Analysis of 3 similar products to main piece

ELLIE GOULDING YOUR SONG VIDEO

http://www.youtube.com/watch?v=D9AFMVMl9qE

Ellie Goulding is an individual artist who belongs to the pop genre and has a variety of music videos. The video I have chosen today is Your Song, her cover of the original by Elton John. The video is very simplistic and features the artist and a companion at times; making what seems to be a home video of them having a day out. The video is entirely informal shown by the costume choices and settings.

This beginning shot to the video shows the artist and what appears to be a friend with her in a park/ forest setting. The camera is grainy and comes across as being held unsteadily giving the impression of a home video. This is an aspect I would like to use in my own music video, giving it an informal and simple feel.

The video does switch to showing more edited and professional camera shots when the artist is seen actually singings, giving the video the performance feel. Below is a more highly edited shot

showing the artist performing the actual song. I will be using shots of my artist singing in my final product but whether I will use high editing on the camera is undecided yet.

The video also includes pictures of locations and settings.

This makes the video seem more real life showing scenes featuring everyday, suburban houses and buildings. I will definitely be including shots of buildings and scenery in my video to help set the scene for the audience and to keep the video more down to earth.

Nature plays a big part in this video.

Scenes including wildlife and natural features like waterfalls and plants are very predominant throughout the piece. Again this helps to keep the setting more informal and even more personal to the artist giving an insight into her “natural” side, and also the kitten she is playing with could be a feature from her everyday life she is sharing with audiences. I will be using natural scenes in my music video to keep it having a natural “home video” feel.

Close up shots are used to highlight certain props used, for example a train ticket. With a train being a very regular mode of public transport that everybody uses, it again makes the audience feel more comfortable and familiar with what is going on. I will be emphasising props like this in my video to make it all more relatable to the audience.