With class-leading ergonomics, manoeuvrability

and reduced energy consumption your workforce

can move more loads more comfortably for longer

and use less energy

The Yale range of materials handling equipment has been designed to be the most

ergonomic, energy efficient and productive, to deliver the lowest cost of ownership

in the widest range of applications.

Yale products have ‘everything in the right place’ for maximum operator comfort and productivity. So whatever the intensity or diversity of your application there is a Yale product to meet your needs.

To find out more about how Yale products can help keep your operators working more comfortably for longer and help increase productivity call your exclusive Yale Dealer

P.O. Box: 17986, Jebel Ali, Dubai, United Arab Emirates

Tel : +971 4 881 3888 Fax : +971 4 881 2233

or for more information visit www.yale-forklifts.eu

UNITED MOTORS & HEAVY EQUIPMENT CO. (L.L.C.)

30 SEPTEMBER 2011 | www.arabiansupplychain.com

ADVERTORIAL

The Yale and United Motors partnership is focused on delivering increased productivity and reduced operating costs to the logistics industry

ADVERTORIAL

30 SEPTEMBER 2011 | www.arabiansupplychain.com

UPLIFTING

31www.arabiansupplychain.com | SEPTEMBER 2011

ADVERTORIAL

The United Motors & Heavy

Equipment Co. (L.L.C.) is part of

the Abu Dhabi based Darwish

bin Ahmed & Sons group and has

business activities spread across

the globe. Th e core activities include amongst

others; civil engineering, the international

representation of major manufacturers,

business investments, distribution networks

for manufactured products, real estate and

hospitality, information technology, plus

travel and tourism.

Th e Group is involved in the sales, service,

rental and distribution of a wide range of

equipment and specialised utilities, related

to sectors such as construction, materials

handling, oil fi elds, aviation and defence.

Yale and United Motors – A Successful PartnershipSince 2007, United Motors (Darwish Bin

Ahmed & Sons Group) has been the exclusive

distribution partner in the UAE for the Yale

range of materials handling equipment. Yale

Europe Materials Handling is the trading

name of NACCO Materials Handling Limited,

a division of NACCO Materials Handling

Group, Inc., (NMHG), which employs

approximately 5,000 people worldwide.

NMHG is headquartered in Cleveland, Ohio,

USA and is a wholly owned subsidiary of

NACCO Industries, Inc. (NYSE:NC).

Yale was one of the world’s fi rst manufacturers

of forklift trucks and warehouse equipment

and has an unrivalled heritage in the design

and manufacture of materials handling

equipment. Th e company is credited with

introducing the very fi rst electric powered

lift truck to the market and today supplies

one of the most modern and comprehensive

materials handling product ranges available,

which are manufactured in ISO 9001:2008

registered facilities.

Th e Yale range of reputable products

includes electric forklift trucks in capacities

from 1000kg to 5500kg, LP-gas and diesel

powered forklift trucks in capacities from

1600kg to 16,000kg and a range of warehouse

handling equipment that includes pallet

trucks and stackers, reach trucks, order

pickers and very narrow aisle equipment.

In addition to supplying materials

handling equipment, the company off ers

comprehensive fl eet management services,

and fi nancing solutions through its network

of independent and exclusive dealers, who can

also supply short and long term rental as well

as used equipment and maintenance solutions

to specifi c customer requirements.

Yale materials handling equipment provides

customers with unrivalled productivity and

the lowest lifetime cost of ownership solution

on the market. In addition customers benefi t

from a local independent dealer network

and the full support of well over 100 Yale

Authorised Dealers across Europe, the Middle

East and Africa.

In 2011 NACCO Materials

Handling Group (Yale’s parent

company), has invested over

US$2 million on a new 35,000m2

extension to its warehouse

equipment manufacturing

plant in Masate near Milan,

Italy. Th e new facility includes

a new product development

centre, extensive testing area

and a very narrow aisle (VNA)

production line building where

equipment is manufactured for

the global market.

In June, Yale hosted an

event in the new Masate

facility to introduce the

latest electric battery powered models

from Yale to dealers, customers and the

international press. Th ese included the MR

reach truck, MO low level order picker and

MO50T tow tractor, and the VA, VC and VM

series of electric counterbalance forklift

trucks.Simultaneously, NACCO Materials

Handling Group opened a new engineering

concept centre in Hampshire, England.

Th e new design centre includes offi ces, a

workshop and test facilities and is tasked

to develop 3D models, build prototype

trucks and components, test and validate

equipment prior to introduction into the

manufacturing process. Th is centre is

aimed to compliment and support other

existing global design facilities in Europe,

the Americas and Asia-Pacifi c.

Steve Ridgway, Yale Brand Manager said “Yale

will continue to benefi t from the signifi cant

investment made by parent company NMHG

on an annual basis. Th e development of the

company’s people and the dealer network is a

major focus for the company

and goes hand in hand with

that of new products. Th e

result of this is people and

products focused on providing

customers with very practical

solutions to reduce operating

costs, increase productivity

and provide a comfortable

working environment for all

the operators of Yale materials

handling equipment.”

Since commencing its

partnership with Yale, United

Motors & Heavy Equipment

Co. (Darwish Bin Ahmed

Group) has worked tirelessly

to develop the reputation of Yale products

and services in the UAE, and has been able

to demonstrate to a number of businesses

that investment in a Yale materials handling

solution, backed by United Motors (Darwish

Bin Ahmed Group) service and support, will

go a long way to helping them to increase

the productivity and lower the costs of their

operation.

Effi cient Solutions for the Logistics Industry

An example of this success is the contract

that was signed with the EMKE Group in

2010, to supply a fl eet of forklift trucks and

“The efficiency,

reliability,

productivity and

ease of use of

the Yale trucks

contribute to

keeping overall

operating costs

low.”

warehouse equipment to their logistics centre,

located in the industrial city of Abu Dhabi

(ICAD) Musaff ah, which supplies goods to its

“Lulu” hypermarket chain right across the

AGCC Region.

Th e EMKE Group is a major player in the

supply chain industry, from manufacture to

import/export and the wholesale and retail of

consumer products, with various operations

throughout the Gulf, Africa, India and the Far

East. With an annual turnover of $3.75 billion

and ranked as one of the biggest Indian-

owned conglomerates in the Gulf, the group

employs more than 27,000 people.

Th e “Lulu” brand itself, named after the

Arabic word for“pearl”, is today one of the

leading retailers in the Gulf region, operating

84 Hypermarkets and 10 of small format “Lulu

Express” stores across the region, with plans

to reach 100 stores by the end of 2011.

Th e distribution centre is on a 170,000m2

site, consisting of a 100,000m2 warehouse,

with a storage height of 9.0 metres and 90,000

dry pallet locations, featuring adjustable

pallet racking. Th e cold stores consist of an

additional 10,000 convertor pallet locations.

Th e storage capacity of the entire facility is

approximately 100,000 metric tonnes.

Wholesale goods arrive at the centre

in container or by truck in a mostly non-

palletised state. Th ese goods are then re-

palletised on to Lulu’s own specialised plastic

pallets, which are 1.0m x 1.2m in size. Th ey

off er maximum fl exibility when moving

goods around the warehouse and can be

easily cleaned for re-use.

At ‘Goods In’ receiving, 1.5t 3-wheel Yale

electric forklift trucks and 2.0t stand-on Yale

pallet trucks are used to unload the goods.

A scanner based Warehouse Management

System (with display) is employed throughout

the distribution centre to scan each item

on arrival and to identify and direct it to its

storage location. Yale reach trucks are then

used to store the dry goods in the racking,

with perishable items transported directly to

the cold store, until needed for distribution to

the various stores around the region.

When the items need to be picked, Yale 1.0t

mid-level order pickers, with a pick height of

3.2m are fi tted with a roll-cage. Th ese roller

cages have been specially designed by the

EMKE Group to fi t on the forks of the Yale

trucks. Th e roll-cage is initially scanned to

identify the delivery location; the operator

then picks the required items for the order,

according to his packing list, scanning them

as they are picked.

Th e full cages are then taken to the

dispatch/marshalling area, where they are

Yale mid-level order picker features a pick height of 3.2m

loaded on to trucks for distribution to the

various stores. Ninety loading bays with

dock levellers allow the distribution centre

to handle a large quantity and wide variety of

delivery and distribution loads at one time.

EMKE operates a total of 85 Yale trucks in

the distribution centre, 20 per cent of which

feature specialist cold-store kits. Th e trucks

are serviced and maintained by United

Motors (Darwish Bin Ahmed Group).

Th e design and operation of the EMKE

distribution centre is the result of a strong

working relationship which has been

developed with United Motors (Darwish Bin

Ahmed & Sons Group) and Yale Materials

Handling. When the company was looking

for a partner to provide a materials handling

equipment solution, there were a number of

requirements which had to be met, according

to project manager, Mr Abhilash.

“Before selecting a partner, we needed

to ensure that the equipment would be

compatible with our specialised Warehouse

Management System. Furthermore, the

equipment had to operate reliably, delivering

the maximum possible uptime. When the

trucks did have to be maintained or serviced,

the support requested needed to arrive

quickly, to minimise the disruption to the

operation. “Th e fact that United Motors were

able to off er a fi ve year service contract was a

huge advantage, as it also meant that we could

focus on our main business of distribution,

rather than having to worry about managing

our materials handling fl eet.”

It is also clear that the design and capability

of the warehouse equipment helped in

selecting United Motors (Darwish Bin Ahmed

& Sons) and Yale as the supplier, as Mr

Abhilash added that options such as creep

speed, anti-roll back and auto-deceleration

help to make the trucks easy to operate and

minimise the potential of damage to the

trucks, the racking and the goods themselves.

“Furthermore, the drivers are very happy as

the trucks are comfortable and easy to operate,

which in addition to reliable operation helps

to increase productivity. Best of all, however,

is that the effi ciency, reliability, productivity

and ease of use of the trucks all contributed to

keeping overall operating costs low.

“Finally,” concludes Mr Abhilash, “Th e

fact that we have developed a good working

relationship with United Motors (Darwish Bin

Ahmed & Sons), both between management

and also the operators and service personnel

is extremely important. We have faith and

confi dence in our supplier that they will

deliver what they promised, and so far, we are

pleased with the results”.

Mr G. Venkat, general manager of United

Motors (Darwish Bin Ahmed Sons Group)

Materials Handling Division, commented:

“We are extremely pleased that EMKE

provided us with this opportunity to

demonstrate United Motors’ excellent

capability as a provider of the best warehouse

equipment solutions and the success of this

project proves the eff ectiveness and

outstanding capability of the Yale product

off ering across a wide range of applications.”

Mr Steve Ridgway, Yale brand manager said

“Th e success of this project demonstrates

clearly that Yale consistently displays the

attributes for which it stands, and that this is

what the customer can always rely on – People,

Products and Productivity – the importance of

the relationship between customer and

supplier, the capability and eff ectiveness of the

Yale equipment in the application, and most

importantly, the fact that this combination of

committed, professional people and outstanding

products will deliver excellent productivity and

return on investment for our customers”.

United Motors & Heavy Equipment Co. LLCP.O. Box 17986, Jebel Ali, U.A.ETel : +971 4 8813888/ Fax : +971 4 8812233

32 SEPTEMBER 2011 | www.arabiansupplychain.com

ADVERTORIAL