8/12/2019 Analyzing payment industry to understand a better
payment preferences
1/2
Client:Leading Ecommerce
company
Industry:Financial Services
Business Impact:
Market insights
Payment industry landscape
Strategical communicaon
with industry inuencers
www.blueoceanmi.com
Analyzing payment industry to gain a deeper
understanding of payment preferences, competitivelandscape and
address consumer needs
Business Challenge
Individuals and businesses are increasingly using convenient and
access
electronic payment products. Therefore, the Ecommerce and
payments indu
has changed signicantly over the last few years. With the
introducon of m
new and innovave hassle-free payment methods, electronic
payments
digital transacons have become much more common. While cash
paym
is sll the preferred payment method in many countries, newer
ones such
card payments, instalment payments, Cash on Delivery and mobile
paym
are becoming increasingly popular, thanks to their ease of use,
exibility
personalizaon.
Since each country has specic payment preferences, Blueocean
Ma
Intelligences client wanted to gain a deeper understanding of
the paympreferences for India, China, Russia and Europe. They
wanted to devise a solu
that would eecvely analyze the payment industry for each
country, underst
the compeve landscape and emerging needs of the consumers, and
evalu
current tools and technologies. Blueocean Market Intelligence
was asked
perform a comprehensive analysis of the commerce and payments
space
highlight the potenal opportunity areas for the clients devices
and service
these geographic markets.
Soluton
Relevant informaon was rounded up through the all-inclusive 360
Discove
CaseStudy
http://www.blueoceanmi.com/http://www.blueoceanmi.com/http://www.blueoceanmi.com/
