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Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: [email protected] URL: http://vlsicad.ucsd.edu

Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: [email protected]

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Page 1: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Finding and Sharing Brick Walls

CANDESeptember 22, 2001

Andrew B. Kahng, UCSD CSE & ECE Departmentsemail: [email protected]: http://vlsicad.ucsd.edu

Page 2: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

1999 ITRS Design Technology Metrics and Red Bricks

YearTechnology Node

1999180 nm

2000 2001 2002130 nm

2003 2004 2005100 nm

MPU new design cycle (months) 36 36 36 32 32 32 30

MPU transistors per designer-month (300-person team) (thousand)

2 3 4 7 10 15 20

ASIC new design cycle (months) 12 12 12 12 12 12 12

ASIC transistors per designer-month (50-person team) (million)

0.3 0.4 0.5 0.7 1.0 1.3 1.8

Portion of verification by formal methods 15% 15% 15% 20% 20% 20% 30%

Portion of test covered by BIST 20% 20% 20% 30% 30% 30% 40%

 

Solutions Exist Solutions Being Pursued No Known Solutions

Page 3: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Hold These Thoughts…Hold These Thoughts…• ITRS is created by SIA companies and top

semi/system houses worldwide – all star customers• EDA has one chapter out of 12• EDA is just another part of SISA (semiconductor

industry supplier association)• EDA is small: 6000 R&D worldwide, $4B market• Hold this thought: Dataquest 3.9% annual growth in

tools $ spent per designer; integration costs > tool costs

• Hold this thought: “small industry with poor perceived ROI will stay small” = vicious cycle

• Hold this thought: How do we turn a vicious cycle into a virtuous cycle?

Page 4: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Six RiffsSix Riffs• Riff #1: ITRS acceleration, silicon technology,

and system drivers• Riff #2: A big picture on red bricks• Riff #3: A Dark Riff on D and DT productivity• Riff #4: On the design-manufacturing handoff• Riff #5: On cost, variability and value• Riff #6: It’s lunchtime

Page 5: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Riff #1: ITRS Acceleration, Silicon Technology, and System Drivers

Page 6: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Roadmap Acceleration Since 2000Roadmap Acceleration Since 2000• Major accelerations continue

– E.g., 90nm node is in 2004, with physical gate length at 45nm• MPU/ASIC half-pitch were separate, now unified

– ASIC is at the same process node as MPU• 2-year cycles b/w MPU/ASIC generations through

2004– Node = 0.7x multiplier of half-pitch or minimum feature size,

generally allowing 2x the transistors on the same size die– “Normal” pace = 3-year cycle

• MPU/ASIC half-pitch converges w/DRAM HP in 2004– Previous ITRS (2000): convergence predicted for 2015– Extremely aggressive scaling for density, cost improvement

and competitive positioning

Page 7: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

I TRS 2001 Renewal - Work in Progress - Do Not Publish

6

ITRS Roadmap Acceleration Continues...

1998/1999 DRAM Half-Pitch

500

350

250

180

130

100

70

50

35

25

Year of Production

Fe

atu

re S

ize

(n

m)

Te

ch

no

log

y N

od

e -

DR

AM

Ha

lf-P

itc

h (

nm

)

95 97 99 01 04 07 10 13 162001 Renewal Period

95 97 99 01 04 07 10 13 16500

350

250

180

130

100

70

50

35

25

2000 Update, Sc 2.0

MPU/ASIC Gate “In Resist” 1999 ITRS

Technology Node (DRAM Half Pitch)

MPU/ASIC

Gate Length

Minimum

Feature Size

XX90XX65XX45XX32XX22

16

~.7x pertechnologynode (.5xper 2 nodes)

11

8.0

Scenario 2.0/DRAM 3.7/MPU

(2-yr cycle M/ A HP & G.L. <2005; 3yr >2005)

Sc 3.7 MPU/ASIC Half- Pitch (1- year Lag Thru 2002, then equal to DRAM after 2004)

“Most Aggressive” Sc 3.7 = 2- yr<’05; 3- yr >’05: MPU Printed (PrGL) & Physical (PhGL) Gate Length cycle; (ASIC/Lo Power Pr/PhGL 2- year delay from MPU Pr/PhGL)

DRAM Sc 2.0 = 3- yr cycle after 2001

2- Year Node Cycle 1995- 2001

Slide courtesy of A. Allan (Intel Corp.)

Page 8: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

System DriversSystem Drivers• Define IC products that drive mfg, design technologies• ORTCs + SDs = “consistent framework for tech requirements”• Four system drivers

– MPU – traditional processor core– SOC (focus on “ASIC-LP”, + high-pins, high-signaling network driver)– AM/S – four basic circuits and FOMs– DRAM

• Each driver section• Nature, evolution, formal definition of this driver• What market forces apply to this driver ?• What technology elements (process, device, design) does this drive?• Key figures of merit, and roadmap

Page 9: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

MPU DriverMPU Driver

• Old MPU model – 3 flavors • New MPU model - 2 flavors

• Cost-performance at production (CP) – 140 mm2 die, “desktop”

• High-performance at production (HP) – 310 mm2 die, “server”

• Both have multiple cores (“helper engines”), on-board L3 cache, …– Multi-cores == more dedicated, less general-purpose logic; driven by

power and reuse considerations; reflect convergence of MPU and SOC

• Doubling of transistor counts is each per each node, NOT per each 18 months

• Clock frequencies stop doubling with each node

Page 10: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Example Supporting Analyses (MPU)Example Supporting Analyses (MPU)

• Diminishing returns– Pollack’s Rule: In a given process technology, new microarchitecture takes 2-3x

area of previous generation one, and provides only 50% more performance– Corroboration: SPECint/MHz, SPECfp/MHz, SPECint/Watt all decreasing

• Power knob running out– Speed == Power– Large switching currents, large power surges on wakeup, IR drop control issues

all limited by A&P roadmap (e.g., improvement in bump pitch, package power)

• Power management: 2500% improvement needed by 2016• Speed knob running out (new clock frequency model)

– Historically, 2x clock frequency every node• 1.4x/node from device scaling but running into tox, other limits (PIDS)• 1.4x/node from fewer logic stages (from 40-100 down to around 14 FO4 INV delays)

– Clocks cannot be generated with period < 6-8 FO4 INV delays– Pipelining overhead (1-1.5 FO4 INV delay for pulse-mode latch, 2-3 for FF)– Around16 FO4 INV delays is limit for clock period in core (L1 $ access, 64b add)– Cannot continue 2x frequency per node trend in ITRS

Page 11: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

SOC-LP DriverSOC-LP Driver• Power gap

– Must reduce dynamic and static power to avoid “zero logic content limit”– Hits low-power SOC before hits MPU– SOC degree of freedom: low-power (not high-perf) process

• SOC-LP model drives ASIC-LP (PIDS) device model– Lgate lags high-performance devices by 2 years, but layout density same– Accompanying device parameter changes

• Vth higher, Vdd higher• Ig, Ioff starts at 100pA/um (L(Operating)P), 1pA/um (L(STandby)P)• Tox higher• Slower devices (larger CV/I)

– Even with four LP device flavors, Design still faces large static power management challenge, and must handle multi (Vt,tox,Vdd)

• SOC-LP driver: low-power PDA– Composition: CPU cores, embedded cores, SRAM/eDRAM– Roadmap for IO bandwidth, processing power, GOPS/mW efficiency– Die size grows at 20% per node

Page 12: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

SOC-LP Driver ModelSOC-LP Driver Model

• Required performance trend of SOC-LP PDA driver• Drives PIDS/FEP LP device roadmap, Design power

management challenges

Year of Products 2001 2004 2007 2010 2013 2016Process Technology (nm) 130 90 65 45 32 22Operation Voltage (V) 1.2 1 0.8 0.6 0.5 0.4Clock Frequency (MHz) 150 300 450 600 900 1200Application Still Image Processing Real Time Video Codec Real Time Interpretation (MAX performance required) (MPEG4/CIF)Application Web Browser TV Telephone (1:1) TV Telephone (>3:1)(Others) Electric Mailer Voice Recognition (Input) Voice Recognition (Operation)

Scheduler Authentication (Crypto Engine)Processing Performance (GOPS) 0.3 2 15 103 720 5042Communication Speed (Kbps) 384 2304 13824 82944 497664 2985984Power Consumption (mW/MOPS) 0.3 0.2 0.1 0.03 0.01 0.006Peak Power Consumption (W) 0.1 0.3 1.1 2.9 10.0 31.4(Requirement) 0.1 0.1 0.1 0.1 0.1Standby power consumption (mW) 2.1 2.1 2.1 2.1 2.1 2.1Addressable System Memory (Gb) 0.1 1 10 100 1000 10000

Page 13: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Parameter Type 99 00 01 02 03 04 05 06 07 10 13 16

Tox (nm) MPU 3.00 2.30 2.20 2.20 2.00 1.80 1.70 1.70 1.30 1.10 1.00 0.90

  LOP 3.20 3.00 2.2 2.0 1.8 1.6 1.4 1.3 1.2 1.0 0.9 0.8

  LSTP 3.20 3.00 2.6 2.4 2.2 2.0 1.8 1.6 1.4 1.1 1.0 0.9

Vdd MPU 1.5 1.3 1.2 1.1 1.0 1.0 0.9 0.9 0.7 0.6 0.5 0.4

  LOP XXX XXX 1.2 1.2 1.1 1.1 1.0 1.0 0.9 0.8 0.7 0.6

  LSTP XXX XXX 1.2 1.2 1.2 1.2 1.2 1.2 1.1 1.0 0.9 0.9

Vth (V) MPU 0.21 0.19 0.19 0.15 0.13 0.12 0.09 0.06 0.05 0.021 0.003 0.003

  LOP 0.34 0.34 0.34 0.35 0.36 0.32 0.33 0.34 0.29 0.29 0.25 0.22

  LSTP 0.51 0.51 0.51 0.52 0.53 0.53 0.54 0.55 0.52 0.49 0.45 0.45

Ion (uA/um) MPU 1041 1022 926 959 967 954 924 960 1091 1250 1492 1507

  LOP 636 591 600 600 600 600 600 600 700 700 800 900

  LSTP 300 300 300 300 400 400 400 400 500 500 600 800

CV/I (ps) MPU 2.00 1.64 1.63 1.34 1.16 0.99 0.86 0.79 0.66 0.39 0.23 0.16

  LOP 3.50 2.87 2.55 2.45 2.02 1.84 1.58 1.41 1.14 0.85 0.56 0.35

  LSTP 4.21 3.46 4.61 4.41 2.96 2.68 2.51 2.32 1.81 1.43 0.91 0.57

Ioff (uA/um) MPU 0.00 0.01 0.01 0.03 0.07 0.10 0.30 0.70 1.00 3 7 10

  LOP 1e-4 1e-4 1e-4 1e-4 1e-4 3e-4 3e-4 3e-4 7e-4 1e-3 3e-3 1e-2

  LSTP 1e-6 1e-6 1e-6 1e-6 1e-6 1e-6 1-6 1e-6 1-6 3e-6 7e-6 1e-5

Gate L (nm) MPU 100 70 65 53 45 37 32 30 25 18 13 9

  L(*)P 110 100 90 80 65 53 45 37 32 22 16 11

LP Device RoadmapLP Device Roadmap

Page 14: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

  

2001

-0.06

  2004 2007 2010 2013 2016

Total LOP Dynamic Power Gap (x) 0.59 1.03 2.04 6.43 23.34

Total LSTP DynamicPower Gap (x) -0.19 0.55 1.35 2.57 5.81 14.00

Total LOP Standby Power Gap (x) 0.85 5.25 14.55 30.18 148.76 828.71

Total LSTP Standby Power Gap (x) -0.98 -0.98 -0.97 -0.88 -0.55 0.24

Power Management Gap (x) Power Management Gap (x) (with utterly optimistic device assumptions...)(with utterly optimistic device assumptions...)

Page 15: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Riff #2: The Big Picture on Red Bricks

Page 16: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Big PictureBig Picture• ITRS takes Moore’s Law as a constraint• Problem: ITRS signed up for the “wrong” Moore’s Law

– 2x frequency, 2x xtors,bits every node power, utility contradictions– Each increment of performance is more and more costly

• Compounding problems– no architecture awareness– no application awareness (e.g., low-power networked-embedded SOC) – planar CMOS-centric (no DGFET, FinFET in requirements)– uneven acknowledgment of cost (mask NRE cost, design NRE cost, cost

of technology development, manufacturing cost, manufacturing test …)

• New in 2001: Can Design help solve it? – PIDS : 17%/year improvement in CV/I metric punt Ioff, Rds, …– A&P : bump pitch improves slowly punt IR drop, power, signaling

impacts Test as well– Interconnect, Litho, PIDS/FEP : what variability can Designers tolerate?

Page 17: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

DT Integration With Other TechnologiesDT Integration With Other Technologies• Problem: Design has always been “metric-free”

– Metric “red brick wall” requirement for R&D investment• EDA Goal 1: show red bricks in Design Technology• EDA Goal 2: shift red bricks from other supporting

technologies– e.g., lithography CD variability requirement solved by new

Design techniques that can better handle variability– e.g., mask data volume requirement solved by Design/Mfg

interfaces and flows that pass functional requirements, verification knowledge to mask writing and inspection

– e.g., Simplex “X initiative” as much impact as copper ?• It’s an ROI issue !!!

– Need metrics of design cost, design quality/value DT ROI– Need serious validation/participation from EDA community

before we can expect help from system, ASIC companies

Page 18: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

YEAR

TECHNOLOGY NODE

2001 2002 2003 2004 2005 2006 2007

DRAM ½ PITCH (nm) (SC. 2.0) 130 115 100 90 80 70 65

MPU/ASIC ½ PITCH (nm) (SC. 3.7) 150 130 107 90 80 70 65

MPU PRINTED GATE LENGTH (nm) (SC. 3.7) 90 75 65 53 45 40 35

MPU PHYSICAL GATE LENGTH (nm) (SC. 3.7) 65 53 45 37 32 28 25

Conductor effective resistivity(-cm) Cu intermediate wiring*

2.2 2.2 2.2 2.2 2.2 2.2 2.2

Barrier/cladding thickness(for Cu intermediate wiring) (nm)

18 15 13 11 10 9 8

Interlevel metal insulator—effective dielectric constant ()

3.0-3.7 3.0–3.7 2.9–3.5 2.5–3.0 2.5–3.0 2.5–3.0 2.0–2.5

Interlevel metal insulator (minimumexpected)—bulk dielectric constant ()

2.7 2.7 2.7 2.2 2.2 2.2 1.7

Dielectric Permittivity: Near Term Years

Bulk and effective dielectric constants described

Porous low-k requires alternative planarization solutions

Cu at all nodes - conformal barriersC. Case, BOC Edwards – ITRS-2001 preliminary

Page 19: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Cu Resistivity vs. Linewidth Without Cu Barrier

1.5

1.6

1.7

1.8

1.9

2

2.1

2.2

2.3

2.4

2.5

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

Line Width (um)

Res

isti

vity

(u

oh

m-c

m)

70nm ITRS RequirementWITH Cu Barrier

100nm ITRS RequirementWITH Cu Barrier

Effect Of Line Width On Cu Resistivity

Courtesy of SEMATECH

Conductor resistivity increasesexpected to appear around 100 nm linewidth -will impact intermediate wiring first - ~ 2006

C. Case, BOC Edwards – ITRS-2001 preliminary

Page 20: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Device Roadmap ChangesDevice Roadmap Changes• Process Integration, Devices and Structures (PIDS) • CV/I delay metric: historically decreases by 17%/year

– Since frequency improvement from shorter pipelines no longer available, perhaps we do need to keep scaling CV/I …

– Bottom line: PIDS is running up against limits of planar CMOS, and is shifting at least some of the pain to “design/architecture improvements”

• Continuing CV/I trend necessitates huge growth in Ioff• Subthreshold Ioff at room temperature increases from 0.01 uA/um in 2001 to 10 uA/um at end

of ITRS (22nm node)• Ioff increases by at least order of magnitude at ~100 deg C operating temps (40x difference

between 25 deg C and 125 deg C)• Static power becomes a huge problem: multi-Vt, multi-Vdd, substrate biasing, constant-

throughput power minimization, etc. must be coherently and simultaneously applied/optimized by automatic tools

• Also necessitates aggressive reduction in tox• Physical tox thickness hovers at < 1.4nm (down to 1.0nm) starting in 2001, even assuming

arrival of high-k gate dielectrics starting in 2004• Implies huge variability mitigation challenges for Design Technology: “10%” < one

monolayer…

Page 21: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Assembly/Packaging RoadmapAssembly/Packaging Roadmap• MPU pad counts flat from 2001-2005; chip current draw increases

64%• Effective bump pitch roughly constant at 350mm

– Bump/pad counts scale with chip area only, do not increase with technology demands (IR drop, L*di/dt)

metal resources needed to control <10% IR drop skyrocket since Ichip and wiring resistance increase challenge for DT

– Later technologies (30-40nm) also have too few bumps to carry maximum current draw (e.g., 1250 Vdd pads at 30nm with bump pitch of 250mm can each carry 150mA 187.5A max capability but Ichip/Vdd > 300A

• A&P Rationale: cost control (puts pain onto Design)• Design Rationalization: must add power constraints

– ITRS2001 will have strong power-constrained focus• Cost of liquid cooling, refrigeration, etc. impractical anyway (???)• 30-50 W/cm2 limit for forced-air cooling with fins• MPU power dissipation capped at 200W; MPU chip area held constant (more area can’t

be used well within 150W power budget)

Page 22: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Design Technology and the ITRSDesign Technology and the ITRS

• Cost = biggest hole in ITRS and in DT• Manufacturing cost, NRE cost (design, mask, …), technology

development cost (= who should have/solve red brick walls?)

• Challenges for DT (with respect to ITRS)• Circuit/layout optimizations in the face of manufacturing variability• System cost-driven design technology• Holistic analysis, management of power (both dynamic and static)• Circuit- and methodology-level IP: global signaling and

synchronization, off-chip IO; power delivery and management• Metrics, needs roadmap for quality/cost/ROI of design and design

process• Verification and test (else cost of mfg test soon exceeds cost of mfg)• Software

Page 23: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Riff #3: A Dark Riff on D and DT Productivity

Page 24: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

The Productivity GapEquivalent Added Complexity

68 %/Yr compoundedComplexity growth rate

21 %/Yr compoundProductivity growth rate

Year Technology Chip Complexity Frequency Staff Staff Cost* 3 Yr. Design

1997 250 nm 13 M Tr. 400 MHz 210 90 M

1998 250 nm 20 M Tr. 500 270 120 M

1999 180 nm 32 M Tr. 600 360 160 M

2002 130 nm 130 M Tr. 800 800 360 M

* @ $ 150 k / Staff Yr. (In 1997 Dollars)

Logic Tr./Chip Tr./S.M.

““How many gates How many gates can I get for $N?”can I get for $N?”

Source: SEMATECHSource: SEMATECH

$1$1

$3$3$10$10

Potential Design Complexity and Designer Productivity

Page 25: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Mask Cost

O(25 mask levels) ~ “$1M mask set” in 130nmBut: average only 500 wafers per mask set !

Page 26: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

“Keep the Fabs Full”• Design technology must keep manufacturing

facilities fully utilized with:– high-volume parts– high-margin parts

• Foundry capital cost > $2B– How much value of new designs is needed to fill

the fab ???

Page 27: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Design Productivity Need + DSM = 2 EDA Trends

Effort/Value

Leve

l of A

bstr

actio

n

RTL

Mask

Application /Behavior

SW/HW

Gate-level “platform”Gate-level “platform”

ImplementationImplementationGapGap

Design Entry LevelDesign Entry Level

Today Tomorrow

source: MARCO GSRC

Page 28: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Fab Amortization Close the Implementation Gap

Effort/Value

Leve

l of A

bstr

actio

n

RTL

Mask

Application

SW/HWHand-off “platform”Hand-off “platform”

Design Entry LevelDesign Entry Level

source: MARCO GSRC

Page 29: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

0%

20%

40%

60%

80%

100%

1999

2002

2005

2008

2011

2014

% Area Memory

% Area ReusedLogic

% Area New Logic

Percent of die area that must be occupied by memory to maintain SOC design productivity

Design Productivity Gap Design Productivity Gap Low-Value Designs? Low-Value Designs?

Source = Japanese system-LSI industry

Page 30: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Reduce Back-End Effort ?

Example: repeating Example: repeating dense wiring fabricdense wiring fabricpattern at minimum pitchpattern at minimum pitch

S SV V SG

SG

SSV

V

SS SSVV VV SSGG

- Eliminates signal integrity, delay uncertainty concerns- Eliminates signal integrity, delay uncertainty concerns- But has at least 60% - 80% density cost- But has at least 60% - 80% density cost

source: MARCO GSRC

Page 31: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Improve IP Reuse Productivity ?

MacroShells (the Protocol Interface)Communication Channels

MicroShells (the IP Requirements)

P1

P2

P3

P4

P5

P6

P7

Pearls (the IP Processes)

source: MARCO GSRC

Page 32: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Embedded ProcessorsLP ARM0.5-2 MIPS/mW

ASIPsDSPs

1 V DSP 3 MOPS/mW

QUALITY Problem : > 1000x Energy-Flexibility Gap

DedicatedHW

Flexibility (Coverage)

En

ergy

Eff

icie

ncy

MO

PS

/mW

(or

MIP

S/m

W)

0.1

1

10

100

1000

ReconfigurableProcessor/Logic

10-50 MOPS/mW

100-200 MOPS/mW

Source: Prof. Jan Rabaey, UC Berkeley

Page 33: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

“Keep the Fabs Full”• Design technology must keep manufacturing

facilities fully utilized with:– high-volume parts– high-margin parts

• What happens when design technology “fails” ?– not enough high-value designs the semiconductor industry will find a

“workaround”• reconfigurable logic

• platform-based design

• extract value somewhere other than silicon differentiation

Page 34: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Dark Riff Conclusions

• Design productivity gap threatens design quality design starts, business models at risk– TAT achieved at cost of QOR– low QOR low silicon value– electronics industry chooses reprogrammable,

platform-based “workarounds”

• We need to understand cost and quality/value

Page 35: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Two CANDE-01 Non-PredictionsTwo CANDE-01 Non-Predictions• Jim Sproch, Synopsys:

– “Summary: Rising NRE will force semiconductor manufacturers to produce primarily high-volume, general purpose components such as memory, FPGAs, and standard processors. New EDA tools will then have an impact on only a smaller fraction of the semiconductor industry, and research funding will evaporate, leaving only the service and support functions, which don’t need to be centralized.

• Prediction: EDA industry is reduced to a service role as semiconductor design starts decline.

• Prediction: Design for Cost EDA tools will reach the marketplace by 2006.

Page 36: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Riff #4: Design-Manufacturing Handoff

Page 37: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Optical Proximity Correction (OPC)• Corrective modifications to improve process control

– improve yield (process window)– improve device performance

With OPCNo OPC

Original Layout

OPC Corrections

Page 38: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Phase Shifting Masks (PSM)

conventional maskglass

Chrome

phase shifting mask

Phase shifter

0 E at mask 0

0 E at wafer 0

0 I at wafer 0

Page 39: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Field-Dependent Aberration

Cell A

Cell A

Cell A

(X 1 , Y 1)

(X 0 , Y 0)

(X 2 , Y 2)

F ie ld-dependentaberrationsaffect the fide lityand p lacem entof critica l c ircu itfeatures.

Big C hip

• Field-dependent aberrations cause placement errors and distortions

),(A_CELL),(A_CELL),(A_CELL 220011 YXYXYX

Center: Minimal Aberrations

Edge: High Aberrations

Tow

ard

s Le

ns

Wafer Plane

Lens

R. Pack, Cadence

Page 40: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Optical Lithography (it’s not going away…)

Numerical Technologies, Inc.

– Process window and yield enhancement: forbidden width-spacing combinations (defocus window sensitivities), generally complex “local DRCs”

– Lithography equipment choices: forbidden configurations such as wrong-way critical-width doglegs, or diagonal features

– Notch rules, critical-feature rules on local metal due to OPC (subresolution assist features, especially)

Page 41: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

RET RoadmapRET Roadmap

Rule-based OPC

Model-based OPC

Scattering Bars

AA-PSM

Weak PSM

Rule-based Tiling

Optimization-driven MB Tiling

0.25 um 0.18 um 0.13 um 0.10 um 0.07 um

248 nm

248/193 nm

193 nm

Number Of Affected Layers Increases / Generation

Litho

CMP

W. Grobman, Motorola – DAC-2001

Page 42: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

About Mask Data and $1M Mask NREAbout Mask Data and $1M Mask NRE• Format proliferation

– Most tools have unique data format– Raster-VSB conversion, reverse can be inefficient– Real-time manufacturing tool switch, multiple qualified tools

duplicate fractures to avoid delays if tool switch required• Data volume

– OPC drives figure count acceleration– MEBES format is flat– ALTA machines slow down with > 1GB data– Burden on globally distributed mfg resources– Inefficient refractures

• Refractures!?– Mask industry historically never touched mask data: unwilling

to take risk, not enough margin or reason– Today, 90% of mask data files manipulated / refractured:

process bias sizing (iso-dense, loading effects, linearity, …), mask write optimization, multiple tool formats, …

Page 43: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001P. Buck, Dupont Photomasks – ISMT Mask-EDA Workshop July 2001

Page 44: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001P. Buck, Dupont Photomasks – ISMT Mask-EDA Workshop July 2001

Page 45: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001P. Buck, Dupont Photomasks – ISMT Mask-EDA Workshop July 2001

Page 46: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

• Out-of-control mask flow

P. Buck, Dupont Photomasks – ISMT Mask-EDA Workshop July 2001

Page 47: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

DT Needs for RET and Mask NRE• WYSIWYG broken (mask) verification bottleneck• Need function- and cost-aware RET

– RET insertion is for predictable circuit performance, function– RET tool must understand functional intent

• make only corrections that win $$$, reduce performance variation• make only corrections that can be manufactured and verified (including mask inspection)• understand (data volume, verification) costs of breaking hierarchy

– Understand flow issues• e.g., avoid making same corrections 3x (library, router, PV tool)

• Handoff to manufacturing: MUCH more than GDSII– Includes sensitivities to patterning variation/error– Bidirectional pipe: functionally robust layout performed w.r.t. models of manufacturing errors and electrical implications– Mask verification driven by functional sensitivity information

• Mask and ASIC folks aren’t asleep on this, either

Page 48: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Another CANDE-01 Non-PredictionAnother CANDE-01 Non-Prediction

• Prediction: GDSII, in its present form, will no longer be the handoff from design to manufacturing.

Page 49: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Riff #5: On Cost, Variability and Value

Page 50: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Design is Also Part of NRE CostDesign is Also Part of NRE Cost• Design cost model (Gary Smith/Dataquest, 2001)

– engineer cost per year increases 5% per year ($181,568 in 1990)

– EDA tool cost per year (per engineer) increases 3.9% per year ($99,301 in 1990) (+ separate term for interoperability)

– Productivity due to 8 major Design Technology innovations (3.5 of which are still unavailable) : RTL methodology; In-house P&R; Tall-thin engineer; Small-block reuse; Large-block reuse; IC implementation suite; Intelligent testbench; ES-level methodology

• Matched up against SOC-LP PDA content:– SOC-LP PDA design cost = $15M in 2001– Would have been $342M without EDA innovations and the

resulting improvements in design productivity– (Is this an effective message?)

Page 51: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

SOC Design Cost Model

$3

42

,41

7,5

79

$1

5,0

66

,37

3

$10,000,000

$100,000,000

$1,000,000,000

$10,000,000,000

$100,000,000,000

1985 1990 1995 2000 2005 2010 2015 2020Year

To

tal D

esig

n C

ost

(l

og

sca

le)

RTL Methodology Only

With all Future Improvements

In-H

ouse

P&

R

Tal

l Thi

n E

ngin

eer

Sm

all B

lock

Reu

se

IC Im

plem

enta

tion

tool

s

Larg

e B

lock

Reu

se

Inte

lligen

t Tes

tben

ch

ES

Lev

el M

etho

dolo

gy

Design Cost of SOC-LP PDA DriverDesign Cost of SOC-LP PDA Driver

Page 52: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Process Variation Sources

• Design (manufacturing variability) Value• Intrinsic variations

– Systematic: due to predictable sources, can be compensated during design stage

– Random: inherently unpredictable fluctuations and cannot be compensated

• Dynamic variations– Stem from circuit operation, including supply voltage and

temperature fluctuations– Depend on circuit activity and hard to be compensated

• Correlations– Tox and Vth0 are correlated due to

– Line width and spacing are anti-correlated by one since the line pitch is fixed; ILD and interconnect thickness also anti-correlated

oxox

depBfbth T

QVV

||20

Page 53: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Technology Trend Over Generations

• Values are from ITRS, BPTM, and industry; red is 3σ

• From ongoing work at UCSD/UCB/Michigan; some values are off (e.g., Rvia)

Technology 180nm 130nm 100nm

Device nmos pmos nmos pmos nmos pmos

Leff (μm) 0.10 ±15% 0.12 ± 15% 0.09 ± 15% 0.09 ± 15% 0.06 ± 15% 0.06 ± 15%

Tox (nm) 40 ± 4% 42 ± 4% 33 ± 4% 33 ± 4% 25 ± 4% 25 ± 4%

Vth0 (V) 0.40 ± 12.5% -0.42 ± 12.5% 0.27 ± 15.5% -0.35 ± 15.5% 0.26 ± 12.7% -0.30 ± 12.7%

Rdsw (Ω/) 250 ± 10% 450 ± 10% 200 ± 10% 400 ± 10% 180 ± 10% 300 ± 10%

Interconnect local global local global local global

ε 3.5 ± 3% 3.2 ± 5% 2.8 ± 5%

w (μm) 0.28 ± 20% 0.80 ± 20% 0.20 ± 20% 0.60 ± 20% 0.15 ± 20% 0.50 ± 20%

s (μm) 0.28 ± 20% 0.80 ± 20% 0.20 ± 20% 0.60 ± 20% 0.15 ± 20% 0.50 ± 20%

t (μm) 0.45 ± 10% 1.25 ± 10% 0.45 ± 10% 1.20 ± 10% 0.50 ± 10% 1.20 ± 10%

ILDh (μm) 0.65 ± 15% 1.80 ± 15% 0.45 ± 15% 1.60 ± 15% 0.30 ± 15% 1.20 ± 15%

Rvia (Ω) 46 ± 20% 50 ± 20% 54 ± 20%

Length (μm) 61.01 1061 45.19 1127 33.90 1247

Wn/Ln (μm) 1.26/0.18 20/0.18 0.91/0.13 15/0.13 0.80/0.10 10/0.10

Dynamic

Temp (oC) 25-100 25/100 25/100

Vdd (V) 1.8 ± 10% 1.5 ± 10% 1.2 ± 10%

Tr (ps) 160 95 60

Page 54: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

YEAR

TECHNOLOGY NODE

2001 2002 2003 2004 2005 2006 2007

DRAM ½ PITCH (nm) (SC. 2.0) 130 115 100 90 80 70 65

MPU/ASIC ½ PITCH (nm) (SC. 3.7) 150 130 107 90 80 70 65

MPU PRINTED GATE LENGTH (nm) (SC. 3.7) 90 75 65 53 45 40 35

MPU PHYSICAL GATE LENGTH (nm) (SC. 3.7) 65 53 45 37 32 28 25

Cu thinning at minimum pitch due to erosion(nm), 10% X height, 50% areal density, 500m square array

28 24 20 18 16 14 13

Cu thinning at minimum intermediate pitchdue to erosion (nm), 10% X height, 50% arealdensity, 500 m square array

36 30 27 23 20 18 18

Cu thinning global wiring due to dishing anderosion (nm), 10% X height, 80% arealdensity, 15 micron wide wire

67 57 50 48 40 35 32

Cu thinning global wiring due to dishing (nm),100 micron wide feature

40 34 30 29 24 21 19

Copper CMP Variability: Near Term Years

Combined dishing/erosion metric for global wires

Cu thinning due to dishing for isolated lines/pads

No significant dishing at local levels - thinning due to erosion over large areas (50% areal coverage)

C. Case, BOC Edwards – ITRS-2001 preliminary

Page 55: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Variation Sensitivities: Local Stage

• Sensitivity is evaluated by the percentage change in performance when there is 3σ variation at the parameter

• For local stage, device variations have larger impact on line delay and interconnect variations have stronger impact on crosstalk noise

Del

ay S

ensi

tivi

ty f

or

Var

iati

on

(%

)

0

5

10

15

20

25

30

Leff

Vth0

w

Vdd

180nm 130nm 100nm

Leff

Vth0

Rdsw

eps

w

t

ILDh

Vdd

0

5

10

15

20

25

180nm 130nm 100nm

No

ise

Sen

sit1

vity

fo

r

Var

iati

on

(%

)

Page 56: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

AMD Processors

0

50

100

150

200

250

300

350

400

450

0 200 400 600 800 1000 1200 1400 1600

Clock Speed (MHz)

Pri

ce (

$)

Athlon MP

Athlon 4 Mobile

Athlon Desktop

Duron

Duron Mobile

Value and Getting to ROIValue and Getting to ROI

Page 57: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

BTW: Need a Quality Model ?BTW: Need a Quality Model ?

• “Normalized transistor” quality model normalizes:• speed, power, density in a given technology• analog vs. digital• custom vs. semi-custom vs. generated• first-silicon success• other: simple / complex clocking, verification/test effort

and coverage, manufacturing cost, …

• Need design and design process quality models?• strongly related to establishing DT value?• several private commercial and/or in-house analogues• survey methodology being contemplated by MARCO

GSRC

Page 58: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Riff #6: It’s Lunchtime

Page 59: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Design Grand Challenges > 65nmDesign Grand Challenges > 65nm• Scaling of maximum-quality design implementation productivity

• Overall design productivity of quality- (difficulty-) normalized functions on chip must scale at 2x / node

• Reuse (including migration) of design, verification and test effort must scale at > 2x/node

• Develop analog and mixed-signal synthesis, verification and test • Embedded software productivity

• Power Management• Off-currents in low-power devices increase 10x/node; design technology must

maintain constant static power• Power dissipation for HP MPU exceeds package limits by 25x in 15 years; design

technology must achieve power limits • Power optimizations must simultaneously and fully exploit many degrees of freedom -

multi-Vt, multi-Tox, multi-Vdd in core - while guiding architecture, OS and software

• Deeper integration of Design technology with other ITRS technology areas• Example: Die-package co-optimization• Example: Design for Manufacturability (sharing variability burden with

Litho/PIDS/FEP and Interconnect, reduction of system NRE cost)• Example: Design for Test

ITRS-2001 preliminary

Page 60: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

Design Grand Challenges < 65nmDesign Grand Challenges < 65nm• (Three Grand Challenges from > 65nm, and)• Noise Management

• Lower noise headroom especially in low-power devices; coupled interconnects; supply voltage IR drop and ground bounce; thermal impact on device off-currents and interconnect resistivities; mutual inductance; substrate coupling; single-event upset (alpha particle); increased use of dynamic logic families

• Modeling, analysis and estimation at all levels of design

• Error-Tolerant Design• Relaxing 100% correctness requirement may reduce manufacturing, verification, test

costs• Both transient and permanent failures of signals, logic values, devices, interconnects• Novel techniques: adaptive and self-correcting / self-repairing circuits, use of on-chip

reconfigurability

• No specific call-outs for verification, cost, … implicit in “productivity”

ITRS-2001 preliminary

Page 61: Andrew Kahng – September 2001 Finding and Sharing Brick Walls CANDE September 22, 2001 Andrew B. Kahng, UCSD CSE & ECE Departments email: abk@ucsd.edu

Andrew Kahng – September 2001

ConclusionsConclusions

• Design Technology needs to prove ROI– Prove quality and value– Prove costs: hidden costs include TAT/TTM; also include

interoperability, integration, designer productivity…

• Design Technology must show its Red Bricks– Need METRICS! (Design Chapter has almost no red/yellow/white)

• Design Technology must share (take co-ownership of) other technology domains’ Red Bricks– Plenty of possibilities…

• Design Technology community must educate itself and the rest of the ITRS community (esp. customers!)– Virtuous cycle: DT gives better ROI, achieves higher value,

improves technology delivery, …