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1.0 INTRODUCTION

1.1 ORIGIN OF THE REPORT

This term paper has been prepared as a part of partial fulfillment of the course “International

Marketing” (MKT408) of Business Administration Department of East West University. Our

course instructor Ms. Kashfia Ahmed, Department of Business Administration has assigned us

this report as a part of the course “International Marketing” (MKT408). She has authorized the

task of writing this term paper on a group basis.

1.2 OBJECTIVE OF THE STUDY

The objective of the study is to find out the use of different IMC tools in world by companies.

The objective of this report also includes find out cultural diversity, linguistic problems and legal

constraints in different countries that is faced by a MNC when they use IMC tools.

1.3 SCOPE OF THE STUDY

For our report we have chosen Unilever as the company. We have chosen five brands of

Unilever to describe the use of different IMC tools in different countries and also find out the

difference of using IMC tools in different countries.

1.4 LIMITATION OF THE STUDY

It is quite impossible for us to prepare a report without limitations. Lacking of information was a

big factor. We had to depend only on secondary data. And also the lack of intellectual thought

and analytical ability to make it the most perfect one.

1.5 METHODOLOGY OF THE STUDY

For this term paper we have collected data and information from various sources such as

websites, journals, electronic newspapers etc. Secondary data source comprised of websites,

lecture notes etc.

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2.0 COMPANY PROFILE

Unilever is an Anglo–Dutch multinational consumer goods company. Its products include foods,

beverages, cleaning agents and personal care products. It is the world's third-largest consumer

goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world's

largest maker of ice cream.

Unilever was founded in 1930 by the merger of the British soapmaker Lever Brothers and the

Dutch margarine producer Margarine Unie. It has made numerous corporate acquisitions,

including of Chesebrough-Ponds (in 1987); Best Foods, Ben & Jerry's and Slim Fast (in 2000);

and Alberto-Culver (in 2010).

Unilever is multinational with operating companies and factories on every continent except

Antarctica and research laboratories in: Colworth and Port Sunlight, England; Vlaardingen, the

Netherlands; Connecticut and New Jersey, United States; Bangalore, India (see also Hindustan

Unilever Limited); and Shanghai, China.

Unilever owns over 400 brands, amongst the largest selling of which are Aviance, Axe/Lynx,

Ben & Jerry's, Dove, Flora/Becel, Heartbrand, Hellmann's, Knorr, Lipton, Lux/Radox,

Omo/Surf, Rexona/Sure, Sunsilk, Toni & Guy, TRESemmé, VO5, Wall's and Wish-Bone. It is a

dual-listed company consisting of Unilever N.V., based in Rotterdam, Netherlands, and Unilever

PLC, based in London, United Kingdom. Both companies have the same directors and they

operate as a single business.

The Unilever Foundation is partnering with five leading global organizations: Oxfam, PSI, Save

The Children, UNICEF and the World Food Program and is dedicated to improve the quality

through provision of hygiene, sanitation, access to clean drinking water, basic nutrition and

enhancing self-esteem.

Unilever has declared the goal of decoupling its environmental impact from its growth, by:

halving the environmental footprint of its products over the next 10 years; helping 1 billion

people improve their health and well-being; and sourcing all of its agricultural raw materials

sustainably.

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2.1 POPULAR BRANDS OF UNILEVER:

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3.0 INTEGRATED MARKETING TOOLS

3.1 ADVERTISEMENT (PRINT MEDIA)

In Japan:

December 28, 2010

It was showed that the facial wash ‘ ponds’ is able to keep the skin tone fresh and fair of those

women, who are working outside the home. Thus, women are able to present themselves in a

smart way and able to keep the skin fresh all the time.

Thus the ponds facial wash has got the recognition in Japan. It is said that the average Japanese

woman uses up to seven skin-care products several days a week and just as many makeup

products. And also believes that ‘fair’ means purity, freshness. Thus ponds had achieved the

attraction of the Japanese women.

In Philippine:

May 2006 September 2006

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The advertising was indicated that the ponds facial wash was using as “Pond's Anti-bacterial

Facial Wash”. Thus the face wash was competent to remove the spots of pimples and make the

skin flawless.

As women are more conscious about their skin, so they favor the products that would offer them

the wrinkles free skin and make their skin tone bright. So, Unilever had got that perception and

had done the advertisement of ‘ponds ‘face wash. Its objective was to made women switch from

body soap, to Pond's Facial Wash, the apt cleanser for the face.

In India:

In India, 2010

In India girls are always worried about their skin. As they want to ensure a fresh & oil-free skin,

understanding these perceptions Unilever has made the advertisement of “Ponds Daily Face

wash”.

The Advertisement showed that, by using the “Ponds” girls may confirm cleanliness of their

skin. At the same time their skin remains oil-free. So, the advertisement showed that by using the

face girls were happy, whereas soapwash was incompetent to make their skin perfect.

3.1.1 ANALYSIS OF CULTURAL DIVERSITY:

In Japan: People are leading a very busy life. They are maintaining professional lives. Thus

having a shortage of time for taking care of themselves, they choose the products that will

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confirm their needs. So, when the ponds targeted the Japanese consumers, they had chosen the

theme that would reflect the role playing in different jobs or professions’ by females.

In Philippine: The girls are more conscious about their skin. They like to have a spotless,

smooth skin. And as most of the people are Muslim, so advertisement was done by considering

these facts. Because in advertisements most of the time it has been showed that- only a face of a

girl or a girl covering her face who wears a cloth covering her shoulders.

In India: Most of the people are Hindus, and most of them believe in freedom. Now a day, girls

are playing a vital role in every place and they love to do group works. To presents themselves in

smart way, they need a clean and fresh face skin. So ponds presented advertisement where it has

been showed some girls as a friend, are happy by using the face wash as it keeps their skin clean

and fresh. And the clothes they were wearing also represents that they are flexible people and

have independence.

3.1.2 ANALYSIS OF LINGUISTIC LIMITATIONS:

In Japan though Unilever has find out the everyday need of the females, still they were unaware

about the different symbols and language meaning in that country. Because when the above

advertisement had been showed up, a problem arises. The print addwasfeatured a woman dressed

in a Nazi SS uniform, replete with the notorious “Totenkopf" (death’s head) symbol. The

interpretation of the Japanese people towards the “SS UNIFORM” was that- the SS were Hitler’s

murderous shock troops who wrought murder and mayhem across occupied Europe and whose

members ran all of the concentration and death camps where millions of innocent Jews and other

Europeans were tortured and slaughtered.

Thus after the immediate release of these advertisement, Japanese people was dissenting against

these advertisements. So at last Unilever had to close the advertisement in Japan.

3.2 ADVERTISEMENT (TVC):

Narration of the Advertisement

The advertisement campaign of Unilever’s Axe/Lynx shows an ordinary young man and celebrity actor keeping score/click of how many times they are able to attract female attention in

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the course of one day. In a rather humorous turn of events, the ordinary guy upstages the celebrity because of using Axe/Lynx.

Country & Characters

Country Actor Profession of Ordinary Man

Name by which is the product is familiar in specific country

United Kingdom Ben Affleck Hotel Worker Lynx India Ranbir Kapoor Driver Axe

Poland Borys Szyc Hotel Worker Axe

Culture

Individualism and Collectivism (IDV) and Uncertainty Avoidance Index (UAI)

The IDV is high in UK (89) & Poland (60) and they prefer individualism. The social acceptance

is less important. So a beat between unknown celebrity & hotel worker is acceptable.

But the IDV is low in India (48) and people prefer collectivism. The social acceptance is more

important here. So Unilever uses the character of driver who is known to the celebrity instead of

unknown hotel worker.

The IDV is low in UK (35) and India (40). So in case of UK Unilever use the American actor

“Ben Affleck” but to attract consumer they use here “Ranbir Kapoor” when they lag behind

“Fog” brand.

But in the case of Poland the UAI is very high (93). They avoid the new product want to stick

with old one. So Unilever use “Borys Szyc” a popular actor of Poland to reduce the uncertainty

from the mind of the polish people.

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Dress & Color

The advertisement of Axe/Lynx celebrity actors of UK and Poland wearing formal dress during

party sense and color of the dress was black because black is considered as prestigious color. On

the other hand, in Indian version “Ranbir Kapoor” wear informal and colorful jacket. Unilever

avoid full black dress because it means evil in India.

Language

In UK Unilever used English language and describe the main idea through the word “Click.” In

Poland they describe same massage through polish word “Klikasz.” But in the case of India they

use English but describe the massage through “Score More” for better understanding.

Icon

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Unilever used an American actor Ben Affleck for the campaign in UK because he is familiar

here. But in the case of India and Poland Unilever used local celebrity respectively Ranbir

Kapoor and Borys Szyc.

Expression and Gesture

The expression and gesture of the advertisement is more erotic in UK than India and Poland. The

culture of UK is more flexible about erotic expression and gesture than India and Poland.

Linguistic Limitations

The three countries have three different languages. The main idea describe in English in United

Kingdom and India. The main language of United Kingdom is English. The main idea describes

through the word “Click.” The information is clear to everybody.

For the Poland Unilever uses polish language because their official language is polish. All most

all the people use polish language. Here main idea describes through “Click” in polish word

“Klikasz.”

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In India people use different languages in different parts. But the targeted consumers are

fashionable. This segment knows English. But through the word “Click” the idea does not

describes perfectly that’s why Unilever use “Score More” in their advertisement campaign.

Legal Constraints:

Intellectual Property Right

Unilever introduce the same product in United Kingdom, Poland & India but the brand name in

United Kingdom is “Lynx” where it introduces in Poland & India as “Axe.”

The intellectual property right is stricter in United Kingdom than other two countries. Unilever

were unable to use the name Axe in the United Kingdom due to trademark problems because

there was already a product called “Axe.” So it was launched as Lynx.

Erotic Content of Advertisement

In India the erotic expression is controlled by the law. But erotic expression are commonly and

openly used in the same add of United Kingdom and the law is flexible. It uses less in the

advertisement of Poland.

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3.3 PUBLIC RELATION:

In India (Roti Reminder Campaign):

Origin of the Campaign:

Diarrhoea kills over 1.1 million children annually in developing countries. Unfortunately, people

are unaware of the fact that the simple act of handwashing with soap can help prevent this

tragedy. In keeping with its social mission to bring health and hygiene to a billion Indians,

Lifebuoy soap wanted to run an awareness campaign at the Maha Kumbh Mela in India, the

largest religious festival on earth.

Execution:

Since most people eat with their hands in India, handwashing with soap becomes even more

crucial. Which is why, they decided to focus on meal time as an important handwashing

occasion. The medium of choice was the ‘roti’ or Indian bread. A staple item served with almost

every Indian meal. They created a heat stamp capable of leaving a simple message on a ‘roti’:

‘Did you wash your hands with Lifebuoy?’ and printed this edible message on fresh rotis. Over

30 days, 100 trained promoters, armed with 100 stamps, stamped over 2.5 million fresh rotis

with their message: ‘Did you wash your hands with Lifebuoy?’ To facilitate the handwashing,

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they provided soap at the nearest handwashing station along with communication, in the form of

poster, educating people about diseases that spread through unclean hands. For this they tied up

with 100 dhabas (small-sized Indian restaurants) in and around the Mela through which they

could distribute their message-on-a-roti.

In Kenya: (Lifebuoy School of 5 Handwashing Campaign)

Origin of the Campaign:

A 2010 clean hands study conducted to check the hand washing habits of Kenyans found that

only 15 per cent are aware of the proper hand washing techniques. The percentage was very

poor. Unilever Lifebuoy then came into the field and launched a School of Five campaign to

create awareness among the Kenyans children and mother to adopt the habit of handwashing.

The School of 5 program is an educational campaign that seeks to contribute to the number of

people washing hands during the five key occasions in Kenya: Before each meal (three times a

day), after using the toilet and when taking a principal bath a day. The five occasions represent

the School of 5. Through creative cartoon elements comic book, posters, pledge flyers cartoon

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strip and enrolment cards, hoping that children will be able to interact with the campaign. Other

complementing elements include the handwashing jingle.

Execution:

Unilever through its Lifebuoy soap brand has reached 100,000 students in over 80 schools across

Nairobi County its hand washing campaign. The “School of Five” campaign aims to get over one

million people across Kenya to pledge to the habit of washing their hands with soap on five

occasion throughout the day with the help of trained school children and teachers. The campaign

is being jointly implemented by Lifebuoy Kenya and Water and Sanitation for the Urban Poor

(WSUP). Unilever contracted popular Kenyan singer Esther Wahome, in a two-year “multi-

million shilling” deal, to act us brand ambassador for the Lifebuoy School of Five campaign. In

line with the campaign. Mrs Wahome has released a handwashing jingle dubbed Osha

Mikono (Wash your hands) to accompany the campaign.

Public Relation in Bangladesh: (Lifebuoy Friendship Floating Hospital)

Origin of the PR:

The inhabitants of the northern riverbank and areas of Bangladesh are some of the most

vulnerable and marginalized people in the world. Generally in developing countries, poor or lack

of access to affordable, quality primary healthcare, and the availability of accurate diagnosis and

treatment along with safe and effective medicine remain limited. In the chars, lack of basic

infrastructure, health awareness, malnutrition, and personal hygiene makes conditions worse.

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Keeping in this mind Unilever came forward and with association of Friendship build a Lifebuoy

Friendship Floating Hospital for the char people.

Execution:

Unilever Bangladesh with the name of their handwashing caring brand Lifebuoy sponsored the

complete transformation of a French oil-barge into a comfortable residential boat with proper

amenities for medial procedures. Launched in 2002, the 38 metre Lifebouy Friendship Hospital

floats up and down the ‘char’ regions of Bangladesh with a full team of medical experts and a

well stocked dispensary. The boat complements a number of additional medical services

provided by the Friendship charity to support the char communities.

3.3.1 ANALYSIS OF CULTURAL DIVERSITY:

In India: India is one of the oldest cultures who are very religious in nature. They have different

types of religious festivals. They use to take part in these festivals with their family members. In

India Dhaba (road side restaurant) is a popular place where people use to take food in groups.

Indians take rice, wheat or roti in their meal times. People in this culture used their hands to eat.

Since most people eat with their hands in India, handwashing with soap becomes even more

crucial. Keeping this on mind Lifebuoy used the concept of religion and food habit of Indians

and initiates the awareness program of “Roti Remainder Campaign”. To execute this campaign

they choose one of the biggest festivals on earth that is Maha Kumbh Mela in India. They

decided to focus on meal time as an important handwashing occasion. Their medium of choice

was the ‘roti’ or Indian bread. They selected 100 dhabas in and around the Mela through which

they could distribute their message-on-a-roti.

In Kenya: Kenyans love to party and the music style known as benga is the contemporary dance

music that rules. Most Kenyans place great importance on the family and the traditional values

and responsibilities associated with it. Kenyan families tend to be large, and households often

include many members of the extended family. Mothers and children have close relation. It is

mother who is responsible for child’s brought up. So Lifebuoy come up with School of 5

campaign where they use cartoons, jiggles, music because Kenyans love music and specially

children like it more. They also picked Esther as a brand ambassador after a rigorous selection

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exercise that entailed school children picking persons that they looked up to. She was selected on

the grounds that she resonates not only with the children due to her popular songs but also with

their parents and teachers who are going to play a key role in driving the habit of washing hands.

In Bangladesh: Bangladesh is a developing country. There are many char areas in Bangladesh.

About 6.5 million people live in 28 char upazillas of 5 district and 2 million living in char areas

are extremely poor. The inhabitants of the northern riverbank and char areas of Bangladesh are

some of the most vulnerable and marginalized populations in the world. A lack in basic

infrastructure, high reported levels of malnutrition and a lack of health education and make it

difficult for these populations to live healthy lives. Despite massive amounts spent on health in

the developing world, the poor still generally lack access to affordable, quality primary

healthcare. The availability of accurate and reliable diagnostic and treatment advice and safe and

effective medicine remains limited. That’s why with association of Friendship Unilever with its

brand name Lifebuoy built Lifebuoy Friendship Hospital. They have developed a river-based

health service delivery system using floating hospitals, satellite clinics, Friendship Community

Medics, river ambulances and specialized health camps to help these char area people.

3.4 SALES PROMOTION

In Malaysia:

Grab an empty shampoo bottle and head to Watsons in One Utama, Cheras Leisure Mall or

Aeon Bukit to exchange a bottle of Dove Intense Repair Shampoo. The consumer will also get

to find out the damage level of their hair with Dove’s hair damage test!

Conditions:

1. The empty bottle of shampoo must be at least 100ml of any brands except Dove, Sunsilk,

Keratinology and Clear.

2. We are offering 100 redemptions per selected outlet.

3. Only one redemption per person.

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In USA:

In the campaign they asked people to Sign up at the Dove website to get a free sample of Dove

Intense Damage Therapy shampoo and conditioner. You’ll also get a coupon for $1 off any

Dove Hair Care product.

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In India: In India Dove is running a sales promotion for their shampoo. In the sales promotion they are

offering consumers that by purchasing Dove 180 ml shampoo, the consumer will get a

conditioner of 40 ml free which will save 38 rupees.

3.4.1 ANALYSIS OF CULTURAL DIVERSITY AND LEGAL CONSTRAINTS: In Malaysia: In the sales promotion program in Malaysia we see that dove is giving a new bottle of shampoo

in exchange of empty bottle of shampoo.

It’s a kind of free offer where the people will try that Dove and can understand its quality. Here

the reason of running such promotional activities are-

• Cultural Diversity:

The Malaysian are pretty much concerned about the products and its quality. If one is

providing what he is saying than it would be acceptable to them.

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• Legal Constraints:

Some country laws against accessibility to broadcast media is another encouraging option

to use sales promotion. In fact in Malaysia all commercials on Malaysian television must

be made in Malaysia.

Moreover in Malaysia Newspaper has lower circulation where Japanese newspapers are

with larger circulation So this will cost more budget in advertisement for Dove and cost

will also get higher. To avoid such cost they used this sort of sales promotion.

In USA:

The reasons of running such promotional activities are-

• Cultural Diversity:

Dove offered this sales promotional offer when they developed the previous shampoos

formula. USA people always want to use such product which is really functional. To

make them believe these Dove provided free sample to those who will sign up at the

Dove website. As a result they will use it and can perceive how improved Dove has

become.

• Media Limitation:

For consumer products, the major limitation of the Internet is coverage. In the United

States growing numbers of household have access to a computer.

In USA among per 1000 person there are 551 internet users where cable tv users is 255

and satellite tv users is only 284.USA people use Internet for most of their

communication and Dove use this to hit the USA people’s attention.

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In India:

The reasons of running such promotional activities in India are-

• Cultural Diversity:

In India women uses shampoo and conditioner daily to clean their hair. So they need

to purchase both shampoo and conditioner regularly. Here Dove is offering

conditioner to purchase more shampoo. By purchasing shampoo in this time they will

get a Dove conditioner free.

In India people are conscious about their cost also. Here Dove is giving an offer

where they can save their cost. Because by purchasing a 180 ml shampoo of Dove

they will get a 40 ml conditioner which will save 38 rupees.

3.5 SPONSORSHIP:

In India:

Sunsilk the leading haircare brand from Hindustan Lever Ltd. (HLL) announced its partnership

with the Femina Miss India Beauty Pageant as the title sponsor. The Sunsilk Femina Miss India

Beauty Pageant 2003 will be screening contestants across India looking for beauty with talent

and personality who will go on to represent India at International Beauty Pageants.

The concept of a beauty pageant has undergone a transformation since the first contest held in

1965. It is no longer just a pretty face that is the main criterion for the selection. The Miss India

of today has not only got to be intelligent, confident, and have class and finesse, but has also got

to retain the essence of her Indian heritage. In short, she has to be a woman of substance who can

match her counterparts across the globe. This representation of today's Indian women makes it a

natural fit for Sunsilk which is the hair care and beauty expert of women across India today.

Mr. D Shivakumar, Business Unit Head -Haircare - Hindustan Lever Limited said, "The Sunsilk

Femina Miss India Beauty Pageant will be another definitive step towards Sunsilk's established

position as a beauty and haircare specialist. Core to the success of the brand has been its ability

to relate to the contemporary Indian woman as a beauty and haircare expert. Sunsilk Femina

Miss India will help us in establishing this core proposition we bring to our consumers. This

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partnership re-enforces our commitment to this quest of beauty with a purpose and our role as the

experts. We are quite excited to be part of the initiation process where many of the participants

move on to become well-established names in the business of beauty and glamour. The Sunsilk

brand represents the woman of today, one who is erudite, spirited and with the times, the very

qualities that the pageant represents.

In Pakistan:

Sunsilk announced a title sponsor of PFDC Sunsilk Fashion Week 2013. PFDC Sunsilk

Fashion Week 2013 will be showcasing a diversity of Luxury/Prêt collections from over 33

designers, brands and textile houses over a period of 4 days, defining and presenting trends for

2013, focusing specifically on the regions long hot summer months. Sunsilk sponsor for staying

true to their tradition of launching new talent into the mainstream fashion business and

introducing upcoming new talent.

PFDC Sunsilk Fashion Week has been incredibly encouraging and has driven to undertake new

initiatives to highlight Pakistan’s burgeoning fashion industry. To this end, recognizing the

growing trend of High-Street fashion and launched pioneering PFDC High-Street fashion store

this year, providing mainstream fashion retailers the opportunity to bring their brands to the

PFDC consumer and platform. To further expand this retail platform, this Fashion Week will

feature a dedicated day to showcase a versatile range of Pakistani High-Street fashion, a first for

PFDC Sunsilk Fashion Week.

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In China:

Sunsilk sponsor in a reality show Sunsilk Academy Fantasia as titled sponsor in china. It

sounded like a Sunsilk-sponsored contest for hair stylists. Well in fact, Academy Fantasia is a

popular and internationally successful singing competition which was organized in China. It's

10-week singing reality competition where 14 finalists will get to pit against each other every

week to emerge as the champion. The 14 finalists have to go through intensive trainings over a

period of 10 weeks in singing, dancing and acting to be groomed up to be our next local

superstar. They will be trained by well-know media personalities who are equipped with a rich

experience. They will also be housed in a specially built academy monitored by an 18-hour close

circuit cameras.

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3.5.1 ANALYSIS OF CULTURAL DIVERSITY:

In India: India is fashion and beauty conscious country. It’s a country of glamorous and a wide

strong coverage of media. So India is a big platform of sponsorship. Sunsilk use the best way of

sponsor in Famina Miss India beauty contest because Femina Miss India is the destination to the

land of opportunity for the modern young women of India and Sunsilk is a natural fit to be

associated with the event.

In Pakistan: On the other way Sunsilk sponsor a fashion show in Pakistan. Pakistani women are

very conscious about the dress along with beauty that’s why sunsilk sponsor in a fashion show.

The PFDC Sunsilk Fashion Week is an annual event, which was sponsored by Sunsilk the

ambition was to make it the best and the most authentic Fashion Week in Pakistan.

In China: People specially young aged people are music lovers. They love music very much.

Sunsilk uses these cultural traits of Chinese people. They sponsor in a reality show titled Sunsilk

Academy Fantasia. As the Chinese being music lovers will watch the show and at the same

time they will get the name Sunsilk and as a result Sunsilk will become well known to the

Chinese people.

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4.0 CONCLUSION

Integrated marketing tools used by Unilever in different countries reflect that the culture,

language and legal factors are very important when they are offering anything in a country.

Unilever consider the factors when they go for any time marketing activities in a specific

country. The uses of IMC tools in different countries by Unilever are different from each other. It

is because the culture, language differs from country to country. One country’s marketing

activities may not be successful in other country due to these factors. So to be a successful

marketer Unilever has used their creativity, innovation and brain to differentiate the uses of IMC

tools in various countries based on the criteria of that particular country. That is why today

Unilever one of the biggest successful company around the world.

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5.0 REFERENCES:

1. www.unilever.com 2. http://www.wiesenthal.com/site/apps/nlnet/content2.aspx?c=lsKWLbPJLnF&b=6478433&ct=8

989361#.UfkkjYKCa_I 3. http://www.advertolog.com/ponds-5419455/billboard/curtain-8554705/ 4. http://www.coloribus.com/adsarchive/outdoor/ponds-anti-bacterial-facial-wash-hiding-board-

8779255/ 5. https://www.google.com.bd/search?client=firefox-a&hs=D8Y&rls=org.mozilla%3Aen-

US%3Aofficial&channel=np&biw=1366&bih=674&sout=0&tbm=isch&sa=1&q=unilever+ponds+in+philliphine&oq=unilever+ponds+in+philliphine&gs_l=img.3...20954.38861.0.39606.57.38.0.0.0.0.1271.16664.4j6j9j7j2j2j2j6.38.0....0...1c.1.23.img..50.7.2010.

6. www.campaignindia.in/Brand/Lifebuoy,12.aspx‎ 7. www.sustainablebrands.com/.../stakeholder-engagement-unilevers-lifebuoy 8. www.saltlondon.com/ ‎ 9. www.ibelieveinadv.com/2013/04/lifebuoy-hand-washing-roti-reminder 10. www.lifebuoy.com/socialmission/ 11. globalhandwashing.org/ghw-day/activities/lifebuoy-unilever‎/ 12. www.holmesreport.com › Insight & Ideas › Case Studies‎ 13. friendship-bd.org/page/floating-hospital-21‎ 14. www.friendship-bd.org › ... › Lifebuoy Friendship Hospital‎ 15. www.alibaba.com › Industry promotion‎ 16. www.slideshare.net/telemachos/integrated-marketing-campaign ‎ 17. cassies.ca/content/caselibrary/winners/DoveBeautyBar.pdf 18. www.marketingprofs.com/7/dove-pro-age-primetime-women-barletta.asp‎ 19. sponsorpitch.com/sponsors/1368 20. feminamissindia.indiatimes.com › Archives › Buzz ‎ 21. profashionstyle.com › Parties + Events‎