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8/11/2019 Analysis and Findings Payel
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DATA ANALYSIS
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ANALYSIS AND INTERPRETATION OF DATA
Age Group:
Age Group of Respondents Percentage
Less than 20 years 33%20 years- Less than 30 years 41%
30 years- Less than 40 years 21%
40 years and more 05%
Interpretation:
33% of the respondents are belonging to the age group less than 20 years.
41% of the respondents are belonging to the age group 20 years to less
than 30 years.
21% respondents are belonging to the age group 30 years to less than 40
years
5% of the respondents are belonging to the age group of 40 years and
more.
Less than 20 years
20 years- Less than 30
years
30 years- Less than 40
years
40 years and more
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Marital Status:
Marital Status of Respondents Percentage
Unmarried 53%
Married 41%Divorced 09%
Widow 00%
Interpretation:
53% respondents are unmarried.
41% respondents are married.
9% respondents are divorced.
None of the respondent is widow.
Unmarried
Married
Divorced
Widow
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Gender:
Gender of Respondents Percentage
Male 93
Female 07
Interpretation:
93% respondents are male.
7% respondents are female.
Male
Female
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Occupation:
Occupation of Respondents Percentage
Government Employee 11
Professional 22Private Employee 17
Student 31
Housewife 7
Businessman 12
Interpretation:
11% respondents are Government Employees.
22% respondents are Professionals.
17% respondents are Private Employees.31% of the respondents are students.
7% respondents are housewives.
12% respondents are businessmen.
Government Employee
Professional
Private Employee
Student
Housewife
Businessman
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Annual Income:
Annual Income of the Respondents Percentage
Less than 3 lakhs 19%
3 lakhsless than 6 lakhs 59%
6 lakhs and more 22%
Interpretation:
11% respondents are from the income group of less than 3 lakhs.
59% respondents are from the income group of 3 lakhs to less than 6
lakhs.
22% respondents are from the income group of Rs. 6 lakhs and more.
Less than 3 lakhs
3 lakhs less than 6lakhs
6 lakhs and more
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1. Whenever you heard the brand name Peter England which thing comes to
your mind? a) Readymade mens wear ( ) b) Travel bags ( ) c) Shoes ( )
OPTIONSTOTAL NUMBER OF
RESPONDENTSPERCENTAGE
Readymade mens wear 94 94
Travel bags 06 06
Shoes 00 00
Interpretation:
94% respondents are recalling about readymade mens wear after hearing thename Peter England.
6% respondents are recalling about travel bags after hearing the name Peter
England.
None of the respondents are recalling about shoes after hearing the name Peter
England.
Readymade mens wear
Travel bags
Shoes
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2) Have you visited Peter England showroom earlier? Yes ( ) No ( )
OPTIONS TOTAL NUMBER OFRESPONDENTS PERCENTAGE
YES 89 89%
NO 11 11%
Interpretation:
A large amount of Respondents (89%) said that they have already visited
Peter England showroom near Veteran Petrol Pump. Only 11% of therespondents have not visited Peter England Showroom near Veteran
Petrol Pump.
89%
11%
Yes
No
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3. How many times in a month you visit Peter England Showroom?
a) 1- 3 times ( ) b) 46 times ( )
c) 7 and more times ( )
OPTIONS PERCENTAGE
1-3 times 77
4-6 times 23
7 and more times 00
Interpretation:
77% respondents have visited Peter England showroom near Veteran Petrol
Pump 1 to 3 times in a month.
23% respondents have visited Peter England showroom near Veteran Petrol
Pump 4 to 6 times in a month.
None of the respondents have visited Peter England showroom near Veteran
Petrol Pump 7 or more times in a month.
0
10
20
30
40
50
60
70
80
1-3 times 4-6 times 7 and more times
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4. Does any special occasion motivate you to purchase Peter England products?
Yes ( ) No ( )
OPTIONSTOTAL NUMBER OF
RESPONDENTSPERCENTAGE
YES 77 77%
NO 23 23%
Interpretation:
77% Respondents are feeling motivated to purchase Peter England
products during special occasions.
23% Respondents are not feeling motivated to purchase Peter England
products during special occasions.
77%
23%
Yes
No
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5. Are you searching for different offers while purchasing Peter England
products? Yes ( ) No ( )
OPTIONS PERCENTAGE
YES 91
NO 09
Interpretation:
91% Respondents are searching for different offers while purchasing
Peter England products.
9% Respondents are not searching for different offers while purchasingPeter England products.
YES
NO
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6. Which off-season offer provokes you to purchase Peter England products?
a) Discount ( ) b) Coupon ( ) c) Free Gift ( ) d) Buy 2 get 1 free( ) e) Others( )
OPTIONS PERCENTAGE
Discount 33Coupon 15
Free Gift 23
Buy 2 get 1 free 29
Others 0
Interpretation:
33% Respondents are thinking Discount during off-season provokes them to
purchase Peter England products.
15% Respondents are thinking providing coupon during off-season provokes
them to purchase Peter England products.
23% Respondents are thinking distributing Free Gifts during off-season
provokes them to purchase Peter England products.
29% Respondents are thinking Buy 2 Get 1 Free offer during off-season
provokes them to purchase Peter England products.
None of the Respondents are suggesting about any other offer during off-seasonprovokes them to purchase Peter England products.
0
5
10
15
20
25
30
35
Discount Coupon Free Gift Buy 2 get 1free
Others
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7. Which on-season offer provokes you to purchase Peter England products?
a) Coupon ( ) b) Discount ( ) c) Free Gift ( )
d) Buy 2 get 1 free ( ) e) Others ( )
OPTIONS PERCENTAGE
Coupon 28Discount 32
Free Gift 19
Buy 2 get 1 free 21
Others 0
Interpretation:
28% Respondents are thinking providing coupon during on-season provokes
them to purchase Peter England products.
32% Respondents are thinking Discount during on-season provokes them to
purchase Peter England products.
19% Respondents are thinking distributing Free Gifts during on-season
provokes them to purchase Peter England products.
21% Respondents are thinking Buy 2 Get 1 Free offer during on-season
provokes them to purchase Peter England products.
None of the Respondents are suggesting about any other offer during on-seasonprovokes them to purchase Peter England products.
0
5
10
15
20
2530
35
CouponDiscount
Free GiftBuy 2 get
1 free Others
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8. During which season you find offers are meaningless----
a) On-season ( ) b) Off-season ( ) c) Both ( ) d) None ( )
OPTIONS PERCENTAGE
On-season 10
Off-season 10
Both 9
None 71
Interpretation:
10% Respondents are thinking during on-season offers are meaningless.
10% Respondents are thinking during off-season offers are meaningless.
9% Respondents are thinking during both seasons offers are meaningless.
71% Respondents are thinking offers are not meaningless during any of the
seasons.
0
10
20
30
40
50
60
70
80
On-season Off-season Both None