Anatom Footwear Dealer Workbook 2012

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The Journey Continues...

Anatom® footwear is a culmination of almost 20 years of building our knowledge and understanding of how the foot works both biomechanically and physiologically.

When we say, ‘Interior Comfort. Exterior Performance.™’ we mean that the footwear has been designed from the inside out and that we have thought about every possible detail. There has been no compromise on interior shape, materials, components or manufacturing expertise.

All footwear needs to be cared for and Anatom® footwear is no different. With the appropriate care our footwear will provide many years of comfort andperformance. For this reason we have specifically partnered with Nikwaxbecause of their proven range of waterproofing and aftercare treatmentsand commitment to manufacturing in an environmentally and sustainable way. Nikwax and Anatom have also pioneered an annual footwear care partnership for all of the Anatom footwear.

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As part of our own social and environmental commitment we have created an infrastructure to enable our customers to return their Anatom® footwear to us whenever they consider it has reached the end of its useable life. From here Anatom® will take responsibility for cleaning and refurbishing the footwear and then bringing it back into use through one of our charitable partners in the UK or abroad.

Image © Keith Brame for the John Muir Trust

It combines the three essential elements of waterproofness, breathability and care that all lead to the optimum comfort and performance of your footwear.

Sold by fully trained and accredited dealers.

What is Tri.aria ™ ?

“Our Q2™ leather boot is available in two different volume Lasts”

The Foot

The foot is a complex, three dimensional, biomechanical wonder. It has the ability to support four times our body weight. As a mobile adaptor it can adapt to any terrain angle.

Apart from our head and hands no other part of the body perspires more than our feet. During a day’s hike it is quite normal for each foot to generate 400ml or one full cup of moisture per day.

Years of Experience

Over the last twenty years Anatom has built a solid reputation for its footwear training academy. During this time we have measured over 50,000 pairs of feet.

With this hands-on experience and what we have learned we have developed our own unique Anatom Comfort Lasts™ — the Comfort Last™ and Comfort Narrow Last™.

Two Lasts

performance our Q2 full-grain ™ leather boot comes in the two different volume Lasts.

These have been developed with Anatom’s direct input, in collaboration with our Italian design team using the research data from our many years of hands-on experience of foot

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Full grain DBL™ upper

Our 2.5mm and 2.8mm DBL™

full grain leather upper provides great protection. Our single source, Italian full grain leather gives the best performance of water repellency, breathability, durability and comfort.

Tri.aria™ waterproof, breathable membrane

Waterproofness, breathability and durability – the heart of our tri:aria™ membrane. Allows moisture vapour to pass through yet prevents water from entering the footwear’s upper.

Anatomic Heel Cradle™

Our Anatomic Heel Cradle™ —

excellent support and stability to the heel bone. Its anatomical bottle-neck shape contours the

well as the heel.

Tri.aria™ open-cell foam cushioning

The cushioning of the upper within our footwear is critical to its interior comfort and performance. Our Tri.aria™ foam allows moisture vapour to pass through its open-cell structure and through the Tri.aria™ waterproof/breathable membrane.

Bio Form Frame™

The Bio Form Frame™ is calibrated for each size in every model providing the best performance

BFF™ is designed to optimise the breathability of the footwear while

structure.

Anatom® HDS™ upper

Our HDS™ ballistic material in our fabric boots is engineered to provide incredible durability without compromising breathability. Tested extensively, this tightly woven material will endure the harshest of mountain conditions.

Anatom® Boot Fastening

Like all our components our D-Rings and Hooks play a crucial role in our footwear’s overall

best materials and only use three part construction components. This design ensures ease of use and prolonged durability.

Vibram outsole®

Our Vibram® outsole provides tremendous grip in all weathers. Its durable compound ensures extended life and extremely high friction on all surfaces. Designed toexpel unwanted stones very effectively on all terrains.

Calibrated Triple-Flex™ midsole system

Triple-Flex™ calibrated midsole supports the foot during its adaptive phases, ensures the footwear flexes in the right place and provides the appropriate underfoot protection. Excellent lateral and torsional stability is due to the high quality Nylon or Composite material used.

High loft lambswool insole

Our high loft lambswool insole delivers optimum comfort for every foot in every type of condition, – hot, cold, moist or dry. Wool’s natural antimicrobial properties keeps moisture moving away from the foot whilst discouraging build-up of bacteria. With use the wool will felt providing extra durability.

Interface One™ lining

Our highly durable Interface One™ hydrophobic lining allows internal moisture from the foot and sock to pass through freely. This then can evaporate through the Tri.aria™ open-cell foam and membrane and ultimately the external outer material.

Bio Form Toe Protector™

The Bio Form Toe Protector™ is a generous space that provides excellent security for the toes. The density of the materials are increased to allow for improved comfort and protection without unnecessarily stiffening the boot.

The Anatomy of Anatom™

Upper: DBL™ 2.5mm Full grain waterproofed leather

Membrane: Tri.aria™ waterproof, breathable membrane

Lining: Hydrophobic Interface One™

Insole: High loft Lambswool

Midsole: Calibrated Triple-Flex 2™

Outsole: Vibram® Grivola

Weight: 1550 gms (size 42)

Men: 42 – 48

Women: 36 – 42

Quadra Series™

SPECIFICATIONSSIZING

DELIVERS FULL GRAINLEATHER DURABILITY WITHTHE WEIGHT SAVINGS FOUNDIN A FABRIC BOOT.

Q2HIKING™

Men: 42 – 48

Women: 37 – 42

Upper: DBL 2.8mm Full grain waterproofed leather





Outsole: Vibram® Ushba


SIZING SPECIFICATIONS

PROVIDES INCREDIBLE SUPPORTAND COMFORT WITH THEPROTECTION OF A 2.8mm FULLGRAIN ITALIAN LEATHER UPPER.

Q3TREKKING™

Men: 42 – 48

Women: 37 – 42

Upper: 3.0mm Perwanger Suede leather





Outsole: Vibram® New Vertige


SIZING SPECIFICATIONS

Crampon: For use with a C1 crampon

FULLY SUPPORTIVE & LIGHTWEIGHT MOUNTAIN WALKING BOOT FOR ALL YEAR ROUND USE

Q4MOUNTAIN™

Upper: 1.6mm/1.8mm suede leather with High Denier Substrate™ fabric







Colour: Garden Green or Brown

SPECIFICATIONS

Ventra Series™

Men: 42 – 48

Women: 37 – 42

SIZING

Brown

Garden Green

VERY LIGHTWEIGHT UPPER WITHTHE DURABILITY OF OUR HDS2™FABRIC. MADE FOR THE WEIGHTCONSCIOUS HIKER.

V2HIKING™

Upper: 1.6mm/1.8mm suede leather with High Denier Substrate™ fabric







Colour: Red or Charcoal

SPECIFICATIONS

Men: 42 – 48

Women: 37 – 42

SIZING

Charcoal

Red

PROVIDING THE COMFORT ANDPERFORMANCE OF A LEATHERMOUNTAIN BOOT BUT MADE FROM OUR DURABLE HDS2™LIGHTWEIGHT FABRIC.

V3TREKKING™

Anatom Footwear PartnersAnatom® footwear is designed and constructed to provide comfort and performance all year round. Designed and manufactured in Europe, our choice of Lasts, components and leathers assure your customer they will have many years enjoyment from our footwear.

We also appreciate the customer may want to enhance the support and comfort of their footwear for a variety of different reasons. With our experience we realise this may be due to their excessive foot movement or the unique physiology of their feet.

We recommend teko® socks and Superfeet® insoles for the following reasons:

Why teko® socks?

• Fine merino wool that is itch, shrink and odour free.

• Superior moisture management for maximum comfort.

Why Superfeet® insoles?

• Superior underfoot support reducing excessive elongation, toe bang and general foot fatigue.

• Increased shock absorption.

• Industry leading customer satisfaction guarantee.

Cradle to Grave ResponsibilityAt Anatom ® footwear we take our global environmental and social responsibilities very seriously. We believe it is critical to take ownership, not just for the construction of our footwear, but also the care of it during its functional life and then to dispose of it in a manner that causes least impact on the earth’s resources.

Durable and sustainable materials

line of our footwear we ensured we selected components and materials that would be durable and sustainable – with no compromise on the quality of materials used. By taking this approach we would maximise on the footwear’s practical, functional life.

Optimising the life of your footwear with Nikwax®

We have created an industry-standard cradle to grave programme that considers the complete life-cycle of our footwear. This is the key reason why we partnered with Nikwax®. We want people who buy our footwear to use the best cleaners,

By choosing Nikwax® products they will extend

the life of their Anatom®

brand globally to offer a full annual service on our footwear where both the interior and exterior of the boot is cleaned, reconditioned and proofed using Nikwax® products.

Recycling and re-using

We appreciate Anatom®

When our customer feels the footwear has reached the end of its usable life we encourage them to return it to us for either upcycling or reconditioning by ourselves and sent to one of our charitable partners in the UK or abroad.

Responsible commerce

By taking this approach we can be sure that our social and environmental values are upheld. Of course we can always improve and we constantly review our entire supply chain process. We will always endeavour to make practical changes to reduce our environmental footprint.

Images © Keith Brame for the John Muir Trust

Exclusive Aftercare Partner

Nikwax® has been at the forefront of outdoor aftercare technologies for the last thirty three years. During this time it has won many awards throughout the world for its contribution to sustainable aftercare treatments that are developed and produced to cause minimal impact to the earth’s resources.

Because of this commitment to sustainable performance treatments Nikwax® has become one of the most recognisable outdoor brands in the world. It’s through this proven, trusted reputation that outdoor communities on all seven continents make Nikwax® their chosen aftercare brand.

Anatom® has worked with Nikwax® for the last eighteen years in cooperative retail training programmes delivered through Anatom Academy®. Nikwax® were instrumental in the analytical work conducted in their laboratories in reference to the waterproofness of our leathers. We are very pleased to have Nikwax® as our exclusive brand partner in the Anatom® footwear care programme. Their cleaning,

customers who choose to use our annual care footwear programme.

If you would like more information on Nikwax® please visit www.nikwax.com

Environmental & Social Partners

Right from the conception of Anatom ® footwear we were determined to take an holistic approach to the entire commercial, social and environmental life of our footwear.

As a brand we feel that social and environmental responsibilities go hand in hand with running a sustainable commercial business. The Footwear First Cradle2Grave™ programme is an extension of this approach. We have gone to great lengths to ensure our footwear is designed and constructed to give our customer many years of comfort and functional use.

Through our Footwear First C2G™ initiative we have created an infrastructure that enables our Anatom® customer to send us their footwear at the end of its useable life for upcycling back into the community.

Through our efforts we believe the Footwear First C2G™ programme will make a difference to communities around the world who face unfair challenges.

Anatom® has been supporting the John Muir Trust as a Gold Corporate Member for many years. Anatom ® sees the work of the Trust as invaluable to the responsible stewardship and conservation of wild land.

The John Muir Trust is dedicated to protecting the UK’s spectacular wild landscapes and the amazing variety of life they support. The Trust inspires people to connect and enjoy wild places, and to care for them in every pursuit. Through campaigning, the organisation works to safeguard wild land from unsustainable development and intrusion.

The connection with the outdoors and the love of the natural world is a value shared by Anatom® and supported by their long term membership and commitment to the Trust.

Some of the UK’s best known wild landscapes are owned by the Trust, including Ben Nevis, Scheihallion and part of the Black Cuillin on Skye.

Join the John Muir Trust to help protect the landscapes that inspire you. www.jmt.org

Images © Keith Brame for the John Muir Trust

Interior Comfort. Exterior Performance.™

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Helpline: +44(0)800 0323 505email: [email protected]

www.AnatomFootwear.co.uk

Anatom, Anatom Academy, tri:aria™, Anatom Comfort Last™, Comfort Narrow Last™, Quadra™, Ventra™, High Denier Substrate™, Triple-Flex™Dakar Breathable Leather™, Vapor Bridge™, Bio Form Frame™, Bio Form Toe Protector™, Anatomic Heel Cradle™, Interface One™, Comfort Upgrade™,

“Interior Comfort. Exterior Performance”™ are all registered trademarks of Anatom Limited.

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Printed on 100% recycled paper using vegetable based inks.

All landscape pictures, (excluding the front cover image) in this document are of John Muir Trust property and are donated by Keith Brame. See more at kbrame.blogspot.com. Cover image © Stuart Holmes. Design by Lavahouse.

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Documents

Anatom Footwear Dealer Workbook 2012