder for me to play organized sports I still do my best to go out and find a
pickup game somewhere (field or court).