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May 26, 2015 Analysts’ Presentation Results FY 2014 Minds + Machines Group Limited (MMX) 1

Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

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Page 1: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

May 26, 2015

Analysts’ Presentation Results FY 2014

Minds + Machines Group Limited (MMX)

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Page 2: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

DisclaimerThe following is a presentation (the “Presentation”) relating to Minds + Machines Limited (“MMX”). The Presentation is being communicated by MMX. It is confidential. Recipients may not provide, or otherwise make available, this Presentation to any person whatsoever and no part of it may be reproduced in any manner without the written permission of TLDH. The information in the Presentation is subject to updating, revision and amendment. The Presentation does not constitute or form part of any offer or invitation to sell or any solicitation of any offer to purchase or subscribe for any shares in MMX. No reliance may be placed for any purpose whatsoever on the information contained in the Presentation or any assumptions made as to its completeness. !No representation or warranty expressed or implied is given by MMX or any of their officers, employees or agents as to the accuracy of the information or opinions contained in the Presentation and no liability is accepted for any such information or opinions (which should not be relied upon) or for any loss howsoever arising directly or indirectly from any use of the Presentation or its contents. The actual results, performance or achievements of MMX may be materially different from the future results, performance or achievements expressed or implied by any opinions, estimates and projections included in the Presentation. This Presentation is exempt from the general restriction on communications contained in section 21 of the Financial Services and Markets Act 2000 (“FSMA”) on the grounds that it is being provided only to persons of a kind described in Regulation 19 (being persons with professional experience in matters relating to investments), Regulation 48 (being a certified high net worth individual), Regulation 49 (being high net worth companies, trustees of high net worth trusts or unincorporated associations), Regulation 50 (being a sophisticated investor) or Regulation 50A (being a self-certified sophisticated investor) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Financial Promotion Order”) or to persons who are otherwise permitted by law to receive it. !Any recipient of this Presentation who does not fall within Regulations 19, 48, 49, 50 or 50A of the Financial Promotion Order or as described above; or to whom distribution is otherwise not lawful may not rely on it, and should return the Presentation to MMX immediately. Neither any company nor any person involved in the preparation of the Presentation owes a duty of care to any person or any recipient. Each person or company must undertake such investigations as they see fit before entering into any contract of any kind. If you are in any doubt as to what action to take, you are recommended to seek your own financial advice from your stockbroker, bank manager, solicitor, accountant or other independent financial adviser authorized under the FSMA immediately.

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Page 3: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

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Industry Overview

Page 4: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

What’s a Domain Name?

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Page 5: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

What Does the Industry Look Like?

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Registry Supply

RSP Registry Service Provider

Registrar Distribution

End Users

Page 6: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Where Minds + Machines Operates

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Registry Supply

RSP Registry Service Provider

Registrar Distribution

End Users

Page 7: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

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Business Overview

Page 8: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Minds + Machines Operations

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Registry Supply

RSP Registry Service Provider

Registrar Distribution

Premium Names

• Wholly/majority owns TLDs • Wholesaler of domains to registrars

• Provides the infrastructure services for registries • Manages company owned TLDs/cost center for registry • Derives revenue from client owned TLDs

• In-house distribution channel for MMX owned/operated TLDs • Enables affiliates for key verticals • Delivers higher margin for MMX’s premium domain names

• High margin product line • Tens of thousands of premium names in inventory per TLD

Page 9: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

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Portfolio

15 Verticals 5 GEOs 4 Generic 5 Restricted 5 Clients

34 Total10 additional TLDs remain contested

Page 10: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

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2014 Highlights

Page 11: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Operational Highlights – 2014

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• Auctions • Participated in 26 private auctions • Acquired 6 TLDs • Cash Receipts of USD$37.5m

• Launched 9 TLDs beginning September 2014 • Built distribution channel with all major registrars, including GoDaddy,

Host Europe, Tucows, eNom, and 1&1 • Generated premium domain name portfolio for each TLD

• Tens of thousands in inventory per TLD

Registry

RSP• Launched 3 TLDs

• .london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients

Over 108,000 total domain name registrations generating USD$5m in gross sales from September - December 2014. Total current registrations stand at over 177,000.

• Built registrar platform • Created affiliate distribution channel • Established baseline marketing analytics • Created distribution channel for MMX • Accounted for 11% of registrations for MMX owned/operated TLDs

Registrar

Page 12: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Financial Highlights – 2014

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$5M cash revenue over final 4 months of year $37.5M in cash receipts from private auctions $13.5M costs/investment into building out business lines and operating company $22.1M total profit - relates primarily to one-off private auction proceeds

2014 Financial Highlights

FY 2014 FY 2013 Percentage change

$’000 $’000Cash revenue (1) 5,028 56 7679%Of which accounted for as revenue (4) 1,922 56 3332%

Administrative expenses (13,477) (5,189) 160%

Royalties/guaranteed revenue payments (6) (3,574) - N/A

Total profit (4) 22,059 1,214 1717%

Intangible assets (4) 40,597 2,560 1486%

Other Long Term Assets (4) 5,982 14,350 -58%Cash & Cash Equivalents (4) 45,796 14,884 208%Net Assets (4) 94,685 39,294 298%Basic earnings per share (4) 2.73 cents 0.21 cents 1202%

Diluted earnings per share (4) 2.67 cents 0.20 cents 1236%

(1) Cash sales refer to total sales generated during the year (not deferred for accounting purposes). (2) Year ended 31 December 2014(3) Year ended 31 December 2013(4) As stated in the financial statements(5) The Company’s reporting currency has been changed to USD and results have been restated accordingly(6) Includes $3,297 prepaid expenses from a prior period which were previously reflected as current assets

Page 13: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Financial Highlights – 2014 Cash

Private Auctions - One off ($37.5 million)Cash Revenue ($5 million)

Investment: gTLDs acquired (61%)Operating expenses (31%)Cost of Sales (8%)

Cash In ($42.5 million)

Cash Out ($43.1 million)

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Page 14: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

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Outlook

Page 15: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Revenue Growth & Measuring Progress

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• Vertical Integration • Premium names

• Dedicated Sales Team • Pricing Tiers

• Contention Resolution • 10 contended applications

• Volume Growth • Standard names growth • Launching more gTLDs

Top Line Revenue Growth

• KPIs

Measuring Progress

Source: ntldstats.com

New gTLD Industry Growth

Page 16: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Vertical Integration

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Registry Supply

Registrar Distribution

Consumers

M+M gTLD

Resellers & Affiliates

Sits on MMX RSP Platform

ResellersAffiliates

Page 17: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Premium Names

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fantasyfashion.com USD$75,000 lingeriefashion.com EUR€50,000 ladiesfashion.com USD$50,000 !fitfit.com USD$66,000 247fit.com USD$65,000 workfit.com USD$54,000 !accommodationlondon.com USD$100,000 propertylondon.com USD$95,000 hotelinlondon.com USD$55,000 !modernlaw.com USD$120,000 365law.com USD$50,000 marijuanalaw.com USD$29,000

Today’s .com prices

Source: www.sedo.com

MMX Pricing Tiers

Tier 1 = $50 pa

Tier 2 = $100 pa

Tier 3 = $250 pa

Tier 4 = $500 pa

Tier 5 = $1,000 pa

Tier 6 = $2,500 pa

Tier 7 = $5,000 pa

Tier 8 = Call Us

Tens of thousands of premium names in inventory per TLD

Page 18: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Contention Resolution

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.art

.cpa

.data

.music

.eco

.gay

.home

.hotel

.inc

.llc

Page 19: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Volume Growth

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Minimum 10 new TLDs launching 2015 – 2016

Continue existing segmented strategy for standard names: • Geo • Generic • Verticals

Market penetration: pioneers, resellers, and affiliates

Page 20: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Measuring Progress

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KPIs 2014

Domains under management

Premium names sales growth

Total Premium names sold pa

Avg. revenue per Premium name

Standard names sales growth

Total standard names sold pa

Avg. revenue per standard name

Average life per domain name

!Operating Expenditures

Target 2015-16

108,000

!6,000

$184

!102,000

$28

-

!($13.5m)*

3 - 5% of total new gTLD registrations

!1.75 - 2.5x growth each year

$200 - $225

!1.50 - 2x growth each year

$15 - $22

2.25 - 4.0 years per name

!To be covered by cash revenues on month-to-month basis in 2016

*does not include royalties and revenue guarantees for certain TLDs

(Based on industry released renewal rate range of 55% to 72%)

Page 21: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Three-year Outlook

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2015 • Continue transition from investment to operations

– Launch next 10 TLDs during 2015 - 2016 – Build out reseller and affiliate networks by vertical – Build out premium name sales teams

2016 • Fully transition to operations

• Take advantage of scalable infrastructure

2017 • Industry consolidation

• Second round of new gTLDs?

Page 22: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Cash Position

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Current cash as of April 30, 2015 - $48m

!10 remaining auctions expected to be completed in 2015

- Acquire additional well-priced TLDs and/or add to cash !Consolidation in market beginning to occur !Towards end of year Board to consider potential for:

- Share buy-back program

- One-off special dividend

Page 23: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

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Appendices

Page 24: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

Mozart

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• Contracted with Needly, Inc. (owner of Mozart) to build registrar platform

• M+M hired selected Needly engineers to maintain registrar platform

• Acquired exclusive right, as a registrar, to offer Mozart website tool

• Received a 1% equity interest in Needly

• Received ongoing Most Favored Nation pricing for Mozart

2014:

No funds paid to Needly/Mozart

No ongoing obligations

MMX use of Mozart exclusively at MMX’s option

MMX has right and title to certain Mozart themes

2015:

Page 25: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

New gTLD Opportunity

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Total Applications Submitted 1,930

Unique TLDs applied for 1,310 Total Fees paid to ICANN: $357,050,000 M+M Fees paid to ICANN: $13,320,000

No of TLDs launched to date: 628 M+M TLDs launched to date: 18

Total domains registered through 25 May 2015 5,778,881

Total M+M domains registered through 25 May 2015 178,352

Top Applicants

Donuts 307Google 101Amazon 76MMX 72

Page 26: Analysts’ Presentation Results FY 2014 - MMX€¦ · RSP • Launched 3 TLDs •.london, .kiwi, and .gop • Enhanced infrastructure to secure future registry clients Over 108,000

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Thank you.

Antony Van Couvering - CEO [email protected] !Michael Salazar - CFO [email protected] !