…and communication in healthcare will never be the same again

Presentation prepared for CIB Symposium by IMS Health Carlo Ciapparelli, General Manager Belgium and Luxembourg, IMS Health

Increasing responsibility for healthcare is moving to the patient

2

New Stakeholder

Patient More Involved in Healthcare Decision Making

and Choices

Key Stakeholder

Payer Now as Important as Physician

Original Stakeholder

Physician

2014 Patient Protection and Affordable Care Act (US) Employers can use up to 30% of the total amount of an employee’s health

insurance premium to provide outcome based wellness incentives

Technology is enabling the quick and easy access of information making the patient more knowledgeable

3

1.2 billion Facebook Users

400 million Tweets per Day

2.0 Billion Smartphones

800k mobile apps

2.8 Billion Internet Users

Growing number of healthcare specialized websites

50,000 healthcare related mobile apps

20% of social media conversations on health-related topics

Patient online information needs often follow a similar pathway

4

Wikipedia appears first in 63% of all searches and has become the single largest source for healthcare information

online

?

Wikipedia shows a high correlation with ATC-3 class pharmaceutical sales...

R2 = .97

5

Wikipedia visits vs. ATC-3 sales

But at what step of the patient journey do patients look for information online more frequently?

Symptoms Doctor

visit Rx

Relief

No relief

Compliance issue

Doctor visit

2nd D

rug

Drop out untreated

Drop out treated

Drop out untreated

Patient/ Care giver

Physician

Nurse

Physician Payer

Pharmacists

Patient Patient/

Care giver

Physician

Nurse

6

? ?

?

?

30

35

40

45

50

55

60

65

PATIE

NT A

VERAG

E A

GE

39

54

49

The lag factor seems to be linked to the average age group

Wiki lead

Sales lead

Same time

7

Wikipedia visits timing vs. Rx sales

…and physicians are changing too

8

96% of EU physicians use online

professional sources

83% of EU physicians use the internet

during their work day

51% of EU physicians will be digitally

native

Reasons for accessing search engines for healthcare: 68% When patient requested more info during consult

62% After patient requested specific drug 61% After patient reported drug side effect

...communication in healthcare will never be the same again

Philosophy

P P P P

S A V E

Stakeholder Channels Patient-population

Language

9

Social media data is exploding…

The opportunity

• An impactful new data source

• Real-time insights and trends

Engage with patients and physicians

The challenge

• The share volume

• Bringing structure to unstructured data

• Be compliant with legislation

10

But how well do pharmaceutical companies interact with patients in new media?

11

Based on an index created by IMS, J&J is leader

12

IMS Social Media Engagement Index Ranking

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

13

IMS provide valuable support in monitoring the social media landscape through Nexxus Social Media

Nexxus Social Media

14

30+ analysts, consultants and drug safety experts Pharma expertise Global presence

Healthcare-specific applications 24/7 social media command center Proprietary algorithms

1.2M semantically linked terms in 6 languages, including patient language Historical databases

300K pre-identified online sources Custom APIs and web crawlers Data gathering in 52 languages

Strategize

Human analysis provides insights to address objectives defined for project

Analyze

Visualize data on customizable KPIs and issue alerts based on client requirements

Categorize

Auto-categorize the content based on pre-defined and customizable ontologies

Listen

Listen to social media, online search, app stores and other web channels for pre-defined keywords

IMS Health approach

IMS Health resources

…and communication in healthcare will never be the same again

Presentation prepared for CIB Symposium by IMS Health Carlo Ciapparelli, General Manager Belgium and Luxembourg, IMS Health