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8/14/2019 Analysis of 2008 Data Set_with Explanatory Notes
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joblevel: What is the best description of your level within the company?
Frequency Percent Valid Percent Cumulative Percent
Valid 1 Top management 48 51.1 51.1 51.1
2 Middle management 46 48.9 48.9 100.0
Total 94 100.0 100.0
industry: How would you describe the predominant industry of your company?
Frequency Percent Valid Percent Cumulative Percent
Valid 1 Services 45 47.9 47.9 47.9
2 Manufacturing 49 52.1 52.1 100.0
Total 94 100.0 100.0
structure: What is the current structure of your electricity tariff?
Frequency Percent Valid Percent Cumulative Percent
Valid 1 Time of use based 20 21.3 21.3 21.3
2 Demand based 51 54.3 54.3 75.5
3 Negotiated Pricing Agreement 23 24.5 24.5 100.0
Total 94 100.0 100.0
FREQUENCIES AND PERCENTAGES OF OPINION RELATED QUESTIONS
pricing: In your opinion, are the tariffs at which you purchase electricity, fairly priced?
Frequency Percent Valid Percent Cumulative Percent
Valid 2 Priced high 64 68.1 68.1 68.1
3 Priced fairly 30 31.9 31.9 100.0
Total 94 100.0 100.0
accuracy: In your opinion, does your electricity supply meter accurately register your company's electricity consumption?
Frequency Percent Valid Percent Cumulative Percent
Valid 1 Yes 64 68.1 68.1 68.1
2 No 30 31.9 31.9 100.0
FREQUENCIES AND PERCENTAGES OF BACKGROUND QUESTIONS. PLEASE READ CHAPTER 7OF DIAMMANTOPOULOS & SCHLEGELMILCH (D&S) especially pp 73-77 and p 82
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Total 94 100.0 100.0
communication: How would you rate communication in general with your electricity service provider?
Frequency Percent Valid Percent Cumulative Percent
Valid 2 Good to excellent 26 27.7 27.7 27.7
3 Acceptable 30 31.9 31.9 59.6
4 Poor 38 40.4 40.4 100.0
Total 94 100.0 100.0
PLEASE READ CHAPTER 10 OF D&S BEFORE PROCEEDING
Crosstab
Total1 Yes 2 No
1 Top management Count 31 17 48
64.6% 35.4% 100.0%
2 Middle management Count 33 13 46
COMPARISON OF BACKGROUND GROUPS WITH CATEGORICAL OPINION RELATED QUESTIONS.PLEASE READ CHAPTER 12, ESPECIALLY pp 175 - 179 OF D&S
accuracy: In your opinion, does yourelectricity supply meter accurately registeryour company's electricity consumption?
joblevel: What is the bestdescription of your levelwithin the company?
% within joblevel Whatis the best descriptionof your level within thecompany?
NTbr(waahitsc
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71.7% 28.3% 100.0%
Total Count 64 30 94
68.1% 31.9% 100.0%
Chi-Square Tests
Value df Asymp. Sig. (2-sided) Exact Sig. (1-sided)
Pearson Chi-Square .554(b) 1 0.457
Continuity Correction(a) 0.273 1 0.601
Likelihood Ratio 0.555 1 0.456
Fisher's Exact Test 0.511 0.301
0.548 1 0.459
N of Valid Cases 94
a. Computed only for a 2x2 table
b. 0 cells (.0%) have expected count less than 5. The minimum expected count is 14.68.
Crosstab
Total2 Priced high 3 Priced fairly
1 Top management Count 36 12 48
% within joblevel Whatis the best descriptionof your level within thecompany?
% within joblevel Whatis the best descriptionof your level within thecompany?
Exact Sig. (2-sided)
Linear-by-LinearAssociation
joblevel: What is the best description of your level within the company? * pricing: In youropinion, are the tariffs at which you purchase electricity, fairly priced?
pricing In your opinion, are the tariffs atwhich you purchase electricity, fairly
priced?
joblevel What is the best
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75.0% 25.0% 100.0%
2 Middle management Count 28 18 46
60.9% 39.1% 100.0%
Total Count 64 30 94
68.1% 31.9% 100.0%
Chi-Square Tests
Value df Asymp. Sig. (2-sided) Exact Sig. (1-sided)
Pearson Chi-Square 2.158(b) 1 0.142
Continuity Correction(a) 1.557 1 0.212
Likelihood Ratio 2.168 1 0.141
Fisher's Exact Test 0.185 0.106
2.135 1 0.144
N of Valid Cases 94
a. Computed only for a 2x2 table
b. 0 cells (.0%) have expected count less than 5. The minimum expected count is 14.68.
description of your levelwithin the company?
% within joblevel Whatis the best descriptionof your level within thecompany?
% within joblevel Whatis the best descriptionof your level within thecompany?
% within joblevel Whatis the best descriptionof your level within thecompany?
Exact Sig. (2-sided)
Linear-by-LinearAssociation
joblevel: What is the best description of your level within the company? * communication: Howwould you rate communication in general with your electricity service provider?
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Crosstab
2 Good to excellent 3 Acceptable 4 Poor
1 Top management Count 13 15
27.1% 31.3%
2 Middle management Count 13 15
28.3% 32.6%
Total Count 26 30
27.7% 31.9%
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square .063(a) 2 0.969
Likelihood Ratio 0.063 2 0.969
0.048 1 0.826
N of Valid Cases 94
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 12.72.
communication How would you rate communication in generayour electricity service provider?
joblevel What is the bestdescription of your levelwithin the company?
% within joblevel Whatis the best descriptionof your level within the
company?
% within joblevel Whatis the best descriptionof your level within thecompany?
% within joblevel Whatis the best descriptionof your level within thecompany?
Linear-by-LinearAssociation
Eiselrj:This is the p-value orsignificance value
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Crosstab
Total1 Yes 2 No
1 Services Count 30 15 45
66.7% 33.3% 100.0%
2 Manufacturing Count 34 15 49
69.4% 30.6% 100.0%
Total Count 64 30 94
68.1% 31.9% 100.0%
Chi-Square Tests
Value df Asymp. Sig. (2-sided) Exact Sig. (1-sided)
Pearson Chi-Square .080(b) 1 0.777
Continuity Correction(a) 0.004 1 0.951
Likelihood Ratio 0.080 1 0.777
Fisher's Exact Test 0.827 0.475
industry: How would you describe the predominant industry of your company? * accuracy: In ydoes your electricity supply meter accurately register your company's electricity consump
accuracy In your opinion, does yourelectricity supply meter accurately register
your company's electricity consumption?
industry How would youdescribe the predominantindustry of your company?
% within industry Howwould you describe thepredominant industry ofyour company?
% within industry Howwould you describe thepredominant industry ofyour company?
% within industry How
would you describe thepredominant industry ofyour company?
Exact Sig. (2-sided)
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0.079 1 0.779
N of Valid Cases 94
a. Computed only for a 2x2 table
b. 0 cells (.0%) have expected count less than 5. The minimum expected count is 14.36.
Crosstab
Total2 Priced high 3 Priced fairly
1 Services Count 29 16 45
64.4% 35.6% 100.0%
2 Manufacturing Count 35 14 49
71.4% 28.6% 100.0%
Total Count 64 30 94
68.1% 31.9% 100.0%
Linear-by-LinearAssociation
industry How would you describe the predominant industry of your company? * pricing In youropinion, are the tariffs at which you purchase electricity, fairly priced?
pricing In your opinion, are the tariffs atwhich you purchase electricity, fairly
priced?
industry How would youdescribe the predominantindustry of your company?
% within industry Howwould you describe thepredominant industry ofyour company?
% within industry Howwould you describe thepredominant industry ofyour company?
% within industry Howwould you describe thepredominant industry ofyour company?
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Chi-Square Tests
Value df Asymp. Sig. (2-sided) Exact Sig. (1-sided)
Pearson Chi-Square .527(b) 1 0.468
Continuity Correction(a) 0.254 1 0.614
Likelihood Ratio 0.526 1 0.468
Fisher's Exact Test 0.512 0.307
0.521 1 0.470
N of Valid Cases 94
a. Computed only for a 2x2 table
b. 0 cells (.0%) have expected count less than 5. The minimum expected count is 14.36.
Crosstab
2 Good to excellent 3 Acceptable 4 Poor
1 Services Count 12 14 19
26.7% 31.1% 42.2%
2 Manufacturing Count 14 16 19
Exact Sig. (2-sided)
Linear-by-Linear
Association
industry How would you describe the predominant industry of your company? * communicationyou rate communication in general with your electricity service provider?
communication How would you rate communication in general with
your electricity service provider?
industry How would youdescribe the predominantindustry of your company?
% within industry Howwould you describe thepredominant industry ofyour company?
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28.6% 32.7% 38.8%
Total Count 26 30 38
27.7% 31.9% 40.4%
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square .117(a) 2 0.943
Likelihood Ratio 0.117 2 0.943
0.100 1 0.752
N of Valid Cases 94
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 12.45.
Crosstab
Total1 Yes 2 No
1 Time of Use based Count 17 3 20
% within industry Howwould you describe thepredominant industry ofyour company?
% within industry Howwould you describe thepredominant industry ofyour company?
Linear-by-LinearAssociation
structure What is the current structure of your electricity tariff? * accuracy In your opinion, doesyour electricity supply meter accurately register your company's electricity consumption?
accuracy In your opinion, does yourelectricity supply meter accurately registeryour company's electricity consumption?
structure What is the
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85.0% 15.0% 100.0%
2 Demand based Count 32 19 51
62.7% 37.3% 100.0%
3 Negotiated Pricing Agreement Count 15 8 23
65.2% 34.8% 100.0%
Total Count 64 30 94
68.1% 31.9% 100.0%
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 3.390(a) 2 0.184
Likelihood Ratio 3.752 2 0.153
1.734 1 0.188
N of Valid Cases 94
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 6.38.
current structure of yourelectricity tariff?
% within structureWhat is the currentstructure of yourelectricity tariff?
% within structureWhat is the currentstructure of yourelectricity tariff?
% within structureWhat is the currentstructure of yourelectricity tariff?
% within structureWhat is the currentstructure of yourelectricity tariff?
Linear-by-LinearAssociation
structure What is the current structure of your electricity tariff? * pricing In your opinion, are thetariffs at which you purchase electricity, fairly priced?
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Crosstab
Total2 Priced high 3 Priced fairly
1 Time of Use based Count 12 8
60.0% 40.0%
2 Demand based Count 38 13
74.5% 25.5%
3 Negotiated Pricing Agreement Count 14 9
60.9% 39.1%
Total Count 64 30
68.1% 31.9%
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 2.122(a) 2 0.346
Likelihood Ratio 2.120 2 0.346
0.000 1 0.989
N of Valid Cases 94
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 6.38.
pricing In your opinion, are the tariffs atwhich you purchase electricity, fairly
priced?
structure What is thecurrent structure of yourelectricity tariff?
% within structureWhat is the current
structure of yourelectricity tariff?
% within structureWhat is the currentstructure of yourelectricity tariff?
% within structureWhat is the currentstructure of yourelectricity tariff?
% within structureWhat is the currentstructure of yourelectricity tariff?
Linear-by-LinearAssociation
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Crosstab
2 Good to excellent 3 Acceptable 4 Poor
1 Time of Use based Count 10 6 4
50.0% 30.0% 20.0%
2 Demand based Count 10 18 23
19.6% 35.3% 45.1%
3 Negotiated Pricing Agreement Count 6 6 11
26.1% 26.1% 47.8%
Total Count 26 30 38
27.7% 31.9% 40.4%
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 7.926(a) 4 0.094
structure What is the current structure of your electricity tariff? * communication How wouldcommunication in general with your electricity service provider?
communication How would you rate communication in general withyour electricity service provider?
structure What is thecurrent structure of yourelectricity tariff?
% within structureWhat is the currentstructure of yourelectricity tariff?
% within structureWhat is the currentstructure of yourelectricity tariff?
% within structure
What is the currentstructure of yourelectricity tariff?
% within structureWhat is the currentstructure of yourelectricity tariff?
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Likelihood Ratio 7.819 4 0.098
3.911 1 0.048
N of Valid Cases 94
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.53.
Linear-by-LinearAssociation
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EXAMPLE:51.1% of the 94 respondents are in the topmanagement of their company. Hence there isapproximately the same percentage of top andmiddle managers in the sample
Eiselrj:Now interpret therest...
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EXAMPLE:64.6% of top managementbelieve that the meteraccurately registers theircompany's electricitycomsumption. In comparison71.7% of middle managersbelieve the meter registers itaccurately.
Overall 68.1% of allrespondents believe the merereading is accurate.
NOTE:These are cross-tabulations of abackground variable with an opinionrelated question. For each pair of variables(a background and opinion variable), wewish to ascertain whether there is an
association (dependency) between opinionand the background variable. Twohypoithesis tests can be used (see D&S),i.e. Fisher's Exact test or the Chi-squaredtest of independence depending on thesiuze of the sample and the number of
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NOTE and EXAMPLE:This is the p-value (or significance value) related to the
hypothesis test. If the p-value < 0.05, then it implies that thereIS A DEPENDENCY (i.e. the null-hypothsis of independence (orno difference) is rejected). In other words there is a significantdifference between middle managers and top managers interms of their answers. If the p-value > 0.05, then top andmiddle managers do NOT differ significantly in terms of theiropinion. In this case, the p-value>0.05 and hence there is nota significant difference between middle and top managers interms of their opinion of billing accuracy
NOTE:This is referred to as thesignificance or p-value
Eiselrj:Now interpret theseafter having readthe relevantchapter of D&S
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Total
48
100.0%
46
100.0%
94
100.0%
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ur opinion,tion?
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Total
45
100.0%
49
How would
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100.0%
94
100.0%
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Total
20
100.0%
51
100.0%
23
100.0%
94
100.0%
you rate
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Descriptive Statistics
N = sample size
reliability_desired 94
reliability_adequate 94
reliability_current 94
responsiveness_desired 94
responsiveness_adequate 94
responsiveness_current 94
assurance_desired 94
assurance_adequate 94
assurance_current 94
empathy_desired 94
empathy_adequate 94
empathy_current 94
tangibles_desired 94
tangibles_adequate 94
tangibles_current 94availability_desired 94
availability_adequate 94
availability_current 94
PLEASE READ CHAPTER 10 OF D&
Correlations
reliability_adequate Pearson Correlation
p-value.
reliability_current Pearson Correlation
p-value.
responsiveness_desired Pearson Correlation
p-value.
responsiveness_adequate Pearson Correlation
p-value.
responsiveness_current Pearson Correlation
p-value.
assurance_desired Pearson Correlation
p-value.
assurance_adequate Pearson Correlation
p-value.
assurance_current Pearson Correlation
p-value.
DESCRIPTIVE STATISTICS OF SERVQUAL DIMENSIO
CORRELATIONS BETWEEN SERVQUAL DIMENSIONS (n=94) PLEA
EXAMPLEThe correlation betweencurrent and desired levelsof reliability is -0.116. Thep-value (or significancevalue) is 0.266. Since thisvalue > 0.05, there is NOTA STSTISTICALLY
SIGNIFICANT LINEARCORRELATION between thetwo variables
EXAMPLE:The correlationbetween the desiredlevels of assurance
and the desired levelsof reliability is 0.681.
The p-value is 0.000
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empathy_desired Pearson Correlation
p-value.
empathy_adequate Pearson Correlation
p-value.
empathy_current Pearson Correlation
p-value.
tangibles_desired Pearson Correlationp-value.
tangibles_adequate Pearson Correlation
p-value.
tangibles_current Pearson Correlation
p-value.
availability_desired Pearson Correlation
p-value.
availability_adequate Pearson Correlation
p-value.
availability_current Pearson Correlation
p-value.
EXAMPLE:The correlationbetween the desiredlevels of assuranceand the desired levelsof reliability is 0.681.
The p-value is 0.000