And the Non-Profit World

Books Worth Reading

Overview

What does “web 2.0” mean? Examples of web 2.0 What does it mean for us non-profits? Why bother? Public vs. Intranet web sites Web 2.0 experiences at LSSM Reference sites Your experiences, thoughts, and

concerns

What does “web 2.0” mean? AJAX (asynchronous web

applications) Interactivity User-provided content User-driven information flow

Examples of web 2.0

Blogs CNN Politics Blog Industry Blogs (Microsoft Developers, etc.) Political Campaigns

Wikis Wikipedia Wiktionary

Social Networking Facebook LinkedIn

Social Bookmarking/Tagging Del.icio.us Technorati

What does it mean for us non-profits? Getting past the buzz, down to

business Culture shift

Our users tend to be older, less tech-savvy than the general workforce. Are they ready?

Is the organization ready? What can/should IT do to push 2.0 apps?

Why bother?

Transparency Email hides valuable information in individuals’

inboxes

Relevance Emails reach you whether you want them or not RSS feeds Flexible relational data models

Openness Interact at any point Wikis retain history, discussions

Relational Database-ify information

Why bother?

Enrichment Formal documents leave out experiences and

opinions Blogs and wikis help retain discussion and

personality

Contribution Ability Visibility Incentive Users take on more active role Feedback/discussion mechanisms

Why bother?

Entice and Recruit Visitors become participants become

advocates Users become members of community

Empower Individuals get louder voices

Engage More than people interacting with websites People interact with people via the website

What does it mean for us? Oversight

If users provide content, need to consider oversight

Acceptance/adoption of 2.0 concepts Collaboration Users are in charge

Evolutionary websites A little 2.0 here, there adopted over time Iterative

Public vs. Intranet sites Who are your contributors? Public web site considerations

Who is your public audience? Larger user base + sensitive public =

greater burden of oversight Intranet web site considerations

Smaller user base = fewer contributors

Web 2.0 experiences at LSSM IT Blog

Second most popular set of pages on the intranet

One primary contributor, one other, several authorized

Used to announce changes to intranet web apps, share tips, other IT news, thoughts, ideas

Comments from users Lowest rating: 4 out of 5 stars Highest rating: 5 stars

Web 2.0 experiences at LSSM Communications Blog

Communications Director is primary contributor, minimal experience, self-professed “techno dummy”

One other contributor, no authority or autonomy Only used so far for posting weekly email

newsletters to the intranet No comments received from anyone outside the

Communications department thus far Lowest rating: 2 stars Highest rating: 4 stars Communications Director wants public blog

Web 2.0 experiences at LSSM HR Blog

Lots of potential, but dead in the water One short-lived post, deleted after a

couple of days

Web 2.0 experiences at LSSM Wiki

Private IT Knowledge Base Has yet to reach “critical mass” A single dominant contributor

Web 2.0 experiences at LSSM Conclusions

Must not underestimate the cultural change Concerns about oversight/control significant 2.0 apps will sink or swim based on

experience and comfort level of principle/potential users

Use familiar, comfortable terms for 2.0 applications e.g., “IT Blog” => “IT News and Info” e.g., “IT Wiki” => “IT Knowledge Base”

Reference sites

My Del.icio.us tags http://del.icio.us/phopp/web2.0 http://del.icio.us/phopp/LITN-2008-April

Wikipatterns “People Patterns”, “People Anti-Patterns”, “Adoption

Patterns”, “Anti-Adoption Patterns” Some patterns applicable to more than just wikis http://www.wikipatterns.com/

10 Arguments for Web 2.0 in an Organization http://www.crisscrossed.net/2007/09/03/10-arguments-for-

web20-in-an-organization/ 10 Challenges for Web 2.0 in Organizations

http://www.crisscrossed.net/2007/07/04/10-challenges-for-web20-in-organizations/

Ten Ways Non-Profits Can Start Leveraging Social Media http://www.masternewmedia.org/news/2006/10/12/

web_20_ten_ways_nonprifts.htm

Your experiences, thoughts, and concerns?