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Andy RáczChief Executive Officer
BSE Roadshow - LondonJune 17, 2002
New Solutions in the
Bus Industry
A Genuine Enterprenurial Story
First year in business: 1994
Annual growth rate over 9 years of operations: 40%
-50
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50
100
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1994
1995
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2002
P
US
$ m
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ns
(rev
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e)
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5
10
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40
US
$ m
illio
ns
(EB
ITD
A)
total revenue
EBITDA
Number of buses sold since 1994: 3,900 pieces
Promises fulfilled
Market share (2002P): 20%1. Increase US market share
Actual fact IPO promise
Optare acquisition (UK)2. Enter European market
14 new models in 9 years3. One new product each year
3000 buses worth $1 billion4. Healthy order backlog
1600 buses planned for ‘025. Increase capacity
Aftermarket revenue: 11% (of total)
6. Develop aftermarket service
Ingredients of Success
Competitive markets, demanding customersBusiness model:
Highly skilled shopfloor staffThe Team:
Deliver exactly what the customer needs
React quickly and flexibly
Master new technologies, create new solutions
Talented engineers
Professional management
Specialize in building (transit) buses
SWOT analysis
Strengths
•Successsful business model•Fresh, advanced product range•Capable team
Weaknesses
•Overweight in US market
Opportunities
•Test the business model in other (demanding) markets•Commercialize CompoBus™ technology
Threats
•Unforeseeable macroeconomic deterioration
Medium-term Strategy
15% y-o-y sales growth over 2003-2005 (reaching US$ 500 million in total revenues)
Organic growth:
Hungarian / CEE marketNew markets:
30% y-o-y net income growth
Continue new product development
Continental EU
East Asia