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4/10/2015 Volume 5, Issue # 14 FCA CANADA

MEDIA REVIEWS / REVUES DE PRESSE

“The Chrysler 300 has aged nicely, with its unmistakable big-city stroll,” wrote auto journalist Terry Box for the Victoria Times Colonist. “The 300’s body now sports a tiny bit more curve in its sides, but the most important element in the 300’s strong personality, besides its enduring design, continues to reside not-so-quietly

beneath the hood: Chrysler’s still-strong 5.7-litre HEMI V8, now bolted to a fairly refined eight-speed automatic,” he added. Box further illustrated: “The 300 moved with athletic, long-legged grace, stepping firmly over bumps and potholes - it always felt ready for a cross-country run.”

Postmedia News’ Leslie Wimbush recently reviewed the 2015 Ram 1500 EcoDiesel that she credited with having exceptional fuel economy for a pickup. She wrote the EcoDiesel gets, “8.8 L/100 km highway and 12.1 L/100 km city fuel ratings – compared to the Ford F-150’s 9.2/10.9, Chevy Silverado’s 10.6/14.9, and the Toyota Tundra’s 14.2/18.5 ratings. The EcoDiesel even outshines the recently driven compact GMC Canyon’s 9.2/13.9 L/100 km.” Also it’s quite the looker as she added: “My tester, a 2015 Laramie Crew Cab 4×4 garnered

more attention at the stables than the Porsche Turbo S Cabriolet I showed up in last summer. In rich chocolate brown with plenty of chrome bright work, it’s an attractive beast. The cabin is positively voluminous – there’s as much head and leg room here as any full-size sedan of recent memory.” She also wrote about its handling: “The Ram is one smooth cruiser, thanks to its air suspension that not only improves aerodynamics and helps with load levelling, but gives it the well-damped behaviour of a sedan.”

FCA Canada News Update is published by FCA Canada

Communications, and intended for distribution to dealership

employees to highlight company and industry news. It includes

third-party news sources that do not reflect FCA Canada views or

policies.

Dodge Grand Caravan

awarded as grand

prize on national TV

“One Orangeville (Ontario) family’s love for hockey has netted them some new wheels,” reported the Waterloo Region Record. The paper added: “The Sullivan family scored a brand new 2015 Dodge Grand Caravan as Canada’s Ultimate Hockey Family.” Also: “The family was presented their new $33,000 vehicle April 5 during the season-finale broadcast of Rogers Hometown Hockey.” Autosphere.ca added: “To enter the competition, families were asked to submit a photo and caption, explaining why they are Canada’s Ultimate Hockey Family. The Orangeville family was selected from over 1,500 entries voted on by FCA Canada and Rogers Communications representatives.”

2015 Ram 1500 EcoDiesel: Beauty and beast

Chrysler 300 refined with sophistication

Rogers on-air personality Tara Stone (far left) and the Sullivan family.

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Jeep Renegade: dans les petits pots...

4/10/2015 Volume 5, Issue # 14

Éric Lefrançois, dans La Presse, nous présente le tout nouveau JeepMD Renegade 2015: « Avec le Renegade, Jeep pose pour la première fois une roue dans la catégorie des utilitaires urbains. Ce minuscule «tout-terrain» est également la première voiture Jeep à être assemblée en Italie et appelée à être diffusée dans plus de 100 pays. En dépit de sa petite taille, le Renegade intègre l'ensemble des codes visuels associés à la marque américaine. En effet, quel que soit l'angle, l'héritage de Jeep saute aux yeux: phares ronds, calandre verticale à sept fentes, arches de roues trapézoïdales, pare-brise droit, feux arrière reprenant le motif en croix du réservoir de la Willys de 1941. Au Canada, l'acheteur éventuel aura le choix entre deux motorisations. La première consiste en un quatre-cylindres de 1,4 L suralimenté de 160

chevaux. Le second en un 2,4 L atmosphérique de 180 chevaux. Cette dernière mé-canique est le seule pouvant s'accoupler à la boîte auto-matique à neuf rapports offerte sur ce mo-dèle. Le 1,4 L, quant à lui, s'arrime à une transmission manuelle à six rapports. Soucieux de préserver

l'image «passe-partout» de son constructeur, le Renegade propose le choix de deux rouages à quatre roues motrices. Ces deux systèmes sont capables de transférer au sol 100% du couple moteur, par l'entremise de n'importe quelle roue, pour une adhérence optimale, quelles que soient les conditions météorologiques et la surface sur laquelle évolue le Renegade. Ce dernier, par ailleurs, est le premier petit VUS à être doté d'un système de désaccouplement de l'essieu arrière, ce qui a pour effet de réduire les frottements internes et donc de diminuer les consommations de carburant. Avec sa suspension à roues indépendantes et une garde au sol de 205 mm (210 mm pour le Trailhawk), le Jeep Renegade établit de nouveaux standards de capacités en tout-terrain dans le segment des petits VUS. »

Dodge Charger storms

back with a swagger

“The Dodge Charger SXT - with its all-wheel drivetrain - is a particularly suitable four-door sedan for winter-ravaged Canada,” wrote Postmedia News’ Brian Harper in The Windsor Star. He added: “It offers a clean, strong design with front and rear LED lighting, and interior design elements that now include a thick-rim three-spoke steering wheel, customizable colour driver information dis-play cluster and decent cabin materials.” Documenting the driving characteristics, Harper noted: “The SXT's ride and handling are definitely skewed toward the sportier side of things.” Also: “There's definitely a younger, sportier air to the Charger, with a whiff of street hooligan. The Charger brings a sporty vibe, good power and handling dynamics, and is far less expensive than typical AWD Eurosedans.”

Editor: Jordan Wasylyk jordan.wasylyk@fcagroup.com 519-973-2085

2015 Fiat 500 Sport fun for all

“The Fiat 500 Sport is an affordable car and surprisingly well appointed,” wrote Drew Edwards for the Waterloo Region Record. He added: “It features a number of things from the wish list but usually out of the price range: leather seats, a sun roof, Bluetooth, a USB port, an automatic transmission with the ability to shift like a manual.” Edward’s article noted: “And it's

a blast to drive: The 100-horsepower engine seems plenty robust, especially in ‘Sport’ mode. It puts a smile on my face every time I hop in, and I can't say that about any other car I've ever owned."

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Media Relations Weekly News and Activities Update Week of 4/6/2015

A sample of news articles April 6, 2015 - April 10, 2015

Monday, April 6

Review: Chrysler's 300 has aged nicely (Terry Box, Postmedia News (The Dallas Morning News)) Muscle car makes his day; After 40-week wait, Romeo roars off in his 707-horsepower SRT Hellcat

(The Windsor Star) Tuesday, April 7

For once, a car I actually like to drive (Waterloo Region Record) Canada’s Ultimate Hockey Family lives in Orangeville (Waterloo Region Record, Orangeville Banner) All eyes on auto union negotiations; Outcome of U.S. talks could set tone for Canadian workers (The

Toronto Star) Auto Talk (The Windsor Star)

Wednesday, April 8 Pickup Review: 2015 Ram 1500 Laramie Crew Cab 4×4 (Lesley Wimbush, Driving.ca) Ram 1500 gets a factory diesel (Grainews.ca) Ram Trucks head rules out return to midsize pickup segment (Motoring TV) 2015 Fiat 500 Turbo: Frugal fun without a stick (Justin Mastine-Frost, Autofocus.ca) FCA Gives Away a Caravan (Autosphere.ca) Free Dodge van closes hockey promo (Allpar.com) Hankook Announces New National Account Program (Autosphere.ca) Vancouver’s Auto Show a World Class Event (Drivewaycanada.ca) Canadian auto sales set third consecutive monthly record (Autofile.ca)

Thursday, April 9 Dodge Charger storms back with a swagger; A four-door sedan for our type of winters road test

(Brian Harper (The Windsor Star (Postmedia News)) Fiat 500, une MINI plus abordable (Sylvain Raymond, Le Guide de l'Auto) Fiat Chrysler is Canada's top-selling automaker in 2015's first-quarter (Autofocus.ca) Ram not ready for midsize pickup (Autonet.ca) Alfa Romeo wants to build a Ferrari-derived V6 engine (Driving.ca) Happy anniversary to Canada's oldest Chrysler dealership (Wallaceburg Courier Press) Fairview Minor Hockey announces raffle ticket winners (Fairview Post) In Your Neighbourhood: About Our Dealership (Insidehalton.com) Mercurial crossovers take the centre stage (Edmonton Journal) Latest SUV models worth checking out; Plenty of style, practicality and off-road prowess on display

(Edmonton Journal) Commercial vehicles earn their own space; A look at some big vans at the show this year

(Edmonton Journal)

Friday, April 10 Game of Thrones star narrates new Chrysler 300 TV ad; Spot part of Drive Proud campaign (The

Windsor Star) The road to nowhere (The Economist)