The Laura Mulvey male gaze theory Katy Perry face seems flawless and has been photoshopped to make her seem more attractive to the male eye and make her more desirable.

She also has no clothes exposing her flesh catching the male eye. Also an ice cream covers her cleavage line, which plays on her cheeky and racy persona.

She also seems to be pouting in the picture, which is a suggestive pose, which could entice a male audience.

Andrew Goodwin’s Theory She is wearing a confectionary crown, which ties in with the California Gurls video theme with the song being on the album. Also it could be a suggestion by her record company that she is the new queen of pop.

There is a close up of Katy Perry in the middle of the album cover as she is the main selling point. She is looking in a voyeuristic way, which ties in with Laura Mulvey’s male gaze theory.

The other confectionaries surrounding Katy Perry tie in with the theme of her California dreams world tour, which shows that they are selling all aspects of the artist. It also ties in with another theory by Andrew Goodwin saying that the sweets pay reference to her world tour these provide greater further gratification and pleasure for the viewers/fans