Analytics and cloud together:Accelerating innovation in the new cognitive era

IBM Analytics

Disruption is the new catalyst

for growth.

Analytics is moving from the select few to the empowered many.

Technology is dismantling barriers

to insight.

No more business as usual

Disrupt—or be disrupted.

Use insight to ignite innovation.

Use knowledge and context to inform virtually every system, process and customer touchpoint.

Take informed action as business events happen.

Create a culture in which just about anyone—in any role—can contribute to success.

Put powerful analytics in the hands of your team to uncover patterns, pursue ideas and improve decisions.

Identify new places to capitalize on insight to drive business transformation.

Build an IT environment with easy access to virtually all types of data: structured, unstructured, internal, external.

Maximize use of open source and cloud technologies along with on-premises investments to speed innovation.

Create IT strategies that enable stakeholders to source, refine and publish their own trusted data for analysis. 2

A new economy is emerging in which

insight is the basis for creating value in practically all roles

and industries.

Opportunities to extract

insight

Insights fuel virtually every employee interaction, decision, application and process.

Innovate

Optimize outcomes

Balance limited resources

Gain competitive advantage

Differentiateand disrupt

From idea to value overnight: Insight-driven disruption is the new norm

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of healthcare data will pass through the cloud.1

The momentum is clear: More businesses are turning to the cloud for their data management and analytics

of pacesetters use big data and analytics to accelerate innovation

Of enterprise IT organizations will commit to hybrid cloud before 2016.4

1 IDC, IDC FutureScape: Worldwide Healthcare 2015 Predictions, Doc #252696, December 2014.2 IBM, Raising the game: The IBM Business Tech Trends Study, August 2014.3 The Cloud Grows Up, Oxford Economics and SAP, 2014.4. IDC FutureScape: Worldwide Cloud 2015 Predictions, IDC, 2014

By 2018,

of enterprises expect the adoption of cloud computing

to have a significant impact on new business models.3

of products and services.2

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80% 57%

44% 65%

Cloud: Platform for the cognitive era’s new digital builders

1 IBM, Inside the mind of Generation D, October 2014

Enables immediate access to available data inside and outsidethe organization

Helps more people do more with data using self-service analytics on the cloud

Moves insights through the organization quickly to accelerate business change

Leading companies are six times more likely to use cloud for big data and analytics initiatives.1

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TRANSFORM HOW YOU COMPETE WITH CLOUD AND ANALYTICS

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Cloud and analytics create new possibilities for industries

TransportationWhat if data could make transportation more efficient?

RetailWhat if grocers could build a new app and launch it to the public in less than three months?

EducationWhat if researchers could ask questions in natural language and get new questions to consider in return?

GovernmentWhat if governments could prepare their emergency response one day aheadof a disaster?

InsuranceWhat if insurance companies could share documents securely for a new levelof transparency?

TelecommunicationsWhat if telecommunications providers could increase account representative incentives through profit-based compensation?

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Developers

Need agility to get to the marketplace sooner

Complexities of data sourcing and preparation slow them down.

Business users

Need to uncover patterns, pursue ideas, improve decisions

To collaborate effectively with data scientists requires finding data, preparing it and interpreting the results—which takes time they don’t have.

Data scientists

Need to deploy their skills across the organization and produce value from data sources

Need tools to streamline algorithm development so they can deliver insight faster.

Enterprise IT

Needs to empower employees to use insight from all kinds of data all the time

IT leaders’ limited resources can’t meet the growing enterprisewide appetite for access to insights.

Helping you redefine roles across the enterprise

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Sparking innovation and action

Empowered with insight, people can work in new ways.

Innovate quickly and enrich user experiences

Discover and visualize data easily

Transform departments, processes and operations through industry expertise, third-party data and predictive analytics

Team with business users to identify focus areas and IT to identify data and technology requirements

Build and optimize algorithms to improve insights that drive better outcomes

Develop repeatable analytic models that can scale across the organization to support transformational change

Use data, analytics, open source, cloud and consumption models to accelerate insight adoption in virtually every decision

Developers can

Business users can

Data scientists can

Enterprise IT can

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Developers and builders: Infuse insights into applications faster, more securely with Bluemix offerings on the IBM Cloud

IBM Bluemix™ developersuse pre-built services to compose applications faster.

IBM Cloudant® NoSQL DB

IBM DashDB™ In-memory,in-database analytics cloud data warehouse

Apache SparkHigh-performance big data, machine learning and graph analytics

IBM BigInsights®

on CloudSecurity-rich data environment without infrastructure’s cost, complexity or risk

IBM Internet ofThings FoundationVisualization and analysis of datafrom multitudes of interconnecteddevices

Additional reusable servicesleverage streaming data, geospatial analytics, time series data and predictive analytics.

Bluemix data andanalytics serviceshelp streamline the building of new classes of insight-driven applications and turn data into actionable insights.

IBM SoftLayer

Developers

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SilverHook turned to IBM to help its app meet the need for speed and deliver a heightened fan experience.

“Deploying apps faster, all-new capabilities—it’s a whole different ballgame.”

—Nigel Hook, president, SilverHook Powerboats

The taskSilverhook needed an app that would improve racers’ safety and decision-making ability and enhance the fan experience.

The choiceSilverHook’s development team, with the IBM jStart® team and Virtual Eye, used IBM Internet of Things Foundation to glean important data, stream it directly to the cloud and build an app quickly on the IBM Bluemix platform that would analyze and deliver information in a format useful for racers and fans alike.

The resultA rich visualization delivered real-time technical information and alerts to the racing team, race information to fans and a comprehensive analytics solution in just three months—40 percent less time than planned.

SilverHook Powerboats’ ocean racing team struggled with more than 80 data sources that affected safety and competitiveness—and an audience that needed to be energized. A new app promised to achieve all of that, if only it could be completed before the World Championships, just months away.

Developers

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Business users: The Cloud Shop in the IBM Marketplace is where you can gain analytics agility—whatever your industry

Analytics on cloud

Simplified deployment—and more than 40

empowering solutions—make analytics accessible

to just about everyone.

Marketing

• IBM Watson™ Analytics

• IBM Social Media Analytics

Enterprise

• IBM Watson Analytics

• IBM SPSS Modeler Gold

• IBM Cognos Analytics

Finance

• IBM Watson Analytics• IBM Planning Analytics• IBM Cognos Disclosure

Management

Operations

• IBM Watson Analytics• IBM Maximo® Asset

Management• IBM Counter Fraud

Management• IBM Predictive

Maintenance• IBM Intelligent

Operations Center

Risk

• IBM Watson Analytics

• IBM OpenPages® GRC

• IBM Risk Content andData Service on CloudSales

• IBM Watson Analytics• IBM Incentive

Compensation Management

MarketingCampaign planning, return on investment

(ROI)

SalesCustomer retention

FinancePrioritizing accounts receivable

ITHelp-desk

case analysis

OperationsWarranty analysis

HRIdentifying,

retaining key employees

Explore data in plain language.

Uncover predictive variables that drive outcomes.

Create stunning visualizations for powerful storytelling.

Pull in Twitter data.

Connect to Dropbox-stored data; enrich analysis with enterprise data.

Share insights; collaborate with stakeholders.

Business users

Business users: IBM Watson Analytics guided, automated output helps your team members find patterns and meaning

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Benco turned toIBM Watson Analytics software to put traditional buying strategies under the microscope.

“Watson Analytics—it’s like a Swiss Army knife, there are so many projects we could use it for.”

—Don Trybulski, marketing analyst, Benco Dental

The taskBenco Dental needed a way to analyze years of detailed historical information on sales, pricing and customer behavior.

The choiceIBM Watson software completed analysis and presentation in a single, seamless step. In five minutes, without prior training, Benco explored the data for key questions; after 30 minutes, it had the first revealing answer.

The resultBenco Dental got the answers it sought, debunked the volume discounts myth and started a data-driven debate about more-efficient pricing models.

Like many of its competitors, dental supplier Benco Dental based its pricing on volume discounts. But did this strategy actually motivate customers to place larger orders?

Business users

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Data scientists: Apache Spark on the cloud is the force behind a new class of data-fueled intelligent applications

Now data scientists can access data, apply analytics and deploy deep intelligence into virtually every application100-times faster big data applicationsSimplified, seamless access to enterprise data using familiar toolsEasier intelligent application development: Access data andbuild analytics models quickly, and iterate fast with existingprogramming languages

Spark as a service is now available on the Bluemix platformLaunch capable across as many servers as neededEasy to integrate with other applications across the enterprise

Data scientists

By 2018,

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Enterprise IT

Cognitive computing

Lets virtually everyone use existing data to learn and

reason Hybrid cloudIntegrates data

and insights more securely

Open platformsSimplifies

development of data-driven applications

Embracing technology transformation in the cognitive era

Enterprise IT: Accelerating innovation

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Morningstar counted on IBM for massive, elastic scalability, performance improvements and greater up time.

The taskActivate a persistent data store with real-time access to data, support for high-volume user concurrency and integration capabilities.

The choiceCloudant software, as a persistent data store at the edge (pulling from multiple systems of record, starting with Netezza® technology) provided application programming interface (API) and workload simplification.

The resultCloudant software’s schemaless architecture and horizontal scalability gives Morningstar’s users real-time access to reports and analytics generated by IBM PureData® for Analytics.

Investment and financial services research company Morningstar needed a persistent data store to maintain and access financial analytical reports.

Enterprise IT

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GO EXTERNAL:FUEL INNOVATION WITH COLLABORATION OUTSIDE YOUR FOUR WALLS

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Transforming work in the cloud

Get the advantages of leading cloud, social, security and mobile capabilities with global reach—now on a security-rich, cloud-based content management and collaboration platform.

Use case: Claims optimization and fraud prevention

Claims management and a single view of the content (IBM Case Manager)

Highly secure external sharing of documents with the client (Box)Access to content on mobile (Box)Cloud storage of documents (Box)

[optional] Capture of physical loan documents (IBM Datacap)

Streamlining operations more securely and creating a flexible,

customer-centric model

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USE ALL DATA TO CREATE CLARITY AND TAKE ACTION

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One of the world’s most widely used, most comprehensive consumer “databases” IBM BigInsights on Cloud preconfigured with Twitter

content access IBM Insights for Twitter service on the IBM Bluemix

platform IBM Watson Analytics software for sophisticated,

predictive analytics with Twitter data

A network of more than 140,000 weather sensors powered by the Internet of Things (IoT) IBM Insights for Weather Bluemix data service IBM Insights for Weather for Select Industries: Access

to bundled, cloud-based, real-time weather data for insurance, government, and energy and utilities

For business and development, IBM analytics, industry and data science expertise come together with business data, open data and real-time partner data.

Now, a new class of insight and applications—and new data-driven decision making—are yours to command.

Create clarity and take action using a world of data

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WHAT MAKES IBM THE BETTER CHOICE?

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Grow. Differentiate yourself. Build what matters.IBM cloud is enabling business leaders to rethink what’s most important:

Powerful, accessible analytics with cognitive

World-class infrastructure | Digital innovation platform | Cloud business applications

DevOps productivity

Choice of run-times & delivery modes

Industrialized hybrid cloud

IBM supports 47 of the top 50 Fortune 500 companies1

Your industrial-strength cloud data platform

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IBM enables relentless innovation, helping you remove barriers to becoming a cognitive business

IBM Analytics on cloud can help you with consistent, open and powerful choices across the cloud spectrum.

Put analytics in the hands of everyone.

Build a next generation

analytics platform with cloud services.

Shorten the distance

between data and insight.

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Visit ibm.com/analytics to learn moreIBM Analytics

IBM Corporation 2015IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. Other company, product, and service names may be trademarks or service marks of others.References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. 26

Thank you

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