Organized retail sector

The table 1 presents the factors affecting consumer buying behaviour in organised retail sector which is showing the average mean value of the factors within organised retail sector:

Personal Psychological Social Cultural Sum of mean value 193.6 198.4 184.05 194.7 Number of respondents 50 50 50 50Average mean value 3.872 3.868 3.681 3.894

We can see from above the table that in organised retail sector psychological factor has the maximum mean value, then cultural factor which has 194.7, personal factor with 193.6 and minimum mean value is 184.05 that is cultural factor. So these factors can be ranked as follows:

1. Psychological 2. Cultural 3. Personal 4. Social

So according to the mean value of all these factors we can show the graph as given below:

Personal Psychological Social Cultural175

180

185

190

195

200

Mean value

Mean value

Mean values of factors affecting consumer buying behaviour in organised retail sector.

One way ANOVA is applied to find the significance difference between the mean values of factors affecting consumer buying behaviour in organised retail sector. The result can be seen from the table given below:

ANOVA Table

ANOVA

VAR00002

Sum of

Squares

df Mean

Square

F Sig.

Between Groups 2.242 3 .747 1.563 .200

Within Groups 93.754 196 .478

Total 95.996 199

Interpretation:

We can see from the ANOVA table that F value is 1.563 for factors affecting consumer buying behaviour in organised retail sector which is found to be greater than one so we reject the Null hypothesis and accept the alternative hypothesis. It can be concluded that there is a significant difference in the impact of the factors affecting consumer buying behaviour in organised retail sector and these factors can be ranked.

Hypothesis

The Null Hypothesis H01 is rejected.

Unorganized retail sector

The table-2 presents the average mean values of the factors affecting consumer buying behaviour in unorganised retail sector.

Table-2

Personal Psychological Social Cultural Sum of mean value 193.2 194 185.67 206.00 Number of respondents 50 50 50 50Average mean value 3.867 3.88 3.71 4.12

The above table shows that in unorganised retail sector cultural factor has the maximum mean value which is 206.00, then psychological factor which has 194, personal factor with 193.2 and minimum mean value is 185.67 that is social factor. So these factors can be ranked as follows:

1. Cultural 2. Psychological3. Personal4. Social

So according to the mean value of all these factors we can show the graph as given below:

Personal Psychological Social Cultural175

180

185

190

195

200

205

210

Mean Values

Mean Values

One Way ANOVA :One way ANOVA is applied to find the significance difference between factors affecting consumer buying behaviour in unorganised retail sector. The result can be seen from the table given below:

ANOVA

VAR00002

Sum of

Squares

df Mean

Square

F Sig.

Between groups 4.250 3 1.417 3.489 .017

Within groups 79.598 196 .406

Total 83.848 199

Interpretation:

The ANOVA table shows that F value is 3.489 for factors affecting consumer buying behaviour in unorganised retail sector which is found to be greater than one so we reject the Null hypothesis and accept the alternative hypothesis so it can be concluded that there is a significant difference in the impact of the factors affecting consumer buying behaviour in unorganised retail sector and these can be ranked.

Hypothesis The Null Hypothesis H01 is rejected.