Your success is our success

At Portal Technologies our relationship with you, our customer, is key. We want to see your business grow! And with our highly qualifi ed staff, we have 10+ years’ experience to make it happen.

Our team will take the time to understand your business’ individual needs and

apply our skills to solve your unique set of challenges. We also keep track of the

results ensuring our reports show you good return on investment. For us, success

is measured by how well we understand and fulfi l our customers’ needs.

A B O U T P O R T A L T E C H N O L O G I E S

“Portal completely understood our demands of our

business and tailored their

services to suit us”Customer service > Experience and expertise > Creativity and innovation > Reporting that makes sense > ROI

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W E B D E S I G N & D E V E L O P M E N T

Your website is the FACE of your

business

Showcase your bestYour website is the ‘face’ of your business. And because we ‘get this’, we make sure that your website is built to refl ect your business in the best way possible. That is why we work with you from the start to build a website that shares your business language, style and services.

One of the fi rst things we ask our clients is “what do you want to achieve

with your website?” This helps us ensure that their website is working for

them whether it is generating inbound leads or increasing sales through an

ecommerce platform. We work closely with our clients throughout the whole

process to ensure we produce a website which truly refl ects the business needs.

We specialise in producing bespoke WordPress websites, all of which are:

Responsive: As mobile phones account for 61% of minutes spent online we start with the mobile site design and then build up to ensure your website will look good and be easily navigated on all devices.

Creative: Trust us to create a site that is relevant to your customer, both creative in design and content, and is easy to navigate.

SEO friendly: Every site we build has a solid backbone with SEO at heart. Although it is important to have any eye catching and creative design it is vital that your website is optimised for Search Engine Optimisation purposes. This is why we make sure your website has all the technical aspects in place to rank well in search engine results.

Results driven: From advertising to ecommerce sites, our goal is the same as yours – an increase in conversions i.e. enquiries or sales

Business websites > Content managed websites > Ecommerce websites

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B E S P O K E | R E S P O N S I V E | C R E A T I V E

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H O S T I N G A N D M A I N T E N A N C E

Business websites > Content managed websites > Ecommerce websites

Uptime of a website is imperative, there is little point having the best website in your market when it’s down more than it is up.

Portal Technologies partner with various mainstream hosting providers who

provide guaranteed up time with fail safe procedures to ensure your site is

always online and available for your customers to view.

We can also provide monitoring software that checks in on your website at pre-

set intervals to ensure that it is both working and responsive.

B E S P O K E | R E S P O N S I V E | C R E A T I V E We can also provide monitoring software that checks in on your website at pre-

set intervals to ensure that it is both working and responsive.

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SEO that Google lovesHaving a great website is important, but means nothing if your customer can’t find it.

We understand that there is no magical ‘seven steps to success’ when it comes

to SEO. It is a continuously changing environment where the best way you can

stay ahead of the game is to ask those who work with it every day. We make

sure we are in the know with Google and the latest factors to consider. Leave it

to us to develop your SEO strategy.

We keep up with what Google likes so that your website is visible and ranks high

organically. To help you achieve this, we offer two packages:

Did you know that Google gets over

100 billion searches a month?

S E O S T R A T E G I E S

B A S I C A N A L Y S I S - A S S E S S P E R F O R M A N C E

We analyse your website to assess its SEO performance on all levels necessary.

Our check analyses:

Plugins

Front end and meta-level

Keywords

Internal linking and backlinks

Competitor search and page performance

XML sitemap analysis

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O P T I M I S A T I O N - O P T I M I S E P E R F O R M A N C E

We apply current and relevant techniques to up your website’s SEO

performance. To achieve this we:

Perform redirects and page speed optimisation

Fix and optimise page performance issues

Fix technical SEO errors

Create and submit a Google search engine XML sitemap

Optimise and perform Webmaster tool maintenance

Set Up Google analytics reports to provide reliable data

Apply on-page optimisation and keyword implementation

Monthly SEO Reports 

SEO STRATEGY RETA INE R - MA INTAIN PE RFORMANCE

To ensure your website stays at the top of its SEO game, we offer maintenance

services on a retainer. Our services include:

Monthly SEO content strategy

Topic and keyword research for blog creation

Monthly technical fixes

Website page strategy and structure

Monthly SEO Reports

In the digital world, ranking is

everything!

SEO performance check > SEO implementation > SEO Maintenance

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Pay Per Click can be used to generate new leads, increase sales and build brand awareness. Although it can be daunting, it can produce fantastic results and the best part is, it is all easily tracked so you can see your return on investment clearly.

We use various PPC tools such as Google Ad Words and Facebook Ads to deliver

high quality campaigns. We work with your budget and goals and take into

account your expert knowledge of your business and industry. Combining your

invaluable insights and our Google Ad Words experts, we develop a strategy to

ensure optimal return on investment.

Our custom developed online strategy saw our client’s web sales grow with 445%

from 2015 to 2016.

O N L I NE A DV E R T I S I NG T HAT DE L I V E R S

Increased click-through rates > Increased conversion rates > Lower cost per click

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Content that sellsBy researching your target audience we identify what it is that your customers want to know. This puts you in prime position to deliver relevant and knowledgeable information to your audience and makes your company a thought leader in your industry.

We can deliver a variety of packages to help you implement a successful

content marketing strategy. This can be providing you with the frame work for a

strategy, planning your content calendar or undertaking the whole task for you.

Outsourcing saves your resources and ensures consistent blog posts to ensure

your business benefi ts from the e� ciency of content marketing.

B L O G G I N G

Relevant topics > Credible content

Unique content that speaks to your

audience

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Social Media that makes business senseSocial Media has become a must-use online tool. But if not managed strategically, it is a waste of energy and resources with little to no Return On Investment. With our social media strategies we provide the framework to help you to make business sense of all things social. Each strategy is tailored to be industry relevant.

Our basic strategy includes, but is not limited to:

Audit of existing channels and competitor’s channels

Basic market research

Industry-based research and trends identifi cation

Proposed content ideas and content calendar

Realistic goals and KPI’s specifi ed

Identifi cation of two main platforms

Social Media has become a must-use

online tool.

S O C I A L M E D I A S T R A T E G I E S

Relevant > Targeted

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Trust the expertsLeave it to us to set up, roll out and maintain your social media strategy. Our packages are designed to support your content marketing strategy taking your budget and KPI’s into account.

Based on your social media strategy, we can roll out and maintain your social media within the following packages:

S O C I A L M E D I A M A I N T E N A N C E

P R O P A C K A G E

Implement suggested updates (as per strategy)

A content calendar that includes: 5 daily posts on 2 platforms (maximum of 10 posts per week)

An hour per day community management

Some images

A monthly blog post

Additional consulting at a reduced hourly rate

E X E C U T I V E P A C K A G E

5 posts on two platforms per week (10 posts per week in total) 

No community management

1 blog per month 

B A S I C P A C K A G E :

3 posts per week per platform (6 posts max)

No community management

1 blog post per month

S T A R T E R P A C K A G E :

1 post per week per platform

No community management

1 blog per month

Custom solutions > Budget-friendly > Hassle-free

And because we know each business is unique, we can custom build a unique

package that suits you.

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“Paws for Progress have found Portal Technologies an absolute delight to work

with every step of the way. The Portal Technologies team have been excellent at communicating with us throughout, listening to our suggestions to bring to life the vision we had for our website.”

P A W S F O R P R O G R E S S

“We have had some incredibly good industry specifi c insights

from Portal Technologies and their services have been

extremely helpful. Thank you to everyone at Portal Technologies.”

R E D E F I N E G R A P H I C D E S I G N

“We used Portal Technologies to assist and manage our Google AdWords and Shopping

Campaigns. I am delighted with the results obtained in a very short space of time. Elspeth and the team

at Portal were easy to work with and fl exible to our needs as a business whilst providing highly

professional and technical support”B E AT S O N S B U I L D I N G S U P P L I E S

“It was important to us at Hacking & Paterson Management Services to fi nd a company to help us build our new website who were as passionate

about their work as we are, and this is just what we found in Portal Technologies. The team at PT were receptive to all our ideas, provided us with helpful suggestions on getting the best out of our website, and carried out the work quickly and effi ciently. We are delighted with the result and extend our sincere

thanks to the whole team”H A C K I N G & P A T E R S O N

Portal Technologies

Glenbervie Business Centre

Ramoyle House

Larbert

FK5 4RB

Info@portaltechnologies.uk

01324 469200