Ancillary Development.

Chloe Mason

Sample Drafts.

This is a very vague idea of what my Film magazine front cover will look like. The line of sight has been widely considered in designing this cover as I know that is very important. I have placed most of the cover lines in the terminal area along with a promotional competition as this is the last thing that the audience will see. I have situated the cover lines related to the main image of the film I am making on the left side of the page as the left side is conventionally the more dominant side.

This first magazine front cover was designed specifically around the line of sight theory.I think in using the terminal area for the majority of the cover lines, it causes them to become the final part of the front cover that the audience will see and in doing this will cause it to become stuck in their minds.I places the title of the film and the tag line on the left hand side of the page because the left hand side of the page is the more dominant side and so reflects on the film itself.

The colour scheme of the front cover reflects on the horror film genre. The dark background means that a white font has to be used to contrast boldly. Also the red colour connotes blood, danger and power and so reflects on the theme of the front cover.

The fonts used were all based around the horror film genre and also used to reflect on the poster I had previously designed. The tag line under the film title uses the font called 'face your fears'. This font gives the idea that it has been sprawled on a wall with some form of liquid, in this case possibly blood. The Font of the film title is the same font as on the film poster as to reflect on the poster and the sans serif font at the bottom of the page was used to draw attention to it so I kept it as simple as icould.

The mode of address ties in with the whole theme of the magazine. The different types of lexis used all backs up the idea of it being a Film magazine opposed to something of a different genre, for example, Reviews, Premiere and the list of different films at them bottom of the page.

The mise en scene of the front cover reflects widely on the film itself. The image is set in an isolated location, a typical convention for horror films. The costume of the protagonist on the cover helps to reflect on the age of the character as she is in pyjamas suggesting innocence and that she is still quite young. The make up on the cover model suggests she has been in some kind of danger as she is very dirty and covered in blood which gives an insight to the film without giving away the plot.

This magazine cover was developed from the initial one.I moved around the cover lines so that the main one about my film trailer was situated in the centre underneath my main image.I also decided to include the idea that this magazine would be a 'horror special' as so to tie in with the genre of my trailer.

The colour scheme of the front cover reflects on the horror film genre. The dark background means that a white font has to be used to contrast boldly. Also the red colour connotes blood, danger and power and so reflects on the theme of the front cover.

The fonts used were all based around the horror film genre and also used to reflect on the poster I had previously designed. The tag line under the film title uses the font called 'face your fears'. This font gives the idea that it has been sprawled on a wall with some form of liquid, in this case possibly blood. The Font of the film title is the same font as on the film poster as to reflect on the poster and the sans serif font at the bottom of the page was used to draw attention to it so I kept it as simple as i could.

The mise en scene of the front cover reflects widely on the film itself. The image is set in an isolated location, a typical convention for horror films. The costume of the protagonist on the cover helps to reflect on the age of the character as she is in pyjamas suggesting innocence and that she is still quite young. The make up on the cover model suggests she has been in some kind of danger as she is very dirty and covered in blood which gives an insight to the film without giving away the plot.

This second draft takes into account the terminal areas at the end. The words 'Coming Soon' are allocated in the terminal area so that the target audience will remember it. The masthead and tagline have been placed at an angle to suggest that the horror film is off balance and distorted, reflecting again on the genre.

This was my first draft layout out my Ancillary poster. Following the conventions of the posters i previously analysed, i believe this one is most effective. the fonts used are distorted and reflect on the genre of the film trailer. Also, the poster follows the route of the eye, going through the tag line at the top, the main image will be in the centre so the route of the eye will go right through the middle, down the bottom through the masthead and the billing block.

Sample Drafts.

This first poster was designed using the '28 days later' font. I particularly liked this font because of the big bold lettering. This makes it stand out better and makes it appear a lot more dominant, which was the effect I wanted to achieve.

In using the colour red in the title of the film of the poster i have connoted the thoughts of blood and danger, which ties in with the horror film genre. The colour also reflects on the make up on the cover model as she has blood on her head and chest and so makes a link between the two images.

The white colour of the words "coming soon" contrasts boldly on the black background. The Font used was called 'I still know' and i really liked the way the letters are all misaligned as they give the idea of being off balance and askew, reflecting on the events of the film trailer.

With the image being in the centre of the page, it suggests that this character is the main protagonist. The editing of the mid shot image makes the eyes of the protagonist look very dark and sinister giving and insight to the characteristics of the person. Also, the blood and dirt on her face and body suggests she had been in some kind of trouble where she has been hurt, which again gives an insight to the film. The character is also wearing a pyjama top, which would suggest she is of a young age but also still a child in some aspects so innocent in that sense.

The poster follows the line of sight; by placing the film title at the top of the page, that becomes the first thing that the audience will see. The line of sight then continues down, through the 'coming soon' and horizontally through to the main image. Having the face of the protagonist in the centre of the page puts focus on her cut on her head, but also her facial expression. This places emphasis on the state of mind of the character as the sinister smile shows she is unstable. The line of sight then continues back through the rest of the image and then down through the billing block at the bottom of the page and finishing up in the terminal area.

This second poster used The font called 'I still know' for the main title. The lettering is off balance and askew and so reflects on the events of the film. The Colour white not only contrasts boldly off the black background, but also connotes innocence and purity, which reflects off the main character on the cover image.

The red colour of the quotation from the 'New York post' review connotes blood and danger; this also emphasises the unruly state of the protagonist as she has blood on her face and chest and has quite clearly been in danger. I kept the font of this one as simple as I could as it isn't part of the poster itself. In keeping it simple I think it doesn't distract the audience away from the poster, but also draws enough attention in for the audience to read it.The quote is also positioned on the left side of the page which is conventionally the more dominant side of the page, this suggests that although the quote is written out simply, it is still important to read.

The cover image in the centre of the page suggests that this character is the main protagonist. The editing of the mid shot image makes the colouring of the image very dull which gives off a negative atmosphere. Also, the blood and dirt on her face and body suggests she had been in some kind of trouble where she has been hurt, which again gives an insight to the film. The character is also wearing a pyjama top, which would suggest she is of a young age but also still a child in some aspects so innocent in that sense.As well as this, the character has a very dazed look on her face, as though she may have been traumatised by something that has changed her state of sanity. This causes the audience to question the events of the film as it is not clear what has actually happened to her.

This poster, similar to the first also follows the line of sight, as the position of the film title as at the top of the page, that becomes the first thing that the audience will see. The line of sight then continues down horizontally through to the main image. Having the face of the protagonist in the centre of the page puts focus on her cut on her head, but also her facial expression. This places emphasis on the state of mind of the character as the blank and dazed expression shows the unstable state of mind of the character. The line of sight then continues back through the rest of the image and then down through the billing block at the bottom of the page and finishing up in the terminal area.

Final Ancillary Developments.

In the end I decided that switching the two images would be the best solution to creating conventional ancillary products.