Analytics – Digging Deeper`

Agenda

• What’s New• Let’s discuss some of the data points in detail• Hear from your peers on how they are using

InSight (open discussion)

New Data – Label Group

• A user-defined set of mail subscribers that print on mailing labels and/or postal reports.

• Many newspapers define only one label group, which prints the addresses of all of their mail subscribers on mail labels in one run.

• You must also set up label groups to produce separate postal reports for any different edition of a product.

New Data – Master Route

• Master route – A subscriber can be on multiple routes– We never had the ability to show you a pure

subscriber route list– Now we do…….sort of

New Data – Digital Access Reporting

• Digital Access Reporting– From your paywall system

• Who accessed?• When did they access?• How many times in the last xx days?• What device were they using?• What edition did they access?

– New for 2014.2!

New Data – Delivery Fee

• Delivery Fee

– A delivery fee is an additional daily fee added onto the subscription cost.

– Delivery fees may be used, for example, when delivery to a certain building or route is particularly difficult or time-consuming.

New Report Added

• Demographic Report– Review starts by date range and campaign – Of the starts, X percentage of them have a demographic answer

of y.– So for example if we targeted 20,000 occupants for a campaign

and we received 2,000 starts

• Tell me things like– Of the starts:

20% have a demographic of Homeowner50% have a demographic of college education

– Of the Rejects:

30% have a demographic of Reject reason = Price sensitive

New Data - Combos

• Are any of you using combos in Circulation?• We now offer full combo reporting with InSight

– A subscription that contains multiple publications or multiple delivery methods and uses a single rate.

– For example, a newspaper may want to combine a 6-day publication (Mon-Sat) with a Sunday-only publication to create a multiple-product subscription.

– Another example would be a bundled package that includes a print publication and an online publication.

In both cases, a single bill is created for the subscription, and payments are allocated among the different publications.

Coming Soon To A Theatre Near Your

• Customer Communication Preferences– Tracking of emails, phones and solicitation objections alone did

not enable the consumer to tailor communications for specific events.

– Will enable the consumers to fully control how we communicate with them and will allow them to intuitively opt in and out of services and alerts.

• Digital Day Pass and Day Pass Bundles– A Day Pass is a low-cost, low-commitment alternative to a

subscription.  – A prepaid Day Pass Bundle offers convenience to those Day Pass

consumer that don't want to pay each time they are ready to consume.