Name: Denni Hepburn Product: Heinz

Camera Shots – What shots are used and why?

Close ups on key points, such as, the soup, the heat from the stove, the steam on her glasses to show the process of making the product.

Mise-en-scene (What colours, sets and props are used? Why?)

The setup is relatable because of the homely, cosy look. People in England will understand the horrible rain and then wanting to get warm.

Advertising Techniques – What techniques are used and why?

Relatable and Emotion so that the audience can understand and relate to the advert.

Narrative – What is the story of the ad, characters, settings, conflicts, resolutions?

The story is that a woman has been out in the rain and cold and has come to get warm. In her ways of getting cosy, she makes herself a bowl of Heinz Tomato Soup.

Target Audience – Who is the product for?

The product is for any age, mainly for adults who can make the soup themselves.

Sounds - What can you hear?

Sounds of rain, thunder, wind. Small noises, such as her keys and splashing sounds from the bath.