ANALYZING THE ORGANIZATION: ANALYZING THE ORGANIZATION: DESIGN MODULE #1 (pp. 24-25)DESIGN MODULE #1 (pp. 24-25)

AssignmentAssignment Choose a company to study and answer the Choose a company to study and answer the

following questions about it (following questions about it (note: you will pick and note: you will pick and choose from the questions at the end of the 14 choose from the questions at the end of the 14 chapterschapters))

1.1. What is the name of the organization? Give a short What is the name of the organization? Give a short account of the history of the company. account of the history of the company. DescribeDescribe the way it the way it has grown and developed.has grown and developed.

2.2. What does the organization do? What goods and services What does the organization do? What goods and services does it produce/provide? What kinds of value does it does it produce/provide? What kinds of value does it create? If the company has an annual report, create? If the company has an annual report, what does what does the report describethe report describe as the company’s organizational as the company’s organizational mission?mission?

ANALYZING THE ORGANIZATION: ANALYZING THE ORGANIZATION: DESIGN MODULE #1 (pp. 24-25)DESIGN MODULE #1 (pp. 24-25)

AssignmentAssignment3.3. Draw a model of the way the organization creates value. Draw a model of the way the organization creates value.

Briefly Briefly describedescribe its inputs, throughputs, outputs, and its inputs, throughputs, outputs, and environment.environment.

4.4. Do an initial Do an initial analysisanalysis of the organization’s major problems of the organization’s major problems or issues. What challenges confront the organization or issues. What challenges confront the organization today – for example, in its efforts to attract customers, to today – for example, in its efforts to attract customers, to lower costs, to increase operating efficiency? lower costs, to increase operating efficiency? How does How does its organizational design relate to these problems?its organizational design relate to these problems?

5.5. Read its annual report and determine which kinds of goals, Read its annual report and determine which kinds of goals, standards, or targets the organization is using to evaluate standards, or targets the organization is using to evaluate performance. How well is the organization doing when performance. How well is the organization doing when judged by the criteria of control, innovation, and efficiency?judged by the criteria of control, innovation, and efficiency?

Mngt 443 OverviewMngt 443 Overview

1950s and 60s marked by less-than- 1950s and 60s marked by less-than- perfect competitionperfect competition Trade barriersTrade barriers Monopolies and oligopoliesMonopolies and oligopolies

Perhaps 40% of economyPerhaps 40% of economy

1970s brought change, continues today1970s brought change, continues today DeregulationDeregulation GlobalizationGlobalization New technologyNew technology

Mngt 443 OverviewMngt 443 Overview

Corporations responded by restructuringCorporations responded by restructuring History of “vertical integration”History of “vertical integration” History of staff functions in-houseHistory of staff functions in-house Price competition led to search for ways to cut costs Price competition led to search for ways to cut costs

and improve quality: outsourcingand improve quality: outsourcingTechnology helped manage processesTechnology helped manage processesSome organizations have become “virtual Some organizations have become “virtual corporations”corporations” Have American corporations downsized, outsourced, Have American corporations downsized, outsourced,

restructured, and reengineered to such a degree that restructured, and reengineered to such a degree that they are losing intangible qualities that once made they are losing intangible qualities that once made whole firm greater than sum of its parts?whole firm greater than sum of its parts?

Where is core competence?Where is core competence?Note Note HBRHBR article, “Restoring American Competitiveness” article, “Restoring American Competitiveness” (2009)(2009)Same question can be asked of individuals – see Same question can be asked of individuals – see FortuneFortune article “Can Americans Compete?”article “Can Americans Compete?”