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Why List with Angela Kaufman & CB Previews International
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ANGELA D. KAUFMAN
WWW.ANGELADKAUFMAN.COM
(949)939-7925
COLDWELL BANKER RESIDENTIAL BROKERAGE
~
EXPERT REPRESENTATION
Knowledge is the Difference
~
WHY PREVIEWS®
History is the Difference
A Track Record of Experience
~
UNPARALLELED EXPOSURE
Global is the Difference
Comprehensive Online Marketing
Mobile Marketing
Exceptional Advertising
Local Programs
~
LUXURY HOME EXPERIENCE
Local Market Expertise
CONTENTS
Angela D. Kaufman
EXPERT REPRESENTATIONTHE PREVIEWS PROFESSIONAL ADVANTAGE
Angela Kaufman is a 14 year resident of South Orange County who provides a wealth of community knowledge and business experience to her Clients. She is affiliated with Coldwell Banker NRT, the #1 selling real estate company in Southern California and the Global Leader in Luxury home marketing.
The Business of Real EstateAngela’s background as a Business Executive working with Fortune 500 Companies prepared her to handle the business side of real estate with professionalism and skill. She has extensive experience in negotiations of complex transactions. Her background also gives her the ability to advise clients on potential risks and liabilities
98% Listing to Sold Ratio. 9 Days on Market Average.Sellers want the maximum they can get for their home and they want to get it sold quickly. For Sellers, Angela measures success by getting Sellers the results they want. Her track record of success in achieving maximum sales price in a short amount of time speaks volumes about her diligence and skill Listing and Selling property.
Thriving on ObstaclesA persistent problem solver, Angela actually thrives on obstacles. Even for fun, she competes in Mud Run Obstacle courses! Her die hard, never say never, get it done attitude enables her to work wonders in overcoming her Clients real estate challenges.
Real Estate is GlobalInternational Buyers have become a very important segment of the Luxury real estate market. As a Coldwell Banker “Previews International” Agent, Angela has access to the entire International marketplace with tools and resources to market properties worldwide.
EXPERT REPRESENTATION
Angela Duffy Kaufman
• Real Estate Divorce Specialist, REDS
• Member National Association of Realtors
• Member California Association of Realtors
• Member Orange County Association of Realtors
• Certified Previews International Agent
• Bachelors Degree University of Georgia
• www.AngelaDKaufman.com
• Social Media: http://facebook.com/angela.d.kaufman ; https://www.linkedin.com/in/angelakaufman
Coldwell Banker Previews International®
4
A SUCCESSFUL WORKING RELATIONSHIP
“Without hesitation, I would recommend Angela as the agent to choose if you are
interested in selling your home. She has an excellent knowledge of the local real
estate market and her marketing techniques give her (and you) a decided edge
against other homes in the area.”
- William Speight, Mission Viejo, CA
Coldwell Banker Previews International®
5
EXPERT REPRESENTATION
COLDWELL BANKER SMITH & SMITH
‣ 100 Years in Business
‣ 2000+ Sales Associates
‣ 200+Offices
‣ Office Locations:
‣ 28051 Greenfield Drive, Suite A; Laguna Niguel, CA 92677
‣ Market Area Coverage: Mission Viejo, Ladera Ranch, Rancho Santa Margarita, Laguna
Niguel, Aliso Viejo, Foothill Ranch, San Juan Capistrano
Coldwell Banker Previews International®
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COLDWELL BANKER SMITH & SMITH
41%
21%
17%
21%
CBRB
Keller w.
Berkshire
34%
32%
22%
12%
CBRB
Keller W.
Berkshire
LOCAL MARKET SHARE
Coldwell Banker Previews International®
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COLDWELL BANKER RESIDENTIAL BROKERAGE
Market Share New Listings over $1M+
California Technology Real Estate Services August 2013– August 2014
0
2
4
6
8
10
12
$1 Million + $5 Million + $10 Million +
AVERAGE HOME SALES PRICE
Coldwell Banker Previews International®
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COLDWELL BANKER RESIDENTIAL BROKERAGE
*Source: MLS June 2011 – June 2012, excluding NYC.
Total Sales
January – May 2013
ADDITIONAL SERVICES
‣ West Coast Escrow
‣ CARTUS Relocation Network
‣ Equity Title Company
‣ American Home Shield
Coldwell Banker Previews International®
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COLDWELL BANKER RESIDENTIAL BROKERAGE
OUR COMMITMENT TO YOU
With every Coldwell Banker Previews International® client, and with
every home they list, each Coldwell Banker® office and agent works
hard to earn their reputation all over again.
Coldwell Banker Previews International®
10
COLDWELL BANKER RESIDENTIAL BROKERAGE
WHY PREVIEWS
A LEADER IN LUXURY REAL ESTATE
In 1933, Henderson Talbot refined luxury real estate marketing with a
revolutionary idea. He captured the essence of some of the most
prized real estate homes of the day on film and held exclusive
gatherings around the world for affluent buyers to preview them as
cinema. Eighty years later, the Coldwell Banker Previews
International® program continues to set the benchmark for luxury real
estate marketing around the globe.
Coldwell Banker Previews International®
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HISTORY IS THE DIFFERENCEWHY PREVIEWS
EXCEPTIONAL REPRESENTATION, EXCEPTIONAL PROPERTIES.
most prestigious properties.
Coldwell Banker Previews International®
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HISTORY IS THE DIFFERENCEWHY PREVIEWS
To excel in the rarified housing space, is not simply a
matter of what you know—it’s also a matter of who you
know. That is why Coldwell Banker Previews
International® Property Specialists have been
discreetly serving the most influential and successful
people of our time, assisting them with transactions
involving some of the world’s most prestigious
properties.
Coldwell Banker Previews International®
FORMULA FOR SUCCESS
The Coldwell Banker Previews International® program is successful because of a
simple formula:
‣ International, national, local luxury real estate market leadership
‣ Global strength with an unparalleled network
‣ Commitment to service excellence at every level of the organization
‣ Leading-edge marketing to position properties for maximum exposure to
appropriate clientele
14
HISTORY IS THE DIFFERENCEWHY PREVIEWS
*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S.
Coldwell Banker® franchise system for the calendar year 2012. $USD.
Coldwell Banker Previews International®
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In 2012, Coldwell Banker® agents handled more than 16,400
transaction sides of homes priced at $1 Million or more, averaging
$86.1 Million in sales every day, for a total of $31 Billion in sales
volume, touting an average sales price of $1.93 Million.*
A TRACK RECORD OF EXPERIENCEWHY PREVIEWS
In the 2012 REAL Trends/The Wall Street Journal report ranking
America’s top 1,000 residential real estate agents and teams, Coldwell
Banker® surpassed all other major real estate brands nationwide with
155 professionals on the list.*
*Source: REAL Trends/The Wall Street Journal – June 22, 2013.
Coldwell Banker Previews International®
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HISTORY IS THE DIFFERENCEWHY PREVIEWS
In 2012, Coldwell Banker Previews International® was
selected to represent the second most expensive home in the
United States, Casa Casuarina—the former home of the late
Gianni Versace, one of the most well-known fashion
designers.*
*Forbes.com – January 13, 2012.
Coldwell Banker Previews International®
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HISTORY IS THE DIFFERENCEWHY PREVIEWS
UNPARALLELED EXPOSURE
When you list your home with Previews® you gain access to an
international referral network.
‣ 3,100 residential real estate offices
‣ Approximately 82,200 sales associates in 50
countries and territories*
‣ More than 10% of Coldwell Banker agents are
certified Previews Property Specialists
Coldwell Banker Previews International®
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*Coldwell Banker Quotables, December 2012
GLOBAL IS THE DIFFERENCEUNPARALLELED EXPOSURE
20Coldwell Banker Previews International®
GLOBAL IS THE DIFFERENCEUNPARALLELED EXPOSURE
INTERNATIONAL OFFICES
Coldwell Banker Previews International®
GLOBAL COMPARISON CHARTS
21
*Source: As reported by Coldwell Banker 12/2013, Branded Sites June 2013, Press Release February 2013
GLOBAL IS THE DIFFERENCEUNPARALLELED EXPOSURE
Coldwell BankerSotheby's Christies
82,200
12,900
25,000
Agents Globally
Coldwell BankerSotheby's Christies
3,100
660
920
Offices Globally
Featuring more than 12,000 luxury property listings from across the
global network, ColdwellBankerPreviews.com allows potential buyers a
preview of your property 24 hours a day, 7 days a week.*
17% of visitors are from outside the United States, including
LUXURY-FOCUSED WEBSITE
Coldwell Banker Previews International®
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* Internal reporting, May 7, 2012
Canada
Philippines
India
France
Brazil
United Kingdom
Australia
Japan
Italy
Russia
Germany
Mexico
China
Spain
Puerto Rico
Chosen as Outstanding Website in 2012 by the Web Marketing
Association.
COMPREHENSIVE INTERNET MARKETINGUNPARALLELED EXPOSURE
Coldwell Banker Previews International® listings are distributed to a network of prominent
real estate websites to generate additional exposure.
Coldwell Banker Previews International®
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COMPREHENSIVE INTERNET MARKETINGUNPARALLELED EXPOSURE
Just as the Internet changed the way
people search for homes, mobile
technology has changed habits even
more. Coldwell Banker® has stayed on
the forefront of those changes with its
ever-evolving mobile technology tools.
MOBILE MARKETING
Coldwell Banker Previews International®
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MOBILE MARKETINGUNPARALLELED EXPOSURE
EXCLUSIVE PRINT OPPORTUNITIES
Negotiated rates for exposure in more than 35
publications targeting individuals with high net
worth are available to Coldwell Banker Previews
International® clientele, including titles like:
‣ Architectural Digest
‣ The New Yorker
‣ Conde Nast Traveler
‣ The Wall Street Journal
‣ Luxury Properties
‣ Millionaire Asia
‣ International Herald Tribune
‣ London Daily Telegraph
Coldwell Banker Previews International®
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EXCEPTIONAL ADVERTISINGUNPARALLELED EXPOSURE
PREVIEWS® HOMES & ESTATES MAGAZINE
Twice a year Previews® Homes & Estates showcases
our most exquisite and luxurious residences available.
Your home may receive placement in the Homes & Estates section in the full run
of Unique Homes (40,000 US & International print distribution) and in the stand
alone version of Homes & Estates magazine (50,000 print distribution).
Ads appear in Unique Homes’ digital edition and the separate digital edition of
Homes & Estates (600,000+ distribution).
Print and digital circulation for both magazines, including pass-along readership,
of 690,000+.
Coldwell Banker Previews International®
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EXCEPTIONAL ADVERTISINGUNPARALLELED EXPOSURE
EXCLUSIVE LOCAL OPPORTUNITIES
Insert local advertising and sponsorship
programs
‣ Orange County Register
‣ Orange County Business Journal
‣ VIEW Magazine
Coldwell Banker Previews International®
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LOCAL PROGRAMSUNPARALLELED EXPOSURE
EXCLUSIVE LOCAL OPPORTUNITIES
Impact Marketing
‣ Direct Mailing, radius mailing, brochures & flyers
Campaigner
‣ Automatic Just-Listed emailing to local non-Coldwell Banker Agents
>500 agents
Coldwell Banker Previews International®
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LOCAL PROGRAMSUNPARALLELED EXPOSURE
EXCLUSIVE PROPERTY MARKETING
An array of customized marketing materials
chosen to showcase the distinct qualities
and value of your property may be created.
Coldwell Banker Previews International®
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LOCAL PROGRAMSUNPARALLELED EXPOSURE
LUXURY HOME EXPERIENCEKNOWLEDGE IS THE DIFFERENCE
MARKET EVALUATION
The best price obtainable for your home will ultimately be determined
by the dynamics of the market.
‣Your property has many values: one to the tax assessor, another to a lender or
insurance company, and yet another value to you, the owner. It also has different values
to prospective buyers, depending on their needs, desires and financial resources.
‣Many factors influence the market value of your property:
Location ~ Buyer Demand ~ Financing
Coldwell Banker Previews International®
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LUXURY HOME EXPERIENCE | LOCAL MARKET EXPERTISE
EXCLUSIVE PRICING STRATEGY
% 20% 40% 60% 80%
Percentage of the market the property appeals to.
Asking Price
If the asking price of a property
increases beyond fair market value,
the pool of potential buyers
decreases dramatically. Pricing it at
or below market value increases the
number of showings and the
percentage of qualified buyers
viewing your home.
Coldwell Banker Previews International®
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LUXURY HOME EXPERIENCE | LOCAL MARKET EXPERTISE
OVERPRICING DRAWBACKS
Overpricing drawbacks are numerous and rarely to your benefit.
‣ Pricing your property higher than comparable listings may actually help sell another property
more quickly than yours.
‣ Overpricing may attract the wrong buyers.
‣ Sales Associates will miss showing your property to potentially qualified buyers because your
home is out of their client’s price range.
‣ Fewer potentially qualified buyers will respond to the marketing done on behalf of your home.
‣ You lose a potential buyer who is unwilling to negotiate.
Coldwell Banker Previews International®
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LUXURY HOME EXPERIENCE | LOCAL MARKET EXPERTISE
Take advantage of this unrivaled combination of
experience, knowledge and resources by becoming a
Coldwell Banker Previews International® client.
~
Thank you.
©2013 Coldwell banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the
Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Previews
International®, and the Coldwell Banker Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and
broker is responsible for complying with any consumer disclosure or regulations.