…and collaboration

is essential.

A partnership to increase the talent dividend in

South Texas

AACRAO SEM 2012

Magdalena Hinojosa || Senior Associate VP for Enrollment Services – University of Texas Pan American956-665-2321 || hinojosam@utpa.edu

Martha Cantu, EdD || Vice President for Student AffairsUniversity of Texas Pan American956-665-2147 || cantum@utpa.edu

Kim McKay || Dean of Enrollment ServicesSouth Texas College956-872-2096 || kjmckay@southtexascollege.edu

Agenda

• State of the region• Current State of Collaboration• Introduction of Talent Dividend Prize • Increased Collaboration• Outcomes• Next Steps• We want to hear from you – what

works?

Location

(South Texas College, 2010)

Service Area

• Almost one-half the population lives below the poverty level

• One-half Adults over age of 25 have Less than ninth grade education

• One-fourth Adults over age of 25 have less than fifth grade education

• Approximately 49% of Hispanic Students in Texas do not complete High School

The Hispanic Challenge

• Degree Achievement Disparities– Ethnicity– Income

• Educational disparity is impacting economic development in region and state

• 60,000 new Hispanic students are expected to enter Texas community colleges in the next decade

• 24,000 are expected to enter Texas prisons

• Most important social imperative for the next decade

Vital to Economic Future

Source: Department of Labor – July 2012

County 1993

2008

2012

Hidalgo County

24.1%

7.9%

12.0%

Starr County 40.3%

10.9%

16.3%

State of the RegionHidalgo County

Texas

Population 797,810 25,674,681Persons under 18 years 34.4% 27.1%Persons of Hispanic or Latino Origin 90.7% 38.1%Language other than English 84.8% 34.2%High school graduates age 25+ 60.2% 80.0%Bachelor's degree or higher age 25+ 15.1% 25.8%Per capita money income $13,480 $24,870Median household income $31,879 $49,646Persons below poverty level 34.4% 16.8%

Not Producing Enough Graduates

• Less than 1 in 5 Hispanics earn a degree/certificate

• 1 in 4 Whites earn a degree/certificate

• Less than 1 in 5 South Texas earn a degree/certificate

THECB, 7th Grade Cohort (FY2000-2011)

In Spite of Our Challenges

• …the future looks bright for our students and the region

• McAllen MSA Fastest Growing in the Nation

• Youngest Population in the Nation

The economic future of South Texas, to a great extent, will be influenced by

our ability to increase the educational level and competitive workforce skills

of all residents of Hidalgo & Starr Counties.

THECB: FY 2010 HS Graduates to Texas Higher Ed Linkages

FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010

HI-DALGO

0.486 0.495 0.523 0.531 0.579000000000

001

0.573 0.567 0.600000000000

001

0.57

STARR 0.566 0.586 0.58 0.592 0.610000000000

001

0.611000000000

001

0.595 0.610000000000

001

0.630000000000

001

TOTAL 0.493 0.503 0.528 0.536 0.581 0.576000000000

001

0.57 0.600000000000

001

0.58

48%

53%

57%

63%

+6%

+9%

+8%

College Going Rates

STC - Enrollment

2007 2008 2009 2010 2011 2012 -

8,000

16,000

24,000

32,000

19,973 22,066

27,132 29,054

30,558 30,824

EF Cohort TSI Deficiency Rate @ STC

2007 2008 2009 2010 20110%

10%

20%

30%

40%

50%

60%

70%

54%

62%66%

60% 60%

UTPA Enrollment

2007 2008 2009 2010 2011 201216500

17000

17500

18000

18500

19000

19500

17435 17534

18337

18744

19034

19302

EF Cohort TSI Deficiency Rate @ UTPA

2007 2008 2009 2010 2011 20120%

5%

10%

15%

20%

25%

30%

35%

30% 31%

24%22%

17% 16%

UTPA Graduation Rate

* Entering Freshmen Cohort Rates

Fall 2004 Fall 2005 Fall 2006 Fall 2007 Fall 2008

Cnt % Cnt % Cnt % Cnt % Cnt %

Entering Class 2824 -- 2434 -- 2807 -- 2626 -- 2663 --

Within 4 Years 348 12% 407 17% 478 17% 372 14% 443 17%

Within 5 Years 718 25% 791 32% 855 30% 787 30% -- --

Within 6 Years 961 34% 985 40% 1090 39% -- -- -- --

STC Graduation Rate

Rates Full Time Part Time

3 year 18.7% 10.1%

4 year 24.9% 15.3%

6 year 30.6% 20.5%

Why Degrees Matter

• We have made significant strides in the region’s college going rate but we still have miles to go:

• over 40% of our high school graduates are not pursuing higher education immediately after high school

• Students enrolling in higher education immediately after graduating are 26 times more likely to complete a degree

Cultural, Financial & Academic Challenges

• First-generation, low-income students who must work full time jobs limiting their engagement

• Limited financial support

• Students and parents often do not understand the rigor and time commitment

• High school student-to-counselor ratios exceed 250-to-1 recommended standard

• South Texas has the second highest developmental education requirement rate in the state

Projected student population growth in the region will require investment in increasing both

postsecondary education capacity and quality.

Performance levels must be enhanced, dropout rates must

be reduced, and college enrollment rates must be

increased.

Talent Dividend Prize

$1 million to your city

The Challenge

• Exhibits the greatest increase in the number of post secondary degrees granted per one thousand population over a four-year period

• Prize will be used to launch a national promotional campaign centered around talent development for the winning city.

• Fifty-seven cities have registered to compete.

Talent Dividend Prize is a joint effort by CEOs for Cities, The Kresge Foundation and Lumina Foundation for Education.

The Competition

Eligible cities in white. Competing cities in yellow.

Talent Dividend

Definition: Increasing the four-year college attainment rate in each of the nation’s 51 largest metropolitan areas by one percentage point would be associated with a $124 billion increase in aggregate annual personal income.

How is it calculated?

• MSA with greatest increase in the number of post secondary (2-year, 4-year & advanced) degrees granted per one thousand population based on IPEDS degrees conferred

• One point for each AA degree • Two points for each BA or advanced

degree.

What is our Talent DividendDegree AY2010 AY2011 AY2012 AY2013 New Awards PointsCertificate 993 1170 1344 1534 n/a n/aAssociate 1938 2249 2508 2811 9506 9506Baccalaureate 95 132 148 169 544 1088TOTAL STC 3026 3551 4000 4514 10050 10594

Baccalaureate 2620 2751 2889 3033 11293 22586Masters 643 675 709 745 2772 5544Doctoral 9 18 18 10 55 110TOTAL UTPA 3272 3444 3616 3788 14120 28240

38834

Challenge Grant

• Further develop the college achievement plan increase the number of local college graduates

• Raise awareness of the value of improving college achievement

• Convene partners focused on improving local college achievement

• Our focus – showcase our committed, proven partnership

Objectives

• Raise awareness of the value of improving college achievement

• Convene regional partners focused on improving local college achievement via a local, cooperative media campaign: STC2UTPA

Short Term Impact of Campaign

• Google analytics was used to monitor the short-term impact of the campaign

• Direct visits• Click-throughs • Inquiries from online forms

Long Term Impact of Campaign

• Develop regional plan for increasing college attainment and achievement in MSA.

• Increase number of college graduates at STC and UTPA

• Acquisition of the $1M in prize money for advancing postsecondary degrees

The Public Service Announcement

Website

Student Testimonials

Collaboration was Key

• Educate Texas• McAllen Economic Development

Corporation• South Texas College

– Student Affairs & Enrollment Management

– Public Relations & Marketing

• UTPA– Student Affairs– University Marketing & Communication

History of Collaboration

• Strong articulation• Talent Dividend allowed partnership

to extend into both institutions public relations and marketing

• The outcome has informed future recruitment initiatives and marketing deliverables

The Launch

• February 22, 2012, opened to rave reviews at UTPA’s Leadership Alliance.

• Regional superintendents, K-12 administrators and community leaders were the first to see the commercial and learn of the renewed commitment to increase the education attainment in our region

Monitored using Google Analytics

Response through February 29th was phenomenal.

Website Visits 2,111 Television Advertising 1053 Absolute, Unique Visitors 1,898 CBS 110Page Views 5,410 ABC 61New Visits 89.15% NBC 61Referral 1533 FOX 46Direct 447 Time Warner 685Organic 131 TV Azteca 735Mobile Device 13.8% Telemundo 70

Transforming the Region

• Provide opportunities to all students with high expectations for their success

• College ready, college going and college completing culture

• College degrees will be the catalyst for economic prosperity in our region and the path to the middle class for our students and their families.

• This work begins in kindergarten – setting expectations, engaging students and involving parents

Leverage Key Assets

• State and philanthropic efforts to develop and pilot initiatives

• Leadership that is committed to aligning systems that create a seamless pipeline between high school and college

• Community wide collaboration designed to demystify the college barriers

What has happened since?

Continue to Strengthen Partnerships

• Rio Grande Valley Collective Impact • All RGV learners will achieve a

degree or credential that leads to a meaningful career.

1. Business Administration2. Communication3. Fine Arts – Music4. Chemistry5. Computer Science6. Criminal Justice7. Language and Cultural Studies 8. Anthropology9. Biology10. Drama11. Kinesiology12. Mathematics13. Political Science14. Psychology15. Social work16. Teaching17. Mexican American Studies18. Engineering

In 2012, 695 students graduated with a college

credential before receiving their high school diploma.

In 2013, we anticipate that more than 1,000 students will graduate with a college credential before receiving their high school diploma.

STC ECHS2UTPA• ApplyTexas Application Drives

– Students will complete EF Admissions Applications

• UTPA Scholarships and Overview of Majors – Students will complete UTPA scholarships and learn

about UTPA Majors and Programs

• UTPA College Fair – ECHS students will be invited to attend a college fair at

UTPA

• FAFSA Application Drives– Students will complete FAFSA at the PCN or MVC campus

• UTPA - ECHS Student Orientation – Students will receive tailored orientation

• Student Life and Involvement– Students will learn about student life, leadership and

development opportunities available at UTPA and STC

P-16 Councils

• Curriculum Alignment• College and Career Readiness

Standards• Data Needs• Data Standards• Transition Specialists

Together, our commitment and collaboration make completion and student

success a reality for our students and their

families.

Questions, Discussion, Idea Sharing