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Confidential + Proprietary
Winning the
moments that matter How is mobile changing the customer journey?
Ana Sipciu, Industry Manager, Google Romania
Confidential + Proprietary
A remote control for life
Simple Get stuff done
Personal Info finds you
Fast On the go
Confidential + Proprietary
Travel mobile searches are
increasing across CEE
Category search volume (% of total Travel & Tourism) and year over year dynamics Share of mobile search queries in Travel & Tourism cand year over year dynamics
+83%
YoY
+81%
YoY +105%
YoY
+97%
YoY +80%
YoY
Confidential + Proprietary
Incoming travelers represent an
increasing share of tourism Top search interest origins
CZ HU PL RO SK
Source: Google internal sources, Travel and Tourism search queries, 2015
Confidential + Proprietary
Percentage of people who
access the internet in
Germany
Source: Consumer Barometer, 2015
Confidential + Proprietary
Percentage of people who
use smartphones in Germany
Source: Consumer Barometer, 2015
Confidential + Proprietary
Percentage of people using 3
screens in Germany
Source: Consumer Barometer, 2015
Confidential + Proprietary
A moment we reflexively turn to a device to act
on a need we have in that moment – to learn, discover,
find or buy something.
Intent-rich moment when decisions are being made
and preferences are being shaped.
1.
2.
mi·cro-mo·ment /ˈmīkrō/ /ˈmōmənt/
noun; plural noun: Micro-Moments
Confidential + Proprietary
Nov 8 Nov 18 Nov 28 Dec 8 Dec 18 Dec 28
All Digital
moments
38,983 moments
Meet Anna
Confidential + Proprietary
All Digital moments
Dating
Black Friday
Pizza
HD TV
Slovenia
Nov 8 Nov 18 Nov 28 Dec 8 Dec 18 Dec 28
Confidential + Proprietary
Slovenia
Nov 8 Nov 18 Nov 28 Dec 8 Dec 18 Dec 28
Search
Video
Web
Desktop
Mobile
Desktop
Mobile
Anna’s research platforms
Confidential + Proprietary
Slovenia
Nov 8 Nov 18 Nov 28 Dec 8 Dec 18 Dec 28
Desktop
Mobile
Desktop
Mobile
Search
Video
Web
Mobile Search:
hiking in Slovenia