7/27/2019 Anchorage Quick Pptx Student Handout 6pp

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30/09/2013

1

Reading text and images together 

 Any image can be read in the same way that a piece of textcan. An audience decodes, or makes sense, of the meanings

contained in a picture to understand its intended meaning

However the same picture could have several different

meanings for different people. An image that can beinterpreted in more than one way is said to be polysemic 

(fromPoly= manySeme = meaning)

By adding text to an image it is possible to ensure that

everybody understands it in the same way. This process is

called anchorage 

It works in the same way that an anchor holds an object

steady - in this case the preferred meaning of a picture

Look at these examples… Is it possible to understandthem just by looking at the content?

…or could they have more than one meaning?

Look at how the meaning of each image can be changed bysimply adding some text in the form of a caption

Now, most people read it in the same way - the meaning isanchored by the text.

Year 8 pupils enjoypanning for gold on

recent school trip

Homeless pair findwater to drink from

culvert after 

earthquake

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This image is very polysemic… without text to anchor themeaning it could mean anything… 

Foreman identifiesfault in furnace??

Practical joke goeswrong in horrific factory

accident??

What would help us to make sense of the image?

Police mediator pleads with hostage

takers at local

secondary school

Dance teacher anxiously awaits

results of X- Factor 

audition

How many different captions can you think of for theremaining picture?

WHAT HAVE WE LEARNT?

When you are looking at newspaper photographs, adverts, posters, book

or magazine covers you must be able to write about how the images andtext work together in order to create meaning

anchorage quick pptx student handout 6pp.pdf

7/27/2019 Anchorage Quick Pptx Student Handout 6pp

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!Playing!with!images!/!CROPPING!

• This is when an image is not shown in its

entirety

• This can sometimes alter the meaning of 

the image

• Look at the following examples… 

Something*simple…*

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2003*–*Brian*Walski*

 ALTERED PHOTO

How are these different?

Test*what*you’ve*learnt…*

• Try*cropping*the*images*you*have*been*given*

• Use*two*cut*out*pieces*of*white*A4*plain*paper*

to*create*a*new*moveable*frame*

• What*meanings*can*you**

create?*Discuss*and*share*with*

your*partner**

Share withyour partner 

Note down meaningsthat you’ve made

(which you must agree on together)

ready to share in

class

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Plenary**

Share some of your results with your partner 

What different meanings did you make?