Android Market Insights July 2011

8/6/2019 Android Market Insights July 2011

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Android MarketMonitor

July 2011

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Android Market Insights

July’s HeadlinesAndroid device shipments currently reach close to 50%of the smartphone OS market share. Altogether, 51.7million new Android devices were added to the storesuser base. Another successful quarter and Android’sreach will top that of Apple.

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Key Insights in July are:

• Android holds 48% of smartphone shipments in Q22011.

• Android Market’s potential user base comprises 28%of total smartphone app users (Apple holds 37% of total smartphone apps reach).

• Number of potential Android app users will catch upwith Apple’s app user base by the end of 2011.• Android is preloaded onto more than 320 different

handheld devices that can be clustered into 4-6groups based on their technical characteristics.

• As of the end of June the Android Market contained256,445 apps

• Over the last few months average weekly new addswere 4,400: number of apps in store grows around2% per week.

• In July the net new adds featured merely 24% paidapps, compared to 42% three months ago.

• Average selling price in Android store keeps slowlydecreasing as well, and at the end of July 2011e uals 3.07.



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By the end of 2011 AndroidMarket will have as large user

base as Apple App Store• For most developers one of the key criteria in selection of

a platform is the potential reach of an application.Previously Apple was the unquestionable leader, withthe largest app store user base.

• Over the past few quarters we have seen Android take

over the smartphone market with record-breakingdevice shipments. In Q2 2011 it had already gained48% of total smartphone shipments. However, Appledoes not lag far behind, and it boasts an extraordinarilysuccessful quarter, becoming the largest devicemanufacturer.

• Even though Android exceeded Apple in terms of smartphones shipped, Apple remains a leader due tosignificant success of other handheld devices, such asiPad and iPod Touch. To date Apple has shipped over240 million smart devices (iPhones, iPod Touch andiPads) leaving Android behind with 170 millioncumulative device shipments. Given the devicereplacement cycles and other relevant factors, actual

potential user bases are lower but Apple still wins overAndroid.




Android is closing the reach gap

:Sources research2guidance



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ow ragmen e s n ro s user

base?

• Many would argue here that Android’s user base is notcomparable to Apple’s, due to significantfragmentation. While Apple has launched only sevendifferent handheld devices so far (iPod Touch, twoiPads and several generations of iPhone), Android

today is preloaded on to at least 320 differentsmartphone models with possible customizations inOS. Do developers really have to customize theirapp for each of those 320 devices to reachsignificant majority of users?

• Based on official Android’s statistics 80% of active

Android devices run Android 2.2 or Android 2.3operating system versions. Three quarters (75%) of all devices have normal screen size with highdensity, with another 17% having normal screensize with medium density. Based on dominanttechnical characteristics among active Android

devices, developers need to optimize applicationsfor merely 4-6 different device types to guarantee




Dominant technical

characteristics

: . .rce based on Android Open Source Project resources and used according to terms described in the Creative Commons 2 5 Attribution License





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App number dynamics in July 2011

: ,Sources research2guidance AndroidPIT



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of new adds remained stable andaveraged 4,400 new apps added to

the store per week. However,recently developers have started tochoose a free app model more

often than previously. If in April theshare of new paid apps added wasaround 40%, in July it dropped to as

low as 24%.

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Number of apps and share of paid/free




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Number of apps and share of paid/free




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Share of paid apps per category




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Disclaimer

• Research2guidance invites any reader and holderof this report to use, copy, cite, spread, andbuild upon this work non-commercially, as longas you credit research2guidance and AndroidPIT.

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Android Market Insights July 2011