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Chianti Experiences. Unconventional notes on people's encounter with wine

and place

Research · May 2017

DOI: 10.13140/RG.2.2.16575.51367

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COST TU1201 Urban allotment gardens in European Cities View project

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Chiara Certomà

Ghent University

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WINE ATLAST!About, around,beyond Chianti:where have youhad a mostunforgettablewine experience?

CHIANTILIFE IS…Have youexperiencedsomething behindthe scenes (thesight of thematerial work, awhisperedword…) thatbrought aboutyourunderstanding ofreal Chianti life?

THIS ISCHIANTI“Here I found theauthentic identityof Chianti!”Perhaps it issomething youdidn’t expect, butyou feel it to bethe real face ofChianti…

THISINSPIREDMY SENSES!Have your sensesbeen stimulatedfrom somethingmemorable? Wasit something yousmelled ortasted? Orperhapssomething yousaw or heard?

THIS WASREALLYMOVING /ENGAGING!Somewhere,sometimes youmight have felt athome, in yourdreams or awayfrom them,something mighthave provokedyour reaction orinterest … whatwas that?

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What is Chiantifor you?

This is a collective notebook documenting the experiences of travelers in theChianti wine producing area in Tuscany. Or, to be more precise, this is a

multiuser geoblog where you can leave your notes, sketches, photos, andvideos, or whatever you want to share about your encounter with places,

wine and people in the Chianti.

Would you like to SHARE YOUR INSIGHTS with us?

Would you like to SHARE YOUR EXPERIENCES with us?

Your contributions will help us learn more about Chianti ‘beyond the scene’,to develop a transient geography of Chianti and an innovative view of its

‘authenticity’! WANT TO LEARN MORE?

Go to the Chianti Experiences Google Map.HOME

SHARE YOURINSIGHTSChianti ExperiencesMapShare your experienceSee other'sexperiences


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Go to CHIANTI EXPERIENCES a larger sized Map

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Chianti ExperiencesMapHave you a Chianti experience to share? Join the mappingof the unconventional notes on people’s encounter withwine and place on the Google Map (you need a Gmail) orsend an email to [email protected] place, comments and photos (optional).

How can I share my experience on the Map?

1. click on the red button MODIFY2. search the address and place of your experiences in theGoogle’s top bar3. click on the BLUE DOT over the map (next to the hand)4. put the blue dot on the spot you have chosen whereyour experience is5. write TITLE AND DESCRIPTION7. please change the blue dot with a click on it and choosea new tag (you will find: WINE AT LAST!; CHIANTI LIFEIS…; THIS IS CHIANTI!; THIS INSPIRED MY SENSES;THIS WAS REALLY MOVING)8. you end with a click on the SAVE button on the left sideof the Map9. thank you for sharing your Chianti experience!!!

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Go to CHIANTI EXPERIENCES a larger sized Map

Out of the map: Add your notes, sketches, photos, and videos, orwhatever you want to share about your encounter withplaces, wine and people in the Chianti on Share yourexperience.

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CHIANTI EXPERIENCES (do not write here)!!!


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A research blog by

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Great Wine

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Share yourexperienceAny comment? Any question? We would love to hear fromyou!

Your email (required)

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Can you tell me the first three words you instinctivelyassociate with ‘Chianti’?

What inspired your travels to Chianti (a movie, tales,romance, music, wine tasting, friend suggestion, etc.)?

What expectations, desires, meetings, surprises, ordisappointments characterised your discovery of Chianti;what made your travels and experiences unforgettable?

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How did you see yourself while visiting in Chianti (as aguest, a local, a tourist, a friend, a stranger…)?

Do you want to add anything?

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Where are you from?

Have you organised your travel by yourself/with friends orhave you contacted an agency/tour operator?

Where have you been (itinerary or major towns)?

When have you visited Chianti and how long have youbeen there?

--------------------------------------------

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A note regarding theresearch [1]Part 1 | Part 2

This blog is part of a research project by Chiara Certomà,Post-doc Research Fellow at Sant’Anna School in Pisa,Italy, entitled “Wine Experiences. Social mapping winetourism”. The project has been made possible thanks tothe International Research Grant 2013 offered by the GreatWine Capitals Network, and this blog has been designedby the StudioUAP in Rome.

For years I have travelled the Tuscan countryside, throughits villages and towns, attracted by the same romanticimages that continue to attract thousands of travellers tothe region every year. At last, I decided to settle heremyself. Wine was a crucial part of my discoveries.Suddenly, I felt that there must be something else thatmade this fresco-kind landscape possible, with itsunforgettable wine.

I’m still not able to exactly define it, but it probably derivesfrom the distinctive combination of geography, economiesand practices that stratified in what we see today as acoherent and rather homogenous place. An incrediblenumber of invisible maps (telling stories, displayingrelations, drawing geographies) describe the material and

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the semiotic essence of this complex and heterogeneousterritory, where both the forces of localisation andglobalisation operate at the same time. This gives rise to acontrasting perception of the Chianti area. On the onehand, “local” Chianti appears as a dream-land, tuckedaway from the busy reality of the rest of the world; and onthe other, “global” Chianti is clearly part of thepost-modern, interconnected world.

… (read more)

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A note regarding theresearch [2]Part 1 | Part 2

A wine producing region, like Chianti, is a geographicalaggregate regulated by norms, administrative rules,crossed by infrastructures, production plants and sellingfacilities, traditions, a political consensus-producingmechanism, wine-loving people, and so forth. Therefore,something more than a mere analysis of the regionalmarketing strategies is necessary to explore itssubterraneous geography and to get a dynamic, worldlyand nonfictional understanding of it. I wondered how toprovide an account of all these overlapping processes.

For this project, “Wine Experiences. Social mapping winetourism”, I decided to use what in common imagery ismost distant from tradition, land, authentic values, andhard hand-work: the web 2.0. And here we are! Thisproject’s core initiative consists of the elaboration of aparticipatory tool for drawing upon alternative meaning ofwine land authenticity.

This social mapping blog is aimed at realising aninteractive e-map which provides a multi-stratifiedrepresentation of visitor and traveller’s multilayeredexperiences, expectations and memories about Chianti as

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a wine-producing area. People’s encounters with wine aremuch more complex than a mere ‘touring and buying’occasion; it needs to be interpreted in a rich context wherenarratives, imaginaries, literary memories, facilities,opportunities, and products overlap to create ‘wineexperiences’.

The act of discovering Chianti involves a number ofsensory experiences, including seeing, smelling,discovering, walking, imagining and travelling.

Please feel free to contribute by letting us know aboutencounters, feelings, discoveries, expectations anddifficulties you experienced while visiting Chianti!

DOWLOAD del PDF 2013 Laureats presentation

ChiantiExperiences

A research blog by

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People ChiantiexperiencesI believe a place cannot be frozen in its (supposed) authenticity, Ibelieve it is not detached from time and space in which wecurrently live, I believe it belongs to everybody who dwells in it, ifeven only for a few short minutes. Chianti is a common heritageof the world, a collective place whose management is theprivilege and responsibility of those who happen to live, visit,pass-by, or work there.

So, should you be a tourist, a guest, an old friend coming tovisit, a transient presence, or a stable resident in Chianti, you arenonetheless part of the game. Enjoy!

Send an email to [email protected] or go to onthe Google Map.

2013

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Jun 2013Chianti Experiences - cluster maps

var _clustrmaps = {'url' : 'http:/http://www.chiantiexperiences.com/', 'user' : 1098393, ' ...

6 Jun 2013

May 2013Googling Chianti wine

Interest for 'Chianti wine' in time Interest for 'Chianti wine'by region ...

22 May 2013

Googling Chianti

Interest for 'Chianti' in time Interest for 'Chianti' by regionRelated ...

22 May 2013

Paesaggio identità della componente vegetale

Comments and suggestions by Lorenzo De Luca: Per moltianni come agronomo ho gestito pa ...

14 May 2013

Turismo Chianti: il marketing è "emozionale"

Alla Sant'Anna si studiano le sensazioni dei turisti perelaborare strategie innovative di ...

13 May 2013

More news on national newpapers

Read the following pdf files with the news reported bynational newspapers about Chianti E ...

9 May 2013

Prosegue il progetto sulla realizzazione di una mappattura s...


2 di 4 3/8/15 2:35 PM

Prosegue il progetto di Chiara Certomà, borsistapost-dottorato dell'Istituto Dirpolis del ...

8 May 2013

Living in Chianti

Living in Chianti : Can you tell me the first three words youinstinctively a ...

7 May 2013

Eroica

New answer from a biker fancy the Eroica! Can you tell methe first three words ...

4 May 2013

Apr 2013Vines, vines, vines

Answers again from Chianti taster! Can you tell me the firstthree words you instinctiv ...

18 Apr 2013

Chinese sculptures

Thanks to the first wine passionated travellers whoanswered our questionnaire! Here some ...

18 Apr 2013

Chianti Experiences blog is out!

Chianti Experiences research blog is now out! See the GreatWine Capitals web site and the ...

18 Apr 2013

È TRA LE 10 PAROLE PIÙ CONOSCIUTE AL MONDO, E SEA PROMUOVER ...

È TRA LE 10 PAROLE PIÙ CONOSCIUTE AL MONDO, E SEA PROMUOVERE IL TERRITORIO DEL CHIANTI FO ...


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3 Apr 2013

Turismo e Università: il Chianti può diventare un mito del m...

Secondo una borsista della Scuola Superiore Sant'Anna, ilChianti potrebbe essere molto di ...

3 Apr 2013

Vino: ricercatrice Scuola Sant'Anna di Pisa vince premio per...

Vino: ricercatrice Scuola Sant'Anna di Pisa vince premio perstudio su Chianti - - Libero ...

3 Apr 2013

Premio internazionale a una borsista della Scuola Sant’Anna

Il suo studio dimostra che il Chianti può diventare un mito etrasformarsi in una strategi ...

3 Apr 2013

Chianti Experiences

A research blog by

Chiara Certomà,

empowered by the

studioUAP and

financed by the The

Great Wine Capitals

===============> Contact

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About us

Chiara Certomà:

I am a Post-doc Research Fellow working at theSant’Anna School of Advanced Studies in Pisa. Myresearch principally focus on rural development, areamarketing, environmental politics. If you want to knowmore about me, please visit my web page.

The Great Wine Capitals is a Network of ninemajor global cities in both the northern andsouthern hemispheres, which share a key

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economic and cultural asset: their internationallyrenowned wine regions.

studioUAP is an architecture office in Rome.Co-founders Silvia Cioli (Siena, 1966), LucaD’Eusebio (Roma, 1966) and Andrea Mangoni(Roma, 1963) work mostly on the design ofpublic space and participatory

planning. Recent research field investigates the city, urbanshared public space and landscape through ZappataRomana.

ChiantiExperiences

A research blog by

Chiara Certomà,

empowered by the

studioUAP and

financed by the The

Great Wine

Capitals

===============> Contact

[email protected]

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Write meAny comment? Any question? We would love to hear fromyou!

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Chiara Certomà,

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Chianti Experiences –cluster mapsBy chiaracertoma On June 6, 2013 · Add Comment

[Continue Reading...]

Googling Chianti wineBy chiaracertoma On May 22, 2013 · Add Comment

Interest for ‘Chianti wine’ in time Interest for ‘Chiantiwine’ by region


Googling ChiantiBy chiaracertoma On May 22, 2013 · Add Comment

Interest for ‘Chianti’ in time Interest for ‘Chianti’ byregion Related terms


Paesaggio identitàdella componente

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Chianti Experiences | Unconventional notes on people’s enco... http://www.chiantiexperiences.com/?page_id=11

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vegetaleBy chiaracertoma On May 14, 2013 · Add Comment

Comments and suggestions by Lorenzo De Luca: Permolti anni come agronomo ho gestito parchi storicispecializzandomi in questa materia. Adesso sonofortemente motivato ad approfondire la lettura dellecomponenti vegetali del paesaggio agrario. Come megliodi me saprai, abbiamo visto importanti cambiamenti delpaesaggio, anche contemporanei, che hanno comunqueconservato l’identità culturale nonostante il [...]


Turismo Chianti: ilmarketing è“emozionale”By chiaracertoma On May 13, 2013 · Add Comment

Alla Sant’Anna si studiano le sensazioni dei turisti perelaborare strategie innovative di promozione Il Chianti?Non è soltanto la denominazione di un vino o un luogoda favola dove trascorrere le vacanze, ma è un’idea –qualcuno potrebbe arrivare a definirla un “mito” – chevive nell’immaginario di numerosi turisti. La maggioredefinizione, assegnandole [...]



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More news on nationalnewpapersBy chiaracertoma On May 9, 2013 · Add Comment

Read the following pdf files with the news reported bynational newspapers about Chianti Experiences…theyget me to discover aspects of the research I actually didnot considered before! rassegna_chianti_blog


Prosegue il progettosulla realizzazione diuna mappatturasociale della regionevitivinicola fiorentinaBy chiaracertoma On May 8, 2013 · Add Comment

Prosegue il progetto di Chiara Certomà, borsistapost-dottorato dell’Istituto Dirpolis della ScuolaSuperiore Sant’Anna, settore di Filosofia Politica e DirittoAgro-Ambientale, alla quale è stato assegnato nelnovembre 2012 il premio “International Research Grant2013″ dalla Great Wine Capitals Global Network (GWC),la rete mondiale delle capitali del vino che riunisce le piùimportanti regioni [...]


Living in ChiantiBy chiaracertoma On May 7, 2013 · Add Comment

Living in Chianti : Can you tell me the first three wordsyou instinctively associate with ‘Chianti’? fuga, pace,sensi Do you want to add anything? La mia non è una


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testimonianza “classica”, perchè io nel Chianti ci vivo.Tutto è nato circa 18 anni fa, quando i miei genitorihanno deciso di trasferirsi in [...]


EroicaBy chiaracertoma On May 4, 2013 · Add Comment

New answer from a biker fancy the Eroica! Can you tellme the first three words you instinctively associate with‘Chianti’? wine, Tuscany, country-side. Whatexpectations, desires, meetings, surprises, ordisappointments characterised your discovery of Chianti;what made your travels and experiences unforgettable? Ireally appreciated the landscape. Moreover, I heardabout the ‘Eroica’, the [...]


Vines, vines, vinesBy chiaracertoma On April 18, 2013 · Add Comment

Answers again from Chianti taster! Can you tell me thefirst three words you instinctively associate with‘Chianti’? red, black, tuscany What inspired your travelsto Chianti (a movie, tales, romance, music, wine tasting,friend suggestion, etc.)? What expectations, desires,meetings, surprises, or disappointments characterisedyour discovery of Chianti; what made your travels andexperiences [...]



4 di 5 3/8/15 2:37 PM

ChiantiExperiences

A research blog by

Chiara Certomà,

empowered by the

studioUAP and

financed by the The

Great Wine

Capitals

===============> Contact

[email protected]

Feed

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Chianti Experiences@ChiantiShare

Chianti Experiences: unconventionalnotes on people’s encounter with wineand place

Chianti, Italychiantiexperiences.com

Iscritto a febbraio 2013

Chianti Experiences @ChiantiShare · 10 lug

The future of #architecture according to Lab 2.0, dowload it at lab2dot0.com/archive-downlo…

Chianti Experiences @ChiantiShare · 13 nov 2013

My review of Kerin O'Keefe "Brunello di Montalcino" tandfonline.com/doi/full/10.10…. 2

Chianti Experiences @ChiantiShare · 16 set 2013

Orti urbani, strumento di democrazia e sostenibilità fb.me/38NJlFXpSRiepilogo

Chianti Experiences @ChiantiShare · 16 set 2013

Marsala, destinati ad orti «sociali» due terreni confiscati alla mafia - gds.it fb.me/K9VMiAMD

Chianti Experiences @ChiantiShare · 21 lug 2013

Now online my interview on people and places in Chianti! fb.me/QKNJakHz

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Chianti ExperiencesJune 28, 2013 ·

Today 7pm (in Italy) we talk of authentic #Tuscanyinvasions, and post-rurality on http://www.blogtalkradio.com/howtotou... I wait for you then!

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