<WXYZ> and <YOUR COMPANY>Guilty [of Driving Results] by Association

Step into <WXYZ>

The <WXYZ> Mission

< Insert short station mission statement; tell a quick story of:

• who you are• who you reach• who you engage with• how you impact the local community you serve• what makes you distinctive

The <WXYZ> Audience<WXYZ> Reaches an Ideal Audience

SOURCE: Use this space to attribute your research above.

EducatedXX% of viewers hold a Bachelor’s degree

AffluentXX% of viewers make $XXK+ in household income

InfluentialXX% of viewers are leaders in their communities

The <WXYZ> Audience<WXYZ> Viewers Access <WXYZ> Across Platforms

SOURCE: Use this space to attribute your research above.

OnlineXX,XXX monthly page views, XX,XXX monthly video streams

PrintXX,XXX monthly subscribers

Mobile AppsXX,XXX total downloads

TVXX,XXX weekly cume

EventsXX,XXX annual attendees

PBS is A Viewer FavoriteDistinctive, Engaging, Smarter TV

The vast majority agree that “PBS respects my intelligence and provides programs that make me smarter

 Nearly half agree that “PBS is my favorite

71% of PBS viewers “pay full attention while watching PBS”

SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

70% agree that “PBS sets the standard for quality and excellence, that sets it apart from other TV

65% of PBS viewers agree that “PBS addresses issues that are important to me”

82% agree PBS provides “content I cannot find anywhere else on television”

PBS Sets the Standard for QualityUnparalleled, High Quality Content

SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

Viewers Pay More Attention to PBS Sponsor Messages

PBS’ uncluttered environment means that PBS viewers are more likely to (when compared with cable and broadcast):

noticePBS sponsor messages

pay attentionto PBS sponsor messages

rememberPBS sponsor messages

SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

PBS Sponsorships Drive Positive Sponsor Perceptions

PBS viewers feel more positive about PBS sponsors because of their association with PBS, seeing them as:

• Good corporate citizens• Industry leaders• More trustworthy• Forward-thinking and innovative• Committed to quality and excellence• Worthy of respect• Having integrity

SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

PBS Sponsorship Drives Purchase Preference

PBS viewers are more likely to choose to buy a product or service from a PBS sponsor

PBS viewers are twice as likely to recommend PBS sponsors to friends and family than commercial TV audiences

PBS viewers are loyal to companies that sponsor PBS

PBS Viewers Loyal, Recommend Sponsors

SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

Translating into Your World

Business issues that may be impacting the sponsor’s world. Are they…

• Facing new competition?• Needing to enhance their corporate image?• Looking to strengthen brand impact?• Wanting to build customer loyalty?• Needing to increase sales?• Hoping to recruit/retain employees?

PBS Sponsorship Drives Purchase Preference

SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

<WXYZ> Delivers Results

<WXYZ> Delivers

Build brand image Perception within the community as trustworthy corporate citizen

Build customer loyalty Loyal viewers more pre-disposed to do business with PBS sponsors and recommend them to family & friends

Differentiate among competition An uncluttered environment where viewers are more likely to see and remember your message

A Partnership with <WXYZ> Can:

Take Their Word For It!

How We Get There

Platform Sponsorship Elements

TV On-air schedule + impressions

Online Web properties, email, video streams

Mobile Apps, mobile impressions

Print Program guide, other

Events Viewing party, outreach, members etc

Custom Opportunities Other

Unparalleled Platform, Unprecedented Engagement

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Email@email.org

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