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An overview of PandoraPandora Radio is a free internet radio site.When you choose a music artist or a song, Pandora Radio looks for certain characteristics of that particular song or artist. It matches it to other songs or artists, to eventually play them next for you or as you listen
Major issues facing the business Pandora Radio Sued Over
Exposing Private User Profiles Pandora is only licensedin the
United States They are currently paying
extremelyhigh royalties
Trends in the businessGrowth in Monthly Mobile Listener
Hours per UserGrowth in Mobile AdvertisingInternet Radio Royalty Fees to Rise
Competitors and potential customersSlackerRdio
Future developments
Pandora is actively developing software products with car manufacturers and after-market stereo companies such as Pioneer and others
Their goal is to be in every new car that rolls off the manufacturing line.
Strengths
Pandora is supported by most mobile devices including iPhone, iPod Touch, certain Blackberries, Android, Palm Pre/Pixi and iPad.
It can be integrated with some home music systems Helps you find new music based on your tastes. Ease of Use – The thumbs up/thumbs down approach
to music is incredibly easy to grasp and even more fun as you get going with a station
Social Features see what your friends recently bookmarked and listened to, message them, and most importantly listen to their personalized station.
Weaknesses
Time out period, Pandora will stop playing music if a person does not interact with it for a certain amount of time
Pandora Radio might freeze up from time to time, causing a less than pleasant music listening experience
Pandora can sometimes get completely off track and start getting genres confused