Join senior business developmentleaders, rainmakers, and law departmentbuyers at LSSO’s RainDance Conference,the place where sophisticated legalprofessionals and industry thoughtleaders turn for their own professionaldevelopment. The legal industry’s onlysales leadership conference, this eventfocuses exclusively on sales, serviceexcellence, and process improvement.Gain the skills and education you needto keep and set the pace in anever-changing business climate –and stay ahead.

WHY ATTEND THIS EVENT?

- High-level training on sales, serviceexcellence, and process improvement

- Networking opportunities with legalindustry leaders

- Rainmaking strategies andbest practices

- Thought-provoking conferenceexperience in a small setting

WHO SHOULD ATTEND?

- Managing Partners

- Department Chairs

- Practice Group Leaders

- Rainmakers in Firms of All Sizes

- Chief Business Development Officers

- Chief Marketing Officers

- Directors and Senior Managers ofBusiness Development

- Directors of Marketing

- Directors of Professional Development

- Sales Executives, Trainers, and Coaches

- COOs and Executive Directors

- Organizational Development Professionals

- Process Improvement Practitioners inProfessional Services

NETWORKWITH SALESAND SERVICE PACESETTERSAT THIS UNIQUESENIOR-LEVEL EVENTLSSO’S RAINDANCE CONFERENCE™

West LegalEdcenter

JUNE 3-5, 2009HOTEL SAX CHICAGOCHICAGO, ILLINOIS

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WEDNESDAY AGENDA: SALESJUNE 3, 2009

12 - 5:30 PMIncluding Luncheon

5:45 - 7:30 PM Rainmakers Reception

12 - 1 PM Registration and NetworkingLunch Buffet

1:15 - 2:30 PM Welcome and General SessionKeynote: What Really Works in Sales Management?Dave Godes will address the most common questions from sales managers and professionals and challenge participants to contribute their own answers to these questions, comparing them with the “right” answersas defined by empirical research.

SPEAKERDr. David B. Godes Associate ProfessorHarvard Business School

2:30 - 2:45 PMNetworking Break

2:45 - 4 PMGeneral SessionSpeedReaching People forSales: The Power to ConnectWhat makes a potential client choose youover your competitors? The differentiator is the personal relationship you establishquickly with that prospect. SpeedReadingPeople is the critical skill of understandingwhat your client needs and wants from you and how to deliver. Learn how toSpeedReach people to develop instantrapport with potential and existing clients,understand their core motivations andgoals, and speak their language.

SPEAKERPaul D. Tieger President and CEOSpeedReading® People

4 - 4:30 PMNetworking BreakBook Signing with Paul D. Tieger

4:30 - 5:30 PMGeneral SessionRainmakers of the YearMODERATORGabe Miller General Counsel The Law Offices of Jim Sokolove

PANELISTSPeter J. Bilfield Withers Bergman LLPH. Patrick Callahan Baker & Daniels LLPLorelei Graham Miller Thompson LLP

5:30 - 5:45 PMRainmakers of the Year Awards PresentationPRESENTERLarry Bodine on behalf of Originate!

5:45 - 7:30 PMRainmakers Reception

LEARN HOW TO COMPETE BETTERVisit westlegaledcenter.comor legalsales.org

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THURSDAY AGENDA: SERVICE EXCELLENCEJUNE 4, 2009

9 AM - 4:45 PM Including Luncheon

5 - 7 PMRainmakers Reception

7 - 8 AMFitness for Rainmakers

8 - 9 AM Hubbard One Breakfast Workshop

9 - 9:45 AMWelcome and General SessionKeynote: The Role of GeneralCounsels in Changing the Rulesof the GameMichele Coleman Mayes discusses her experiences with in-house attorneys andlaw firms as she addresses a key question,“Who Gets Business – and Why?” Ms. Mayes combines the voice of theclient with her extensive legal, corporate,and government experience in this rare opportunity to hear from Allstate’s chief legal officer.

SPEAKERMichele Coleman Mayes, Esq.Senior Vice President & General CounselAllstate Insurance Company

9:45 - 10:30 AMThe Law Firm Response to the ACC Value Challenge: We Must ChangeThe Value Challenge is one of the mostimportant initiatives of the Association of Corporate Counsel in 2009 and 2010.Listen to what in-house counsel and lawfirms are doing to drive the success of this program. Get specific ideas andsuggestions on how to engage yourlawyers and clients in activities that willhelp revolutionize the way legal servicesare conducted.

PRESENTERSMichael Roster Chair, ACC ValueChallenge Steering Committee

Kristin Sudholz Director of PracticeDevelopment, Drinker Biddle & Reath LLP

10:30 - 11 AMNetworking Break

11 AM - 12:15 PMGeneral SessionCase Study Introduction andRoundtablesPRESENTERRoberta Montafia Principal Roberta Montafia Consulting

12:15 - 1:30 PMLunch

LEARN BESTPRACTICESVisit westlegaledcenter.comor legalsales.org

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THURSDAY AGENDA: CONTINUED

THURSDAY BREAKOUT SESSIONS 3:15 - 4:45 PM

SESSION Service Excellence: Talent Acquisition, Management and RetentionReview the critical role of talentmanagement and its contribution to service excellence. Panelists will discuss experiences and trends in the legal professional developmentindustry, particularly departmental restructuring, refocusing on collaboration and partnerships with marketing and other supportdepartments, and leveraging internalproduct for external consumption.

PRESENTERSJennifer Bluestein Director of Attorney Professional Development Greenberg Traurig LLP

Terri Mottershead Director of Professional Development, DLA Piper LLP (U.S.)

SESSION Highlights of LSSO’s 2008Women Lawyers StudyLSSO’s 2008 Women Lawyers Study assesses the professional experiences andworking lives of female attorneys, focusingon their business development practicesand performance. Key findings includewhich business development activitieswork best, how firms support women, how much time is dedicated to businessdevelopment, and which activities contribute to results.

PRESENTERSDr. Marla Baskerville WatkinsCo-Developer, LSSO’s 2008 Women Lawyers Study

Alexis N. Smith Co-Developer, LSSO’s2008 Women Lawyers Study

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1:45 - 2:45 PMGeneral SessionLessons from Former Managing Partners: If I KnewThen What I Know Now…Learn valuable lessons in leadership in this open, candid discussion led by a former reporter for Lawyers Weekly and co-creator of a monthly series profiling thought leaders in legal marketing and client development. With the benefit of hindsight, experienced leaders will reflect and advise.

MODERATORJohn O. Cunningham, Esq.

PANELISTSDebora de Hoyos Mayer BrownCarl Leonard Former Chairman, MoFoJames M. Neis, Former Managing Partner, Winston & Strawn LLPHarry P. Truehart, III Chairman Nixon Peabody

2:45 - 3:15 PMNetworking Break

5 - 7 PMReception

NETWORK WITHSENIOR LEADERSVisit westlegaledcenter.comor legalsales.org

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FRIDAY AGENDA: PROCESS IMPROVEMENTJUNE 5, 2009

8 - 9 AM Breakfast

9 - 10:15 AMWelcome and General SessionProcess Improvement: Six Sigma, Lean, and More for Law Firms and Legal Departments of All SizesIn the quest for efficiency, we all face the same questions: Are there tools thathelp address the ACC Value Challenge? Can we prioritize which process will benefit from improvement? Is there a disciplined approach to execute projects?The answer to these questions is a resounding yes. This session introduces you to approaches and tools that will help address the tremendous pressures to be more efficient.

SPEAKERLaura Colcord Co-Developer, Lead Instructor, LSSO’s Process Improvement Certification

10:15 - 10:30 AMNetworking Break

10:30 AM - 12 PMGeneral SessionCase Study ResultsInteractive, facilitated discussion

PRESENTERRoberta Montafia

12 - 1:15 PMNetworking Break

12:15 - 1:15 PMLunch and Wrap-UpClosing Remarks

PRESENTERBeth Marie Cuzzone

9 AM - 1:15 PM Including Luncheon

WHAT OTHERS SAYFeedback from attendees at last year’s conference shows the many reasons your peersvalue LSSO’s RainDance Conference.

“...clearly the best conference out there for our industry...a step above and ahead of the myriad of other law conferences out there...intimate environment...easy to connect with colleagues...great networking...diverseperspectives...thought provoking...substantive conversation and networking...frank insight from inside counsel...how to help our firms get on the cutting edge...various vendors interesting and enjoy their company...well worth the time...walked away with great ideas and concepts...looking forward to next year...one of my favorite events...”

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EXPERT FACULTYDebora de Hoyos is a nationallyrecognized corporate attorney and lawfirm leader. A former Managing Partner ofMayer Brown, she oversees the firm’sclient-development activities and lawyerrecruitment and development strategies.

Lorelei Graham, Miller Thompson, hasworked exclusively in intellectual propertyand co-founded theMTech program, which provides legal services to start-up,technology-based companies. In 2008, she won a Rainmaker of the Year Award(Woman Lawyer).

Carl Leonard, Esq., is experienced as a law firm leader and a practicing lawyer.He was Chairman,Morrison & Foerster(MoFo) 1984-1994; Founder, Chairman,and Director, Hildebrandt Institute; and Professor, GWU Master’s in Law Firm Management.

Gabriel Miller, Esq., General Counsel, The Law Offices of James Sokolove,oversees the firm’s national growth as amember of its Senior Management Team.Mr. Miller serves on LSSO’s Board of Advisors and judged the 2008 Rainmaker of the Year Awards.

Roberta Montafia brings over 25 years international experience in the legal industry, and worked as Global Director of Marketing for the world’s largest lawfirm. A legal marketing consultant, she isPrincipal at Roberta Montafia Consulting.

Terri Mottershead leads the U.S.Professional Development department at DLA Piper LLP. She supports the talent management initiatives for morethan 1,500 attorneys in the firm’s 30 U.S. offices.

James M. Neis, Esq., advises financial,commercial, and manufacturing enterprises on business law and M&A matters. A former Managing Partner ofWinston & Strawn LLP, he is a member of the firm’s corporate practice group, and executive and diversity committees.

Dr. David Godes, Associate Professor,Harvard Business School, holds a Ph.D. and S.M. in Management from the Massachusetts Institute of Technologyand a B.S. in Economics from theUniversity of Pennsylvania. At Harvard, he teaches an MBA course on business-to-business marketing and sales and anexecutive education course on businessmarketing.

Michele Coleman Mayes, Esq., Senior VicePresident and General Counsel, AllstateInsurance Company, has served in the U.S. Department of Justice and at leadingcorporations: Burroughs Corporation,Unisys Corporation, Colgate-PalmoliveCompany, and Pitney Bowes.

Peter J. Bilfield, Withers Bergman LLP,specializes in corporate and securities law with an emphasis on investmentmanagement, including the formation of hedge funds, private equity funds, andother private investment partnerships. He is a Rainmaker of the Year 2008 Award winner (Associate).

Jennifer Bluestein, J.D., Director ofAttorney Professional Development,Greenberg Traurig LLP, is a certified Senior Professional in Human Resources(SPHR) and admitted to the Illinois Bar.She has contributed to many publicationson professional development, diversity, and women’s topics.

H. Patrick Callahan, a Rainmaker of theYear 2008 Award winner (Transactions),serves on the executive committee atBaker & Daniels LLP and is ManagingPartner of its business development and marketing department.

Laura J. Colcord, an internationally known process improvement expert, has pioneered the use of Lean and SixSigma methodologies in non-traditionalapplications. In her consulting practice, she encompasses the processimprovement spectrum.

John O. Cunningham practiced law for 16years and served as General Counsel forPizzeria UNO and Chief Auto Parts, whichmerged into AutoZone. A member of theLSSO Editorial Board, he is a consultant,freelance writer, and contributor to variouslegal and business publications.

Michael Roster, Chair, Association ofCorporate Counsel Value Challenge,has had a distinguished legal career inbanking, higher education, and health care law. Recently, he has chaired thesteering committees of two major nonprofit projects aimed at improving the delivery of legal services andeliminating credit card abuses in the U.S.

Alexis N. Smith, Legal Sales and ServiceOrganization, Women Lawyers Study, focuses her research on status and powerin organizations. She is pursuing her doctorate in Organizational Behavior at Tulane University and co-developedLSSO’s 2008 Women Lawyers Study.

Kristin Sudholz, Director of PracticeDevelopment, Drinker Biddle & ReathLLP, has been in leadership positions in the legal marketing profession for 10 years. In her current role, she isresponsible for the firm’s nationalbusiness development and hasspearheaded initiatives related to the ACC Value Challenge.

Paul D. Tieger, President & CEO,SpeedReading People LLC, is aninternationally recognized expert on personality type and author ofbreakthrough books, such as The Art of SpeedReading People, The PersonalityType Tool Kit, and the best-selling careerguide, Do What You Are.

Harry P. Truehart, III, Esq., Chairman,Nixon Peabody, represents major manufacturing and service companies in business, commercial, technical, andconstruction-related litigation in federaland state courts in various jurisdictions,and national and international arbitration.

Dr. Marla Baskerville Watkins co-developed LSSO’s 2008 WomenLawyers Survey and is Assistant Professorof Management and Organizational Development, Northeastern University College of Business Administration.Her research interests include gender,diversity, modern sexism, sexuality in theworkplace, and organizational politics.

REGISTRATION

THE REGISTRATION FEE INCLUDES THE CONFERENCE, LUNCHEONS, RECEPTIONS, AND COURSE MATERIALS. ALL PAYMENTS MUST BE RECEIVED PRIOR TO THE START OF THE CONFERENCE.

Early Registrationthrough May 4, 2009

LSSO Member: $925 REGISTER NOWNon-LSSO Member - Position inside a firm: $1,125 REGISTER NOWNon-LSSO Member - Friend/Supporter Level*: $1,525 REGISTER NOW

RegistrationMay 5 – June 5, 2009

LSSO Member: $1,125 REGISTER NOWNon-LSSO Member - Position inside a firm: $1,325 REGISTER NOWNon-LSSO Member - Friend/Supporter Level*: $1,725 REGISTER NOW

* All attendees in positions outside a firm are considered sponsors at theFriend/Supporter Level. Benefits include: one-year LSSO membership, one RainDance registration, listed as supporter in conference attendee list, approved article in LSSO Library, free one-year listing on LSSO’s online resource directory.

Special team pricing is available for the 2009 conference. Please call us at 617.726.1500 for full information.

Room ReservationsTo receive the group rate of $259/night plus taxes, make your reservation directly with Hotel Sax by May 4, 2009, and be sure to mention “LSSO’s RainDance Conference.” Rooms are subject to availability.

For reservations, call 1.877.569.3742.

HOTEL SAX CHICAGO333 North Dearborn StreetChicago, Illinois 60610312.245.0333

*REGISTER TODAY! westlegaledcenter.comor legalsales.org

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Sponsor

Hubbard One is the premier provider of marketing and business developmentsolutions for law firms and other professionalservices organizations. For more information,visit www.hubbardone.com.