Shri. Kalraj Mishra Ji Union Cabinet Minister for Micro Small

and Medium Enterprises (MSME)

DEORIA JOB FAIR On 16

th and 17

th December 2016

Venue: Maharaja Agrasen College, Deoria.

Deoria Job Fair- December, 2016 was help to connect technical-skilled candidates from Deoria

and Khushinagar to job opportunities across India. The event is an outcome of Honourable

Union Cabinet Minister for MSME, ShriKalraj Mishra ji’spersistent efforts and action towards

youth employment. 2,081 candidates who have completed their BE/B.Tech or ITI/Diploma have

participated in the event. 20 employers from across the country have interviewed candidates

and released 413 offers.

The Job Fair was held on 16th and 17th, December, 2016 at Maharaja Agrasen Inter College

(Boys), Jalkal Road, Deoria, Uttar Pradesh. The event was conducted by the National Institute

for MSME (NI- MSME) Hyderabad, an autonomous arm of the Ministry of MSME, as the nodal

agency. JobsDialog team of the TMI Group, a Hyderabad based 25 year old HR solutions

company supported NI- MSME in organising the Job Fair.

This event was free for job seekers and employers. Companies could hire for both entry level

and supervisory level positions. The infrastructure required to conduct assessment tests and

interviews was provided by the organising committee. The stay at Deoria, for the

representatives of the companies was also be arranged by the committee, free of charge.

“In our country there has been

momentum on skilling to reap the

demographic dividend. It is utmost

important that these skilled hand

get a platform where they can find

livelihoods for themselves.”

Shri. Kalraj Mishra Ji Union Cabinet Minister for Micro Small and Medium Enterprises

(MSME)

Deoria: District Deoria is surrounded by district Kushinagar in the North, district

Gopalganj&Siwan (Bihar state) in the East, district Mau & district Ballia in the South and district

Gorakhpur in the West .Deoria district headquarter is situated at 53 km. milestone from

Gorakhpur by road towards east. Ghaghara, Rapti & ChhotiGandak are the main rivers in this

district.

Deoria is the headquarters of Deoria District,

under the Gorakhpur Division.

Deoria has 293 micro, small and medium

enterprises from the food products, hosiery

&garments, wood products, paper products, metal

products, machinery products, manufacturing and

repair and servicing industry providing

employment to over 1200 people.

The 66th round of the National Sample Survey

Organisation (NSSO) report puts the projection of

unemployed youth in Uttar Pradesh in the age group of 15-35 at whopping 1 crore by the end

of the ongoing 12th Five Year Plan (2012-17). Put in simple words, today, Uttar Pradesh has the

highest number of students enrolled in higher education. This relates to Deoria also, which has

a population of 3 million of which 80% are literate. This job fair is a platform for all these

educated jobseekers to find suitable employment.

Deoria is also the birthplace of ShriKalraj Mishra ji and the constituency from which he won the

2014 elections. Mishra ji holds the city

close to his heart and has often

reiterates his commitment to give it

back to Deoria community by

empowering its youth.

“Every skilled unemployed will get job. I

will try to do all the needful for providing

jobs to youth. I hope from now onward

they don't have to migrate to other

places for jobs “

Shri. Kalraj Mishra Ji Union Cabinet Minister for Micro Small and Medium

Enterprises (MSME)

Organisers:

National Institute of Micro, Small and Medium Enterprises:

Ni-msme, since its inception in 1960 by the Government of India, has taken gigantic strides to

become the premier institution for the promotion, development and modernisation of the

MSME sector. An autonomous arm of the Ministry of Micro,

Small and Medium Enterprises (MSMEs), the institute strives to

achieve its avowed objectives through a gamut of operations

ranging from training, consultancy, research and education, to

extension and information services.

Aligning its activities with the ambitions and initiatives of

Ministry that extend to connecting the educated and skilled

youth to employment opportunities, NI- MSME has been

actively conducting Job Fairs across the country. Motivated by

the success of these job fairs, NI- MSME confidently accepted

the assignment to conduct a Job Fair in Deoria.

JobsDialog:

JobsDialog, an offering by the TMI Group, is India’s first mobile-based recruitment solution,

designed exclusively for MSMEs. It connects job seekers to employment opportunities in

MSMEs.

JobsDialog is designed keeping in mind the diverse

requirements and numerous constraints of MSMEs and

aspirations of job seekers. JobsDialog meets the

recruitment needs of entry and middle level human

resource requirements of MSMEs. Graduates, diploma-

holders, ITIs and post graduates, especially MBAs, with 0-7

years of work experience actively looking for a job can

explore job opportunities in MSMEs through JobsDialog.

Since its inception in 2014, JobsDialog has been working closely with the Ministry and NI-

MSME in connecting job seekers to employment opportunities through Job Fairs. Deoria Job

Fair was another opportunity for the team to prove their passion and mettle for recruitment.

How it all began:

The Idea:

The Ministry of MSME has been passionately working to come up with initiatives that are in line

with the Prime Minister’s missions like ‘Make in India’ and ‘Skill India’. However, there is an

increasing gap between ‘Skill India’ and ‘Make in India’. Bridging this gap is critical for the

success of both the initiatives. Put in simple words, the skilled candidates have to be connected

with suitable job opportunities so that they become productive and put the country on the path

of socio economic development. The Ministry recognised Job Fairs as excellent platforms to

bring together educated candidates and employers. NI- MSME rendered the best of its services

to ensure the success of the Job Fairs.

In the Job Fair conducted in Deoria in March, 2016, close to 14,000 candidates from various

academic backgrounds had participated, 30 employers from various industries.The event was a

huge success with employers filling close to 802 job vacancies in the two days, however the fair

was largely focused on Non-Technical graduate candidates. ShriKalraj Mishra Ji had expressed

that the technically qualified candidates of Deoria and Kushi Nagar will be given special

attention through a specific job fair focused on bringing in companies and employers wanting

to hire technically qualified candidates. Therefore ni-msme along with JobsDialog with support

from the Ministry of MSME started on this endeavor to bring out a job fair focused for

technically qualified candidates.

“The development and employment of the youth is an essential part of the society”

Shri. Kalraj Mishra Ji Union Cabinet Minister for Micro Small and Medium Enterprises

(MSME)

Precursors:

NI- MSME Talent Mela:

ni-msme had conducted a job fair in October, 2014. The event attracted an unprecedented

14,078 job seekers with 0-7 years experience along with 611 Ex Service Men. 46 MSMEs

assessed 3,400 candidates for 802 vacancies across 103 different job roles. Totally 1,120

candidates were shortlisted over the two days, pending final offer.

DavanagereUdyogaMela:

NI- MSME supported the district administration of

Davanagere, Karnataka to conduct DavagereUdyogaMela.

The event was held on 23rd and 24th August 2015. During

the Mela, 85 employers engaged with over 9000

candidates and provided 655 offer letters to aspiring job

seekers.

BHEL Job Fair:

BHEL, as part of its CSR activities, conducted a Job Fair

in Hyderabad, in partnership with NI- MSME, on 19th

and 20th March, 2016. It was an exclusive event for

candidates of Hyderabad, Medak and Ranga Reddy

Districts. Through this job fair, 4563 candidates gained

valuable interview experience, 1353 candidates got

shortlisted and 493 candidates received job offers. 28

employers introduced their companies to candidates.

Deoria Job Fair – March, 2016:

In the Job Fair conducted in Deoria in March,

2016, close to 30 employers from various

industries, and 14,000 candidates from various

academic backgrounds had participated. The

event was a huge success with employers filling

close to 802 job vacancies in the two days.

Motivated by the success of this Job Fair,

the Ministry of MSME has decided to conduct a

similar event once again for the benefit of

employers looking for skilled candidates to hire

and candidates looking for meaningful jobs.

B.E / B.Tech/

Others

45%Diploma / ITI

55%

Ground Work:

NI- MSME’s trusted partner, JobsDialog, a recruitment solution by the TMI Group was

appointed to implement the action plan of the Jobs Fair.

Putting together this event involved the following key steps:

1. Preparing a budget and timeline for implementation of the Job Fair

2. Field visit to understand the availability of infrastructure, meet various stakeholders like

district-commiserate, Local administration, bureaucrats, party workers and

academicians to understand their perspective and expectations, and acquire necessary

approvals and permissions.

3. Drawing a project plan and investing key components required for the effective

organisation of the event viz software, communication strategy, promotional

constituents, infrastructure and other resources.

4. Providing back end support- ensuring SME and job seeker registrations. JobsDialog’s

representatives engaged with the through calls, SMSes and emails.

5. Providing event management support for two days- mobilizing appropriate people and

material under adequate supervision

6. Ongoing improvement based on feedback and situation

7. Collecting details of short-listed and selected candidates

Key outcomes:

The job fair was conducted for only technically qualified candidates

Total Candidates Registered for the Job Fair: 2793

Total interviewed: 2696

Offered: 422

Shortlisted for 2nd

round of interview: 242

15.6% of the total candidates attended were offered a job which is a unique distinction of

this job fair. An additional 11 % of candidates have also moved to second rounds of

selection.

Qualifications spread of Offered candidates

Qualification Count Percentage

B.E / B.Tech/ Others 192 45%

Diploma / ITI 230 55%

CHRONOLOGY OF EVENTS

� October 1st week: Chairman of TMI Group, T. Muralidharan met the Honourable Union

Cabinet Minister for MSME, ShriKalraj Mishra ji to discuss the Job Fair in Deoria

� October 1st week: A series of meetings between representatives of JobsDialog of the

TMI Group and ni-msme to discuss way forward.

� October 1st week: Field visit of Jobs Dialog’s representatives to understand the profiles

of candidates in Deoria and talent requirements of employers in the Uttar Pradesh

� October 1st week: Venue Finalization & confirmation obtained from respective

authorities along vendor Finalization & Hotel Bookings were completed.

� October 1st week: Meeting with District Magistrate & Superintend of Police to review

planning for the Jobfair.

� October 2nd week: Review of learning from the first Job fair and accordingly strategizes

and way forward meeting along with Shri. Govind Jaiswal formulation for Technical Job

fair.

� October 2nd week: ni-msme Job Fair portal development initiated at TMI

� October 2nd Week: Communication and promotion strategy freezing. Promotions for

SME finalised. Press Advertisement design and content; email design and content, social

media design and content

� October 2nd Week: Procurement of Employer Data base from various sources &

industry associations.

� October 2nd Week: Employer Contact center was setup for employer acquisition

� October 2nd Week: Invitation letters to industry associations & PSU’s were personally

sent by the OSD Shri. Govind Ram Jaiswal on behalf of ministry of MSME.

� October 3rd Week: SMS and email campaigns were initiated for employers

� October 3rd Week: A four member team was constituted to physically meet employers

in key cities of Uttar Pradesh- Varanasi, Allahabad, Gorakhpur, Lucknow, Kanpur and

Meerut for inviting employers to participate. An invitation letter was prepared in that

context and was personally handed over to all the employers who were visited.

� November1st Week: Registration of employers commences.

� November1st Week: Job Fair scheduled to be held on November 26th and 27th

November postponed

� November 1st Week: Communication sent to employers about postponement of Job

Fair.

� November 2nd Week: Meeting with NI- MSME and communication with Ministry to

freeze a date for the Job Fairs

� November 2nd week: Rework on communication strategy

� November 3rd Week: SMSes and email campaigns were sent to employers respectively

notifying them about the date of Job Fair

� December 1st Week: Advertisement for candidate registration was released on 4th

December.

� December 1st Week: Team from JobsDialog starts for Deoria.

� December 1st Week: Short listing of candidates begins & their HET was sent by SMS /

Emails.

� December 1st Week: Candidate Awareness camps were held in DEORIA & KUSHINAGAR

with the help paper inserts, Handbills, Rickshaw Advertisement. This has greatly

improved the candidate awareness & registrations.

� December 2nd Week: Final travel & participations conformations were obtained from

the employers & accordingly necessary hotel rooms were allocated.

� December 2nd week: Review Meeting with SP to ensure adequate security measures

are in place at the venue and necessary protocols for crowd management are followed.

� December 2nd week: Venue branding. Barricading done to manage crowd and branding

materials was placed at appropriate locations inside & outside the Venue.

� December 16th and 17th: Deoria Job Fair held

� December 17th: Closing ceremony & Offer letter Distribution from the hands of Hon.

Minster Shri. Kalraj Mishra Ji, OSD Mr. Govind Jaiswal , Mr. Chandra Shekar Reddy .

Challenges and Key differentiators to create maximum impact:

Language barrier: Organising a Job Fair of a large scale involves communication with several

people who come with different language preferences. Vernaculars spoken in Deoria include

Bhojpuri, Bihari and Hindi. So language was a potential barrier in organising the job fair.

However, hailing from Hyderabad, JobsDialog team was proficient in speaking Hindi. The team

was able to aptly communicate their ideas to people connected with the event and keep the

ball rolling.

Logistics: Events like Job Fair require a lot of logistics like branding material and stationary

items to be supplied/used. Deoria being close to 1500 km away from Hyderabad, arranging

logistics was a tedious task. However, multiple field visits and proper planning helped the team

arrange for the required logistics with minimum effort and investment.

Candidate registration:The newspaper advertisement announcing the job fair was done on 4th

December asking candidates to go online and register for the job fair. The challenge was to

bring in maximum participation of technically qualified candidates to register for the job fair,

both Deoria and Kushinagar have higher density of Non Technically qualified candidates, data of

candidates who had registered from the previous job fair was available and multiple rounds of

SMSes were sent asking candidates to register for the job fair. Rickshaw Advertising as well as

pamphlet distribution, Newspaper advertisement as well as news paper insertsaround both the

cities to bring about awareness for the job fair to improve the candidate registrations.

Employer registration: Location turned out to be barrier in terms of connecting with employers

and convincing them to participate in the fair. However, JobsDialog, equipped with

accomplished sales and call centre teams handled this challenge by building a strong outreach

programbased on feet on street outreach program deploying 4 executives to cover Varanasi,

Meerut, Allahabad, Kanpur, Lucknow and Gorakhpur. Our contact center based in Hyderabad

also reached out through our outreach program to register employers through frequent follow

ups on call and emails.

Employer mobilisation: Ensuring participation of registered employers is a challenge in any Job

Fair. JobsDialog team kept the employers engaged and motivated by discussing with them the

advantages of participating in the fair and working closely with them on their travel plans, and

routes.

Bad Weather: The cold weather as well as heavy fog on 15th

, 16th

and 17th

in most parts of UP

impacted employer turnout as trains and flights were delayed indefinitely due to low visibility

due to the fog.There were 27 employers who could not reach Deoria due to this sudden turn of

bad weather.

Postponement: Due to unforeseen circumstances, the Job Fair that was scheduled to be held

on 26th and 27th of November had to be postponed. This meant rework on communication,

additional efforts for informing employers and candidates about the new schedule, and

extended period of engagement with stakeholders.

Venue readiness: Getting the venue ready involves activities right from cleaning the place to

placing the branding material in proper locations, allotting rooms to employers to conduct

interviews, ensuring free flow of necessary logistics to employers, demarcating important

places like registration desks and waiting areas, and planning movement of crowd. JobsDialog

team efficiently planned and executed these activities, with some support from local volunteers

comprising of Teachers and local teams deputed with the assistance of District Inspector of

Schools, Deoria; NCC cadets and volunteers deputed by RSS. The team demonstrated excellent

team work and leadership by working in coordination with academicians and party workers.

Crowd management: Crowd management is the biggest challenge in any job fair. While

facilitating smooth flow of crowd from one place to the other is one important aspect to it, the

success lies in ensuring that every candidate gets an opportunity to attend at least one

interview and employers get to meet only the right kind of candidates. These aspects demand a

lot of physical strength, patience, empathy and ability to think on foot. To ensure that there

were no untoward incidents; police deployment across the venue was done through support

from the district administration and S.P’s office in Deoria, setting up of police stalls as well as

manning the venue and classrooms was done with the support of 30 police officials. To further

streamline this Interview Passes were used through the JobsDialog’s technology to match

candidates and shortlist each candidate for multiple interview, this also allowed Employers to

only meet candidates matching their requirements. Candidates were allotted specific interview

slots including date and time for interview to prevent crowding at the venue. Barricading at the

entrance since this job fair was focused on technically qualified candidates each and every

candidate was given an opportunity to meet up with multiple employers .

Participating companies:

JET KNITWEARS LTD R. NARAYAN & Co

RATNAPRIYA INDUSTRIES CHANDRANSH ALLUMINIUM

ICICI BANK VIRAJ PROFILES LTD

JANALASHMI FINANCIAL SERVICES MEDHAJ TECHNO PVT LTD

V.K SOFT PVT LTD RISHAB ENGINEERING COMPANY

VEEKAY CONNECTORS PVT LTD ONGC

THE BRAIN EDUCATION SERVICE ALTAVISTA

TRINTEL COMMUNICATIONS URJA GASIFIERS

MASCOT SOFTWARE SOLUTIONS SAI COMPU WORKS

R K ENTERPRISES STAR INDIA