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R M 8Angela KouSohail JoomaRyan Bauer
Craig Stanson
"If you can dream it, you can do it"
~ Walt Disney
24Junior Software Developer
SinglePalo Alto, CA
Age: Work: Relationship: Location:
PersonalityIntroverted Extroverted
Analytical Creative
Conservative Liberal
Passive Active
Assiduous Attentive Smart
FrustrationsToo many envelopes of billsRoommates do not pay on time regularly, leading to penalty feesDoes not want to act like a landlord towards his friends
GoalsAn easier way to keep track of billsBe able to see if roommates have paid their bills and how muchthey oweBe able to split bills among roommatesReduce the need for envelopes
BioCraig Stanson is 24 years old and recently moved to Palo Alto tostart his job as a junior software developer at Google. He recentlymoved in with two other roommates and thus had to learn how topay bills. Unfortunately, the number of bill envelopes hereceives is much higher than he expected. Thiscan cause Craig to be disorganized with them at times. Anotherproblem he sees is that the roommates are often late to pay theirbills. Because of this, a penalty fee is added, which is infuriatingfor Craig. He just wants to find a way to keep track of and pay hisbills more easily and determine who has and has not paid theirs.
MotivationsIncentive
Achievement
Growth
Power
Social
BrandsA collection of Craig's favorite brands.
Preferred ChannelsTraditional Ads
Online & Social Media
Referral
Guerrilla Efforts & PR
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
THE SOLUTION
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
RM8
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
BUSINESS MODEL CANVAS
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
CUSTOMER SEGMENTS
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
Young Professionals College Students Service Providers
ESTABLISH A USER BASE
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
PAID SOCIAL MEDIA ADVERTISEMENT
PROMOTIONAL VIDEO
LANDING PAGE
BRAND AMBASSADORS
REFERRAL DISCOUNT PROGRAM
BRANDING
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
PERSONALITY
MISSION
VALUES
PROMISE
• Friendly• Helpful• Efficient• Neutral Mediator
• Equality and shared responsibility
• An organized lifestyle
• Keeping people happy and on track with paying billsReducing steps to pay bills
• Make lives easier by simplifying how to view and track bills
• Improve on-time payments
• Increase roommate harmony
• Your ability to pay bills is our priority
• Increase ease of use and transactions of bills
• Help you become more organized
WHY WE’RE DIFFERENT
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
Full-service organization and payment of monthly
bills in one place
Generous referral program
An unparalleled level of customer service
Establishing partnerships with e-commerce retailers to offer discounted items as part of a reward system
based on on-time payments
MARKETING FUNNEL
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
REVENUE STREAMS
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
0.1% commission fee split among roommates
Partnerships with ecommerce retailers
Sponsors/Advertisements (long-term)
S TA F F ( D E V E L O P E R S , D E S I G N E R S , M A R K E T E R S ) L E G A L M AT T E R
A D V E R T I S I N G A N D M A R K E T I N G
R E S E A R C H A N D D E V E L O P M E N T
O F F I C E S PA C E A N D S U P P L I E S
COST STRUCTURE
A n g e l a K o uS o h a i l J o o m aRy a n B a u e r
G e n e r a l A s s e m b l yTe c h I n t e n s i v e J a n u a r y 2 0 1 6
S a n F r a n c i s c o , C A
Angela KouUX/UI Designer
Sohail JoomaProduct Manager
Ryan BauerHead of Marketing and Sales
T H A N K Y O U !
