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Analyzing the Marketing Environment

Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent

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Page 1: Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent

AnalyzingtheMarketingEnvironment

Page 2: Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent

Page 3: Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent

MajorForcesintheCompany’sMacroenvironment

Page 4: Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent

Page 5: Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent

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