Established in the year 1989, Ananda Group is a privately owned Indian dairy product

manufacturer, with over 5,000 villages and more than 2.5 lakh farmers from western Uttar

Pradesh, Haryana, Uttarakhand, Rajasthan and Punjab.

With authorized outlets at 20 locations across Delhi and the National Capital Region (NCR),

Uttarakhand and Uttar Pradesh; Ananda Group, currently has over 350 Company Owned

stores in Delhi/NCR, UP and UK region. In 2017, Ananda had reached a new milestone by

manufacturing and supplying over 75 products along with well-monitored milk-processing

centres which have increased their capacity to handle 12 lakh litres of milk per day. With 32

chilling centres we also aim to ensure that milk is kept safe for a long time before

transporting it to the nearest processing centre. Over the years, we've launched an ever-

growing range of initiatives to source sustainable supplies of fresh, pure and nutritious

products ‘directly from farm’ - a sentiment close to Ananda Group'sheart.

Who we are

Logo Description

Our Mission and Vision

Mission 2020 We shall develop, processing, marketing and retail network

including 1500 Ananda COCO Stores so that we can procure

16 Lakh litre milk per day from a million milk producers

directly, and market fresh milk and quality value — added

products so as to achieve a turnover of Rs. 3230 Cr.

Vision To be a leader in dairy and food industry by always delighting

consumers and meaningfully serving all stakeholders, through

continuous investment in quality manpower, product

innovation & sustainable process optimisation.

Mr. Radhey Shyam Dixit Founder & Chairman, Ananda Group

Mr. Radhey Shyam Dixit is a veteran in the Indian Dairy Industry with

over three decades of experience. He is responsible for the creation of

Gopaljee Ananda Brand, which began in a small outlet in 1989, and

today has grown to an autonomous private body, with an annual

turnover of INR 1,500 crore (FY 2017-18).

He belonged to a farmer family and grew up facing adversities. He has

dedicated his life to the task of harnessing the power of the dairy

farmers in a manner which promotes their larger interests. Apart from

working for farmers, he supports causes for animal welfare, civil rights

and social action, economic empowerment, health and social services.

Our Founder and Chairman

We are committed to the highest safety and quality standards in the

'Food Processing & Manufacturing Industry', and to maintaining

them by continually improving our materials, activities and

processes. While ensuring best manufacturing practices as we seek

to achieve and enhance customer satisfaction. Our licensing ensures

a quality checks of 40 times, which acts as a differentiator.

Our Quality Policy

To ensure a platform of economic independence to

our farmers, and in turn, give them a new horizon of

dreams, hope, and life. To touch the lives of farmers

through education, veterinary health camps,

sustainable livelihood, livestock fodder, etc.

To focus on women empowerment through

initiatives like their increased representation in

factories, farms, retail, and enhanced philanthropy.

To set aside an R&D budget for improvement in

areas of cattle breeding through insemination, mobile dispensaries,

artificial

insurance,

fodder seed supply, etc.

Ananda’s Farmers Policy

Ananda’s Animal Care

Animal Health Camp Artificial Insemination

Animal Health Camp Animal Health Camp

We offer veterinary doctor services to all our farmers along with cattle feed, medicines, cattle

loan

Our HR Policy

A great culture is the foundation on which Ananda is built.

On where we are committed to creating an environment

that nurtures, and provides opportunities for growth and

career advancement throughout. With process like

"Learning and Development", "Succession Planning" and

"Talent Management" that are the building block for

equipping our employees with essential and new-age

skills, and helping them thrive.

Enabling Ananda, and our people, to take on any

challenge actively and willingly, and in the process,

working and growing together as a team. And our unique

EVP (Employee Value Preposition) secures the best talent

in the country and ensures that they are always engaged

with plenty of engagement benefits.

We value our employees

Company’s Turnover

Ananda from Farms to Home

We are committed to provide the customer with fresh, pure and nutritious

products directly from the farm, which are carefully packed under strict

quality checks and the products are untouched by hand.

• Average 50 farmers pour milk daily in each Village Milk Collection Centre

• Milk is brought by Village Level Collection Centre (average 150) at each

Milk Chilling Centre

• Milk is tested by trained Chemist at Milk Chilling Centre

• Milk is got chilled at 4 degree C at MCC

• Finally milk is sent to Processing Plant for processing

Ananda’s Milk Procurement Process

Processing Plant

Milk Chilling Centre

Village Level Collection Centre

Farmer 1

Farmer 2

Farmer 3

Farmer 4

Process Flow

(Milk Procurement Division)

Over 5,000K

Over 2.5

33 Chilling Centers

12 Lakh

10 Lakh

Ananda’s Strength

Ananda’s Quality Management

System with quality & Freshness

Unit 1 - Siyana Unit 2 - Gajraula

Unit 4 - Kanpur Unit 3 - Pilkhuwa

Ananda’s Processing Unit

Spray Drying System for Whey Powder

Manufacturing (30 MT)

UHT & Aseptic packaging

Ananda’s New Technology

Retort Technology

Nano Filtration Technology UHT & Aseptic Packaging Vapor Absorption System for Cooling of Milk (200TR-3Units)

Ananda’s Company Owned outlets

Ananda’s Company Owned outlets

Ananda Outlets

Delhi/NCR 400

Western Uttar Pradesh 30

Central Uttar Pradesh 20

Uttarakhand 15

TOTAL 465

Branch offices Across India:: 80 Branches

Retailers Across India :: 50,000

Distributor Across India :: 15,000

Ananda’s Products Portfolio

Our vast product portfolio caters to nutrition requirements as well as taste preferences,

offering something for everyone who is seeking quality in their everyday consumption

PureQualityProductswithNoAdded Preservatives

DAHI PANEER FLAVOURED MILK

TEA, DAIRY WHITENER &

SUPREEM CREAM SUGAR PLAIN CHHACH & MASALA CHHACH

Ananda’s Products

DESI GHEE COW GHEE MANGO & STRAWBERRY

LASSI

TIN CAN BOONDI BUTTER

Ananda’s Products

FIT MILK SUPREEM MILK RABRI

ATTA

COOKIES BUTTER BADAM MILK PISTA

COOKIES COOKIES

JEERA

COOKIES

CHOCOCHIP

S COOKIES

DRY FRUIT

COOKIES

COCONUT

MACAROON

COOKIES

Ananda’s Products

S. No Ananda Available States

1 Delhi

2 UP

3 Uttrakhand

4 Haryana

5 Rajasthan

6 Punjab

7 Himachal Pradesh

8 Jammu

9 Bihar

10 Orissa

11 Maharashtra

12 West Bengal

13 Assam

S.No Ananda Available Country

1 Nepal

Our Business Network in India &

Abroad

Ananda announced an investment of Rs. 500 crore in the

state of Uttar Pradesh (UP), during UP Investor’s Summit

2018. The company committed to set up a new dairy

manufacturing unit, alongside building capacity for its

existing assets and distribution centers in the state.

Ananda Dairy organized a ‘Kisan

Gosthi Programme’ with more than

500 farmers in Bulandshahr to give

easy access to an essential ‘Vikalp

Scythe’ tool to the farmers helping

them transform farming into a vibrant

profession.

Ananda Dairy signed a Memorandum of

Understanding (MoU) of Rs. 100 crores with

State Bank of India, the country’s largest

commercial bank, to felicitate 50,000 farmers

with Cattle Loans.

Our Awards & Achievement

Make in India Award of Excellence Make in UP State Award by MSME conclave 2015 Won 1st prize at IITF 2015 Under UP Pavilion

Power Brand Award 2017 The World’s Greatest Brand Award INT + WCRC International Award

Some of our achievements

World Environment Day celebration at

Ananda

International Yoga Day with school students

organised by Ananda

Christmas Day celebration with students

organised by Ananda

Ananda Cares...

184,737 Likes

184,490 Followers

Link: Ananda Dairy

1731 Followers

Link: @anandadairy

1885 Followers

Link: @AnandaDairy

Our Social Media presence

Our Social Media presence

Ananda’s Anand Karo

Ananda’s ‘Anand Karo’ sung by

renowned Indian film music

composer and pop - rock based

singer – Kailash Kher

https://www.youtube.com/watch?v=eGwClaGYo8U

Our Partners

PR Agency – AvianWE

Creative Agency – Ogilvy

Media Buying Agency – Madison

Television Ad

Ananda making headlines on

Television

Ananda making headlines in Print

Media

Ananda making headlines in Online

Media

For More Details

Call on: 1800-102-8397

Email at: customercare@Ananda.in

Ananda’s Website: http://www.ananda.in/

Paneer Variants

Thank You!