1© 2012 Alteryx, Inc. Confidential.

How Does Alteryx Stack Up?(Analytics in the Cloud)

2© 2012 Alteryx, Inc. Confidential.

The BI & Analytics Cloud Landscape Has Lacked A True

Analytic Solution

Strategic Analytics

in the Cloud

Cloud Hosted

Deployment

Cloud Optimized / Exec

Ready Consumption

Sophisticated

Analytics

Platform

Visualization,

Metrics &

Dashboard

3© 2012 Alteryx, Inc. Confidential.

What do they have?

• They allow you to build custom

dashboard applications

How do you deploy it?

• Qlikview access portal (private)

How is it consumed?

• Qlikview access portal and can only

see the apps they have rights to

4© 2012 Alteryx, Inc. Confidential.

How do we compete?

• Alteryx offers more Sophisticated

Analytics – single solution

• QlikView doesn’t seem to

incorporate predictive

• Application building process is not

as simple as Alteryx- can require

some scripting

5© 2012 Alteryx, Inc. Confidential.

What do they have?

• Create dashboard apps

How do they deploy it?

• Published both publicly or privately

How is it consumed?

• Applications Gallery where users can

consume applications or share

applications

6© 2012 Alteryx, Inc. Confidential.

How do we compete?

• Alteryx gives analytics to anyone and

everyone

• Spotfire limits the ability for users to

share their applications

• Up to 50 concurrent on the public

• Up to 5 named on the private

• The more you pay the more you get

• Limited capabilities depending on

your license- down to the simplest

things (ie. Export to PDF or PPT)

7© 2012 Alteryx, Inc. Confidential.

What do they have?

• SAS AppDev Studio allows users to

build BI applications

How is it deployed?

• Require much more(3rd party) and

other SAS software/servers to deploy

these applications. It is included in the

SAS Integration Technologies

• Hosted/SaaS environment

How is it consumed?

• No community to publish, share or

exchange apps, models - it only

exchanges ideas, tips & tricks on all

8© 2012 Alteryx, Inc. Confidential.

How do we compete?

• Focus on Accessibility and

Consumability, all in a single solutoin

• SAS’s application bldg still complicated

and requires coding

• SAS’s lack of community sharing of

analytical apps

• They can share apps internally with

other BI users

• Cloud is based on hosted environment

• Could be an advantage due to

numerous moving parts that need

to be installed

• Still license the products and then

the SaaS

9© 2012 Alteryx, Inc. Confidential.

What do they have?

• Build applications in Cognos/and

Cognos Insight

How is it deployed?

• but doesn't have the same sharing

capabilities as others

• Hosted/IaaS environment

How is it consumed?

• They have a "community” for

Consumer Insight where you can

share apps

10© 2012 Alteryx, Inc. Confidential.

How do we compete?

• Focus on consumability of

sophisticated analytical applications

• Cognos Insight is more about

simplistic analytics applications

• It is limited in data sources it can

access

• It will rely on the IT/power of the

Cognos BI server to share back to

users internally

• You are still looking at other tools

within the stack to incorporate the

predictive/data mining – no spatial

11© 2012 Alteryx, Inc. Confidential.

What do they have?• Can create apps - which are dashboard

based or document based

How is it deployed?• Applications can be published to the

cloud-private and public – but limited in

terms of data sources that can be

accessed

• Hosted/Relying on 3rd party platform

environment

How is it consumed?

• Can be accessed through the

gallery, depending on what level

you have from personal, express, to

platform

12© 2012 Alteryx, Inc. Confidential.

How we compete?• Alteryx’s single solution for strategic

analytics- public and private cloud

• Microstrategy still has several layers

• BI, Personal ETL/DQ

• Different environment per/post

processing

• Microstrategy Cloud is a completely

separate offering

• Isn’t as consumable as Analytics

Gallery (dashboards/documents)

13© 2012 Alteryx, Inc. Confidential.

The Bottom Line?• No one has a single complete solution like Alteryx

• End to End from access to consumption

• Incorporate sophisticated analytics – Predictive, Traditional,

Spatial

• Access to all Data Sources (Big Data, Third Party, Social, etc..)

• Easy to create, share, consume and customize

• Non- IT focused delivery for cloud… consumption, consumption,

consumption

14© 2012 Alteryx, Inc. Confidential.

Questions?