Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
This artwork was created using Nielsen data.
Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 200332
Luca De Nard, 15 July 2020
AN OVERVIEW OF MALAYSIAN SHOPPERS
2Co
pyri
ght ©
20
20
The
Nie
lse
n C
om
pa
ny (
US
), L
LC. C
on
fide
ntia
l and
pro
prie
tary
. D
o n
ot d
istr
ibut
e.
NAVIGATING FROM THRESHOLDS TO REGENERATION
REGENERATION
AC
CE
LE
RA
TO
RS
FA
ST
TR
AC
KC
ON
SU
ME
R B
EH
AV
IOU
R S
HIF
TS
#1 #2 #3 #4 #5
Proactive Health Buying
Reactive Health
Management
Pantry Prep
QUALITY & EFFICACY ► ► ►
RISE OF LOCAL ► ► ►
TECH CATALYSTS ► ► ►
Quarantined Living Prep
Restricted Living
THRESHOLD LIVING
ENDURANCE
React | Respond | Adopt Reconsider | Reprioritise | Reposition
REINVENTIntense Shocks
EMERGENCE
Living a New
Normal
#6
REBOUNDPartial Impacts
REBOOTExacerbated
Consequence
Q1’21Q3’20 Q4’20
PROLONGEDLONG TERM
EARLYSHORT TERM
DELAYEDMEDIUM TERM
3Co
pyri
ght ©
20
20
The
Nie
lse
n C
om
pa
ny (
US
), L
LC. C
on
fide
ntia
l and
pro
prie
tary
. D
o n
ot d
istr
ibut
e.
VALUE
VIRTUALBEFORE
PHYSICAL
DEMAND MORE PRECAUTIONS, EVERYWHERE
24/7
CONFINE PROXIMITY
VALUE PERSONAL
S P A C E
APPRECIATE ESSENTIALS
LIMIT
TOUCHPOINTS
OPT FOR.…OPEN….CONFINED
PLACES
EXERCISE
FINANCIALRESTRAINT
LOCALPATRONAGE
AUTHENTICATE INFORMATION
►►► LIFE IN
REBOUND
►►► LIFE IN
REBOOT
►►► LIFE IN
REINVENT
RELIANT ON ESSENTIALS
FINANCIAL CONSTRAINT
[MICRO]
LOCALRELIANCE
SOCIALSOLIDARITY
SURVIVE ON ABSOLUTE
BASICS
FINANCIAL DESTITUTION
MICRO LOCAL
DEPENDENCE
SOCIALBACKLASH
RESET LIFESTYLE ADJUSTMENTS & EXPECTATIONS
4Co
pyri
ght ©
20
20
The
Nie
lse
n C
om
pa
ny (
US
), L
LC. C
on
fide
ntia
l and
pro
prie
tary
. D
o n
ot d
istr
ibut
e.
REGENERATION CONSUMPTION CHANGES
WALLET ADJUSTMENTSInsulated vs Constrained Spenders as income uncertainty grows
RESET BRAND RELATIONSHIPSRefreshed narratives, tone and placement
ORIGIN PREFERENCESSecurity of local supplyConsumer preference: reboot economies; safety reassurances
RE-PRIORTISED VALUESRevised consideration of choice drivers
REVISED PRICING MECHANICSReset Value definition, target efficiencies and need
REBALANCED FMCG BASKETSChanging repertoires of channels, categories & items
This artwork was created using Nielsen data.Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
A CLOSER LOOK AT MALAYSIA
6
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
FAMILIES WITH SCHOOL-AGED KIDS ARE MOST IMPACTED
42%
CONSTRAINED
INSULATED
0,29
0,4
0,2
0,1
0,17
0,1
0,34
0,4
HH with child under 6 HH with child between 7-12 (Junior School) HH with child between 13-17 (High School) Other
58%CONSTRAINED SHOPPERS (experienced income loss)
INSULATED SHOPPERS (not experienced income loss)
Others: Single/Older children/without childrenSource: Nielsen Shopper Evolution 2020 | Dipstick W4’May
7
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.
Will be cooking / preparing more nutritious food for m...
Will control fast food intake for my children
Will be packing food for my children for school
Will be buying more snacks for my children for school
0,89
0,69
0,72
0,17
0,79
0,67
0,79
0,17
CONSTRAINED PARENTS LESS LIKELY TO EASE UP ON HOME COOKING
WHEN SCHOOLS WILL REOPEN
Source: Nielsen Shopper Evolution 2020 | Dipstick W4’May
COOKING MORE NUTRITIOUS FOOD FOR MY CHILDREN
96%
TRYING TO REDUCE MY HOUSEHOLD'S FAST FOOD INTAKE
85%
I AM PLANNING SNACKSFOR MY CHILDREN
74%
INSULATEDCONSTRAINED
TRENDS NOW
8
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
EATING HABITS HAVE STABILIZED,TAKE AWAY AND DELIVERY SHOW SIGNS OF RECOVERY
FREQ
UENC
Y OF
ACTI
VITY
W1'APR W3'APR W1'MAY W4'MAY W1'APR W3'APR W1'MAY W4'MAY W1'APR W3'APR W1'MAY W4'MAY
0,830,66
0,3
0,11 0,12 0,07
0,07
0,2
0,12
0,17 0,1 0,14
EVERY SECOND DAYAT LEAST ONCE A DAY
WILL GO BACK TO THE SAME LEVELS AS BEFORE THE COVID-19 85% 68% 51%
Source: Nielsen Shopper Evolution 2020 | COVID-19 Tracker | Shopper in New Normal
9
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
SHOPPERS ARE BACK IN STORES TRAFFIC STABILIZING WITHIN THE MONTH OF MAY
73
0.38
0.53
0.760.7
0.4
0.59
0.73
0.440.5
0.56 0.56 0.55
0.4 0.43
0.56
0.410.48
0.34
0.5
HYPERMARKETS SUPERMARKETS MINIMARKETS CONVENIENCE STORE PROVISION STORE WET MARKET
73% 70%
44%55%
41% 44%
0,75 0,76
0,460,57
0,450,51
GO FO
R GR
OCER
Y SHO
PPIN
G
BEFORE MCO W1’APRIL W3’APRIL W1’MAY W4’MAY
Source: Nielsen Shopper Evolution 2020 | COVID-19 Tracker | Shopper in New Normal
10
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
HYPERMARKETS SUPERMARKETS ONLINE СONVENIENCE STORES
MINIMARKETS PROVISION STORES
WET MARKET
PHARMACIES
0,44
0,31
0,090,04 0,03 0,04 0,03 0,02
0,290,26 0,28
0,08 0,08
0 0 0,01
SHOPPED THE MOST OFTEN BEFORE COVID-19
LAST VISITED CHANNEL
ONLINE AND SMALLER FORMAT STORES GAINED POWER
Source: Nielsen Shopper Evolution 2020 | Shopper in New Normal
11
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
PROMO HUNTING AND OUT OF STOCKSENCOURAGED SHOPPERS TOVISIT NEW STORES 60%
SHOPPED AT A NEW STORE IN THE LAST WEEK
Source: Nielsen Shopper Evolution 2020 | Shopper in New Normal
NEW STORE HAD PROMOS
COULD NOT TRAVEL
IN USUAL STORE WERE
OUT OF STOCKS
REGULAR STORE CLOSED DOWN
NEW STORE IS KNOWN FOR
COVID-19 CATEGORIES
12
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
SHOPPEDOFFLINE
SHOPPEDONLINE
SHOPPED IN THE PAST WEEK
SHOPPED IN BOTH
13% 86%
SHOPPERS BECAME TRULY OMNICHANNEL
1%
66% BEFORE COVID-19*
*Omnichannel shopper study Omnichannel shopper study
Source: Nielsen Shopper Evolution 2020 | Shopper in New Normal
Shopee
Lazada
Tesco
99speedmart
Aeon
7-Eleven
13
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
FEAR OF OUTDOORS FORCE SHOPPERS TO STICK TO ONLINEREASONS OF BUYING ONLINE
0,65
0,58
0,53
0,51
0,42
0,41
0,39
0,37
0,3
0,3
0,25
0,22
I do not want to risk going outside
I didn’t want to queue in the store/in front of the store
Shopping online saves time
I don’t want to come in contact with other people
I can purchase all things I need in one place
I always shop online
Wide product range is available online
I can compare prices online
I can find products on promotion
Shopping would be heavy/ do not want to carry
I can check/ select what’s available for fast delivery
Items I needed are out of stock in the physical stores
TIME SAVING DANGER OF GOING OUTSIDE
Source: Nielsen Shopper Evolution 2020 | Shopper in New Normal
14
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
BUT ONLINE CHALLENGES DRIVE SHOPPERSBACK IN STORE
REASONS OF BUYING IN OFFLINE STORE
0,65
0,41
0,39
0,32
0,29
0,21
0,16
0,15
0,14
0,14
0,06
0,05
I prefer shopping in a real store
Didn’t want to wait for delivery / no slots available
I wanted to shop at my usual / favorite store
There was a delivery charge
I wanted to go outside
Items I needed were out of stock online
Online had a restriction on the # of items I could order
There was a minimum spend that I didn't want to spend
Buying online is more expensive
Online is not available
I do not trust online
Online is only for vulnerable shoppers
PREFERENCE TO BUY IN REAL, USUAL STORE
NEED TO GO OUTSIDE
ONLINE POOR EXPERIENCE
Source: Nielsen Shopper Evolution 2020 | Shopper in New Normal
15
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
DIFFERENT CHANNELS SERVEDIFFERENT MISSIONS
Large pantry restocking
Pantry stock up
Every day needs
Meal preparation
Emergency need
Use on-the-go
Promo Hunting
Other
0,52
0,19
0,11
0,09
0,04
0,02
0,03
0,17
0,16
0,23
0,06
0,14
0,17
0,02
0,05
0,34
0,18
0,13
0,06
0,08
0,16
0,05
STOCK UP FOR FUTURE
ASIA – 36% 52%
LARGE FORMATS (HYPERS/SUPERS)SMALL FORMATS (CVS, MINI, ETC.)ONLINE
Source: Nielsen Shopper Evolution 2020 | Shopper in New Normal
16
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
MALAYSIAN SHOPPERS ARE ON THE HUNT FOR PROMOS
0,31
0,42
0,52
0,66
MORE ACTIVELY ARE SEARCHING FOR PROMOTIONS
ASIA MALAYSIA ASIA MALAYSIA
Source: Nielsen Shopper Evolution 2020 | Shopper in New Normal
%
17
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
COVID-19 HAS RESET EXPECTATIONS
MOST IMPORTANT SAFETY EXPECTATIONS
31%Limit # of
people inside
32%Sanitizer/ mask at
the entrance
17%Check temperature at
entrance
26%Contactless delivery
46%Courier wearing
mask & gloves
14%Communication
about safety
SHOPPERS’ VOICE
“Where I shop is compliant with all the CMCO SOPs <..> it makes me feel safe. It is a one-stop shopping center where I can get all my goods.”
“I saved a lot of time and money shopping online. I also feel much safer staying at home waiting for items to be delivered via contactless delivery.”
Source: Nielsen Shopper Evolution 2020 | Shopper in New Normal
18
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
SAFETY & IMMUNITY GOOD FOR ME PACKAGING INGREDIENTS FUNCTIONALITY OTHER
0,33
0,210,15 0,14
0,10,07
SHOPPERS ARE HYPER SENSITIVE ONSAFETY & IMMUNITY ATTRIBUTES
KILLS GERMS / BACTERIA
EFFECTIVELY
KEEP PRODUCT FRESH LONGER
NUTRITIOUSEASY TO
USE AT HOMEHIGH QUALITYINGREDIENTS
MADE BY BRAND I TRUST
MADE LOCALLY
MOS
T IM
PORT
ANT
ATTR
IBUT
E:
Source: Nielsen Shopper Evolution 2020 | Dipstick W4’May
19
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.
CARE ABOUT QUALITY AND WILLING TO PAY MORE
69%
SHOPPERS STILL VALUE QUALITY
CHOOSING CHEAPER BRANDS THAN BEFORE
1 out of 379% - SHOPPER TRENDS
Source: Nielsen Shopper Evolution 2020 | Dipstick W4’May
20
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
0,05 0,36 0,34 0,25
The cheapest product available, regardless of qualityAn inexpensive product, even if I’m unsure about qualityA more expensive product, proven to be of good qualityI’d pay attention to get high quality no matter the price
QUALITY TRUMPS PRICE
41%
59%Source: Nielsen Shopper Evolution 2020 | Dipstick W4’May
Copyright © 2020 The Nielsen Company. Confidential and proprietary.
VOICE OF RETAILERS
22
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
TOP CONCERNS: LESS CUSTOMER VISITS, STAFF SAFETY, RESTRICTED OPERATING HOURS
Nielsen COVID-19 impact on retail industry survey The survey results come from 17 POC from key retailers of modern trade in various regions of the country, covering different channels. Online execution period: 30/04/2020 – 05/05/2020.
1 Lesser customers visit due to the movement control order 88%
2 Ensure the safety of the Employees 76%
3 Restricted Operating Hours 65%
4 Ensure the safety of the Customers 65%
5 Financial problems related to payment, terms or orders 41%
6Shoppers stock up on disinfectants / protective products and fresh categories, yet the suppliers have not responded in time and insufficient stocking at the early stage. 41%
7 Lack of manpower on home delivery to support a surge in online orders demand 29%
8 Lack of manpower in day to day brick & mortar business 12%
What are the main challenges of your company during the MCO period?Q1
23
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
CAUTIOUS ABOUT FUTURE: 3 IN 5 EXPECT POOR BUSINESS PERFORMANCE IN 2H2020
Nielsen COVID-19 impact on retail industry survey The survey results come from 17 POC from key retailers of modern trade in various regions of the country, covering different channels. Online execution period: 30/04/2020 – 05/05/2020.
Very Good, challenging but also there is opportunity, could have good performance after all
Good, Retail is the base of economy, believe that sales will rebound back
Not so good, less consumption, economy could have impact, pressure on capital assets
Very Bad, It may takes longer time to recover, debit drops continuously, inflation, cannot pay the loan, overall the pressure is high to manage the stores
18%
23%
53%
6%
How do you foresee your business performance in the coming half of 2020?Q2
24
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
KEY FOCUS: ADJUSTING ASSORTMENT, ONLINE EXPANSION AND HEALTH & SAFETY
Nielsen COVID-19 impact on retail industry survey The survey results come from 17 POC from key retailers of modern trade in various regions of the country, covering different channels. Online execution period: 30/04/2020 – 05/05/2020.
1Consumers’ shopping habits will change. The structure of daily necessities will be adjusted, strengthening the stocking and shelf ratio of health, disinfection and protection products.
82%
2 Expanding online channels 76%
3Consumers' concerns about public health will increase. Food safety strategies need to be improved and standardized pre-packaged (e.g. packaged vegetables & fruit, semi-finished products and etc.) product configurations will be enriched.
71%
4 Reducing costs, stabilizing cash flow and surviving. 53%
5 Deepening the supply chain, especially the fresh products supply chain; strengthening the relationships and communication efficiency with manufacturers. 41%
6 The Community Fresh Supermarket are more dynamic, would be supported strongly. 18%
After COVID-19 pandemic, what do you think are the opportunities for the retail industry in the coming year? What will be the focus and business strategy adjustment for your company?
Q3
Copyright © 2020 The Nielsen Company. Confidential and proprietary.
MALAYSIA FMCG DATA
26
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
SUPERMARKETS LEAD CHANNEL RECOVERY AS RESTRICTIONS IN MALAYSIA ARE LIFTED
Note: PRE MCO – Average Monthly Value Sales of Mar’19 – Feb’20; Pantry Stock – Mar’20; MCO – Apr’20; CMCO – May’20.Source: Nielsen Malaysia Retail Index, May 2020.
SALES PERFORMANCE BY CHANNEL
. PM HYPERMARKET
PM MINIMARKET.PM CONVENIENCE STORE.PM ON PREMISE.
. PM SUPERMARKET
PM DRUGSTORE/PHARMACY.PM TRADITIONAL TRADE.
Jan19Feb19
Mar19Apr19
May19Jun19
Jul19Aug19
Sep19Oct19
Nov19Dec19
Jan20Feb20
Mar20Apr20
May20
PRE MCO PANTRY STOCK MCO CMCO
PEN MALAYSIA
HYPERMARKET
SUPERMARKET
MINIMARKET
DRUGSTORE/PHARMACY
CONVENIENCE STORE
TRADITIONAL TRADE
ON PREMISE
GROWTH % VS PREVIOUS PERIOD
DECLINING GROWING
27
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
FMCG SALES ARE REBOUNDING, BUT NOT YET AT PRE-LOCKDOWN LEVELS
Note: PRE MCO – Average Monthly Value Sales of Mar’19 – Feb’20; Pantry Stock – Mar’20; MCO – Apr’20; CMCO – May’20.Source: Nielsen Malaysia Retail Index, May 2020.
GROWTH % VS PREVIOUS PERIOD
PRE MCO PANTRY STOCK MCO CMCO
FOOD & BEVERAGES
NON-FOOD
PERSONAL CARE
HOUSEHOLD
BEVERAGES
POWDERED MILK
DRY GROCERIES
SNACKS & CONFECT
DECLINING GROWING
Mar’19 – Feb’20
March’20 April’20 May’20
GROWTH % VS PREVIOUS
PERIOD
AVERAGE MONTHLY
SALES TREND
PRE MCOPANTRY
STOCKINGMCO CMCO
+0.3%+17.0%
-27.0% +5.3%
28
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
Serie1 -
20.000.000
40.000.000
60.000.000
80.000.000
100.000.000
120.000.000
140.000.000
160.000.000
180.000.000
-
50.000.000
100.000.000
150.000.000
200.000.000
250.000.000
300.000.000
350.000.000
400.000.000
PERSONAL CARE DRIVES FMCG RECOVERY AS RESTRICTIONS WERE RELAXED
Note: Top growing Personal Care categories are based on fastest % growth based on average weekly sales of CMCO (W19-23) and RMCO (W24-25) vs MCO (W12-18)Source: Nielsen Malaysia Scantrack 2.0 – Pen Malaysia Key Account Value Sales by Weeks in 2020.
GROWTH % AVERAGE WEEKOF CMCO+RMCO
VS MCO
. PERSONAL CARE
. DRY GROCERIES
. BEVERAGES
. HOUSEHOLD
. SNACKS
. POWDERED MILK
+30%
-28%
-1%
+9%
-19%
-13%
+30%PERSONAL CARE DRIVEN
BY SELF-GROOMING CATEGORIES
Suncare
+204%
Facial Eye Care
+154%
Hair Color
+116%
Acne Care
+111%
Hair Styling
+104%
PROACTIVE HEALTH-MINDED BUYING
REACTIVE HEALTH MANAGEMENT
PANTRY PREPARATION + QUARANTINED LIVING PREP
#3#1 #2 #3-4
RESTRICTEDLIVING
LIVING A NEW NORMAL
#5 #6
MAR. 18Movement Control Order starts
JAN. 25CHINESE NEW YEAR MAY. 4
Conditional Movement Control Order starts
JUN. 10Recovery Movement Control Order starts
JANUARY’20 FEBRUARY’20 MARCH’20 APRIL’20 MAY’20 JUN’20
29
Cop
yrig
ht ©
202
0 Th
e N
iels
en C
ompa
ny. C
onfid
entia
l and
pro
prie
tary
.C
opyr
ight
© 2
020
The
Nie
lsen
Com
pany
. Con
fiden
tial a
nd p
ropr
ieta
ry.
W0120W0220
W0320W0420
W0520W0620
W0720W0820
W0920W1020
W1120W1220
W1320W1420
W1520W1620
W1720 -
50.000.000
100.000.000
150.000.000
200.000.000
250.000.000
300.000.000
FMCG
OFFLINE (KA)
ONLINE
Source: Nielsen Malaysia E-Commerce Index, Retail Index and Scantrack 2.0, April 2020 – Value Sales by Weeks in 2020
MAR. 18Movement Control Order (MCO) starts
JAN’20 FEB’20 MAR’20 APR’20
RESTRICTEDLIVING
#5
3%
APRIL 2019
11%
APRIL 2020
IN APRIL 2020, E-COMMERCE CONTRIBUTE TO 11% OF FMCG SALES & GROWING AT +213% VS
APR’19
+213%
ONLINE SALES GREW +213%. NOW ONLINE CONTRIBUTES 11% OF FMCG SALES, MUCH HIGHER VS A YEAR AGO (3%)
Copyright © 2020 The Nielsen Company. Confidential and proprietary.
SHAPING A SMARTER MARKET™