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Home Media Transports: HomePlug AV Andreas Melder Senior Vice President Intellon Corporation

Andreas Melder Senior Vice President Intellon Corporation

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Page 1: Andreas Melder Senior Vice President Intellon Corporation

Home Media Transports: HomePlug AVAndreas MelderSenior Vice PresidentIntellon Corporation

Page 2: Andreas Melder Senior Vice President Intellon Corporation

Agenda

A Market Look at Tomorrow’s Digital Home

Wired and Wireless architectures

The HomePlug Powerline Alliance EcosystemElements of HomePlug AV ArchitectureHomePlug AV in Action

Usage modelsThe Future of HomePlug

Page 3: Andreas Melder Senior Vice President Intellon Corporation

Global Forces

2004 2005 2006 2007 2008 20090

100

200

300

Worldwide BB subs

Other Metro Eth

DSL Cable

Broadband Access Ramps

Moore’s Law Driving New Apps

2004 2005 2006 2007 2008 2009 20100

20,000

40,000

60,000

80,000

100,000

Worldwide Digital TV

LCD

PDP

Proj-MD

P-Scan CRT

Displays High res, larger

CE Devices can connect seamlessly with the PC ecosystemEven Utilities are innovating!

Source: Instat*

* Other names and brands may be claimed as theproperty of others.

Source: Isuppli* Q4’04

All Content Going Digital

MoviesVideo ChatWatch and ChatReal-Time TrafficInteractive SportsPersonal Content

Page 4: Andreas Melder Senior Vice President Intellon Corporation

New Devices And Usage

Internet Protocol TV, DSTBs, and Connected PCsAccess photos, music,

and videoInternet MoviesNetworked PVRAlerts – Caller ID, e-mail

Outside Devices Now ConnectedAutomatic MetersConnected Electric GridHome Automation

Net Connected

Internet MoviesOnline GamingVideo and ChatWeb BrowsingVoice/Video over Internet

Access Photos/video directlyAccess point to Digital Home

HomePlug Will Connect Them All!

PC/CE Get Connected

Page 5: Andreas Melder Senior Vice President Intellon Corporation

Why Is Powerline On The Verge Of Ubiquity?

95% of the world’s households have electricityThat means they already have a home network!No need to install Ethernet cables, no “truck-rolls”

Several electrical outlets in every roomServices everywhere in the home

Meets quality of service requirements for video, audio, dataConsistent performance everywhere in the houseGoes “through” walls, up floors, down floors and everywhere else

Plug and Play technology – simple to useA single technology that can be used in BPL, in-home networking, and command and control applications

Powerline is the “Dark Wire” that is about to be “lit”!

Page 6: Andreas Melder Senior Vice President Intellon Corporation

InStat - Broadband PowerlineNetworking Gets a Jolt from IPTVPowerline networking offers a solution with some advantages over coax and twisted-pair cabling for in-home deployment, especially in regions with little existing coax or phone line jacks, such as in EMEA, China, and many Asia-Pacific countries. At this time, we do not believe that there will be one clear technology winner in the networking interface race between coax, phone line, and powerline; however, our current analysis points toward powerline as winning on a worldwide scale. In 2005, worldwide unit shipments of broadband powerline equipment surpassed 2 million, and the market has reached an inflection point this year that points only upward.

Worldwide Unit Shipments for BroadbandPowerline Equipment Surpassed 2 Million Research and Markets has announced the addition of BroadbandPowerline Networking Gets a Jolt from IPTV to their offering. Powerline networking offers a solution with some advantagesover coax and twisted-pair cabling for in-home deployment,especially in regions with little existing coax or phone line jacks,such as in EMEA, China, and many Asia-Pacific countries.At this time, we do not believe that there will be one clear technologywinner in the networking interface race between coax, phone line, andpowerline; however, our current analysis points toward powerline aswinning on a worldwide scale.

Broadband Powerline NetworkingWill Win in Residential Networking Broadband powerline networking, a wired technologythat does not require new cabling to be installed,is poised to emerge as a winner in the residentialnetworking interface race on a worldwide basis, reportsIn-Stat. Powerline networking has advantages over coaxand twisted-pair cabling for in-home deployment.This is especially true in regions with few existingcoax or phone jacks, such as in EMEA, Asia, and PacificRim countries, the high-tech market research firm says.

Internet TV Use Expected to Soar The number of subscribers to Internet television worldwide is expectedto increase twelve fold by 2010, bringing with it a host of new servicesfor consumers, a market research firm said Thursday. The number ofIPTV subscribers is expected to increase at a compound annual growthrate of 92.1 percent to 63.1 million in 2010 from 2.4 million last year,iSuppli Corp. said. The number of subscribers is expected to reach 5.3 million this year

Significant GlobalPowerline Growth

Page 7: Andreas Melder Senior Vice President Intellon Corporation

In-Stat Asia/Pacific Survey“Asia will eclipse North America for the region with the most home networks by 2008, rising from 27% of all home networks worldwide in 2004 to 36% in 2008, with North America dropping from 46% to 34% in the same time span”

Home Networking = $17 Billion (US$) Market

Significant APAC Home Networking Growth

Page 8: Andreas Melder Senior Vice President Intellon Corporation

Emerging Home Network

RG

Today’s Home Networks

BBModem

AP

Entertainment Services

Comm Services

Misc Bridge

Security

Monitoring

Automation

Misc Bridge

Other

Wired Backbone

WLANWired or Wireless

STB

Media Server

StereoIPTV Games

Content Sharing

Home Network Back Bone

DVD/VCR

ePC

STB

Local Cluster Bridge

Stereo

HomePlug Will Connect Them All!

Page 9: Andreas Melder Senior Vice President Intellon Corporation

HomePlug PowerlineAlliance Overview

Page 10: Andreas Melder Senior Vice President Intellon Corporation

TWG

MarketingLiaisons

MarketingWorking Group

Compliance & InteroperabilityWorking Group

JapanWorking Group

RegulatoryWorking Group

StrategyWorking Group

Policy Creation and

ManagementWorking Group

CC Specification

Working Group

AV Field Test Working Group

AV/1.0Technical

Working Group

Access/BPLTechnical Working

Group

Command & ControlTechnical

Working Group

AV Specification

Working Group

BPL Specification

Working Group

Mgmt(GI)

Legal(SCLS)

Implementer’s Forum BODNew Since

Aug. ’05

HomePlug Organization

Page 11: Andreas Melder Senior Vice President Intellon Corporation

HomePlug Enablement

Page 12: Andreas Melder Senior Vice President Intellon Corporation

2003 2004 2005 2006 20070

20

40

60

80

100

Number of MembersProjected Growth

Membership StatisticsHomePlug Ecosystem Thriving

3M units in Oct ’059+M units currently~11M units by Oct ’07Volumes now at >1M units/qtr

HomePlug Alliance MembershipHomePlug Seminar ’07: ~100 Members (projected)HomePlug Seminar ’06: 70 MembersHomePlug Seminar ‘05: 47 Members

Driving Factors for Growth

Open standard

Compliance program Interoperability Coexists with millions of products in market Technology used in multiple applications

HomePlug AV

HomePlug BPL

HomePlug C&C

HomePlug is the Leading Powerline Standard

Oct '03 Oct '04 Oct '05 Oct '06 Oct '070

2

4

6

8

10

12

HomePlug Products Shipped (M)

M Units Shipped (Actual)M Units Shipped (Projected)

Un

its

Sh

ipp

ed

(M

)

Page 13: Andreas Melder Senior Vice President Intellon Corporation

HomePlug Ecosystem

HomePlug is the global leader in PLC standardsMajor industry players are backing HomePlugOver 70 members worldwide and growing fastOnly true PLC standard, with complete global ecosystem, multiple IC providers, and strong compliance testing

HomePlug Alliance Sponsor/Board

Members

Page 14: Andreas Melder Senior Vice President Intellon Corporation

Candidate Wired Options

Medium StandardActual

Thru-put QoSNo

new wiresMulti-

sourced

Whole House

Coverage

CAT-5 Ethernet -

Phoneline or Coax HomePNA 3.0 - /

Coax MoCA - /

Powerline HomePlug AV

HomePlug AV – Best Suited for GlobalWired Use in the Digital Home

Page 15: Andreas Melder Senior Vice President Intellon Corporation

AgendaA Look at Tomorrow’s Digital Home

Wired architecturesWireless architectures

The HomePlug Powerline Alliance EcosystemElements of HomePlug AV Architecture

Windows Vista – Block Diagram with HomePlug AVFeatures of HomePlug AV ArchitecturePHY Functional DescriptionMAC Functional DescriptionFrame FormatsManagement MessagesService Access Points; Convergence Layer Functions

HomePlug AV in ActionUsage modelsThe Future of HomePlug

Page 16: Andreas Melder Senior Vice President Intellon Corporation

Vista LLTD, qWave, WCN

Devices Class APIs(Digital Still Cameras,

Portable Media Players,Printers, etc.)

IP Network(IPv4, IPv6)

WC

N C

on

fig

ura

tio

n

Ethernet/Wireless/HomePlug

qW

AV

E

WS-D, UPnPFu

nct

ion

Dis

cove

ry

Applications

WMC, MediaRenderers,

MCE

MTP/IP, RDP,other

Net

wo

rk T

op

olo

gy

Windows Connect Now Technologies

PnP-X

Page 17: Andreas Melder Senior Vice President Intellon Corporation

HPAV System Architecture Overview

Convergence (CL)

Media Access Control (MAC)

Physical (PHY)

Connection Manager

(CM)

Control SAP Ethernet SAP

Higher Layer Entity (HLE)

CentralCoordinator

(CCo)

H1Interface

M1Interface

PHYInterface

P1Interface

Page 18: Andreas Melder Senior Vice President Intellon Corporation

PHY Layer

Windowed OFDM – 917 channels from 2–28 MHz

Easy, efficient, configurable creation of nulls tosatisfy regulationsWell suited to frequency selectivity of powerline channel (see next slide)

0.5 1 1.5 2 2.5 3

x 107

-95

-90

-85

-80

-75

-70

-65

-60

-55

-50

Frequency [MHz]

Norm

alized P

ow

er

Power Spectral Density Versus Frequency

Nulls created simply through configuration.

Spectral nulls required to avoid interference with

amateur bands. Different rules in different countries

Page 19: Andreas Melder Senior Vice President Intellon Corporation

PHY LayerEach tone (a.k.a. OFDM channel) loaded with 2,3,4,6,8, or 10 bitsIncludes Robust Modes (ROBO) for broadcasting

Up to 200 Mbps channel and 150 Mbps information rate (after FEC)Turbo FEC for near-capacity performance

3 8 13 18 23 28

0

10

20

30

40

SNR versus Freq.

Frequency (MHz)

SN

R (

dB

)

Frequency Selective Channel

Time Selective Channel

Page 20: Andreas Melder Senior Vice President Intellon Corporation

MAC

Centrally managed network (CCo)Beacon period synchronous with AC LinePersistent and non-persistent allocation

Provides reliable QoS on noisy PL medium

Contention free (connection oriented) and CSMA/CA periods (connectionless traffic)Neighbor network coordination

Sharing channel with other AV networks (MDUs)

Convergence (CL)

Media Access Control (MAC)

Physical (PHY)

Connection Manager

(CM)

CentralCoordinator

(CCo)

Page 21: Andreas Melder Senior Vice President Intellon Corporation

MAC

Networking timing and synchronizationChannel adaptation and recovery procedurePartial ACK for broadcast and multicastBridgingSegmentation and reassemblyPacket burstsARQ, SACK andretransmissionsEncryption – 128 bit AESJitter control

Convergence (CL)

Media Access Control (MAC)

Physical (PHY)

Connection Manager

(CM)

CentralCoordinator

(CCo)

Page 22: Andreas Melder Senior Vice President Intellon Corporation

QoSConnections

Parameter Based QoS (TDMA) Priority Based QoS (CSMA)

Higher Layer Entities (HLEs)Connection Specification (CSPEC)and ControlQoS Management and Control

Connection Manager (CM)Connection Managementand Monitoring

CCoBandwidth Managementand Scheduling

Convergence Layer (CL)Packet classification, QoS Monitoring, etc.

Convergence (CL)

Media Access Control (MAC)

Physical (PHY)

Connection Manager

(CM)

Control SAP Data SAP

Higher Layer Entity (HLE)

CentralCoordinator

(CCo)

Page 23: Andreas Melder Senior Vice President Intellon Corporation

SecurityEncryption

Mechanisms128 bit DES encryption

SHA 256 hash algorithm

UsesNMK: Network access authenticated by Network Membership Key

NEK: Encryption of “all” data and MMEs with Network Encryption Key

DAK: Device Access Key to securely distribute NMK to a station

Three “security” modesUnprotected: Default NMK for simplified “out-of-the-box” operation

User Confirm: Simple button push separation of your network from your neighbor’s

Secure: Security as strong as the password

Strong encryption keys generated by the machine or from user-entered passwords

Convergence (CL)

Media Access Control (MAC)

Physical (PHY)

Connection Manager

(CM)

Control SAP Data SAP

Higher Layer Entity (HLE)

CentralCoordinator

(CCo)

Page 24: Andreas Melder Senior Vice President Intellon Corporation

HomePlug AV In ActionSelf-contained HomePlug AV

Uses• DMS to DMR• IPTV to DMR• PC to PC• PC to Gateway

RG –HPAVBridge

STB

Media Server

IPTV

Games

Stereo

PC HD TV

Wired or WirelessHomePlug AVPC

InternetPrinter Internet

Page 25: Andreas Melder Senior Vice President Intellon Corporation

HomePlug AV In ActionHomePlug AV with wireless network endpoints

Uses• AV Backbone• WLAN/WPAN cluster in every

room

STB

IPTV

Stereo

PC

DVD/VCR

HD TV

IP Telephone

HomePlug AV

WLANWired or Wireless

RG –HPAVBridge

Internet

HPAV-APBridge

HPAV-APBridge

HPAV-WPANBridge

HPAV-APBridge

Printer

Media Server

PC

Page 26: Andreas Melder Senior Vice President Intellon Corporation

HomePlug AV In ActionHybrid networks

Networks• HP AV

STB

Media Server

Stereo

IPTV

Games

Stereo

PC

PC

DVD/VCRHD TV

IP Telephone IP Telephone

HPAV-APBridge

HPAV-APBridge

Printer

WLANWired or Wireless

HomePlug AV

HomePlug 1.0RG –HPAVBridge

Internet

• WLAN/WPAN• HP v1.0

HPv1.0–HPAV

Bridge

Page 27: Andreas Melder Senior Vice President Intellon Corporation

Summary

Hybrid Wireless and Wired Networks are the Dominant In-Home Solutions

HomePlug AV Provides the Most Ubiquitous Wired Networking Solution for AV ContentHomePlug AV is complimentary to wireless networks

Physical Layer Designed for Robust OperationMAC Layer Designed for Highly Efficient Operation

Industry Leading Security Measures (modeled after WiFi)Carrier-class QoS

Page 28: Andreas Melder Senior Vice President Intellon Corporation

Call To ActionHomePlug AV is quickly becoming the de-facto powerline standard for powerline communications and distribution

Whole-house coverageEase-of-Use (looks like Ethernet)StabilityLow-costSimple WiFi model of operation (WCN)Secure

Endpoint H/W developers should recognize that HPAV will support all internal Windows Vista comm utilitiesHPAV should be viewed as a 1st-class citizen on Windows Vista platforms

Page 29: Andreas Melder Senior Vice President Intellon Corporation

The Future Of Homeplug

Significant work being done onfuture-proofing HomePlug

The HomePlug Alliance is dedicated to driving performance well beyond its current 200bps level

Standards-based approach is the main backdrop to driving performance

Killer-apps are fueling the need for increased speeds

IPTV, HD content, Social Networking, increased access-based technologies (GPON, VDSL)

Page 30: Andreas Melder Senior Vice President Intellon Corporation

Additional Resources

Web ResourcesHomePlug: http://www.homeplug.org Intellon: http://www.intellon.com

Related SessionsThursday, 9:45 A.M. “Whole Home Media Access Over Mixed Topologies” – Tim Looney, AMD

Visit booth #528HomePlug Powerline Alliance

Page 31: Andreas Melder Senior Vice President Intellon Corporation

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.