An overview ofGreater Bristol's

Cycling Cityprogramme

When did you last ride a bike?

1. Context•Health•Environment•Transport•Peak Oil & Carbon•Bristol 20:20 Vision

3. Outcomes•Engineering•Education•Encouragement•Enforcement•Evaluation

2. Cycling•20 years of work•Cycling City £22.4m•What works?•Urban Bristol area

4. Future•SAP Cycling Strategy•Local Transport Plan•Local Sustainable Transport Fund•Active Bristol

Health•Obesity (1 in 4 obese, 2 in 3 over-weight)•Diabetes•Coronary Heart Disease•Cancer•Mental Health

Being inactive is as risky to health as smoking

Adding habitual physical activity is the single most effective measure to reducing ill-health and premature death

Regular cyclists are as fit as non-cyclists who are 10 years younger

Taking up cycling make cycling makes you fitter, stronger, more self-confident and less stressed. You'll sleep better and have enhanced well-being

Staff absence costs Bristol businesses £333 million a year

Child friendly communities

1:5 chance of becoming obese

1:7 chance of contracting asthma

1:20 chance of suffering from diabetes

1:16,800 chance of being involved in a road traffic accident

Delivering on the Active Bristol Physical Activity

Charter

1. Increase Physical activity

2. Communities and neighbourhoods

3. Active Travel

4. Facilities and spaces

5. Urban environment

6. Work and employment

7. What works

8. Information and resources

‘The potential benefits of physical activity to health are huge. If a medication existed which had a similar effect, it would be regarded as a

“wonder drug” or “miracle cure”.’

Sir Liam Donaldson – Chief Medical Officer (Annual Report of the Chief Medical Officer 2009, Department of Health, March 2010)

Environment•Noise•Air Quality•Climate Change•Liveable City

Over 100,000 people (including 13,000 children) live in areas that fail to meet the Government’s health-based air quality targets. The majority of pollution in Bristol comes from road traffic.

Bristol has adopted targets to cut CO2 emissions in the city by 40% by 2020 and 80% by 2050, from a 2005 baseline.

Bristol’s carbon footprint is around 2.3 million tonnes CO2 per year or 6 tonnes per capita. The major sources are energy use in homes (37%), industrial and commercial energy use (35%) and road transport (18%)

Transport•Congestion•Road Danger Reduction•Mobility•Peak Oil

The cost of congestion in Bristol each year is £350 million and 21% of commuting time in Bristol is spent stationary

21% of Bristol households don't have access to a car. In Bristol 34% of adults own a bike, and 86% of children. 26% of adults and 81% of children had ridden the bike in the last year

50% of total trips made in Bristol are less than 5km and there are 45,000 car trips of less than 5km to work each day

5% of trips in Bristol are by bike, while 20% of travel to work is by foot or bike

More information at: www.betterbybike.info/softer-measures

Segmented Target MarketsMost daily bicycle trips are less than 5kmFocus on areas where majority of car journeys are less than 5kmTarget with a range of promotional material and offer a range of product (infrastructure and softer measures)

Inner Cordon : Cycles by Site

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BROA D PLA IN, EA ST OF TEMPLE WA Y

A V ON STREET, EA ST OF TEMPLE WA Y

A 420 OLD MA RKET STREET, EA ST OFTEMPLE WA Y

WELLINGTON ROA D, EA ST OF BOND

STREET (ONE WA Y )

A 4032 NEWFOUNDLA ND STREET, EA ST OFBOND STREET

A 38 NORTH STREET, NORTH OF ST JA MESBA RTON ROUNDA BOUT

B4051 MA RLBOROUGH STREET, WEST OFST JA MES BA RTON

B4051 COLSTON STREET, SOUTH OF PIPELA NE

A 4018 COLLEGE GREEN, SOUTH OF UNITYSTREET

A 4 A NCHOR ROA D, EA ST OF CA NONS

WA Y

WA PPING ROA D, SOUTH OF PRINCESTREET BRIDGE

A 38 REDCLIFFE HILL, SOUTH OF PREWETTSTREET

A 4 TEMPLE GA TE, NORTH OF STA TIONROA D

1. Context•Health•Environment•Transport•Peak Oil & Carbon•Bristol 20:20 Vision

3. Outcomes•Engineering•Education•Encouragement•Enforcement•Evaluation

2. Cycling•20 years of work•Cycling City £22.4m•What works?•Urban Bristol area

4. Future•SAP Cycling Strategy•Local Transport Plan•Local Sustainable Transport Fund•Active Bristol

Vision More people cycling, more

safely, more often.

To embed cycling as a real choice for short journeys within the whole of Bristol.

Make Bristol a civilised cycling city where people want to live and work.

Infrastructure New or improved cycle paths Lots more cycle parking

Smarter travel choices Workplaces and communities Households

Schools Bike It schools Bikeability training

Promotion and events Citywide and local events Advertising and marketing

Cycling City Key elements

Funding

1st year (2008/09): £1.2m

2nd year (2009/10): £5.8m

3rd year (2010/11): £4.4m

Split between hard and soft measures

Infrastructure

Schools

Smarter Choices

Communication, marketing and administration

Type of spend Bristol (£) South Glos (£)Totals (£) % of totalsInfrastructure 5.1624M 2.0076M 7.17M 62.89Schools 0.9648M 0.3752M 1.34M 11.75Smarter choices 0.9648M 0.3752M 1.34M 11.75

1.1160M 0.4340M 1.55M 13.6Totals 8.208M 3.192M 11.40M 100Percentage split 72% 28% 100%

Communication, marketing and administration

New traffic free routes

Improved traffic free routes

On roadroutes

Greater Bristol Bus Network

Cycle ParkingSignedRoutes

20 mphAreas

Pinch points and Contraflows

Events:Bristol's Biggest Bike Ride

Cycle Festival and Carnival

Promotion and PR

Roadshow

Training

Schools

Business

Recycled bikes - BikeBack

with HM Prison, Lifecycle &Sofa Project

Police

Conditional cautioning Bike tagging

NHS

Heavily involved and providing funds and seconded staff

UWE

Academic support eg marketing

Partnerships

Stakeholders

1. Context•Health•Environment•Transport•Peak Oil & Carbon•Bristol 20:20 Vision

3. Outcomes•Engineering•Education•Encouragement•Enforcement•Evaluation

2. Cycling•20 years of work•Cycling City £22.4m•What works?•Urban Bristol area

4. Future•SAP Cycling Strategy•Local Transport Plan•Local Sustainable Transport Fund•Active Bristol

Outputs•13 miles of new track

•18 miles of improved track

•21 miles of on-road improvements

•2,000 new cycle parking stands

•20mph areas covering 35k households - 20% of the city

•15,000 children Bikeability trained

•55 businesses

•450 cycle events

•1000 adult cycle training

•40,000 Bristol cyclists maps sent out in 2009

Outcomes•Cycling increasing at 14% a year, from 8%

•30% increase in cycling to work. Now 9.8% from 6.5%

•Increase in use on some routes up 44% in a year

•Doubled level of cycling to school

•Close to 1 in 5 people cycle to work in 4 wards

Integrated marketingAttractive linear maps

Targeted Direct Marketing

Extra “above the line” advertising

Deploy Roadshow cycling advisers at key business and leisure attractors along the route

Schools Bikeability and events

1. Context•Health•Environment•Transport•Peak Oil & Carbon•Bristol 20:20 Vision

3. Outcomes•Engineering•Education•Encouragement•Enforcement•Evaluation

2. Cycling•20 years of work•Cycling City £22.4m•What works?•Urban Bristol area

4. Future•SAP Cycling Strategy•Local Transport Plan•Local Sustainable Transport Fund•Active Bristol

Stakeholder Advisory PanelCycling Strategy

Sustained investment

Phased and targeted approach

Factors in determining phasing

Obesity

occasional cyclists

existing and new infrastructure

Local SustainableTransport Fund

A: Low CarbonCommuting

C: Transitions toLow Carbon

Lifestyles

B: Active andSustainable

Communities

Economy(Purpose)

People

Place

Local SustainableTransport Fund

• West of England Large Project bid

• £50million over 4 years

• £5 million Key Component in 2011/12

• 18th April for Key Component bid

• 6th June for initial Large Project bid

• End of June decision on key component

• End of July large project shortlist

• 20th Dec business case for large project

• June 2012 decision for large project

Key lessonsStrategic context and leadership

•It's not just cycling

•Long term transformation

Know your customers

•Can’t please all of the people

•Good research

Hearts and minds

•Not just engineering

•Face to face interaction

Partners and stakeholders

Thank you

Eric Booth

Cycling City

www.betterbybike.info