The Audience of Twilight: Eclipse

Twilight Saga: Eclipse

The audience for Twilight eclipse would be predominantly female as the narrative of the film is based around a love triangle of which the main character (Bella) is in the centre-in a supernatural ,modern day fairytale.

The campaign and advertisements also target teenage girls through the male characters ,strategically using young, up and coming A listers who are popular with the teenage market (sex appeal).

The success of the novels plays a major part in the success of the film as it’s expected that with a thorough campaign the fans of the book will see the film.

To understand the enormous success of the Twilight films, The Hollywood Sentinel conducted some research, and found that the success of the films are based on 4 main factors which are:

1.the huge success of the book and its built in fan base with its readership,2. the sex appeal of its hot, young new talent3.the success of the vampire genre, which includes (a), the topic of life after

death and immortality which appeals to guys and girls, (b), the wild card of dangerous, unpredictable, and adventurous eroticism and sexuality which appeals to many young females, and (c), the intrigue of a timeless and romantic love in the modern day, which largely attracts women.

4. the unique yin and yang of the vampire clan vs. the werewolves, of the subculture within the subculture, with dual battling forces that are both on the edge, yet are opposite, which appeals to guys combative and competitive nature who normally side with one team or the other. These elements, along with the solid script, good directing, and beautiful stars, have made the Twilight films some of the most successful motion pictures of our time. -the Hollywood sentinel/summit

Ingredients for success

Fan base

• The films and books have become so huge there are hundreds of blogs and fan pages on face book and websites set up dedicated to them.

• In the town the films are set there are tours that take fans to all the places filmed or described in the book.

• Comic con is hosted every year to which thousands of fans turn up to ,to meet the stars and other fans

• D.I.Y merchandise sites like cafe press and zazzle allow fans to design t-shirts ,key rings and bags with their favourite characters and slogans from the films.

Box Office

Domestic Total as of Oct. 10, 2010:$300,476,779Total Lifetime Grosses• Domestic: $300,476,779 43.6% + Foreign: $389,454,400 56.4%

= Worldwide: $689,931,179• Domestic Summary• Opening Weekend: $64,832,191 • (#1 rank, 4,468 theatres, $14,510 average) • % of Total Gross: 21.6% • Widest Release: 4,468 theatres • In Release: 103 days / 14.7 weeks