Analysis Infographics

7/25/2019 Analysis Infographics

1/28

DATA PRESENTATION

Marketing Research

Instructor: Dr. IRFAN BUTT


2/28

The New Trend in Presentations

Infographic


3/28

Visual presentations of information that use the elements of designto display

content.

Infographic


4/28


5/28

Components of a Story

Conflict

Climax

Resolution


6/28

Communicate key information quickly.

Attract the attention and maintain the focus

of readers.

Express complex messages to viewers

in a way that enhances their comprehension.

Benefits of Infographics


7/28

1. Cause and Effect

2. Chronological

3. Quantitative

4. Directional

5. Product

Five Types of Infographics


8/28

Cause and Effect

Explain causal relationships between twovariables

For example, the causes of the recession in the

US and its effect on the global economy.


9/28


10/28


11/28

Chronological

Explain an event or process as it happenedin time.

To analyze the temporal relationship

between various stages of a process.

For example, a bar chart that shows

the growth in sales of a particular product over a

period of time.


12/28


13/28


14/28

Convey statistical data to readers quicklyand clearly.

These graphics include pie charts, bar

graphs, tables and lists.

Quantitative


15/28


16/28


17/28

Navigate readers through information. Numbers are used to indicate the distance, and

dots, arrows and bullets are used as landmarks

for directional aid.

Traffic symbols, scale maps and navigational aids

on streets and highways are common examples.

Directional


18/28


19/28


20/28


21/28

Combining images with data making it easier to comprehend large amounts

of information in a limited space.

Product


22/28


23/28


24/28


25/28

Three Ways to Present

Infographic


26/28

Present information at once and in itsentirety.

These graphics have a quick and immediate

impact on the reader.

Examplesof this include newspaper

graphics and product manuals.

Static Infographic


27/28

Information is presented sequentially andconsistently.

Motion infographics play a major role in

cinema and presentations.

Examplesof this include graphic animations

and PowerPoint presentations.

Motion Infographic


28/28

Information is presented according to thereaders choice.

Interactive infographics engage the

audience.

For example, on the web, a reader might

select what they want to view from a

complex set of instructive and simulated

information.

Interactive Infographic

Documents

Analysis Infographics